The Collective Co. Podcast

Rachael Meyers
  • 5.0 (23)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The small business podcast dishing the tools, strategies and stories built for business growth. Listen in on inspiring success stories from fearless women who have shattered glass ceilings and paved their own way to the top. Listen in as we unwrap the journey, dissect strategies and learn from both wins and challenges. This podcast isn't just about dreams; it's about learning actionable steps. With each episode, we're aiming to equip you with the knowledge and confidence you need to achieve your business goals. Connect with us by visiting us online www.theccsouthshore.com or finding us on social @theccsouthshore Your host, Rachael Meyers, is founder of The Collective Co. workspace. Centered around women, focused on building community, connection, learning and growth! Rachael is a small business coach, branding expert, and Mom living seaside with a love for lifting women up and helping them make waves!

  1. 08/07/2024

    Breaking Down the Essentials of Sales Funnels for your Business

    Episode Summary: In this episode of The Collective Co. Podcast, host Rachael Meyers breaks down the essentials of sales funnels for your business. Learn how to guide your customers through their journey with your business, from initial awareness to making a purchase, and beyond. Rachael shares examples and actionable steps to help you start creating effective sales funnels that nurture leads and drive sales. Key Takeaways: What is a Sales Funnel?: Understand the concept of a sales funnel and its significance in your business. Stages of a Sales Funnel: Awareness, Interest, Decision, and Action stages explained. Importance of Sales Funnels: Why having a well-designed sales funnel is crucial for consistent sales and customer retention. Creating Your Own Sales Funnel: Steps to identify your ideal customer, create nurturing content, and craft irresistible offers. Episode Highlights: [00:00] Introduction: Welcome and episode overview. [01:00] What is a Sales Funnel?: Definition and importance in the customer journey. [02:30] Stages of a Sales Funnel: Detailed breakdown of each stage. [05:00] Real-Life Example 1: Sales funnel for an online baking supplies business. [06:30] Real-Life Example 2: Sales funnel for an online fitness coach. [08:00] Importance of a Sales Funnel: Ensuring marketing efforts are effective and targeted. [09:30] How to Create Your Own Sales Funnel: Identifying your ideal customer, nurturing leads, and crafting offers. [11:30] Conclusion: Encouragement to start building your own sales funnel. Links: Let's keep the conversation going! Connect with me on Instagram  Learn all of these strategies and more: Get on the waitlist for the Simplified Business Breakdown

    29 min

  2. 07/30/2024

    Growth vs. Scaling, Mastering Client Acquisition and Retention and Unlocking the Power of Business Refinement

    HIGHLIGHTS: In this episode, Rachael speaks with Nikki Nash as she dives into the crucial differences between growth and scaling, and why understanding both is essential for any entrepreneur. We'll explore effective strategies for acquiring new clients and retaining them long-term, ensuring your business thrives in a competitive market. Additionally, we'll discuss the power of refining your business processes and offerings, highlighting how small tweaks can lead to significant improvements in efficiency and profitability. Join us for an insightful conversation packed with actionable tips to elevate your business to the next level!   LINKS: Learn more about Nikki at nikkinash.co Tune into the Market Your Genius Podcast Follow Nikki on IG

    55 min

  3. 07/26/2024

    Life Updates, Simplifying Your Business, Coaching and Leveraging Collaborations

    HIGHLIGHTS: On today's episode Rachael shares current life updates, where her focus has been and what she's excited to be working on. She talks through simplifying your business, ditching the overwhelm and her newfound love for coaching. She also dives into prepping for the upcoming Fall and Holiday seasons and how to leverage collaborations for growth.   LINKS: Simplified Business Breakdown Waitlist

    37 min

  4. 12/13/2023

    The Small Business Hustle and How to Combat Feeling Like You Can't Keep Up

    We've been hearing a lot lately from our small business owner community about how hard it all feels. In today's episode we're diving into the truths of entrepreneurship and how we all feel like we can't keep up! Rachael talks about why we're feeling this way and what to do about it. She touches on self accountability and ways to start thinking about setting yourself up for inspired action and getting back to the parts of your business that light you up and get you excited to keep moving your business forward.

    22 min

  5. 12/06/2023

    episode 95: talking all about life stages and navigating seasons of change with anne-marie thompson of courage coaching

    Anne-Marie is the Founder of Courage Coaching. Courage Coaching is a holistic, therapeutic coaching approach and transformative experience to guide women through life transitions. On today's podcast episode Anne-Marie and Rachael talk all about navigating seasons of change that so many of us face and how to normalize the fear and uncertainty that comes with this. They touch on how we can work to find the courage to move forward towards what is next and how to claim what you actually want!

    37 min

  6. 11/28/2023

    4 Strategies You Can Put in Place Right Now When Creating Content

    Talking all about four strategies that you can put in place right now when creating content in order to help drive profit. If you're a small business owner you are creating a lot of content. Whether that be social media posts, a newsletter, blog post, podcast episode, the list goes on, you're likely spending a good amount of your time creating this content! Rachael talks through the four things you should be doing in order to help ensure that the content you are creating is driving profit and fueling business growth!

    10 min

  7. 11/21/2023

    Episode 93: Accidentally Starting a Business - The Launch of New England Photog

    Talking with Rachael and Kate, co-founders of New Enlgand Photog all about how two entrepreneurs got together and accidentally started a new business. Diving into the launch of New England Photog, what presets are and how they were developed to solve specific problems and help small business owners. From how New England Photog got started to the behind the scenes of co-founding and growing a business together.

    36 min

  8. 11/14/2023

    #92: Talking Customer Clarity and the Wealth of Knowing Your Audience

    In today's episode we're talking about the importance of truly knowing and defining your target audience. Hear all about why you need to do this first, how knowing your audience helps to drive business growth and what to do if you need better customer clarity for your business.

    19 min
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5
out of 5
23 Ratings

About

The small business podcast dishing the tools, strategies and stories built for business growth. Listen in on inspiring success stories from fearless women who have shattered glass ceilings and paved their own way to the top. Listen in as we unwrap the journey, dissect strategies and learn from both wins and challenges. This podcast isn't just about dreams; it's about learning actionable steps. With each episode, we're aiming to equip you with the knowledge and confidence you need to achieve your business goals. Connect with us by visiting us online www.theccsouthshore.com or finding us on social @theccsouthshore Your host, Rachael Meyers, is founder of The Collective Co. workspace. Centered around women, focused on building community, connection, learning and growth! Rachael is a small business coach, branding expert, and Mom living seaside with a love for lifting women up and helping them make waves!

Information

  • Creator
    Rachael Meyers
  • Years Active
    2020 - 2024
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © the collective co.
  • Show Website
    The Collective Co. Podcast