She Coaches Coaches

Candy Motzek | Life & Business Coach

Building a coaching business that's actually yours, one that allows you to sign consistent clients, not someone else's hustle blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels so hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

  1. 5d ago

    You've Climbed the Ladder. Why Does It Still Feel Wrong? with Ivo Knoll Ep 421

    You've done everything right. The career. The titles. The income. The life everyone said would make you happy. And something still feels off. This episode is for anyone who has ever woken up at 3am wondering if this is really it. Candy Motzek sits down with Ivo Knoll, founder of Identity Architecture and former engineer, corporate manager, and organic farmer, to talk about what's really happening when high achievers feel empty at the top and what it actually takes to move from a life that looks successful to one that finally feels successful. Ivo shares the moment that changed everything for him, why the skills that took you up the ladder stop working once you're there, what borrowed identity is and how it forms before you're old enough to question it, and why most transformation work fails because it stays on the surface instead of going to the root. He also shares something for coaches who are still deciding. Your body already knows. Don't make it in your head. Warm, honest, and genuinely worth slowing down for. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with Candy? Book a free 30 minute call: https://stepintosuccessnow.com/

  2. Aug 9

    Imposter Syndrome Doesn't Go Away It Just Raises the Bar with Jodi Casstevens-Short Ep 418

    You'd think it gets easier once you've done it. Once you've signed the first client. Finished the first book. Proven yourself once. It doesn't. It just finds a new place to live. Candy Motzek sits down with Jodi Casstevens-Short, award-winning author of the Willow Springs Cozy Mystery series. After 35 years as an elementary school teacher, Jodi retired and pivoted to her author dream. She's now published two books in her series and is working on her third. This episode isn't technically about coaching. It's completely about coaching. Because everything Jodi shares about managing self-doubt, building community, staying accountable, and just putting her head down when the doubt gets loud - every bit of it applies directly to building a coaching practice. You'll hear the Jodie Foster story that stops the "you'll feel better once you've succeeded" argument cold. You'll hear how Jodi's daily Zoom writing group - with writers in London, Texas, and Nebraska - keeps her writing even on the hard days. And you'll hear the simple, practical tools she uses every time imposter syndrome shows up. Seventy percent of people experience imposter syndrome at some point. This is what you do about it. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

  3. Aug 8

    You Don't Need to Fix Yourself First with Jane Cooke Ep 417

    You've been waiting to feel ready. Jane Cooke is here to tell you - that wait isn't protecting you. It's just keeping you small. Candy Motzek sits down with Jane Cooke, the Chief Confidence Catalyst, international bestselling author, and retired Learning and Development professional. Certified in hypnotherapy, mindfulness, life coaching, and crystal and sound therapy, Jane helps women step boldly into leadership, confidence, and joy - especially women who've spent years being told to shrink their light. In this conversation, Jane shares how she went from a long corporate career to entrepreneur after a trip to Costa Rica lit something in her she couldn't ignore. She talks about the conversation with her best friend that forced her to completely rethink what success means. And she shares, for the first time publicly, a deeply personal story about hitting her darkest point - and the quiet moment that pulled her back and set her on the path she's on today. This episode holds weight. It also holds a lot of hope. Jane's message is simple: you don't have to earn the right to be here. You were born priceless. You just need to remember it. If imposter syndrome for coaches is something you wrestle with, this one is for you. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

  4. Aug 2

    You Don't Need More Leads with Brenda Marie Sheldrake Ep 415

    You think you need more leads. Brenda Marie Sheldrake says you're wrong - and she can prove it. Candy Motzek sits down with Brenda Marie Sheldrake, the Biz Leads Expert, best-selling author, and recipient of the 2022 Women of Worth Award. Brenda helps entrepreneurs grow their businesses through real relationship building - the kind that turns connections into clients and collaborations into growth. In this conversation, Brenda shares who she's really built her business to serve: entrepreneurs who pivoted. People who were great at something, got told they should make a business out of it, and then discovered nobody mentioned the bookkeeping, the marketing, the social media, or the loneliness. Brenda has a statistic that stops people cold. Every hour of every day, at least one entrepreneur closes their doors, gives up, and goes back to a job. Not because they weren't capable. Because they ran out of support and forgot their why. You'll hear the two questions Brenda asks every struggling entrepreneur - the superpower question and the kryptonite question - and why that combination moves someone from hopeless to hopeful faster than almost anything else. You'll also hear her honest take on the passive income promise and what coaches and entrepreneurs actually need to hear before they start. This one will stay with you. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

  5. Aug 1

    Stop Hiding Behind Not Ready - with Teresa Thomas Ep 414

    You know what you're here to do. You're just not doing it yet. Teresa Thomas knows that feeling better than most. Candy Motzek sits down with Teresa Thomas, Canadian author, speaker, environmental health educator, and spiritual connection mentor. Teresa recovered from environmental illness herself and now empowers women to create healthier homes, navigate life transitions, and reconnect with the gifts they've been sitting on. In this conversation, Teresa shares the boardroom moment that launched her mission - a single overheard sentence from a fragrance industry executive that made her realize who was really at risk and why someone had to speak up. She talks about the Halifax hospital story: 800 workers off sick, a grassroots nurse-led campaign with no funding and no organization, and what happened when the industry showed up to try to understand it. She also shares the quieter part of the story. Knowing your purpose and acting on it are two different things. Teresa spent years hiding before she started showing up. Her first in-person talk was last month. She made mistakes. She relaxed. She was herself. And it worked. This episode is for any coach or entrepreneur who knows what they're here to do and hasn't fully stepped into it yet. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

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About

Building a coaching business that's actually yours, one that allows you to sign consistent clients, not someone else's hustle blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels so hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com