She Coaches Coaches

Candy Motzek | Life & Business Coach

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com

  1. 1d ago

    You Don't Have a Visibility Problem with KJ Blattenbauer Ep 411

    You've been chasing more followers, more content, more press. KJ Blattenbauer wants you to stop. Because none of that is your actual problem. Candy Motzek sits down with KJ Blattenbauer, founder of Hearsay PR, author of Pitchworthy, and creator of the Recognition Report and Roadmap. With nearly three decades in public relations and placements in Forbes, Inc., Fast Company, Architectural Digest, and House Beautiful, KJ has figured out why some coaches and experts take off while others work just as hard and stay stuck. It's not visibility. It's recognition. Visibility is being seen. Recognition is being known for the right thing, so clearly, so consistently, that when someone hears your name, they can say in one breath who you are and why someone else needs to talk to you. In this conversation, KJ shares the one question that causes every client to pause: if money were no object, what do you really want to be known for? She shares the story of an eight-figure founder who got three paid speaking gigs and two new clients within a week after fixing her messaging. And she shares the moment her friend called her hyperventilating after receiving her messaging kit because for the first time, she finally saw herself the way others already did. Visibility is not vanity. Your gifts are meant to be shared. This episode will help you figure out how to do that without burning yourself out. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

  2. 2d ago

    Your Best Health Is Closer Than You Think with Coach Mo Cooper Ep 410

    You can't build anything meaningful from chaos. And yet most of us keep trying. Candy sits down with Coach Mo Cooper, healthy lifestyle and nutrition coach, founder of the Mowglo Wellness Collective, and someone who has been exactly where her clients are. After losing 65-plus pounds, maintaining that loss for over 15 years, and navigating a multiple sclerosis diagnosis, Mo now teaches simple, sustainable habits that support lasting weight loss, more energy, and greater confidence. In this conversation, Mo talks about why calm is a strategy, not a luxury. She shares the moment during the pandemic when she set out her own clean towels and coffee and realized she'd never once treated herself like a most precious loved one. That moment changed the way she coaches, the way she lives, and the way she thinks about what her clients really need. You'll hear the two-part advice she gives everyone just starting out, one practical, one existential. The practical one might surprise you. The existential one is a time audit unlike anything you've done before. And Mo's bottom line: your best health is possible. It doesn't take extremes. It doesn't take a perfect diet. It starts with how you spend your time and your emotional energy every single day. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

  3. Jul 19

    You're Holding Yourself Back. Here Are the 7 Permissions That Will Change That. with Liz M. Lopez Ep 406

    Most of what's stopping you from going after what you really want isn't coming from outside. It's coming from inside. And according to Liz M. Lopez, executive coach, bestselling author, and speaker with 19 years of coaching experience, it comes down to permission. Candy sits down with Liz to talk about the seven permissions framework she developed after nearly two decades of watching brilliant leaders lock themselves in a fortress of their own making. Permission to fail. Permission to be supported. Permission to take baby steps. Permission to feel confident today exactly as you are. Permission to prosper. Permission to walk away. And finally, permission to succeed. They talk about why fear is the foundational self-sabotage underneath almost everything, how job hurt and career trauma create invisible rules that run people's lives for decades without them even knowing it, and why asking for support isn't weakness but one of the most strategic things an ambitious person can do. Liz also talks honestly about living the framework herself, catching herself making decisions from fear instead of strategy, and why after seven years of writing this book, she still considers herself a student of the work, not its master. Warm, honest, and deeply practical this is a must listen episode. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

  4. Jul 18

    Your Coaching Business Has Momentum. So Why Does Growth Still Feel This Hard? with Adam Roach Ep 405

    You're doing the work. You've got some momentum. But growth feels heavier than it should and you're not sure what's getting in the way. This episode is for you. Candy Motzek sits down with Adam Roach, founder of I Love Coaching Co. and coach to established coaches across four continents, to talk about the four-phase model that takes a coaching practice from uncertain to $360K and beyond without adding more hours or complexity. Adam shares why going inside before you go out is the foundation of everything, what happens when coaches choose the wrong avatar, and why the premise of your offer, not the methodology, is what actually signs clients and keeps them. He also talks honestly about his beach chair moment that made him walk away from real estate franchises and a software company to build a community of coaches, and why success and significance are two very different things. They also get into morning routines, cortisol, and the 30-minute walk that changed everything for Adam six years ago and still starts every single day. Warm, direct, and genuinely useful. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30-minute call: https://stepintosuccessnow.com/

  5. Jul 13

    You Keep Waiting to Earn the Right to Charge More (The Threshold That Never Arrives) Ep 412

    You've told yourself you'll raise your rates when you have more testimonials. More experience. More certainty. But the threshold keeps moving. And deep down, you already know why. If you've been undercharging and calling it strategy, this episode is for you. Candy, gets into the belief that sits underneath most coaches' pricing decisions. It isn't about the numbers. It's about whether you believe you've earned permission yet. And that permission never comes from the outside. In this episode you'll learn: Why the proof you're waiting for will never feel like enoughWhat undercharging actually costs beyond moneyHow your rate changes the kind of client you attractThe quiet way low pricing affects how you show up in sessionsHow to know if you're solving a pricing problem or a belief problem Stop waiting for a level of proof that keeps moving. Your rate isn't a report card on your past. It's an expression of the value you create going forward. Follow She Coaches Coaches so you never miss an episode. Grab the free course, Stop Guessing and Start Signing Clients, and take your next step today: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Want to talk about what you really want from your coaching business? Book a 30-minute call with Candy: https://stepintosuccessnow.com She Coaches Coaches | Helping smart coaches build profitable, fully booked businesses

  6. Jul 12

    Stop Waiting for Retirement to Figure Out What's Next with Lori Candela Ep 409

    You've been so focused on the finish line that you haven't thought about what you're running toward. That's where it gets hard. Candy sits down with Lori Candela, certified professional retirement coach and founder of Retiring on Purpose. With more than 30 years of experience in coaching, leadership development, and career transition, Lori helps successful professionals prepare for the non-financial side of retirement - the identity shift, the loss of structure, the values reset, and the question nobody tells you is coming: now what? In this conversation, Lori shares how she went from designing learning programs for corporations to finding her niche in retirement coaching by asking herself which parts of her work she actually loved and following that thread all the way. It's a story that will resonate with any coach who found their niche by getting closer to the thing they really cared about. You'll hear about the messy middle that catches so many retirees by surprise. You'll hear why your values almost certainly shifted since you were climbing the ladder and why most people haven't looked at them since. And you'll hear why Lori believes the best time to start planning your next chapter is 10 to 15 years before you retire. This one is for coaches, professionals, and anyone who's been so busy building a career they forgot to think about what comes after. Grab the free course, Stop Guessing and Start Signing Clients, and start building a coaching business that's actually yours: https://candymotzek.lpages.co/vfo/ Want to see what's actually working for coaches right now? Download the free Coaching Business Insights Report 2026: https://candymotzek.lpages.co/business-growth-survey/ Ready to work with a coach? Book a free 30 minute call: https://stepintosuccessnow.com/

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About

Building a coaching business that's actually yours, not someone else's blueprint. That's what this show is about. She Coaches Coaches is for coaches who know they're good at what they do and can't figure out why signing clients still feels this hard. And for professionals who feel the pull toward coaching and don't know how to start without losing the credibility they've spent years building. Host Candy Motzek is a PCC coach for coaches and ICF mentor who works from the inside out, always. Every week, she brings honest conversations about the parts nobody talks about - the niche you keep second-guessing, the pricing you keep discounting, the inner critic dressed up as high standards. Strategy and mindset together, because one without the other doesn't hold. This show is especially built for introverts and high achievers. No hustle. No pretending to be someone you're not. Just real conversations about building something that fits who you actually are. New episodes every week. Whether you're a coach who's been at this for a while or a professional who's been thinking about making the leap into coaching, this is the place for you. Each week, we dig into how to build a coaching business on your own terms: signing clients, finding your niche, pricing your work, and building the inner confidence that makes it all sustainable. This show answers questions like: How do I find coaching clients? How do I sign clients without using social media? How do I choose my coaching niche? How do I create a coaching offer that people want? How do I market my coaching business? How do I build my signature coaching program? How do I get started as a coach? How can I quit my job and coach full-time? Can I have a successful coaching business as an introvert? How do I stop feeling like an imposter? How do I price my coaching services? What's the fastest way to grow my coaching business? When you're ready to take this deeper, visit stepintosuccessnow.com