Authentic As F*ck with Sun Yi

Sun Yi
  • 4.7 (13)
  • MARKETING

Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

  1. Veronica Romney: Why Some Brands Have A Cult Following

    01/30/2025

    Veronica Romney: Why Some Brands Have A Cult Following

    Order Veronica's new book "Identity Marketing" here: https://identitymarketingbook.com/ Warning: this episode might give you an identity crisis 😅 Veronica Romney is a marketing veteran, keynote speaker, and the author of Identity Marketing: How to Create Loyal, Lifelong Fans and a Legendary Brand (No Matter What You Sell). I asked Veronica about what identity marketing is and some examples of brands who do it well. I challenged her on the inclusivity vs exclusivity of doing identity marketing due to it's controversial nature, which she responded very thoughtfully. We also talked about identity marketing in politics, and some examples of authentic and inauthentic brands. It was a super interesting conversation. Enjoy! Chapters: 00:00 - Trailer 01:40 - The Jaguar rebrand: good or bad identity marketing? 06:20 - What is identity marketing and how Harley Davidson does it 11:57 - Inclusivity vs exclusivity in branding 14:52 - Controversies in political marketing 20:34 - Does identity marketing create a divided world? 25:50 - Challenges of public perception 37:27 - Flip flopping based on audience reaction 40:27 - What role does convictions play in branding? 43:17 - How changing beliefs affect identity marketing 46:57 - Why strong convictions are so powerful 51:07 - Some example of brands who do identity marketing well 01:03:39 - Building a personal brand with identity marketing Follow Veronica: Homepage: https://www.veronicaromney.com/ The Rainmaker Podcast: https://www.veronicaromney.com/rainmaker-podcast/ Instagram: https://www.instagram.com/vromney/ LinkedIn: https://www.linkedin.com/in/vromney/ YouTube: https://www.youtube.com/@vromney X: https://x.com/vromney Facebook: https://www.facebook.com/veronicaiglesiasromney/ Threads: https://www.threads.net/@vromney Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi YouTube: https://www.youtube.com/@SunYiCo Threads: https://threads.net/@sun.yi X: https://x.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"

    1h 8m
  2. Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy

    01/16/2025

    Scott Clary: How To Email Influencers, Grow A Podcast, Sell, And Be Happy

    Watch AAF Episode 129 Trailer: https://www.instagram.com/p/DE7qmOqAfbS/ Scott Clary is the host of the Success Story podcast, a #1 Entrepreneurship and Top 10 Business show. With his background in sales and marketing, he was able to give a lot of tactical and practical tips you can use in growing your podcast, selling and marketing for your business, as well as advice on content creation. We also talked about where ambition comes from as well as what motivates him personally. This isn't some high-level general advice. There's a lot of tips in this episode you can start applying right away. Enjoy! Chapters: 01:04 How to get famous guests on your podcast 04:03 Practical tips on approaching guests 01:07 How to get better at interviewing 10:06 What drove Scott to become an entrepreneur 13:59 The reality of financial security 20:06 Why every entrepreneur should learn sales 25:52 Motivation behind high performers 30:51 Defining success and lifestyle choices 35:11 Where ambition comes from other than money 41:16 Why Scott started a podcast 46:56 Tips on growing your podcast 58:50 The problem with most course sellers 01:02:41 YouTube/podcast vs. social media 01:04:36 Monetization in podcasting 01:06:50 How long does it take to monetize a podcast 01:11:34 The long-game mindset for success 01:14:12 Childhood influences on money mindset 01:18:17 Process of testing content Follow Scott: Homepage: https://www.scottdclary.com/ Success Story Podcast: https://www.successstorypodcast.com/ YouTube: https://www.youtube.com/c/scottdclary Instagram: https://www.instagram.com/scottdclary/ LinkedIn: https://www.linkedin.com/in/scottdclary/ X: https://x.com/scottdclary Facebook: https://www.facebook.com/scottdclarypage Tiktok: https://www.tiktok.com/@scottdclarypage Threads: https://www.threads.net/@scottdclary Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi YouTube: https://www.youtube.com/c/SunYiCo/ TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"

    1h 26m
  3. Brendan Kane: The Man Who Unlocked The Science Of Going Viral

    01/09/2025

    Brendan Kane: The Man Who Unlocked The Science Of Going Viral

    Watch Episode 128 Trailer: https://www.instagram.com/p/DEnFteKxraH/ Download "The Guide To Going Viral" for FREE! Go to: https://hookpoint.com/aaf In this episode, Brendan Kane shares his wisdom on creating viral content. I asked him specific questions for entrepreneurs, coaches, and freelancers who creates content on the side for their business. There's a lot of good actionable tips here. Enjoy! I first heard about Brendan from his first book One Million Followers, where he shares everything he learned from growing 1 million followers in 30 days. Brendan and his team at Hook Point has spent 10,000 hours studying viral content and they help entrepreneurs and creators go viral consistently. Chapters: 00:00 - The Art of Crafting Hooks 02:56 - Understanding the Generalist Principle 05:52 - Navigating Client Pushback 08:29 - The Importance of Storytelling Formats 11:30 - Researching Content Effectively 14:48 - Quality vs. Quantity in Content Creation 17:29 - Mindset and Success in Social Media 20:48 - Finding Your Unique Format 22:54 - Overcoming Perceived Boring Content 29:51 - The Power of Reaction Formats 31:42 - Understanding Virality and Audience Engagement 33:53 - The Myth of One-Time Virality 35:11 - Maximizing Podcast Clips for Virality 38:03 - Creating High Stakes in Content 44:13 - Evolution of Social Media Strategies 48:38 - Platform-Specific Content Strategies 52:23 - Debunking Common Myths in Content Creation Follow Brendan: Homepage: https://brendanjkane.com/ Hook Point: https://hookpoint.com/ Free Book Download: https://hookpoint.com/aaf Instagram: https://www.instagram.com/brendankane LinkedIn: https://www.linkedin.com/in/brendanjkane/ Facebook: https://www.facebook.com/BrendanJamesKane/ YouTube: https://www.youtube.com/c/brendankane X: https://x.com/BrendanKane2 Follow me: Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi YouTube: https://www.youtube.com/c/SunYiCo TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: a href="https://facebook.com/sun.yi.nightowls" rel="noopener noreferrer"...

    58 min
  4. Preston Smiles: Mindset Alone Isn't Enough To Break Through Financial Barriers

    12/19/2024

    Preston Smiles: Mindset Alone Isn't Enough To Break Through Financial Barriers

    Watch Episode 127 Trailer here: https://www.instagram.com/p/DDxBL0bRiwO/ Preston shows how most financial barriers has nothing to do with your knowledge or skills, and why just mindset alone isn't enough to break through it. He talks about somatic work and some examples of how he does his workshop. He also gave examples of some of the people he's worked with and the changes they've seen. His words are powerful. I hope you enjoy! Chapters: 00:00 Breaking the 100K Barrier 02:17 Understanding Somatic Capacity 05:00 The Journey of Personal Transformation 07:38 Mindset vs. Somatic Work 10:22 High-Stress Situations in Workshops 12:51 The Power of Vulnerability 15:47 Uncovering Hidden Blocks 18:19 Cultural Influences on Identity 21:17 The Role of Authenticity in Coaching 23:55 The Importance of Self-Expression 26:24 Living Abundantly Beyond Money 31:04 Understanding Abundance and Happiness 34:37 The Journey to Financial Freedom 38:02 The Essence of Parenting and Family 40:55 The Impact of Children on Personal Growth 45:17 Navigating Relationships and Transparency 54:16 The Integration of Masculinity and Emotion Follow Preston: YouTube: https://www.youtube.com/channel/UCLHChGfdXlqR-Wck74eRPgw Homepage: https://prestonsmiles.com/ Instagram: https://www.instagram.com/prestonsmiles/ Podcast: https://podcasts.apple.com/us/podcast/the-preston-smiles-show/id1572721878 Facebook: https://www.facebook.com/PrestonSmilesSpeaks/ Books: https://www.amazon.com/stores/Preston-Smiles/author/B01CWS7DDE Follow me: YouTube: https://www.youtube.com/@SunYiCo Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: https://facebook.com/sun.yi.nightowls Threads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts a...

    1h 1m
  5. Michael Janda: How To Build An Agency Or Freelance Business

    12/11/2024

    Michael Janda: How To Build An Agency Or Freelance Business

    Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/ Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career. Chapters: 00:00 Getting Your First Client 02:40 Diverse Paths to Freelancing 05:33 Crafting Your Message 08:32 Niche Experimentation 11:40 The Importance of Relationships 14:24 Building Trust with Clients 17:14 Leveraging Existing Relationships 20:15 The Role of Introversion in Freelancing 22:59 Finding Your Place in the Industry 30:19 Client Engagement and Communication 32:07 Navigating Partnerships and Leadership 33:46 Balancing Creativity and Business 35:43 Decision-Making in Business 37:24 Profit vs. Portfolio Projects 39:06 Investing in Relationships 41:25 The Importance of Face-to-Face Interaction 44:15 Building Trust Through Relationships 45:11 The Power of Personal Branding 53:20 Transitioning to Education and Course Creation 59:19 Overcoming Fear and Embracing Implementation 01:04:39 The Role of Ambition in Creative Success 01:09:53 Transitioning from Freelancer to Business Owner 01:15:06 The Impact of COVID on Personal Branding and Content Creation Follow Michael :  @morejanda  Instagram: https://www.instagram.com/morejanda/ LinkedIn: https://www.linkedin.com/in/morejanda/ TikTok: https://www.tiktok.com/@mostjanda X: https://x.com/morejanda Homepage: https://michaeljanda.com/ Follow me: @SunYiCo Homepage: https://sunyi.co Night Owl Nation: https://sunyi.co/night-owl-nation/ Instagram: https://instagram.com/sun.yi TikTok: https://tiktok.com/@_sun.yi Twitter: https://twitter.com/_sun_yi LinkedIn: https://linkedin.com/in/sunyi-nightowls/ Facebook: https://facebook.com/sun.yi.nightowls Threads: https://threads.net/@sun.yi Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts a...

    1h 25m
  6. James Sommerville: Balancing Creative Freedom and Financial Stability

    12/05/2024

    James Sommerville: Balancing Creative Freedom and Financial Stability

    Watch Episode 125 Trailer Link: https://www.instagram.com/p/DDPj27zRLb7/ James Sommerville is the co-founder of ATTIK and former VP, Global Design for Coca Cola. I asked him how people can navigate their career in the creative industry. He gave us his insights on balancing creative freedom with making money, collaborating with other creatives, how to work with brands, and how he sees the future of agency model evolving. Enjoy! Chapters: 00:00 The Evolving Role of Creatives in Branding 02:53 Understanding the Importance of Personality in Creative Teams 05:49 Navigating the Freelance Landscape: Common Pitfalls 08:46 The Balance of Creative Freedom and Financial Stability 12:09 The Impact of Personal Projects on Professional Growth 15:01 The Dichotomy of Passion Projects vs. Paid Work 18:01 The Role of Ego in Creative Decision-Making 20:52 The Spectrum of Creative Personalities 23:55 The Importance of Collaboration in Design 26:51 The Value of Introversion in Creative Fields 30:12 Effective Communication Between Designers and Clients 33:00 Learning from Designers: A Collaborative Approach 35:51 The Niche of Brand Strategy in Design 38:19 The Evolution of Design Roles 45:28 Navigating the Freelance Landscape 50:05 The Shift in Creative Agency Models 53:43 The Future of Design and Technology 01:01:50 The Importance of Storytelling in Design 01:10:06 Building a Creative Community Follow James : https://www.instagram.com/jamessommerville/ https://www.jamessommerville.co/ Check out Known Unknown: https://www.instagram.com/knownunknownco/ https://knownunknown.com/ Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts a href="https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267" rel="noopener noreferrer"...

    1h 15m
  7. Anneli Hansson: Brand Strategist On Creating An Authentic Brand

    11/20/2024

    Anneli Hansson: Brand Strategist On Creating An Authentic Brand

    Watch Trailer Episode 124: https://www.instagram.com/p/DCo0oXKxnaW/ In this episode, brand strategist Anneli Hansson shares how facilitate brand strategy sessions to find authentic stories and values about a brand and how a brand strategy session can be like a therapy session. Chapters 00:00 Understanding Brand Strategy for Personal Brands 05:57 Aligning Brand Values with Company Actions 11:57 Navigating Personal Branding and Self-Discovery 17:57 The Challenge of Balancing Creativity and Organization 24:05 The Journey of Self-Acceptance and Authenticity 29:58 The Power of Vulnerability in Personal Branding 35:58 The Impact of Personal Stories on Branding 48:56 The Intersection of Personal and Professional Life 56:31 Overcoming Shame and Embracing Imperfection 01:05:39 The Balance of Self-Promotion and Authenticity 01:15:15 The Importance of Showing Up as Your True Self 01:24:10 Vulnerability as a Strength in Personal Branding 01:30:08 Facing Fears and Embracing Authentic Connections 01:35:15 Understanding Personal Branding Beyond Marketing 01:42:10 Navigating Personal Branding and Community Engagement 01:49:09 Understanding Neurodiversity in Communities 01:54:53 Coaching vs. Consulting: A Deep Dive 02:01:12 The Importance of Business Acumen in Creative Fields 02:06:12 The Role of Education in Creative Professions 02:12:34 Building Community and Belonging through Brands 02:20:36 Future Aspirations in Brand Strategy Follow Anneli: @annelihansson5883 Instagram https://www.instagram.com/theannelihansson/ Linkedin https://www.linkedin.com/in/theannelihansson/ Website https://www.annelihansson.com/ Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267 🟢 Leave a...

    2h 31m
  8. Laura Belgray: Writing, Publishing, And Selling Your Book

    11/15/2024

    Laura Belgray: Writing, Publishing, And Selling Your Book

    Watch Trailer Episode 123: https://www.instagram.com/p/DCZR76kR4eE/ Watch Full Episode 123 on YouTube: https://www.youtube.com/watch?v=uB2kiw0GtSU&t=3385s In this episode, I spoke with Laura Belgray on her process of publishing and marketing her book. Check out her book Tough T*****s and join her mailing list at: https://www.talkingshrimp.com/ Chapters 00:00 The Journey of Writing a Book 17:53 Navigating the Publishing Process 36:04 Marketing and Selling the Book 42:54 The Art of Engaging Interviews 45:08 Shrimp Club: A Mastermind Experience 49:29 Navigating Creative Burnout 52:15 The Balance of Selling and Authenticity 56:20 The Myth of Passive Income 01:01:10 The Evolution of Writing in the Digital Age 01:08:51 The Maturing Landscape of Online Business 01:12:40 Future Writing Aspirations and Inspirations 01:18:31 The Role of Authenticity in Storytelling Follow Laura: @TheLauraBelgray https://www.instagram.com/laurabelgray/ https://www.facebook.com/talkingshrimp https://twitter.com/lbelgray/ Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together. Follow me: @SunYiCo Website https://sunyi.co Night Owl Nation https://sunyi.co/night-owl-nation/ Instagram https://instagram.com/sun.yi TikTok https://tiktok.com/@_sun.yi Twitter https://twitter.com/_sun_yi LinkedIn https://linkedin.com/in/sunyi-nightowls/ Facebook https://facebook.com/sun.yi.nightowls Threads https://threads.net/@sun.yi Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi *** 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267 🟢 Leave a rating on Spotify a href="https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593" rel="noopener noreferrer"...

    1h 25m
See All (130)

4.7
out of 5
13 Ratings

About

Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!

Information