A SEAT at THE TABLE: Helping business leaders grow their influence

Jane Singer
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Join the discussion as we unpack what’s working, what’s not and how to stand out and win in a competitive market.

  1. Four Steps to Stand Out in a Crowded Market

    15h ago

    Four Steps to Stand Out in a Crowded Market

    Everything you believe about building a powerful brand is probably wrong. It might not have been wrong a few years ago.   But, a lot has changed. For one thing, the market has gotten hyper competitive - and deafeningly noisy. To win, you need to get out of the mainstream.  Get off the road that’s a giant traffic jam of millions of people pitching like mad – and selling very little. In this episode you'll learn a 4-step method to go from barely known to industry authority. You'll also what it actually takes to beat the market (no, its not a better product or bigger budget). Visit A Seat at The Table's website at https://seat.fm

    27 min
  2. Breaking Through the Noise: Proven Strategies for B2B Brand Visibility

    4d ago

    Breaking Through the Noise: Proven Strategies for B2B Brand Visibility

    In a hyper competitive market, you need to differentiate in any way that you can. Visibility and ultimately 'authority' are a proven way to drive B2B sales – and justify more premium pricing. The goal is to get out of what Seth Godin refers to as ‘sort by price’.   That happens when every product looks the same, so buyers simply choose the cheapest one. Good marketing is the way to avoid that trap. It is the time tested, proven route out of that sales dead zone. In this episode we discuss  4 key ways to create brand differentiation and establish authority.   This how to rise about the market noise and start closing more B2B sales. Visit A Seat at The Table's website at https://seat.fm

    21 min
  3. What If We've Got the AI Story Wrong?

    5d ago

    What If We've Got the AI Story Wrong?

    What if we are missing the point about AI’s real role in the future of work? The narrative is that AI will wipe out most jobs as bots and AI agents take over the world. However, in the many conversations I’ve had with people inside AI development, the story is very different. And it’s a story that gets far less publicity than the doom and gloom sci-fi version that dominates mainstream discussions. Today we’re welcoming Bud  Bhattacharyya, co-founder of re:compound, an AI advisory firm helping senior leaders use AI beyond the task-efficiency layer. In this episode of A Seat at The Table, we’ll be discussing: Why "AI for productivity" is only the beginning, not the main event * How AI can multiply human capability instead of simply replacing human work * Why more output often makes senior judgment harder, not easier *  What organizations get wrong when they treat AI as a tool layer rather than a thinking and decision layer Let’s sit down with Bud are learn how we might reframe the AI narrative. Connect with Bud Bhattacharyya:             LinkedIn: https://www.linkedin.com/in/budbhattacharyya/            Substack (writing): https://recompoundai.substack.com            Company website: https://recompound.ai Visit A Seat at The Table's website at https://seat.fm

    36 min
  4. Support Systems for Solo Marketers (When You're Trying to Do It Alone)

    6d ago

    Support Systems for Solo Marketers (When You're Trying to Do It Alone)

    You’re trying to develop a marketing program for your company and you're stuck. You have a general idea of what you want to do.  But for some reason you just can’t get started. You find yourself spending way too much time staring at a blank screen - and getting more and more frustrated that you’re not making progress. You’re not alone.  I have faced this more often than I like to admit. Especially for people who work alone.  Either because they work remotely. Or they own their business.  Or maybe they work for a company but are in a one-person department.  As is often the case these days. It’s really hard to not have anyone there to bounce ideas off of.  Or brain storm with. In this episode we discuss an accessible, yet often overlooked, opportunity for gaining the support and companionship that can help you go from 'stuck' to 'success'. Visit A Seat at The Table's website at https://seat.fm

    10 min
  5. Why Great Products Fail to Sell

    Jun 16

    Why Great Products Fail to Sell

    It's a story I hear all the time.   We have a great product, but our sales are not where we want them to be. Your customers know you, but let's be honest, your product is not seen as the market leader.  It's not seen as the 'gold standard'.  It's not the one that comes to mind first when people think of your category.  You might jokingly refer to your product as 'the industry's best kept secret'.  To win in today's market you can not simply be another fairly generic brand. And while in-house you see your brand as a standout, in a crowded market no one is a standout with a strategic and consistent marketing machine that gets you that visibility - and builds that all-important authority. Unfortunately, you can't 'AI' or 'VA' your way to success any more.   In this podcast, we're going to discuss what you need to do. Why industry leaders do this. And how to get started on budget that's within reach of most mid-sized to larger organizations. Take our free  B2B Sales Assessment Quiz  Connect with me on LinkedIn:  https://www.linkedin.com/in/jane-singer/ Visit A Seat at The Table's website at https://seat.fm

    12 min
  6. From Overlooked to Influential: The Power of Quiet Presence in Personal Transformation

    Jun 8

    From Overlooked to Influential: The Power of Quiet Presence in Personal Transformation

    When your image, presence, and brand aren't aligned, the cost isn't always visible, but it shows up in the rooms you're not invited to, the leadership that gets overlooked, and the opportunities that go to someone less qualified. Meet Jenny Dewberry, an image consultant who works with Individuals, high achieving leaders, corporate professionals, and visionary CEOs to use their image as a strategic tool for credibility, visibility, and opportunity. In this episode of A Seat at The Table Jenny will be sharing: 1. What is image communication, and how does it quietly shape authority 2. The silent signals that influence trust, income, and perceived leadership 3. What "looking the part" actually means, and why it's never just about clothes 4. How to build an external presence that reflects who you actually are USEFUL LINKS: Connect with Jenny - Website: https://www.peoplepowerconsultancy.com/ - LinkedIn: https://www.linkedin.com/in/jenny-dewberry-peoplepower/ - Instagram: https://www.instagram.com/jennyd_peoplepower/ Visit A Seat at The Table's website at https://seat.fm

    32 min
  7. June Market Outlook: From Panic to Disciple

    Jun 6

    June Market Outlook: From Panic to Disciple

    This is a short executive briefing built for sourcing leaders at brands and suppliers who need a fast read on where the market stands right now. The core message from Inside Fashion's June coverage is that conditions feel less chaotic than they did earlier in the quarter, but the market has not actually become easy again.  What has changed is the mindset. The industry is moving away from panic and toward a more disciplined operating posture. This Inside Fashion briefing will look at what is stabilizing, what is still creating pressure, how regional sourcing choices are shifting, and why ongoing intelligence matters more now than it did in a more predictable market. Visit A Seat at The Table's website at https://seat.fm

    14 min
  8. The AI Accountability Crisis No One Is Talking About

    May 28

    The AI Accountability Crisis No One Is Talking About

    Everyone feels that agentic AI is the next big thing and that they need to make haste in order to stay ahead of the curve - or at least not be left behind. However, the tremendous benefits of using agentic AI also come with an increasing amount of risk.  And that risk is not being discussed nearly as frequently as it should be.   Today we’re joined by the highly accomplished Michael Chua, an AI & Cybersecurity Strategist who advises Boards & C-Suites  In his new book, “The Agentic AI Protocol”, he discusses the very real risks that every senior leader needs to consider. In this episode Michael will be discussing - The critical importance of building human intervention mechanisms into agentic work flows - Why data governance needs greater clarity in an autonomous environment  - Blindspots that most enterprises are not aware of. So let’s sit down with Michael and tighten up our data security - before its too late. USEFUL LINKS: Michael Chua's book:  The Agentic AI Protocol Connect with Michael Chua on LinkedIn:  https://www.linkedin.com/in/jupilier Visit A Seat at The Table's website at https://seat.fm

    29 min
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Join the discussion as we unpack what’s working, what’s not and how to stand out and win in a competitive market.

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