A SEAT at THE TABLE: Helping business leaders grow their influence

Jane Singer
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Join the discussion as we unpack what’s working, what’s not and how to stand out and win in a competitive market.

  1. 21h ago

    August Outlook: Cautious with Optimistic Signals

    In this podcast we discuss the industry outlook for August - and heading into the critical pre-holiday season. The market continues to operate with a high degree of caution, particularly among brands and retailers who are deliberately keeping inventories low and minimizing risk of overstock.  Despite this caution, industry signals are proving better than expected. Consumer spending in both the US and EU surpassed expectations in Q2, with the US up 3.2% year-on-year and Europe seeing its fastest growth since Q1 2025 [11:46].  Retail spending is steady as markets head into fall, and holiday outlooks remain "cautiously optimistic," with growth projections in the low single digits—better than no growth, though not spectacular [12:18].  The overall takeaway is that, while the industry remains careful and conservative in its approach, consumer resilience and strategic discipline at brands are enabling some to outperform market forecasts [11:37, 15:03]. SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    August Outlook: Cautious with Optimistic Signals

  2. 6d ago

    Turning Customer Feedback Into B2B Sales

    Discover why authentic customer reviews are the secret weapon in today’s saturated B2B market. In this episode, Jane Singer, host of A Seat at The Table podcast, explores how businesses with great products and strong support often struggle to close deals because buyers face "buyer fatigue" and endless choices that all seem the same  Learn how trusted, real-world feedback cuts through market noise and why leading platforms like Amazon have revolutionized decision-making with reviews [00:01:43]. Jane reveals why traditional testimonials lack authenticity and how companies can leverage compelling, unfiltered customer stories to build trust and credibility [00:02:53].  She introduces a unique marketing strategy—sponsored micro-series podcasts featuring honest client conversations—that deliver real use cases and experiences for listeners who crave reliable, peer-driven insights [00:04:00]. If you’re in B2B marketing or looking to increase sales through authentic content, this episode is a must-listen.  Uncover actionable strategies for winning in a competitive landscape and hear how the 'Success Stories to Sales' podcast micro-series can boost your brand credibility [00:06:37].  Don’t miss this guide to growing your business with the power of customer reviews and real conversations! USEFUL LINKS: Request information about 'Success Stories to Sales' Micro podcast program:  https://seat.fm/contact-us/ SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    Turning Customer Feedback Into B2B Sales

  3. Jul 8

    Your Customers Sell Better Than You (Put them to work!)

    Every technology company has the same challenge. You’ve built a great product. You’ve got a strong sales team. Your demos are polished. But your prospects are hearing exactly the same thing from your competitors. So the question becomes… Who do they believe? They don’t believe another product demo. They believe another customer. The most powerful sales asset you have isn’t your software. It’s the real-world experience of the people already using it. When an existing customer talks honestly about the problem they faced, why they chose your solution, and what happened next, that’s the kind of proof that builds confidence. There’s another challenge. We’re all drowning in AI-generated content. Every day there’s another LinkedIn post, another email, another white paper, another video that feels like it was written by a machine. People can tell. Trust comes from hearing real people having real conversations. Not a script. Not a sales pitch. Just experienced professionals talking about genuine business challenges and how they solved them. That’s what people want to hear. • To learn more about our Podcast Mini Series, contact us at: https://seat.fm/contact-us/ SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    Your Customers Sell Better Than You (Put them to work!)

  4. Jul 5

    July Market Briefing: Key Market Trends We're Watching Heading into H2

    The apparel industry is entering a new age of discipline.  Growth at any cost is giving way to focus, profitability and execution.  It’s a trend that could get the industry back onto a steady trajectory of not just growth, but profitable growth. Welcome to our July Inside Fashion Market Briefing.  I’m Jane Singer and rather than simply talk about ‘what’s happening, I’ll be sharing insights and perspectives that help brands make smarter decisions. The industry has largely moved beyond the energy shock that hit at the start of Q2. Geopolitical issues remain, but they have become background noise rather than daily disruptions.  The situation in the middle east has not really changed much, but oil prices have eased. Market sentiment has moved on.  And fundamentally that matters more than what’s actually happening. The biggest concerns today are higher interest rates and uncertainty surrounding Section 301 tariffs.  Tariffs remain a wildcard because planning is difficult when the rules are still evolving.  Learn more at https://insidefashionLive.net SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    July Market Briefing: Key Market Trends We're Watching Heading into H2

  5. Jun 28

    Building a Lean, Mean, Revenue Generating Machine

    Is your organization running on a Franken-stack. That unmanaged tech stack that is layers of disconnected software tools piled on top of each other.  In the race to add more technology as companies scale, managing tech stacks doesn’t look like a priority. And yet, vital customer data - that kills net margins - can get dropped between marketing attribution and CRM logs.  Today we’re joined by Laura Farkas, LMNts Marketing, which provides revenue system optimisation, funnels and automation. She’s a specialist in building inbound distribution networks that clients can control. On this episode of A Seat at The Table, we’ll be discussing •Why is your connection count on LinkedIn completely irrelevant to your actual inbound revenue? •What is a Franken-stack and how does it drain operating margins from a mid-market company? •Why are traditional marketing retainers and basic lead generation agencies failing? •How does a twenty-million-pound B2B enterprise structure a proper revenue systems audit? •How can a business owner use intentional human imperfection to defeat automated software noise? So let’s sit down with Laura and learn how to wrestle that monstrous tech-stack into a lean, sales driving machine. Connect with Laura Farkas: Main book: Paternoster Marketing  https://www.amazon.com/Paternoster-Marketing-Never-Leads-Again-ebook/dp/B0FTXKKQB6  Laura's Revenue Systems page, based on the Paternoster Marketing concept:  https://marketingfunnel.website/b2b-revenue-system/  LinkedIn: https://www.linkedin.com/in/itslaurafarkas/ YouTube: https://www.youtube.com/@LauraFarkasLMNtsMarketing  SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    Building a Lean, Mean, Revenue Generating Machine

  6. Jun 25

    The Reality of Running a Silicon Valley Start Up

    Silicon Valley starts ups are wrapped in a kind of mystique that gets better with the telling.   Unless of course you’re actually running one of those startups.  Then things look a bit different.  You’re not living the dream.  You’re trying to survive heartbreak, near misses and boardroom crises.  And yes, occasionally a big win. For nearly three decades, Mike Grossman has been at the center of the world's most mythologized innovation hub, He has raised millions, managed boardroom crises, built great teams, and navigated moments when everything seemed one bad quarter away from collapse. In this episode of A Seat at The Table we’ll be discussing: What it’s like when the Concept of Failure is a Constant Operating Condition, Not a Learning Moment or Inspirational AnecdoteA Career in the In-Between: Most founders Don't Fail Spectacularly or Succeed Wildly—They Hover In Between for yearsWhy sound ideas, strong effort and execution doesn't always guarantee success Let’s sit down with Mike and find what its really like running a Silicon Valley startup. Connect with Mike Grossman: https://www.failureisanoption.com/ https://www.linkedin.com/in/migrossman/ https://www.amazon.com/exec/obidos/ASIN/1646872460 SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    The Reality of Running a Silicon Valley Start Up

  7. Jun 23

    Four Steps to Stand Out in a Crowded Market

    Everything you believe about building a powerful brand is probably wrong. It might not have been wrong a few years ago.   But, a lot has changed. For one thing, the market has gotten hyper competitive - and deafeningly noisy. To win, you need to get out of the mainstream.  Get off the road that’s a giant traffic jam of millions of people pitching like mad – and selling very little. In this episode you'll learn a 4-step method to go from barely known to industry authority. You'll also learn what it actually takes to beat the market (no, its not a better product or bigger budget). SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    Four Steps to Stand Out in a Crowded Market

  8. Jun 19

    Breaking Through the Noise: Proven Strategies for B2B Brand Visibility

    In a hyper competitive market, you need to differentiate in any way that you can. Visibility and ultimately 'authority' are a proven way to drive B2B sales – and justify more premium pricing. The goal is to get out of what Seth Godin refers to as ‘sort by price’.   That happens when every product looks the same, so buyers simply choose the cheapest one. Good marketing is the way to avoid that trap. It is the time tested, proven route out of that sales dead zone. In this episode we discuss  4 key ways to create brand differentiation and establish authority.   This how to rise about the market noise and start closing more B2B sales. SEND US A MESSAGE Visit A Seat at The Table's website at https://seat.fm

    Breaking Through the Noise: Proven Strategies for B2B Brand Visibility
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Join the discussion as we unpack what’s working, what’s not and how to stand out and win in a competitive market.

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