Bean to Barstool

David Nilsen

A podcast exploring the intersections of craft beer and craft chocolate.

  1. 2d ago

    Spirit, Land, People: The Growth of Mezcal Craft Chocolate

    It’s appropriate we call alcoholic drinks spirits. Fermented beverages carry with them the traditions of their homelands and the essence of their agricultural ingredients, and they’ve been used for millennia to both grieve and celebrate, to ease tensions, to bond relationships, to preserve the bounty of a harvest, to mark our hopes for the same next year. Bean to Barstool has been covering the intersections of craft chocolate with artisan drinks for about six years now. We’ve looked at countless chocolate makers who have used alcoholic drinks to infuse flavor into their bars. By far the most common drinks used for this are beer and whiskey, with many substyles of each represented.  Over the last couple years however, I’ve noticed a somewhat unexpected spirit growing more and more common. Mezcal. Mexican craft chocolate makers like Cuna de Piedra, Metiche, and others have led the way in this, and an increasing number of American craft makers have caught on. Mezcal bars are no longer a curiosity. They’re a way of carrying the flavors of this traditional Mexican spirit to new audiences, and a way of telling stories that might get missed otherwise.  Today, we’re going to talk all about the growing segment of mezcal-infused craft chocolate. I reached out to Cuna de Piedra for this episode, and unfortunately, their production schedule did not allow time for an interview before this episode needed to be assembled. I want to apologize that I wasn’t able to get a Mexican craft maker lined up for this episode, as it’s difficult to tell the story of mezcal chocolate without them. I will continue working to get something scheduled, and hopefully we’ll be able to learn from these makers in future episodes. Today, we’re talking all things Mezcal in craft chocolate! Let's introduce our guests: Lou Bank, host of the Agave Road Trip podcast, and the founder of S.A.C.R.E.D. Agave, an organization that works to improve lives in the rural Mexican communities where heritage agave spirits are made. Kelly Campos, director of quality control at Chicago’s popular Dark Matter Coffee, and their craft chocolate spinoff, Sleep Walk Chocolate. Eric Parkes, owner and chocolate maker at Somerville Chocolate. You can listen to a previous episode with Eric here to hear her talk about his collabs with Aeronaut Brewing. Caroline Houghton, owner and chocolate maker at Carobeans. Hans Westerink, owner at Violet Sky Chocolate. You can listen to a previous episode with Hans here to hear him talk about roasting cacao and coffee. Shay Pal, craft chocolate and spirits enthusiast. You can listen to a previous episode with Shay here to hear her talk about pairing chocolate and spirits. Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together. Follow Bean to Barstool on social media! Instagram Facebook Pinterest Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.

  2. Aug 26

    Media Relations for Craft Chocolate Makers: Common Pitfalls, Crisis Comms, and Where to Start

    It's time for the final episode in our Media series! In this episode, David and Melinda talk through a range of topics to conclude the Media Relations for Craft Chocolate Makers series. They discuss: - Common pitfalls companies make in media relations (or let hold them back from even starting) - Crisis communications - what it means, and things to think about now before you need to later - What to do after you get media coverage - Action items to get you started on your media relations path.  Media relations doesn't have to be scary, but it is super important, so listen in and David and Melinda share their final thoughts about Media Relations for Craft Chocolate Makers! David's been a full time food and beverage journalist for about a decade now and Melinda Guerra has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious. Media Relations for Craft Chocolate Makers series: Podcast Episodes Why You Need a Media Plan Identify Your Company's Stories How to Build and Manage a Media List All About Press Releases How to Maintain Media Relationships and Communicate New Stories How to Get Started, and Common Pitfalls Blog Posts Why You Need a Media Plan How to Identify Your Stories How to Build a Media List Adding Industry and Unexpected Outlets to your Media List How to Write and Send a Press Release How to Maintain Media Relationships and Communicate New Stories Crisis Communications Common Pitfalls in Media Relations Easy Steps for Getting Started Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together. Follow Bean to Barstool on social media! Instagram Facebook Pinterest Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.

  3. Aug 11

    Media Relations for Craft Chocolate Makers: Maintaining Relationships and Communicating New Stories

    Once you've established a line of communication with a media member, how do you maintain that relationship and communicate new story ideas to them? That's what we're going to talk about in this new episode in Bean to Barstool's Media Relations for Craft Chocolate Makers series! In part 5 today, food and beverage journalist David Nilsen talks how to maintain communication with members of the media, how to communicate story ideas in an informal but helpful way, how stories come together on the freelance journalism side, and much more. David's been a full time food and beverage journalist for about a decade now and Melinda Guerra has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious. Media Relations for Craft Chocolate Makers series: Podcast Episodes Why You Need a Media Plan Identify Your Company's Stories How to Build and Manage a Media List All About Press Releases How to Maintain Media Relationships and Communicate New Stories How to Get Started, and Common Pitfalls Blog Posts Why You Need a Media Plan How to Identify Your Stories How to Build a Media List Adding Industry and Unexpected Outlets to your Media List How to Write and Send a Press Release How to Maintain Media Relationships and Communicate New Stories Crisis Communications Common Pitfalls in Media Relations Easy Steps for Getting Started Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together. Follow Bean to Barstool on social media! Instagram Facebook Pinterest Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.

  4. Aug 4

    Allo & Rachel of Craft Connections Beverage Education Summit

    Craft beverage education is one of my passions, and I really believe that the more people learn about their favorite drinks, the more they’re able to enjoy them. Allo Gilinsky and Rachel Benkowski definitely agree. I first met this pair at last summer’s Crafted For Action conference in Atlanta, where they were co-presenting an education tasting. Since then, they’re announced the inaugural Craft Connections Beverage Education Summit taking place in early 2027, an event that will bring together craft beer professionals for conversations and presentations around how we can better provide useful, approachable education for both staff and consumers.  I recently sat down with Allo and Rachel to talk all about the philosophy and passion behind the Summit, why beverage education is so important, and how we can provide actionable tools for staff and consumers without overwhelming or talking over them.  You can learn more about the Summit, and find their social media links, on the event website.  You can listen to the previous episode with Master Cicerone Scott Fielder and Advanced Cicerone Chris Crowe mentioned in our conversation here. Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together. Follow Bean to Barstool on social media! Instagram Facebook Pinterest Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.

    Allo & Rachel of Craft Connections Beverage Education Summit
  5. Jul 28

    Media Relations for Craft Chocolate Makers: All About Press Releases

    Does writing a press release sound scary and overwhelming? Who do you send it to? What do you include? Which news is important enough to deserve one? Welcome to Bean to Barstool's Media Relations for Craft Chocolate Makers series! In part 4 today, journalist David Nilsen and public relations pro Melinda Guerra  talk all about press releases. What they are, when to send them, to whom to send them, what to include, and, just as importantly, the inverse of all those: when not to send them, what not to include, etc.  David's been a full time food and beverage journalist for about a decade nowand Melinda has been a freelance PR professional helping brands tell their stories and connect with media for even longer than that. In this series, they share what they’ve learned over their careers to help craft chocolate companies of any size identify their stories, communicate them to media members and outlets, gain new customers, and keep the ones you have curious. Media Relations for Craft Chocolate Makers series: Podcast Episodes Why You Need a Media Plan Identify Your Company's Stories How to Build and Manage a Media List All About Press Releases (you're listening to it!) How to Maintain Media Relationships and Communicate New Stories How to Get Started, and Common Pitfalls Blog Posts Why You Need a Media Plan How to Identify Your Stories How to Build a Media List Adding Industry and Unexpected Outlets to your Media List How to Write and Send a Press Release How to Maintain Media Relationships and Communicate New Stories Crisis Communications Common Pitfalls in Media Relations Easy Steps for Getting Started Check out David's book Pairing Beer & Chocolate: A Guide to Bringing the Flavors of Craft Beer and Craft Chocolate Together. Follow Bean to Barstool on social media! Instagram Facebook Pinterest Sign up for host David Nilsen's beer newsletter for regular beer musings, and the Bean to Barstool newsletter for pairings, collaborations, and maker profiles.

4.8
out of 5
17 Ratings

About

A podcast exploring the intersections of craft beer and craft chocolate.

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