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The Canna Boss Babes

The Canna Boss Babes Podcast shares the stories of the people building the cannabis industry and shaping the future of the plant. Created by Ishqa Hillman, the platform hosted 804 live interviews worldwide before Instagram removed the page in 2021 after multiple “Best Podcast” nominations. Ranked #2 Best Women in Cannabis Podcast by Feedspot, Ishqa the Boss Babe continues spotlighting cannabis entrepreneurs, advocates, and innovators—now with 1,000+ interviews and counting. Follow @thecannabossbabes

  1. Steph Vrona: Cannabis Dispensary Retention, Bad Data & Why the Rec Market Changed Everything

    Mar 24

    Steph Vrona: Cannabis Dispensary Retention, Bad Data & Why the Rec Market Changed Everything

    The cannabis industry is sitting on a data crisis — and most operators don't even know it. Bad data, no retention strategy, and a decade-long drift away from medical education have quietly been costing licensed businesses their most valuable customers. This week on The Canna Boss Babes®, we're getting into all of it. Steph Vrona is the founder of HighDef Studio, a cannabis marketing operations consultancy based in Arizona. With ten years inside the industry — from Illinois medical dispensaries to regional marketing roles at major MSOs — Steph now helps cannabis brands and dispensaries build the systems, clean data, and retention strategies they need to survive what's coming next. In this episode: Why cannabis dispensary retention is the most overlooked metric operators haveThe 52-card pickup reality of running a licensed cannabis business right nowWhy medical patients spend more, buy better, and are your most loyal customersWhat happened when recreational markets opened — and what was lostIndica, sativa, hybrid: marketing terms, not medicineThe distillate problem and its real impact on consumers and businessesTerpenes, full spectrum, and consuming with intentionHow to build a lean marketing operation that actually worksConnect with Steph Vrona & HighDef Studio:🌐 https://highdef.studio/💼 LinkedIn: https://www.linkedin.com/in/stephvrona/ Connect with The Canna Boss Babes®:🌐 thecannabossbabes.com📲 @ishqathebossbabe💼 LinkedIn: https://www.linkedin.com/in/ishqahillman-thecannabossbabes/

    50 min
  2. Mia Garlock: Cannabis, Healing, and Questioning the Narrative

    Mar 5

    Mia Garlock: Cannabis, Healing, and Questioning the Narrative

    What happens when a life-altering injury forces you to rethink everything you thought you knew about healing? In this episode of The Canna Boss Babes Podcast, Mia Garlock joins Ishqa Hillman for an honest conversation about recovery, research, and why questioning the narrative matters more than ever. After a serious accident left Mia in a wheelchair with multiple broken bones, she found herself relying on cannabis while healing — and the results surprised even her medical specialists. That experience became the beginning of a much deeper journey into understanding how the plant interacts with the body and why so many people still misunderstand it. Throughout the conversation, Mia shares her perspective on healing, curiosity, and the importance of doing your own research rather than blindly accepting information online. From bone healing and cannabinoids to the surprising benefits of compounds like CBG, she brings both humor and insight to the conversation while encouraging people to stay curious and keep asking questions. This episode is also a reminder that advocacy starts with education. The more we understand how the plant works, the better we can advocate for safe access, accurate information, and thoughtful conversations about wellness. If you’ve ever been curious about how cannabis interacts with the body — or why questioning the narrative matters — this is a conversation you won’t want to miss. Watch the full episode on YouTube or explore more conversations at thecannabossbabes.com.

    1h 27m

About

The Canna Boss Babes Podcast shares the stories of the people building the cannabis industry and shaping the future of the plant. Created by Ishqa Hillman, the platform hosted 804 live interviews worldwide before Instagram removed the page in 2021 after multiple “Best Podcast” nominations. Ranked #2 Best Women in Cannabis Podcast by Feedspot, Ishqa the Boss Babe continues spotlighting cannabis entrepreneurs, advocates, and innovators—now with 1,000+ interviews and counting. Follow @thecannabossbabes