New School of Marketing

Bianca McKenzie
  • 5.0 (2)
  • Marketing
  • Updated Weekly

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

  1. Band-Aid Marketing: Why Throwing Everything at the Wall Doesn't Work

    Jun 25

    Band-Aid Marketing: Why Throwing Everything at the Wall Doesn't Work

    If you've ever had a slow month, panicked, and posted on every platform you own in the space of 48 hours, or if you've ever been told "we need more leads NOW" and suddenly found yourself throwing money at ads with no plan, this episode is going to name something you've probably done without realising it. I call it band-aid marketing—the scattered, reactive, panic-driven marketing that happens when you suddenly need clients and you don't have a system in place to generate them. It feels productive. It feels urgent and important. But it's actually just panic wearing a to-do list as a disguise. Here's the problem: a band-aid covers a wound, it doesn't heal it. And most business owners use band-aids as their entire marketing strategy—cycling through emergencies, slapping on a quick fix, then going quiet again the moment the pressure eases. That stop-start cycle is exhausting, and it's why your marketing never actually compounds. A band-aid is fine for an emergency. But it's not a substitute for actually healing the wound. This episode shows you how to build the system instead. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    22 min
  2. The Unsexy Marketing That Actually Makes Money

    Mar 9

    The Unsexy Marketing That Actually Makes Money

    If you've been seduced by the latest marketing trend only to see zero results, or if you're exhausted from chasing shiny objects while your revenue stays flat, this episode is going to validate everything you've been secretly thinking. Everyone wants sexy marketing—going viral, explosive growth, cutting-edge funnels, algorithm hacks that promise overnight success. It sounds amazing. It's exciting. And for 99% of businesses, it doesn't work. Meanwhile, the businesses making consistent money aren't doing anything fancy. They're not going viral. They're not on every platform. They're not running elaborate campaigns. They're doing boring, basic, repetitive marketing activities consistently well. And they're making reliable revenue while everyone else chases lottery tickets. Here's the truth: sexy marketing is unreliable and unsustainable. Unsexy marketing is a paycheck. And if you want sustainable revenue instead of hoping for a viral moment, it's time to embrace boring. What you'll learn: Why sexy marketing is a trap (and why we're all drawn to it anyway)The 6 unsexy marketing tactics that actually generate revenue (weekly emails, follow-ups, referrals, repurposing, process improvement, consistent posting)Why boring beats exciting every single time (it's sustainable, compounds, and your competitors won't do it)What to stop doing so you have time for unsexy marketingThe realistic results timeline (hint: week 1-4 feels like nothing is happening)How to make peace with doing marketing that won't impress anyone at partiesSexy marketing is a lottery ticket. Unsexy marketing is a paycheck. This episode shows you how to build your business on paychecks. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    24 min
  3. From Followers to Customers: Bridging the Gap That's Costing You Sales

    Mar 2

    From Followers to Customers: Bridging the Gap That's Costing You Sales

    If you've got a growing follower count but your sales aren't growing with it, or if people engage with your content but never actually inquire about working with you, this episode is going to explain exactly what's missing—and how to fix it. You've been working hard on your marketing. Your follower count is growing. People like and comment on your posts. Your engagement rate is solid. You feel like you're doing everything right. But when you launch an offer, promote your services, or open enrolment—crickets. Maybe a handful of people inquire. Fewer actually buy. You look at your 2,000 followers and wonder, "Where are they?" Here's what's happening: you've built an audience, but you haven't built a customer journey. Your followers consume your content, enjoy it, and scroll on. They've never been given a reason or a pathway to become customers. There's a gap between passive content consumer and active paying customer—and that gap is costing you sales every single day. Followers are not customers. They're potential customers. This episode shows you exactly how to bridge that gap. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    24 min
  4. How to Show Up Consistently Without Burning Out

    Feb 23

    How to Show Up Consistently Without Burning Out

    If you've ever started strong with your marketing only to burn out by week three, or if you're exhausted from trying to keep up with daily posting while running your actual business, this episode is going to change how you approach consistency. You know you need to show up consistently with your marketing. Every expert says so. But the advice you're getting—post daily, be available 24/7, never miss a day—is designed for people with full marketing teams, not solo business owners juggling clients, family, and life. So you try to keep up. You push yourself to post every day. You check comments constantly. You're always "on." And within a few weeks, you're completely burned out. You either force yourself through it or you disappear completely. There's no middle ground. Here's the truth: consistency doesn't mean posting every single day or being online 24/7. It means showing up regularly in a way that's sustainable for your actual life. And if your marketing routine is burning you out, it's not working—no matter how "consistent" you are. Sustainable consistency beats intensive burnout cycles every single time. This episode shows you how to build it. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    29 min
  5. The Content Calendar Myth: Why Planning Isn't Enough

    Feb 16

    The Content Calendar Myth: Why Planning Isn't Enough

    If you've ever spent hours creating the perfect content calendar only to abandon it by week three, or if you've planned out a month of content but still feel like your marketing isn't working, this episode is going to change how you think about content planning. Every marketing guru tells you that you need a content calendar. So you dutifully create one. You fill in all those little boxes with post ideas. You organize by theme. You colour-code it. You feel productive and organized. And then either you abandon it within weeks, or you stick to it religiously but see zero results. What's going wrong? Here's the truth: a content calendar is just a scheduling tool, not a strategy. It organises execution, but it doesn't determine effectiveness. And most business owners are spending so much time planning the perfect calendar that they're missing the things that actually create marketing success. Stop obsessing over the perfect content calendar. Start focusing on strategic execution. This episode shows you exactly how. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    21 min
  6. Why Nobody's Buying Your Course (Even Though They Love Your Content)

    Feb 9

    Why Nobody's Buying Your Course (Even Though They Love Your Content)

    If you've ever launched a course to crickets despite having an engaged audience, or if people constantly tell you they love your content but never actually enrol when you open the cart, this episode is going to explain exactly what's going wrong—and how to fix it. It's one of the most frustrating experiences for course creators: you've built an audience that loves your free content. They comment, they save your posts, they tell you how helpful you are. Then you launch your course and... three people buy. Maybe five if you're lucky. You're devastated. You think, "But they love my free content! Why won't they buy my course?" Here's the hard truth: people who consume your free content are not the same people who buy your courses. And if you don't understand the gap between content engagement and course sales, you'll keep making the same expensive mistakes. Loving your free content doesn't automatically translate to buying your paid course. This episode shows you exactly how to bridge that gap. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    18 min
  7. Content That Sells: The Difference Between Engagement and Revenue

    Feb 2

    Content That Sells: The Difference Between Engagement and Revenue

    If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation. You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar? Here's the uncomfortable truth: you can have amazing engagement and still make no money. That means you're essentially running a free entertainment account, not a business. And the reason is simple—you're creating "engagement content" instead of "conversion content," and there's a massive difference between the two. In this episode, I'm breaking down why popular content often doesn't generate sales, what conversion content actually looks like, and how to shift your content strategy so you're building revenue, not just vanity metrics. Engagement is nice. Revenue is necessary. This episode shows you how to create content that does both. Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    26 min
  8. The Copywriting Mistakes Costing You Clients with Simone Robinson

    Jan 28

    The Copywriting Mistakes Costing You Clients with Simone Robinson

    In this episode, I’m joined by Simone Robinson, Founder and CEO of Northern Peak Marketing, for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right. With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in direct-response copywriting, messaging clarity, and conversion-focused strategy — and she doesn’t hold back in this conversation. We unpack why most headlines fail to grab attention, what makes people keep reading, and how to move beyond basic “features and benefits” copy to messaging that connects results to emotion. We also talk about common CTA mistakes, how to quickly spot what might be costing you clients in your own copy, and where AI fits into copywriting today — what it can support, and where human insight still matters most. If you’ve ever felt like your marketing sounds fine… but isn’t converting, this episode will give you clarity, practical insights, and plenty of “aha” moments. This is a must-listen for business owners who want their words to work harder — and smarter. Find out more about Northernpeak Marketing here: www.northernpeakmarketing.com Send me a message right here Support the show Connect with me Website: www.biancamckenzie.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie   Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. Book accelerator   🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. Learn more Love the New School of Marketing Podcast? Let’s be honest and upfront, because you know that’s what I’m all about. Podcast reviews are super important to iTunes and the more reviews we receive the more likely iTunes will reward us with better reach. I want to reach more course creators and aweso...

    40 min
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5
out of 5
2 Ratings

About

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

Information

  • Creator
    Bianca McKenzie
  • Years Active
    2020 - 2026
  • Episodes
    248
  • Rating
    Clean
  • Copyright
    © 2026 New School of Marketing
  • Show Website
    New School of Marketing