New School of Marketing

Bianca McKenzie
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

  1. The Content Calendar Myth: Why Planning Isn't Enough

    3D AGO

    The Content Calendar Myth: Why Planning Isn't Enough

    If you've ever spent hours creating the perfect content calendar only to abandon it by week three, or if you've planned out a month of content but still feel like your marketing isn't working, this episode is going to change how you think about content planning. Every marketing guru tells you that you need a content calendar. So you dutifully create one. You fill in all those little boxes with post ideas. You organize by theme. You colour-code it. You feel productive and organized. And then either you abandon it within weeks, or you stick to it religiously but see zero results. What's going wrong? Here's the truth: a content calendar is just a scheduling tool, not a strategy. It organises execution, but it doesn't determine effectiveness. And most business owners are spending so much time planning the perfect calendar that they're missing the things that actually create marketing success. Stop obsessing over the perfect content calendar. Start focusing on strategic execution. This episode shows you exactly how. Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    21 min
  2. Why Nobody's Buying Your Course (Even Though They Love Your Content)

    FEB 9

    Why Nobody's Buying Your Course (Even Though They Love Your Content)

    If you've ever launched a course to crickets despite having an engaged audience, or if people constantly tell you they love your content but never actually enrol when you open the cart, this episode is going to explain exactly what's going wrong—and how to fix it. It's one of the most frustrating experiences for course creators: you've built an audience that loves your free content. They comment, they save your posts, they tell you how helpful you are. Then you launch your course and... three people buy. Maybe five if you're lucky. You're devastated. You think, "But they love my free content! Why won't they buy my course?" Here's the hard truth: people who consume your free content are not the same people who buy your courses. And if you don't understand the gap between content engagement and course sales, you'll keep making the same expensive mistakes. Loving your free content doesn't automatically translate to buying your paid course. This episode shows you exactly how to bridge that gap. Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    18 min
  3. Content That Sells: The Difference Between Engagement and Revenue

    FEB 2

    Content That Sells: The Difference Between Engagement and Revenue

    If you've ever looked at your Instagram analytics and felt proud of your engagement rate, only to realise you haven't made a sale in weeks, this episode is going to completely change how you approach content creation. You're getting tons of likes and comments. Your engagement rate is solid. People tell you they love your content. But when you launch a course or open spots for coaching? Crickets. Sound familiar? Here's the uncomfortable truth: you can have amazing engagement and still make no money. That means you're essentially running a free entertainment account, not a business. And the reason is simple—you're creating "engagement content" instead of "conversion content," and there's a massive difference between the two. In this episode, I'm breaking down why popular content often doesn't generate sales, what conversion content actually looks like, and how to shift your content strategy so you're building revenue, not just vanity metrics. Engagement is nice. Revenue is necessary. This episode shows you how to create content that does both. Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    26 min
  4. The Copywriting Mistakes Costing You Clients with Simone Robinson

    JAN 28

    The Copywriting Mistakes Costing You Clients with Simone Robinson

    In this episode, I’m joined by Simone Robinson, Founder and CEO of Northern Peak Marketing, for a deep dive into what actually makes copy convert — and why so many businesses struggle to get it right. With over 12 years of experience in digital marketing and senior leadership roles, Simone has worked on campaigns for 8-figure brands, global exporters, and celebrity clients. She specialises in direct-response copywriting, messaging clarity, and conversion-focused strategy — and she doesn’t hold back in this conversation. We unpack why most headlines fail to grab attention, what makes people keep reading, and how to move beyond basic “features and benefits” copy to messaging that connects results to emotion. We also talk about common CTA mistakes, how to quickly spot what might be costing you clients in your own copy, and where AI fits into copywriting today — what it can support, and where human insight still matters most. If you’ve ever felt like your marketing sounds fine… but isn’t converting, this episode will give you clarity, practical insights, and plenty of “aha” moments. This is a must-listen for business owners who want their words to work harder — and smarter. Find out more about Northernpeak Marketing here: www.northernpeakmarketing.com Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    40 min
  5. Stop Waiting to Be Ready: How to Start Marketing Imperfectly

    JAN 26

    Stop Waiting to Be Ready: How to Start Marketing Imperfectly

    If you've ever caught yourself saying "I'll start marketing when my website is perfect" or "I just need to finish X first before I can promote my business," this episode is going to give you the permission you didn't know you needed. The uncomfortable truth? You will never feel completely ready. And the businesses succeeding around you? They didn't wait for perfect either. They started messy, learned as they went, and improved over time. That's the only way it actually works. In this episode, I'm breaking down why waiting to be "ready" is costing you time, money, and momentum—and exactly how to start marketing imperfectly right now. Because while you're perfecting your branding, someone less qualified than you is booking the clients you should have. The businesses you admire started messy. Every expert you follow was once a beginner who started before they felt ready. You don't need permission to start—but if you did, this episode gives it to you. The "Good Enough to Start" Checklist ☐ I can clearly explain who I help in one sentence ☐ I can clearly explain what problem I solve in one sentence ☐ I have a way for interested people to contact me ☐ I have something to offer them ☐ I have at least one platform where I can reach my ideal customers Your commitment statement: Write this down somewhere you'll see it daily: "I commit to starting my marketing this week, imperfectly. I will post at least twice. I will tell at least 10 people what I do. I will focus on being helpful, not perfect. I will not wait any longer." Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    33 min
  6. Why Your 2025 Marketing Didn't Work (And How to Fix It This Year)

    JAN 19

    Why Your 2025 Marketing Didn't Work (And How to Fix It This Year)

    If you're sitting here in early 2026 thinking "My marketing just didn't work in 2025," you're not alone. Maybe you posted consistently but saw little engagement. Maybe you tried multiple strategies but nothing stuck. Maybe you're wondering why other businesses make marketing look easy while yours felt like pushing a boulder uphill. This episode is an honest, no-BS post-mortem on why most marketing fails—and more importantly, exactly how to fix it so 2026 is different. Here's the uncomfortable truth: if your marketing didn't work last year, it's probably not because marketing doesn't work. It's because one or more critical elements were missing. The businesses that succeeded in 2025 faced the same algorithms, the same time constraints, the same saturated markets. They just did something differently. Every issue we cover is fixable. You just need to know which ones are holding you back. This episode shows you exactly that. Links mentioned:  Marketing Momentum MembershipThe AI Powered Lead Magnet Guide (free)MailerLiteAssessment: For each reason I shared, rate yourself honestly:  1 = This was definitely a problem for me in 2025  5 = I actually did this pretty well in 2025 Strategy vs. Tactics: __/5Consistency: __/5Clear Messaging: __/5Email List Strategy: __/5Asking for Sales: __/5Giving It Time: __/5Focused Approach: __/5Tracking Data: __/5Strong Offer: __/5Right Metrics: __/5Your lowest scores are your priorities for 2026. Don't try to fix all ten. Pick your bottom 2-3 and focus on those first. Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    32 min
  7. The 90-Day Marketing Sprint: How to See Real Results by April

    JAN 13

    The 90-Day Marketing Sprint: How to See Real Results by April

    If you started the year with big marketing intentions but that plan looks overwhelming and you're not sure where to actually start, this episode is exactly what you need. Most business owners create year-long marketing plans in January that they abandon by March. Why? Because twelve months feels impossible to sustain, the goals are too vague, and there's no urgency to keep you moving. But what if instead of a year-long plan, you committed to just 90 focused days? In this episode, I'm breaking down the 90-day marketing sprint—a strategic approach to getting real, measurable results by April. Not a vague annual plan you'll abandon, but a concentrated quarter where you focus on the essential activities that will actually move your business forward. Three months of focused execution beats twelve months of scattered effort every single time. This episode shows you exactly how to make it happen. Links mentioned:  Marketing Momentum MembershipThe AI Powered Lead Magnet Guide (free)MailerLiteSend me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    35 min
  8. New Year, New Marketing Strategy: What to Focus on in 2026

    JAN 6

    New Year, New Marketing Strategy: What to Focus on in 2026

    Happy New Year! If you're listening to this in early January 2026, you're probably feeling that familiar mix of excitement and overwhelm that comes with a fresh year. You've got big goals, you know marketing needs to be part of achieving them, and you're wondering what you should actually focus on this year. The problem? That same New Year energy that makes you feel like you can conquer the world also tempts you to commit to way too much. And by February, you'll be exhausted and ready to quit. In this episode, I'm breaking down what to prioritise in your 2026 marketing strategy—not a laundry list of everything you could possibly do, but the strategic focuses that will actually move your business forward this year. Because here's the truth: the businesses that succeed in 2026 won't be the ones trying to do everything. They'll be the ones who choose the right few things and do them consistently well. Stop spreading yourself thin. This episode helps you channel your New Year energy into strategic focus that will carry you through the entire year. Links mentioned: Stop Doing List Marketing Momentum Membership Send me a message right here Support the show Connect with me Website: www.newschoolofmarketing.com Facebook: @newschoolofmarketing Instagram: @bianca_mckenzie Work with me: 🟠 SALES ACCELERATOR: a no-fluff, personalised marketing review where you get expert eyes on your website, offers, funnels, or socials—plus a clear, actionable video walkthrough so you know exactly what to improve to start making more sales, faster. https://newschoolofmarketing.com/accelerate 🔵 MOMENTUM MENTORING: private mentoring packages designed to get your marketing unstuck. With strategy-packed sessions and personalised support, you’ll gain clarity, confidence, and a plan that actually moves your business forward—no more guesswork or going it alone. https://newschoolofmarketing.com/mentoring 🟣 MARKETING MOMENTUM MEMBERSHIP: The complete marketing system for course creators and membership owners who are done with scattered strategies. Get the roadmap, the support, and the community to build predictable lead generation without burning out. htt...

    51 min
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About

The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do. 

Information

  • Creator
    Bianca McKenzie
  • Years Active
    2020 - 2026
  • Episodes
    244
  • Rating
    Clean
  • Copyright
    © 2026 New School of Marketing
  • Show Website
    New School of Marketing