How PAC Plumbing from 4 trucks to 6 trucks over the past 12 months Interviews with the nations leading plumbing businesses. Discover what marketing efforts actually work and how you can grow your business to the $1M + mark & beyond. Listen in as we interview Nicholas Rizzo from PAC Plumbing, Heating & Air on how they market & grow their business. PAC plumbing has been around for over 40 years on Staten Island. The plumbing and HVAC company was started by Paul Campion. His son, Eric is the head honcho now. Nicholas Rizzo joins Allison on the Plumbing and HVAC Marketing Success Podcast. Nicholas started as a with the company a few years ago as a CSR. He is now the marketing manager and is thrilled with the growth they have seen over the past 2 years. Listen in to hear how they have grown from 4 to 6 trucks over the past 2 years. WHAT HAS SPURRED THE GROWTH AT PAC PLUMBING? PAC plumbing has grown tremendously over the past 2 years. Nicholas attributes their growth to the energy they have put into their marketing campaign. They went from just about no social media usage to having a huge social media presence on Instagram, Facebook, and YouTube. They also use Plumbing and HVAC SEO to help boost their organic reach on Google as well as using Google Ad words. Their online marketing strategy has been one of the keys to their impressive growth. HOW DO THEY USE TRADITIONAL MARKETING? In addition to all of their online marketing strategies, PAC Plumbing also uses door hangers, yard signs, and mailers. Nicholas has found it best to hit the same area 3 or 4 times within a short period of time with mailers and door hangers. Customers have really enjoyed their Smile Program. If a technician notices a customer having a bad day they will do small things to try to cheer them up. This could be anything from sending a card or a box of chocolates. This is one of the amazing ways that PAC Plumbing builds its relationship with the community. IS HAVING A MARKETING MANAGER A NECESSITY? Having the owner run the business and try to do all of the marketing is a surefire way to disaster. A marketing manager can take so much off of the owner’s plate and allow him to work on the business rather than in the business. The marketing manager also adds to the growth of the business. When you hire people you can trust you’ll get your trucks running before you know it. An investment in a marketing manager is an investment in company growth. WHY DO THEY USE PLUMBING AND HVAC SEO? In addition to having Nicholas run the in-house marketing, PAC Plumbing also relies on Plumbing and HVAC SEO to further their marketing success. They realize that Plumbing and HVAC SEO is the right choice to make sure they are ranking on Google both organically and by using Google Adwords. They know they need SEO experts to further their growth. Have you considered having Plumbing and HVAC SEO help your plumbing business grow? OUTLINE OF THIS EPISODE [1:22] PAC Plumbing has been around for more than 40 years [5:29] He does all the marketing [11:35] Outsourcing marketing help is essential [11:35] Outsourcing marketing help is essential [9:33] Why is having a marketing manager a necessity? RESOURCES & PEOPLE MENTIONED PAC Plumbing PAC is a full-service Plumbing, Heating & Cooling company serving the greater Staton Island, NY area. They’ve grown from 4 trucks to over 12 in the past 12 months & on pace to do over $2.4M this year. Nick shares some great ideas on how they are tapping into Internet Marketing, Social Media & eMail marketing to drive their agency. GET A FREE LEADFLOW ACCELERATION SESSION If you are ready to take your Plumbing, HVAC or Home Services Business to the next level and drive more leads & sales…we’d like to offer you a FREE LeadFlow Acceleration Session. Click below to schedule a time now. Here’s the video transcript for your reference: The plumbing marketing profits podcast interviews with million dollar plus plumbing and HVAC business owners on how they market and grow their companies in today’s economy. You’re directly from the most successful leaders in your business and discover what they are doing to keep their phone ringing trucks running and businesses. With your host, Josh Nelson, hey, this is Josh Nelson with plumbing and HVAC SEO, and want to welcome you to this episode of the plumbing and HVAC marketing profits podcast. Today, we’re super excited to be interviewing Nicholas Rizal from pack plumbing, heating and air conditioning, their full service contractor plumbing HPC, serving the greater Staten Island market, and they’ve had some great growth over the last year. So Matter of fact, they’re the grown from four trucks to six trucks and on pace to do $2.4 million this year. Next year, some really cool insights on how they’re leveraging the internet, social media, email marketing and variety of other cool internet marketing strategies to keep the phone ringing trucks running and business booming. So I really love this episode. Check it out. Hi, everybody. Thank you for joining us today. My name is Allison. And I am interviewing Nick, the marketing manager over at pack plumbing. This is for our engaged newsletter and our podcast. And so Nick, thank you again for joining us today. Can you tell everybody a little bit about yourself and a little bit about tech plumbing? Sure. I just want to thank you guys for having me. Thank you, Allison for asking me to come on. So yeah, pack plumbing has been around for about 40 years over in Staten Island, serve in local communities in the New York area. The business was started by the campy own family, Mr. Paul Campion senior, started the business back in 1978. And then his son Paul kept beyond who’s the owner now was going to school earning his plumbing licence. And then little few years after that, he developed the heating and air conditioning trade show, then the business eventually became pack plumbing, heating and air conditioning in the early 90s. So I’ve been here for a little over two years now I started is as a customer service representative. And basically a CSR just answering phone calls. And then while the business was by came here, we were undergoing a big change. Because before I came in, I used to be primarily construction company. So we Eric, our operations manager rewrote the business plan to be mostly residential. So we started doing the residential side of the business. And when I came on, I took over the marketing role. So that’s kind of where we are here. And from CSR to marketing manager to a little bit everything, that’s kind of my role at PAX. That’s amazing. So then, you know, it’s not uncommon for a lot of people to come in as a CSR, then kind of work their way up to something like a marketing manager. So we congratulations on that. And then to can you tell us a little bit about maybe how big the company is, the number of trucks that you guys have? We already talked about the services. So you were originally just plumbing and now your plumbing heating and air conditioning? Did that, you know, bringing on that second industry? Did that take a toll on the company? How many? You know, how many technicians? Did you have to bring on board for that to happen? Yeah, so basically, what When I came here, I mean, one thing I could say about this company, it’s all about growth. You know, I started, like I said, as a CSR. And then quickly, you know, I was growing into other roles. And you know, we When I came here, we started what about four trucks on the road, then about a year after we got to five, and now recently, about a month, month ago, we got to six. So you know, the growth is definitely it’s progressing every year. Last year, we did about 2.1 million in revenue. This year, we’re looking at an increase to up to 2.4 million in revenue, we’ve increased the number of tax we brought on to the year, we keep increasing office personnel and making a lot of changes around the office. I mean, as far as the HPC side of the business, obviously, that was in the early days, we brought, we brought the guys here, early 90s, I believe Paul brought that side of the business. And they were doing about 18 trucks on the road at the time, but it was mostly new construction. So we kind of Eric Paul, they kind of wanted to try to get out of that business. And unfortunately, they had a family tragedy that had to kind of put the business on hold during the late 90s and 2000. So Eric came in rewrote the business plan to make it pretty much residential. And that’s kind of where we stand today. And we’re growing with the amount of services that we pro
