Masters of Ecommerce

Matcha
  • 5.0 (6)
  • MARKETING

Top ecommerce store owners and marketers share how to build, engage, and convert an owned audience for your online store hosted by Fynn Glover, Founder and CEO, of getmatcha.com.

  1. Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)

    10/30/2020

    Predictably Boost Conversion with Intentional Optimization (w/ Jon MacDonald)

    Jon MacDonald, Founder and President of The Good, a conversion rate optimization firm, covers how ecommerce stores can deliver a best-in-class digital experience with intentional optimization.

    46 min
  2. Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)

    10/09/2020

    Foundations of Brand Differentiation in a Saturated Market (w/ Jonas Ketterle)

    After first encountering cacao in Oaxaca Mexico in 2012, Jonas Ketterle founded the online ceremonial cacao company, Firefly Chocolate, in 2014, with the mission of inspiring awe and wonder through cacao. Jonas talks with Fynn about creating a brand with a purpose and how to stand out amongst an endless wave of established competitors.

    51 min
  3. Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)

    10/02/2020

    Creating an Active Community for Your Ecommerce Brand (w/ Donna Maria)

    Donna Maria is the founder and CEO of the Indie Business Network, one of the largest communities of indie makers and handmade entrepreneurs. She discusses how the best ecommerce founders build rich communities across digital platforms to test, grow, and scale their businesses.

    40 min
  4. How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)

    09/25/2020

    How to Validate, Build, and Scale a DTC Brand (w/ Jacqueline Oak)

    Fynn is joined by Jacqueline Oak, Co-Founder of Cardon, a DTC ecommerce store specializing in men's personal care. With a diverse background in finance, fashion, retail, and ecommerce, Jacqueline shares how inspiring entrepreneurs can validate their brand idea, appeal to consumers, and scale for growth.

    31 min
  5. Standing Out in the Age of Amazon (w/ Jon Pruitt)

    09/18/2020

    Standing Out in the Age of Amazon (w/ Jon Pruitt)

    Omnisend's VP of Partnerships, Jon Pruitt, discusses omnichannel marketing trends, how ecommerce stores can gain consumer interest, and the ever-changing ecommerce marketing technology landscape.

    22 min
  6. Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)

    09/11/2020

    Know Thy Customer. The Power of Listening. (W/ Chloe Thomas)

    Ecommerce podcast host, digital marketing veteran, and author, Chloe Thomas, discusses the state of ecommerce and how to differentiate by deeply understanding the core reason you're relevant to your customers.

    36 min
  7. Spearheading a Global Brand's Path to DTC (w/ David DeMartini)

    08/31/2020

    Spearheading a Global Brand's Path to DTC (w/ David DeMartini)

    David DeMartini discusses his 4 years at POC Sports and how he helped catalyze the brand's investment in building a direct to consumer channel.

    45 min
  8. Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty (w/ Jordan Gal)

    08/27/2020

    Up Your Post-Purchase Power, Increase LTV, & Build Your Brand Loyalty (w/ Jordan Gal)

    Former ecommerce merchant turned SaaS founder Jordan Gal walks through the history of post-purchase selling to build loyalty, increase ARPU, and expand Lifetime value in a super interesting conversation.

    45 min
See All (18)

5
out of 5
6 Ratings

About

Top ecommerce store owners and marketers share how to build, engage, and convert an owned audience for your online store hosted by Fynn Glover, Founder and CEO, of getmatcha.com.

Information

  • Creator
    Matcha
  • Years Active
    2K
  • Episodes
    18
  • Rating
    Clean
  • Copyright
    © Matcha
  • Show Website
    Masters of Ecommerce