Business, Brains & the Bottom Line

Paul Di Liegro

Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast

  1. 1d ago

    Ep. 155: Ready to Recover Series: Part 1: Disaster Recovery in the Age of Cyber Threats

    Disaster recovery has undergone a complete transformation. What was once focused on tape backups, secondary data centers, and keeping systems online has become a race against sophisticated cyber threats where minutes matter and identity is the new security perimeter. In this episode of Business, Brains & The Bottom Line, Paul Di Liegro sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda to explore how disaster recovery has evolved alongside today’s cybersecurity landscape. Together, they discuss the shift to hybrid and multi-cloud environments, the growing impact of ransomware, and why traditional recovery strategies are no longer enough. Whether you’re a CIO, IT leader, security professional, or business executive, this conversation provides valuable insight into building resilience in a world where cyberattacks are no longer a matter of if, but when. In this episode you’ll discover: How disaster recovery has evolved over the past two decadesWhy cybersecurity and disaster recovery are now inseparableThe challenges of protecting today’s hybrid and multi-cloud environmentsWhy identity has become the foundation of modern securityPractical lessons for improving organizational resilience before disaster strikes

    26 min

  2. Jun 18

    Ep. 154: Winning the Deals That Matter: The Psychology Behind Enterprise Sales Success with Carl Erikson

    What separates top-performing enterprise sales organizations from everyone else? According to Carl Erikson, CEO of Beacon Worldwide Sales Consultants, it starts with understanding how buyers think. In this episode of Business, Brains & The Bottom Line, Carl shares the strategies, insights, and real world lessons that have helped Beacon Worldwide work with 60% of the world’s top 10 enterprise selling organizations and generate billions of dollars in client wins. We explore the critical moments in complex sales cycles where deals are won or lost, the psychology driving executive decision-making, and how sales teams can anticipate buyer concerns before they surface. Carl also discusses the evolving role of AI in enterprise sales, the importance of aligning teams around a common strategy, and why practical execution matters far more than theoretical sales methodologies. Whether you’re leading a sales organization, managing strategic accounts, or looking to improve your team’s ability to close high-value opportunities, this conversation delivers actionable insights from someone who has spent decades helping organizations win the deals that matter most. Topics discussed include: Why understanding buyer psychology is a competitive advantageThe common mistakes sales teams make in complex enterprise dealsHow top-performing organizations approach strategic opportunitiesUsing AI to enhance, not replace, effective sellingAligning sales teams around winning strategies and executionLessons learned from working with global enterprise organizationsBuilding customer conversations that move opportunities forward faster

    35 min

  3. Jun 4

    Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works

    How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America? In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today’s digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he’s learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business. Key Topics: Building a business with over 775 Google reviewsWhy online reputation is a competitive advantageGoogle Business Profile optimization strategiesGetting found on Page 1 of GoogleLessons from 45 years in sales and marketingAdapting and growing during the COVID eraThe power of customer trust and local visibilityMentoring entrepreneurs around the worldA practical conversation on how small businesses can use digital tools to create outsized results.

    33 min

  4. May 21

    Ep. 152: Beyond Tax Prep: Strategic Wealth Planning for High-Net-Worth Entrepreneurs, with Michael Uadiale

    What separates basic tax filing from true financial strategy? In this episode, we sit down with Michael Uadiale, Managing Partner at Smeed CPA, to break down the world of proactive tax strategy, wealth preservation, and financial planning for high-net-worth entrepreneurs and real estate investors. Michael shares how his unique combination of CPA, CGMA, and FCA credentials helps business owners think beyond compliance and focus on long-term wealth optimization. We dive into advanced tax planning strategies, the realities of bonus depreciation and cost segregation, and why many successful entrepreneurs wait too long to move beyond a generalist CPA. The conversation also explores Real Estate Professional Status (REPS), common audit pitfalls investors overlook, and how Michael built TracNest to solve one of the biggest documentation challenges in the industry. Plus, we discuss the growing role of AI inside modern CPA firms and where human expertise still matters most. If you’re building wealth, scaling a business, or investing heavily in real estate, this episode offers valuable insights into protecting and maximizing what you’ve worked hard to create.

    33 min

  5. May 7

    Ep. 151: Building Global Teams, Nearshoring Smart, and Leading with Purpose, With Brian Samson

    What does it take to build three companies from zero to $4M ARR, and do it while living abroad and navigating global talent markets? In this episode, Brian Samson, Founder & Chairman of Plugg Technologies, shares his journey from startup builder to nearshoring expert, connecting U.S. companies with top talent across Latin America. Drawing from his time as an expat in Argentina, Brian offers a grounded, real world perspective on what it actually looks like to build and scale internationally. We dive into the mechanics of nearshoring, how it works, where founders go wrong, and how to think about labor arbitrage, compliance, currency volatility, and customs. Brian also breaks down the macro trends shaping Latin America today, from tariffs and visas to broader geopolitical shifts, and what they mean for entrepreneurs trying to stay competitive. Beyond business, this conversation takes a powerful turn into purpose. Brian shares his experience as a foster parent, offering a deeply personal look at leadership, responsibility, and impact beyond the boardroom. This is a candid, practical, and at times inspiring conversation for founders, operators, and leaders looking to scale smarter and lead better.

    36 min

  6. Apr 23

    Ep. 150: Inside the Hive: Lessons from an Enterprise Architect Turned Beekeeper With Eddie Collins

    By day, Eddie Collins designs complex enterprise systems. By night (and weekends), he manages something even more intricate, the living, breathing superorganism of a honey bee hive. In this episode, Eddie shares how he stumbled into beekeeping and why it’s far more than just a hobby. From the surprising inspiration behind the famous “four years without bees” quote to pop culture references like Bee Movie and The Beekeeper, this conversation blends storytelling with real-world insight. We break down the fundamentals of beekeeping, from hobbyist to commercial operations, and explore how a hive actually works. Eddie simplifies the roles of the queen, workers, and drones, and explains how thousands of individual insects operate as a single, coordinated system. But the real fascination lies in the bees themselves. From the precision of the waggle dance to their ability to navigate miles with accuracy, regulate hive temperature, and adapt roles over their lifespan, bees are far more intelligent and efficient than most people realize. We also tackle one of the most misunderstood topics: why bees matter. This isn’t a doomsday conversation; it’s a practical, grounded look at pollination, food systems, and the crops that truly depend on bees (and those that don’t). Eddie separates fact from fiction and explains why bees are less about imminent collapse—and more about ecosystem balance. Finally, we dig into the real threats facing honey bees today, including varroa mites, disease, habitat loss, and climate stress, along with what actually helps (and what doesn’t when it comes to “saving the bees”). Key takeaway: Bees aren’t a countdown clock; they’re a signal. And understanding that signal matters more than panic.

    44 min

  7. Apr 9

    Ep. 149: AI Reality Check: Why Most AI Projects Fail : and What It Takes to Win, With Rusty Jensen

    Everyone’s talking about AI transforming business, but where’s the real impact? In this episode, we sit down with Rusty Jensen, CRO of ConnexAI, to unpack the growing gap between AI ambition and execution. While executives envision sweeping transformation, most organizations are stuck in pilot mode, failing to convert ideas into measurable business value. Rusty shares a candid, front-line perspective on why so many AI initiatives, especially in customer experience, fall short. From misunderstood expectations to underinvestment in true transformation, he breaks down what’s really required to move beyond experimentation and into scalable success. We also explore insights from industry data showing that only a small fraction of AI pilots ever reach production with meaningful ROI, and what that tells us about where companies are in the AI maturity curve today. Drawing from ConnexAI’s four-year journey delivering core AI deployments, Rusty outlines the critical shifts leaders must make to unlock real, cost-effective results. If you’re an executive, operator, or investor wondering why AI hasn’t yet delivered on the hype, this conversation brings clarity, realism, and a path forward.

    39 min

  8. Mar 26

    Ep. 148: The Executive AI Series : Part 5 : Governing AI, Policy Meets Reality

    Once AI is embedded across an organization, the question is no longer if it’s being used, it’s who is responsible for how it’s used. In this final episode of the AI Executive Series, we move beyond theory and into the hard reality of governance, policy, and enforcement. What does effective AI governance actually look like in practice? And why do so many well-designed policies fail the moment they meet real human behavior? We explore the tension between conservative adoption strategies and the rapid pace of AI innovation, highlighting the challenges leaders face in trying to control something that is already widely distributed, constantly evolving, and often invisible. The conversation also tackles one of the most overlooked gaps in AI strategy: enforcement. It’s one thing to define acceptable use, it’s another to ensure those guidelines are followed in a world of shadow tools, productivity pressure, and decentralized decision-making. This episode doesn’t offer a clean resolution, because there isn’t one. Instead, it leaves leaders with a clear reality: AI isn’t slowing down. Governance has to catch up.

    18 min
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About

Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast

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