Business, Brains & the Bottom Line

Paul Di Liegro
  • 5.0 (14)
  • Business
  • Updated Semimonthly

Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast

  1. 6d ago

    Ep. 160: One Bad Review Can Cost You Thousands: The Truth About Amazon Reputation with Shane Barker

    A single negative review can dramatically impact your sales, credibility, and customer trust, especially on Amazon. But what if some of those reviews should never have been there in the first place? In this episode of Business, Brains & The Bottom Line, Paul Di Liegro sits down with Shane Barker, founder of TraceFuse and one of the world’s leading digital marketing experts, to discuss the hidden world of online reviews and why reputation management has become mission-critical for every business selling online. After spending more than 20 years helping Fortune 500 companies grow their digital presence, Shane turned his attention to Amazon, where he discovered that abusive and policy-violating negative reviews were costing sellers millions in lost revenue. That discovery led him to create TraceFuse, the first Terms of Service-compliant system designed to remove illegitimate Amazon reviews without risking a seller’s account. Paul and Shane dive into the psychology behind customer reviews, the difference between legitimate criticism and abusive feedback, why many businesses unknowingly damage their own credibility, and what every business owner should understand before responding to a negative review. Whether you’re an Amazon seller, an e-commerce entrepreneur, or any business that depends on online reputation, this conversation offers practical strategies for protecting one of your most valuable business assets: trust. Topics discussed include: Why online reviews influence buying decisions more than everThe real cost of a single negative reviewLegitimate criticism vs. reviews that violate platform policiesCommon mistakes businesses make when responding to unhappy customersHow reputation management impacts long-term revenueWhy a white-hat approach is critical for Amazon sellersBuilding customer trust in an increasingly competitive marketplaceThe future of AI, e-commerce, and online reputation managementIf your business lives online, your reputation is your brand. This episode will change the way you think about customer reviews forever.

  2. Jul 30

    Ep. 159: Ready to Recover Series: Part 5: When everything goes wrong, the fundamentals still win

    After exploring identity sprawl, cloud complexity, ransomware recovery, disaster recovery strategy, and cyber resilience, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda, who returns for the conclusion of this special five-part series. Together, they revisit the foundational practices that consistently determine whether an organization recovers or becomes the next cautionary tale. From immutable backups and recovery testing to application ownership and modern cyber recovery platforms, the panel cuts through the noise to focus on what actually works under the highest pressure. The episode concludes with each guest sharing the single most important priority every IT leader should take back to their organization. Whether you’re a CIO, CISO, IT Director, Infrastructure Architect, or Disaster Recovery professional, this final conversation brings together the key lessons from the series into a single practical roadmap for building true cyber resilience. Topics Discussed Why backup testing is the only way to know you’ll recoverThe technologies that are changing modern cyber recoveryWhy application owners must be part of every recovery strategyImmutable backups and the role they play in ransomware defenseLessons learned from the experts across all five episodesThe top priorities every IT leader should focus on to strengthen resiliencePractical steps organizations can take today to prepare for tomorrow’s outage

  3. Jul 23

    Ep. 158: Ready to Recover Series: Part 4: What’s Your Disaster Recovery Plan for AI?

    Artificial intelligence is rapidly becoming a critical part of business operations—but few organizations have asked the most important question: What happens when AI goes down? In Part 4 of the Disaster Recovery & Business Continuity Series, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda as the team explores why AI is creating an entirely new category of disaster recovery challenges. From cloud-based AI services and on-premises LLMs to identity dependencies and the security risks of vibe coding, today’s recovery plans weren’t designed for tomorrow’s AI-driven business. If AI is making decisions, powering workflows, and helping employees work faster, it also needs a recovery strategy. Part 4 of 5 in the Disaster Recovery & Business Continuity Series. Topics Discussed: Why AI is becoming a mission-critical business serviceThe new single points of failure AI introducesVibe coding and emerging security risksCloud AI vs. on-premises AI recoveryWho owns AI when systems fail?Why AI belongs in every disaster recovery plan

  4. Jul 16

    Ep. 157: Ready to Recover Series: Part 3: Every Event Has a Curveball: Why Culture Wins During Cyber Recovery

    You can buy the best security tools on the market, but when disaster strikes, your recovery depends on people, not technology. In Part 3 of this series, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda. Joe Ross explains why tabletop exercises are essential, how to prepare business stakeholders before a crisis, and what really happens when 150 critical applications suddenly go offline. They also discuss the importance of having calm communicators, engaged application owners, and a culture that can adapt when every incident throws a new curveball. In this episode, we discuss: Why testing is the foundation of every successful recovery planHow tabletop exercises expose gaps before a real incidentPreparing business stakeholders, not just IT, for cyber eventsWhat it takes to recover when 150 critical applications go downThe importance of application owners during a recovery effortWhy communication is just as critical as technical expertiseBuilding a culture of cyber resilience instead of reactive recoveryLessons learned from real-world disaster recovery and ransomware eventsWhy identity management continues to be one of the biggest challenges in cybersecurity

  5. Jul 9

    Ep. 156: Ready to Recover Series: Part 2: Why Identity Has Become IT’s Biggest Challenge

    Managing modern IT infrastructure isn’t just about servers and networks anymore; it’s about identity. In Part 2 of this five-part series, Paul sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda. Joe Ross takes listeners inside the complexity of supporting more than 400 business units across 180 domains, three cloud platforms, and five Microsoft tenants. As organizations embrace hybrid and multi-cloud environments, identity has become the new security perimeter, and one compromised account can have enterprise-wide consequences. Joe shares why identity management has become one of the toughest challenges facing IT leaders today, discusses lessons learned from high-profile outages like the CrowdStrike incident, and explains why resilience is about more than just recovering systems; it’s about maintaining trust, access, and business continuity. Whether you’re leading IT operations, cybersecurity, or digital transformation, this episode offers practical insights into navigating today’s increasingly complex technology landscape. In this episode, you’ll learn: Why identity is the foundation of modern cybersecurityThe challenges of managing large-scale hybrid and multi-cloud environmentsLessons learned from major industry outages and disruptionsHow complexity creates risk—and what IT leaders can do about itStrategies for building a more resilient enterprise

  6. Jul 2

    Ep. 155: Ready to Recover Series: Part 1: Disaster Recovery in the Age of Cyber Threats

    Disaster recovery has undergone a complete transformation. What was once focused on tape backups, secondary data centers, and keeping systems online has become a race against sophisticated cyber threats where minutes matter and identity is the new security perimeter. In this episode of Business, Brains & The Bottom Line, Paul Di Liegro sits down with Joe Ross, Joe Galvan, Terry Murray, John Parker, and Stephen Sepulveda to explore how disaster recovery has evolved alongside today’s cybersecurity landscape. Together, they discuss the shift to hybrid and multi-cloud environments, the growing impact of ransomware, and why traditional recovery strategies are no longer enough. Whether you’re a CIO, IT leader, security professional, or business executive, this conversation provides valuable insight into building resilience in a world where cyberattacks are no longer a matter of if, but when. In this episode you’ll discover: How disaster recovery has evolved over the past two decadesWhy cybersecurity and disaster recovery are now inseparableThe challenges of protecting today’s hybrid and multi-cloud environmentsWhy identity has become the foundation of modern securityPractical lessons for improving organizational resilience before disaster strikes

  7. Jun 18

    Ep. 154: Winning the Deals That Matter: The Psychology Behind Enterprise Sales Success with Carl Erickson

    What separates top-performing enterprise sales organizations from everyone else? According to Carl Erickson, CEO of Beacon Worldwide Sales Consultants, it starts with understanding how buyers think. In this episode of Business, Brains & The Bottom Line, Carl shares the strategies, insights, and real world lessons that have helped Beacon Worldwide work with 60% of the world’s top 10 enterprise selling organizations and generate billions of dollars in client wins. We explore the critical moments in complex sales cycles where deals are won or lost, the psychology driving executive decision-making, and how sales teams can anticipate buyer concerns before they surface. Carl also discusses the evolving role of AI in enterprise sales, the importance of aligning teams around a common strategy, and why practical execution matters far more than theoretical sales methodologies. Whether you’re leading a sales organization, managing strategic accounts, or looking to improve your team’s ability to close high-value opportunities, this conversation delivers actionable insights from someone who has spent decades helping organizations win the deals that matter most. Topics discussed include: Why understanding buyer psychology is a competitive advantageThe common mistakes sales teams make in complex enterprise dealsHow top-performing organizations approach strategic opportunitiesUsing AI to enhance, not replace, effective sellingAligning sales teams around winning strategies and executionLessons learned from working with global enterprise organizationsBuilding customer conversations that move opportunities forward faster

  8. Jun 4

    Ep.153: Get Google Reviews or Get Left Behind: The Local Marketing Playbook That Works

    How does a small six-person family business in Victoria, British Columbia earn more than 775 Google reviews and attract customers from across North America? In this episode, we sit down with John de Jong, founder of ** Alley Kat Signs and Marketing**, to discuss what it really takes to stand out in today’s digital-first marketplace. With more than 45 years of sales and marketing experience, John shares the lessons he’s learned from corporate leadership roles, award-winning marketing campaigns, and building a highly respected family business. Key Topics: Building a business with over 775 Google reviewsWhy online reputation is a competitive advantageGoogle Business Profile optimization strategiesGetting found on Page 1 of GoogleLessons from 45 years in sales and marketingAdapting and growing during the COVID eraThe power of customer trust and local visibilityMentoring entrepreneurs around the worldA practical conversation on how small businesses can use digital tools to create outsized results.

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Join Prescriptive’s own Paul Di Liegro, Senior Sales Executive, as he interviews lawyers, doctors, athletes, and interesting personalities from all walks of life. Paul’s curiosity leads to the uncovering of his guests’ most impactful life stories, and Paul illuminates the connection between life’s important lessons and being a better sales rep. Business, Brains & the Bottom Line is the leading podcast by and for Enterprise IT decision-makers. Read more at https://www.prescriptive.solutions/podcast

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