My DPC Story

Maryal Concepcion, MD
  • 5.0 (115)
  • Medicine
  • Updated Weekly

As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!

  1. 5d ago

    Six Years in Direct Primary Care: Hiring an RN, Fighting Misinformation, and DPC Finances

    What does a Direct Primary Care practice look like six years after opening? In this annual anniversary episode of My DPC Story, Dr. Maryal Concepcion catches up with Dr. Christina Mutch and Dr. Mutch of Defiant, Dr. Lauren Hughes of Bloom, and Dr. Deepti Mundkur of My Happy Doctor. They all opened their practices in 2020. These doctors get real about growing a DPC practice. They talk about adding an RN who changed everything, bringing on a fourth physician, and writing SOPs for the first time in year six. They also share what a full panel really means when you stop comparing yourself to averages on social media. The conversation then turns to medical misinformation. These physicians explain how they talk with patients about vaccines, TikTok wellness trends, and "scamfluencers." The goal is to meet people where they are without talking down to them. They also share why DPC doctors have a unique responsibility to educate their communities. For any physician worried that the money won't work, this episode gives practical financial advice. Topics include state loan forgiveness programs, starting small with low overhead, raising your prices, and building a financial tech stack. Dr. Mundkur also shares why treating your first year like a "DPC fellowship" can change your mindset. Finally, each doctor shares what they protect outside of medicine, from Orange Theory and school calendars to jazz saxophone, gardening, parrots, and Italian lessons. Because the goal of Direct Primary Care isn't to build yourself a new cage. In this episode: How adding an RN for triage, refills, and hospital follow-up became a "level unlock"Using AI-generated chart prep summaries and a shared inbox to protect clinical timeWhy 150 to 200 patients per physician works for one practice, and why there is no single "right" panel sizeHiring a fourth physician and creating SOPs six years inRunning a solo house-call practice and partnering with local pharmacies for exam spaceHow to talk to patients about misinformation with authenticity instead of data dumpsWhy nuance isn't clickbait, and how to communicate risk so patients can act on itFinancial tips: loan forgiveness, low startup overhead, raising prices, and tools like Ramp, Digits, and GustoSetting guardrails so DPC doesn't become your new golden handcuffsResources mentioned: DPC Mindset Retreat with Dr. Maryal Concepcion and Dr. Deepti MundkurFind a DPC physician: thedpcdirectory.comFree startup checklist and the Physician Owner's Planner: mydpcstory.comLeave a voice message for the show: mydpcstory.com/contactIf this episode helped you, please leave a five-star review on Apple Podcasts so more physicians can find these stories. Get your copy of the Physician Owner's Planner today at mydpcstory.com/library Get $250 off registration at HLTH with code H26MYDPCSTORY - and join Maryal at Healthcare's #1 Innovation Event. Las Vegas Nov 15th-18th. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

  2. Sep 27

    Medicare Opt-Out for DPC Doctors: AAFP Resolution 504 Explained with Dr. Shannon Connolly

    Under current Medicare rules, a physician who opts out of Medicare for their DPC practice can't bill Medicare anywhere else. That means no hospitalist shifts, no SNF work and no hospice. AAFP Resolution 504, introduced by the New Mexico chapter, asks the AAFP to advocate for a partial opt-out by practice setting. The Congress of Delegates votes on it in October. Dr. Shannon Connolly is co-owner of Open Arms Direct Primary Care in Southern California, a past CAFP president and a CAFP delegate to the AAFP. She joins Maryal to explain what the resolution says and why every DPC doctor should pay attention, whether or not you're an AAFP member. In this episode: Why DPC is at a tipping point, with DPC doctors now more than an estimated 11% of AAFP membershipHow the "all-in or all-out" opt-out rule makes DPC doctors choose between their practice and their hospital, SNF or hospice roles, and why that reduces access for patientsWhat happens if Resolution 504 passes: from the Congress of Delegates to a commission, the board and the AAFP policy compendiumWhy wording matters, including the "one employment setting" language and why practice owners need a say in itHow to start advocating even if you're not a health policy expertUsing the AAFP, the DPC Coalition and your state chapter togetherDr. Connolly's call to action: advocacy is an investment in the environment your business depends onResources: Resolution 504 and background on the My DPC Story blog (no AAFP login needed): AAFP's July 2026 letter for the record on direct contracting: LINKOur earlier episode on Medicare opt-out with Dr. Phil Eskew: LINKDPC Coalition: dpcare.org Note: The DPC Alliance does not engage in policy as the DPC Coalition does. Have thoughts on Resolution 504? Leave a voicemail at mydpcstory.com/contact. As chair of the AAFP Direct Primary Care Member Interest Group, Maryal will bring your comments to the AAFP. Want more Medicare and DPC policy updates? Sign up for the My DPC Story newsletter at mydpcstory.com so you're the first to know when the next Toolkit Magazine drops. This episode is not sponsored by the AAFP. Follow @mydpcstory and find free resources, the Physician Owner's Planner and more at mydpcstory.com. Get your copy of the Physician Owner's Planner today at mydpcstory.com/library Get $250 off registration at HLTH with code H26MYDPCSTORY - and join Maryal at Healthcare's #1 Innovation Event. Las Vegas Nov 15th-18th. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

  3. Sep 23

    She Asked Us to Convince Her. Challenge Accepted.

    Today a DPC physician in Iowa, 25 months into her DPC practice, emailed us with three decisions she's weighing, and one challenge: "If there are still spots, convince me to come." Challenge accepted. In this mini My DPC Story episode, Drs. Clodagh Ryan and host Maryal Concepcion answer her directly and walk through how the Illinois DPC Summit (open to DPC docs in ALL STATES!) meets each of the three things she's actually asking: "Help me look at the books." Friday morning's session, The Business You Have Never Run — Dr. Joel Schumacher and Dr. Clodagh Ryan open their real numbers in front of the room, not a pretty presentation of averages. Then Saturday, the whole room builds a cash rate sheet together including labs, imaging, dispensing. Bring YOUR numbers and leave seeing your practice more clearly!"Close the panel or grow?" Saturday's growth clinic. You bring the decision that's stalling you and the room works it with you! There are no formal lectures with slides. ZERO. You sit with physicians who capped, who grew, who did one and then the other, and you get to ask them why. "Buy or keep renting?" Not a session title but exactly what the open breakouts are for. Maryal went from telemedicine home visits, to renting, to a lease-to-own she took over in 10 months.40 physicians. That's the cap. Small groups, a speaker at every table, dinner Friday night at Topgolf. You're not sitting in a row watching someone present at you. Refreshingly, you're talking, for two days, with fellow DPC Physicians who've already made the decisions you're weighing right now. To the doctor in Iowa: thank you for writing. 25 months of DPC is no easy feat, and you're right at the decisions that shape the next 10 years. Registration closes September 25. Go to caradirectcare.com/summit to grab one of the last seats. To our DPC colleague in Iowa, we hope to see you in IL! Get your copy of the Physician Owner's Planner today at mydpcstory.com/library Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    She Asked Us to Convince Her. Challenge Accepted.

  4. Sep 20

    Dueling Pianos to Direct Primary Care: Dr. Brian Juan on Opening Metronome Family Medicine at Age 50

    Dr. Brian Juan toured with rock bands and played dueling piano bars for more than a decade before he became a family doctor. Three months into Metronome Family Medicine, his solo Direct Primary Care practice in Longmont, Colorado, he talks about what it actually took to make the leap. Dr. Brian Juan spent most of his 20s and 30s on the road, first touring with rock and jam bands, then playing dueling pianos in bars around Boulder and Denver. His dad was a Filipino immigrant physician who ran a small practice out of the family's basement in rural New Jersey, so medicine was always somewhere in the background. It wasn't until a bar owner called him one day in 2007 and told him not to bother coming in, because they were putting in a mechanical bull instead of pianos, that he actually went back to school. He was 33. In this episode, host Dr. Maryal Concepcion catches up with Dr. Juan three months into running Metronome Family Medicine, his solo Direct Primary Care practice in Longmont, Colorado, built around midlife vitality and longevity. They get into what actually kept him at his corporate job for nine years, and it wasn't inertia, it was real financial fear. They cover the savings buckets system that finally got him to leave, the pro forma he built in one night with another DPC physician, and how his years as his old clinic's go-to guy for AI documentation tools are shaping the practice he's building now. And yes, they get into the music too. In this episode: Growing up inside a Filipino immigrant physician's basement practice in rural New Jersey, throat swabs, wart removals, the whole dealChoosing a band over med school when "doctor" was basically the only acceptable answer growing upA decade-plus on the road, rock and jam bands in his 20s, then years as a dueling pianist around Boulder and DenverThe 2007 phone call that ended his music career, when the bar replaced the pianos with a mechanical bullGoing back to school at 33, starting with intro chemistry, then medical school at the University of ColoradoThe student debt, foreclosure, and bankruptcy that shaped every decision that came afterNine years in corporate medicine and the real reason he stayedWhat finally made leaving possible: a financial planner and a savings buckets systemBuilding the pro forma that got him a small business loan he still hasn't touchedRunning 500 AI scribe notes in a pilot that asked for ten, and what that taught him about his own tech stack90-minute new patient visits, InBody body composition scans, and relearning how to take a manual blood pressurePrecepting medical students in a Direct Primary Care clinic through CU's Longitudinal Integrated CurriculumThe boundaries that keep it sustainable: no calls after 5pm, weekly hikes with his wife, actually writing music againHis 25-year collaboration with Colorado Rock and Roll Hall of Fame bluesman Otis Taylor, and why he still plays with Docs That RockGet your copy of the Physician Owner's Planner today at mydpcstory.com/library Get $250 off registration at HLTH with code H26MYDPCSTORY - and join Maryal at Healthcare's #1 Innovation Event. Las Vegas Nov 15th-18th. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

  5. Sep 16

    What Should a DPC Physician Pay Themselves? 10 Numbers Every Direct Primary Care Owner Must Know with Nate Goodman, CPA

    What should a direct primary care physician actually pay themselves? On this episode of My DPC Story, Dr. Maryal Concepcion sits down with Nate Goodman, CPA, founder of Goodman CPA, the accounting firm that works exclusively with direct primary care and direct specialty care practices. Nate is also a DPC patient. His family's experience with direct primary care in the Black Mountains of North Carolina is why his firm stopped taking non-direct care clients in 2024. Together they walk through 10 questions, each with a real number attached, that every DPC owner should be able to answer. In this episode: How to set a DPC membership rate using your household budget and local census income dataWhy most physician owners are 30 to 50 percent underpriced once discounts and free memberships are countedWhere an enrollment fee should sit (one to two months of membership) and what it fundsThe profit margin to target with employees (about 30 percent) versus a solo micro practice with no payroll (up to 70 percent)How many months of cash to hold before raising your own payThe Profit First method for DPC: 20 percent to owner's pay and 15 percent to taxes from day oneWhat has to be true in your numbers before hiring a second physician, and the marketing signal most owners missThe true loaded cost of a hire (1.25 to 1.4 times base salary)What a normal annual termination rate looks like and when churn means something is wrongLLC versus S corp: the 15.3 percent self-employment tax and where the break-even point sitsYear-end tax moves to make before December, including the 401(k) setup deadlineFree calculator: Nate and the My DPC Story team built a free DPC financial calculator so you can run your own membership pricing, enrollment fee, owner pay, and hiring numbers. Get it at mydpcstory.com. Listener offer: My DPC Story listeners get 25 percent off onboarding fees for Goodman CPA's full services, including tax advisory and fractional monthly accounting. Use the links at mydpcstory.com. Ways to work with Goodman CPA: The DPC Circle community with monthly live Q&A ($10/month)Launch Pad for physicians opening a new practice ($2,500)Fractional accounting and payroll team (starting around $1,250/month)This episode is sponsored by Goodman CPA. Nothing here is legal or tax advice. Talk with your own CPA about your practice. Leave a voice message at mydpcstory.com/contact and you might hear your question answered on a future episode. Follow My DPC Story on social media and find The Toolkit Magazine, free resources, and The Physician Owner's Planner at mydpcstory.com. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

  6. Sep 13

    Growing a Rural DPC Practice in Year 8: How Dr. Klaucke Built Patient Trust, Avoided Burnout, and Scaled Team-Driven Care

    Dr. Jillian Klaucke, MD, FAWM. Board-certified family physician at Sandpoint Premier Direct Primary Care, Idaho. Wilderness medicine fellow. Eight years into Direct Primary Care, Dr. Klaucke shares what actually works running a rural family medicine practice without insurance. Her practice runs on three pillars: teamwork, accountability, and patient safety. Teamwork means working with patients as partners. When imaging is needed, someone follows up to confirm it happened. Accountability means closing every loop: a weekend text gets a Monday check-in call. A referral goes out? Her staff confirms scheduling. Care management is where rural DPC shines, loaning crutches, sourcing equipment for Medicaid patients, walking alongside people through the whole process. This work can't be billed to insurance. It's exactly why patients choose DPC. After eight years, Dr. Klaucke has real data on after-hours access. She gets three to four calls or texts per weekend. Most are appropriate and time-sensitive. Patients don't abuse the privilege because they trust her. The relationship is the whole point. Managing a practice while seeing a full panel requires strategy. She leans on her office manager, partners with reliable vendors, and divides big tasks with her partner. The risk isn't systems on autopilot—it's neglecting to monitor them. She checks in regularly on vendor performance and catches cost creep before it happens. Many patients come to DPC after healthcare trauma. Dismissal. Delays. Lost in the system. Dr. Klaucke rebuilds trust by listening and keeping patients from slipping through cracks. This emotional healing matters as much as the medicine. Trust changes how you practice: instead of firefighting, you do prevention. Cardio IQ testing. Risk stratification. Lifestyle conversations. You have time to help people see grandkids born, kids graduate. Residents and early-career physicians ask Dr. Klaucke about DPC. She advises doctors in other states considering it. She tells them the truth: you need time in the trenches first, seeing volume and learning triage. Then DPC makes sense. In DPC, you collaborate with colleagues, check rashes together, call about differential diagnoses. Once you see that, you can't unsee how dysfunctional big systems are. Dr. Klaucke's grandfather pioneered rural medical education in the 1960s-70s. She wonders what he'd think of her now, practicing the kind of medicine he believed in, through a model that protects it from the insurance system. She thinks he'd be proud. And he'd probably be right about what matters: teamwork, accountability, showing up for patients. This is what Direct Primary Care looks like when given time to grow. Resources: Sandpoint Premier DPC: sandpointdpc.com | (208) 263-3091 | My DPC Story: mydpcstory.com Leave a 5-star review on Apple Podcasts. Get your copy of the Physician Owner's Planner today at mydpcstory.com/library Get $250 off registration at HLTH with code H26MYDPCSTORY - and join Maryal at Healthcare's #1 Innovation Event. Las Vegas Nov 15th-18th. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

  7. Sep 6

    From GameStop to DPC Owner: Dr. Sarai Ambert-Pompey on Telehealth, EHR Vetting & Trust-Based Care

    Dr. Sarai Ambert-Pompey opened Libélula Primary Care in Boise, Idaho. "Libélula" is Spanish for dragonfly, chosen for transformation. One year in, she joins Dr. Maryal Concepcion to talk about what changed when she left the VA for Direct Primary Care. Her path is unconventional: CompUSA and GameStop, Sony PlayStation reviewer training, oncology research at OHSU, then internal medicine residency in Boise. At the VA she joined a Primary Care Center of Excellence and helped launch the Boise Clinical Resource Hub, delivering clinic-to-clinic telehealth to rural sites across the Northwest, then trained physicians in telemedicine through the Ada County Medical Society during the pandemic. In this episode: Why time is the intervention - patients arrive never having been told their A1C goal, their blood pressure goal, or what their medications are for. Longer visits keep high ER utilizers out of the ER. Culturally responsive care in Idaho - Boise is predominantly white, but farming communities and employers like Micron bring diversity the traditional system was never built to serve. Healthcare trauma can take several visits to overcome before a patient consents to a blood draw. Telehealth done right - her top three: screen whether the visit is appropriate, build an emergency protocol and know your state's consent law, and actually perform a physical exam on video. Most clinicians skip that last one. How to vet an EHR - test customer service response time first, ask about interoperability, run a full patient walkthrough instead of the salesperson's highlight reel, get pricing broken out line by line, ask how an AI scribe stores data, and watch for 12-month contracts. Community as marketing - she launched a Walk with a Doc chapter before the clinic opened. Chamber involvement, immigration medical exams, and one paid social promo that returned its investment in a week. Leaving the system - 15 pounds lost, sleep restored, weekends back. "I tell anyone who will listen: I wish I had done it earlier." Mentioned: IN -PERSON DPC SUMMIT COMING IN OCT 2026! Illinois DPC Summit, first week of October, open to out-of-state physicians - register at caradirectcare.com/summit · Walk with a Doc · Latino Conservation Week · Idaho Hispanic Chamber of Commerce Free DPC startup checklist, the Physician Owner's Planner, and the DPC Toolkit Magazine: mydpcstory.com  Leave a voice message for the show: mydpcstory.com/contact  Follow @mydpcstory · Leave a 5-star review on Apple Podcasts Get your copy of the Physician Owner's Planner today at mydpcstory.com/library Get $250 off registration at HLTH with code H26MYDPCSTORY - and join Maryal at Healthcare's #1 Innovation Event. Las Vegas Nov 15th-18th. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

  8. Aug 30

    How to Choose an EHR for Your DPC: What I Learned Switching After Almost 5 Years

    One month shy of five years. That is how long Big Trees MD ran on the electronic health record it opened with, and this month, that ended. Not because Dr. Maryal Concepcion went looking for something shinier, but because the terms under which her patients' data lived changed, and she could not accept them. In this solo episode, Dr. Concepcion documents the switch in real time from her rural Direct Primary Care practice in Arnold, California, which she owns with her husband, Dr. Jeremiah Fillo, and runs with a fully virtual team. No vendor names, on purpose. The names change. The framework does not. Built from The Toolkit's Battle of the EHRs issue, where over 200 DPC EHR users shared what they use and why, this episode walks through how to choose an electronic health record that grows with your practice instead of boxing you in: Why an EHR is the memory of your practice, and why the DPC version of this decision is nothing like the fee-for-service versionThe 10 categories to score every EHR on, from membership billing and charting speed to support quality and scalabilityThe 5 questions to ask before you switch, starting with "what problem am I really trying to solve?"How to run a demo on your terms: build a fake patient, count clicks out loud, ask about migration before features, and ask the question nobody asks, which is "how do I leave you?"Why you should research who owns the EHR company, especially as private equity and venture capital creep into Direct Primary CareRunning the real math: subscription, add-ons, switching costs, and exit costs over a three year horizon, plus what an hour of your life is actually worthThe hidden costs no spreadsheet captures: patient trust, the emotional weight of change, and the 90 day post-switch reality checkThings have changed since the Summer 2025 issue published, and the second Battle of the EHRs opens for voting in Q1. The only way to vote is through the My DPC Story newsletter, so sign up at mydpcstory.com. FREE from The Toolkit at mydpcstory.com: How to Interview Electronic Health Records comparison worksheetPatient handout on choosing healthcare vs. health insurance (perfect for open enrollment season)The Lean Startup Business PlanThe First Year RoadmapEvery issue of The Toolkit, including the new Battle of the Support StackFollow the full switch in real time: demos, migration answers, the four-bucket spreadsheet, and the second guesses, all inside the My DPC Story Patreon community.  Leave a voice message with your question, challenge, or win at mydpcstory.com/contact and you might hear it on a future episode. If this episode helped you, a five star review on Apple Podcasts helps other physicians find these stories when they need them most. Get your copy of the Physician Owner's Planner today at mydpcstory.com/library Get $250 off registration at HLTH with code H26MYDPCSTORY - and join Maryal at Healthcare's #1 Innovation Event. Las Vegas Nov 15th-18th. Support the show GET your FREE MONTHLY BUSINESS TOOL DOWNLOAD Become A My DPC Story PATREON MEMBER! SPONSOR THE POD My DPC Story VOICEMAIL! DPC SWAG! FACEBOOK * INSTAGRAM * LinkedIn * TWITTER * TIKTOK * YouTube

    How to Choose an EHR for Your DPC: What I Learned Switching After Almost 5 Years
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About

As the Direct Primary Care and Direct Care models grow, many physicians are providing care to patients in different ways. This podcast is to introduce you to some of those folks and to hear their stories. Go ahead, get a little inspired. Heck, jump in and join the movement! Visit us online at mydpcstory.com and JOIN our PATREON where you can find our EXCLUSIVE PODCAST FEED of extended interview content including updates on former guests!

Information

  • Creator
    Maryal Concepcion, MD
  • Years Active
    2020 - 2026
  • Episodes
    344
  • Rating
    Clean
  • Copyright
    © 2026 My DPC Story
  • Show Website
    My DPC Story

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