TheeDigital’s GrowthCast

TheeDigital
  • 5.0 (2)
  • MARKETING

TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com

  1. Positioning and Branding Strategies with Special Guest Javier Lozano Jr

    1D AGO

    Positioning and Branding Strategies with Special Guest Javier Lozano Jr

    In this episode, Shyanna Kelley, Javier Lozano, and Lauren Clay discuss the critical role of positioning in business growth. They explore the challenges brands face in differentiating themselves, the distinction between branding and positioning, and the importance of narrative engineering. The conversation emphasizes the need for companies to create compelling stories, align their SEO strategies with their positioning, and understand the buyer's journey.

    38 min
  2. The Future of Digital Marketing 2026: AI and Beyond

    FEB 12

    The Future of Digital Marketing 2026: AI and Beyond

    In this episode of The Digital's Growth Cast, host Shyanna Kelley discusses the evolving landscape of digital marketing with experts Matt Hook and Lauren Clay. They explore the significant trends expected in 2026, including the impact of AI on marketing strategies, the importance of brand trust and authority signals, and the role of social media as search engines, and top social media trends for 2026. The conversation emphasizes the need for businesses to adapt to these changes by focusing on quality content, connected campaigns, and effective communication with their audience.

    39 min

  3. 12/11/2025

    HubSpot Basics Training: Get More Leads with HubSpot!

    In this conversation, Greyson Fessperman, the digital sales manager at TheeDigital, provides an in-depth overview of HubSpot, a robust CRM tool. He discusses the importance of lead management, the different types of leads, and how to effectively use HubSpot for sales and marketing automation. Greyson emphasizes the benefits of integrating HubSpot with other tools and highlights the role of The Digital as a HubSpot Solutions Partner, offering tailored strategies for businesses.

    39 min
  4. How Law Firms Build Digital Trust with SEO in the Age of AI

    12/09/2025

    How Law Firms Build Digital Trust with SEO in the Age of AI

    In this episode of The Digital's Growth Cast Shyanna, discusses how modern law firms can build credibility and client trust through their online presence. Joined by Greyson Fesperman and Lauren Clay, they explore the importance of digital trust, the role of SEO, the impact of legal tech and AI, the necessity of quick client responses, and the significance of online reviews. They also provide strategic insights for law firms looking to enhance their digital marketing efforts in 2026. Takeaways: Potential clients decide on a law firm within seconds.A clean, professional website is crucial for credibility. Stock photos and outdated information can repel clients.Trust has shifted to digital platforms in legal services.SEO plays a vital role in shaping first impressions.AI and legal tech are transforming client engagement.Speed of response is critical for client conversion.Google reviews significantly impact local SEO rankings.A well-performing website is essential for effective marketing.Regularly reevaluate marketing budgets to stay competitive.

    34 min
  5. Harnessing AI for Business Growth

    06/11/2025

    Harnessing AI for Business Growth

    In this episode of TheeDigital's Growth Cast, the panel discusses the integration of AI in business, exploring initial hesitations, current tools, and the impact of AI on content quality and marketing strategies. They delve into the pros and cons of relying on AI, when to consider agency support, and the limitations and pitfalls of AI usage. The conversation concludes with insights into the future of AI in business and how it can streamline operations and enhance productivity. Key Takeaways: AI has evolved to improve content quality significantly.Initial hesitations about AI often stem from concerns about job security.Using AI tools can save time and reduce costs for businesses.Agencies provide access to expensive AI tools that individual businesses may not afford.Over-reliance on AI can lead to a loss of the human touch in communication.AI can automate repetitive tasks, enhancing efficiency.The quality of AI-generated content has improved over time.Business owners should consider agency support when overwhelmed by marketing tasks.AI can help optimize website content for better user engagement.The future of AI includes creating personalized tools for specific workflows. Ready to grow your business with theuse of AI? Listen now! And if you’re ready to take your digital marketing or web design strategy to the next level, schedule a free cunsultation with us at: https://www.theedigital.com/schedule-an-audit

    29 min
  6. Mastering the Art of Storytelling in Branding - Special Guest: Versaviya Despars

    04/16/2025

    Mastering the Art of Storytelling in Branding - Special Guest: Versaviya Despars

    In this episode of The Digital Growth Cast, Keri Rosemond and Versaviya Despars discuss the importance of storytelling in branding and marketing. Versaviya shares her journey from video production to branding, emphasizing the need for clarity in messaging. They explore how businesses can identify their core message, the significance of understanding the audience, and the balance between simplicity in communication and the need for SEO. The conversation also touches on the importance of partnerships and the future of entrepreneurship. Tune in to hear: How storytelling is essential for effective branding.How clarity in messaging leads to better audience engagement.Why cutting unnecessary information is crucial for communication.How understanding the audience is key to crafting a message.How simplicity in messaging can enhance conversion rates.Ready to grow your business with the art of storytelling in branding? Listen now! And if you’re ready to take your business to the next level, visit ⁠TheeDigital.com⁠ for more tips on growing your business online.

    33 min
  7. Unlocking HubSpot Growth Strategies for SMBs

    03/11/2025

    Unlocking HubSpot Growth Strategies for SMBs

    In this episode of The Digital's Growth Cast, host Shyanna Kelly is joined by HubSpot experts Greyson Fesperman and Alana Topakian to discuss the integration of HubSpot for small to medium-sized businesses. They explore common challenges faced during integration, cost-effective features, the importance of analytics for data-driven decisions, and the myths surrounding HubSpot's applicability for smaller businesses. The conversation also covers how to stay updated with HubSpot's frequent changes and highlights underutilized tools that can enhance business operations. The episode concludes with expert tips on maximizing HubSpot's potential for business growth. Takeaways Small to medium-sized businesses face challenges like data cleaning and integration when using HubSpot.Investing in training is as important as investing in the tool itself.HubSpot's free CRM offers substantial value for small businesses.Creating smart workflows can automate repetitive tasks and improve efficiency.Utilizing HubSpot analytics helps in making informed, data-driven decisions.HubSpot is suitable for businesses of all sizes, not just large enterprises.Staying updated with HubSpot's changes is crucial for maximizing its benefits.Underutilized tools like lead management can significantly enhance tracking and reporting.HubSpot Academy provides valuable resources for learning and staying informed.Local HubSpot partnered agencies can offer personalized support and training. Learn More: https://www.theedigital.com/about/events/hubspot-basics #Hubspot #Digitalmarketing #smallbusiness #CRM #analytics #marketingstrategies #datadrivendecisions

    28 min
  8. Transform Your Metal Building Business: Complete Sensei 2.0 Walkthrough

    11/27/2024

    Transform Your Metal Building Business: Complete Sensei 2.0 Walkthrough

    Join TheeDigital's Keri Rosemond as she explores Sensei 2.0, the comprehensive software solution revolutionizing the metal building industry! 🏗️ In this video episode of GrowthCast, Keri sits down with Ashish Roy and Chris Dodd from Sensei Digital for an in-depth look at their powerful platform that's helping metal building companies transform their operations. Through detailed explanations and a complete system walkthrough, they show how Sensei enables dealers and manufacturers to: Design custom metal buildings with their state-of-the-art 3D configurator Streamline the entire sales process from quote to installation Automate customer communications and order tracking Process payments and manage invoicing seamlessly Watch as Chris provides a comprehensive demo of both dealer and manufacturer interfaces, while Ashish shares insights about upcoming features including augmented reality and advanced discounting systems. Whether you're a metal building dealer looking to boost sales or a manufacturer wanting to streamline operations, this episode offers valuable insights into modernizing your business with cutting-edge technology. Listen and watch to discover why leading metal building companies are choosing Sensei as their all-in-one business solution. 👉 Read the podcast recap: https://www.theedigital.com/blog/sensei-all-in-one-solution-for-metal-building-companies A TheeDigital GrowthCast Production Featuring Ashish Roy and Chris Dodd from Sensei Digital #metalbuildings #metalbuildingbusiness #3Dbuilder #buildingsoftware

    43 min
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Ratings & Reviews

5
out of 5
2 Ratings

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TheeDigital's GrowthCast covers digital marketing, its production, strategy, and the challenge of growing a business's online presence. A podcast for digital marketers by digital marketers and the team at TheeDigital.com

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