Grow an Online Business - Your behind the scenes journey with the Minding Your Business Podcast team

Aaron Jarrels and CJ Joliff
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The Grow an Online Business Podcast, this show has followed every twist and turn of building a business online — from solo journaling, to YouTube experiments, to co-hosted strategy sessions. Now, in Season 7, we’re pulling back the curtain even further. Join Aaron and CJ as we document the real-time, behind-the-scenes work of building and growing our online businesses. Think of it as your weekly check-in with two business owners doing the work, solving problems, and figuring it out as we go. Tactical strategies, honest conversations, and the stuff no one shows you — all after hours.

  1. 06/26/2025

    The Art of the Edit: Finding Emotion, Pacing, and Your Style

    In this premium After Hours episode, CJ and Aaron dive deep into the craft of video editing, storytelling, and emotional pacing. From struggling with edits that don’t match your vision to learning how music and timing shape a viewer’s experience, this is a raw and insightful conversation for anyone creating content. They discuss their own learning curves, what makes or breaks a scene, and how even a Seinfeld pan shot can spark a whole lesson in storytelling. Plus, get a sneak peek at CJ’s new VHS-style horror project—complete with glitch transitions, dusty overlays, and a nod to retro-futurism.Topics: Video editing, Story pacing, Emotion in storytelling, Music selection for video, Editing workflow, Premiere Pro tips, Creative frustration, Glitch transitions, VHS effects, Dust and scratches overlays, Found footage style, Seinfeld cinematography, Taskmaster editing critique, Creative process, Project planning, Retro-futurism, DIY filmmaking, Film vs digital aesthetic, Custom typewriter text effects, Trailer editing strategy

    1h 48m

  2. 06/26/2025

    From Click to Customer: Step-by-Step Quiz Funnel Creation

    In this After Hours session, CJ and Aaron give you a behind-the-scenes look at building a quiz funnel designed to turn cold audiences into hot leads. They walk step-by-step through scripting emotional quiz results, aligning offers with lead temperatures (observer, seeker, transformer), and setting up a smarter, faster path to validate your products. If you're building an online business, course, or membership, this episode shows you how to warm up your audience before you waste time building the wrong thing.Topics: Quiz funnel buildQuiz results scriptingEmotional marketing strategiesLead temperature segmentation (observer, seeker, transformer)Step-by-step funnel creationProduct validation through quizzesWaiting list buildingHot lead nurturingCourse and membership launchesAudience segmentationQuiz marketing strategyEntrepreneurshipOnline course creationFunnel conversion optimization

    2h 18m

  3. 06/24/2025

    Quiz Funnels Unleashed: Building Engagement

    In this episode of "Minding Your Business: After Hours," we dive deep into crafting effective quiz funnels to boost audience engagement and drive conversions. We map out strategies for categorizing leads—cold, warm, and hot—tailoring content to guide them toward subscriptions, memberships, or courses. Using AI tools like Grok, we explore how to create compelling quiz questions and personalized results pages, complete with catchy personas like "Freshness Fiend" and "Origin Explorer." Plus, we share tips on affordable gear like the Hollyland Lark M2 microphone kit and discuss balancing creativity with practicality in content creation. A treasure trove of insights for entrepreneurs and creators!

    1h 22m

  4. 06/23/2025

    Mastering AI Video Creation: Streamlining Workflows and Entrepreneurial Strategies

    In this episode of "Minding Your Business: After Hours," we dive into the world of AI-driven content creation and entrepreneurial strategies. We explore tools like HeyGen for crafting realistic video avatars, discussing voice cloning, mannerism replication, and script automation to streamline video production. From troubleshooting B-roll integration in Premiere Pro to brainstorming a workbook-style business book, we uncover ways to boost efficiency and engagement. We also touch on TikTok testing, social media strategies, and the power of automation with tools like Zapier. Plus, enjoy some light-hearted banter about coffee obsessions and the learning curve of new tech. A must-listen for creators and business owners looking to leverage cutting-edge technology!Topics: AI toolsHeyGenVideo avatarsVoice cloningContent creationPremiere ProB-rollScript automationTikTok strategySocial mediaAutomationZapierEntrepreneurshipBusiness bookWorkbook designVideo editingMotion graphicsProductivityCreative processCoffee brewing

    1h 6m

  5. 06/20/2025

    Revolutionizing Content Creation: AI Tools, Video Workflows, and Entrepreneurial Insights

    In this episode of "Minding Your Business: After Hours," we explore cutting-edge tools and strategies to transform video content creation and entrepreneurial workflows. From troubleshooting chicken statistics to diving into AI-powered solutions like HeyGen for avatar-based videos, we uncover how to save time and boost efficiency. We discuss practical applications—customizing voices, swapping backgrounds, and automating scripts—while brainstorming a workbook-style business book to engage audiences. Plus, we touch on TikTok testing, coffee obsessions, and the power of automation with tools like Zapier. A must-listen for creators and business owners eager to leverage technology and streamline their processes!Topics:Content creationAI toolsHeyGenVideo avatarsWorkflow efficiencyAutomationZapierTikTok strategyVideo editingScriptwritingEntrepreneurshipBusiness bookWorkbook designPremiere ProB-rollSocial mediaCoffee brewingHalf-cafProductivityCreative process

    1h 43m

  6. 06/19/2025

    Streamlining Video Content Creation: Tools, Tips, and Strategies

    In this episode of "Minding Your Business: After Hours," we dive deep into the world of video content creation, exploring tools and techniques to streamline the process. From troubleshooting captioning in Premiere Pro and Opus to leveraging AI voices with tools like Flicky, we discuss practical workflows to save time and enhance efficiency. We also unpack the power of nesting timelines in Premiere Pro, share insights on social media strategy with Lucky Social, and touch on the benefits of white-label services for scaling your business. Plus, a sneak peek into using Closers Copy for sales funnels and the importance of targeting cold, warm, and hot audiences with tailored content. Perfect for creators and entrepreneurs looking to optimize their video production and marketing efforts!TopicsVideo content creationPremiere ProOpusCaptioningAI voiceFlickyNesting timelinesSocial media strategyLooky SocialWhite-label servicesClosers CopySales funnelsCold audienceWarm audienceHot audienceWorkflow efficiencyContent marketingTikTok testingVideo editingProductivity tools

    1h 40m

  7. 06/18/2025

    From Yogurt to Business: Mindful Choices in Health and Entrepreneurship

    Join us in this episode as we navigate a diverse range of topics, kicking off with a humorous yet thought-provoking discussion about yogurt and plastic spoons that evolves into a deeper exploration of health, nutrition, and the effects of processed foods. We then shift gears to brainstorm a compelling business idea: a book outlining crucial questions to consider before embarking on an entrepreneurial journey. The episode wraps up with insights into leveraging AI tools for content creation and effective social media management strategies, offering a blend of personal anecdotes and practical business wisdom.Topics: healthnutritionprocessed foodsbusinessentrepreneurshipbook writingAI toolscontent creationsocial media managementcontent automationSEO

    1h 41m

  8. 06/17/2025

    Unfiltered: AI Tools, Podcast Growth, and the Art of Staying Curious

    Dive into the latest Minding Your Business: After Hours episode, recorded hot off the heels of the Minding Your Business Podcast livestream. Hosts Aaron Jarrels and CJ Jolliff unpack their unscripted thoughts on leveraging AI tools like Fire Cut and ChatGPT to streamline video editing and content creation, while wrestling with the big questions of podcast growth and audience reach. From debating the value of tools like VidIQ to exploring guest opportunities via platforms like Cast Guest Launch, they share raw insights on balancing time, money, and creativity. Expect candid conversations about mindset, automation, and the entrepreneurial grind—plus a peek into their quirky tangents on tea mugs and palette knife painting. This is the behind-the-scenes goodness you won’t find anywhere else, crafted just for our paid subscribers.Topics:AI toolspodcastingcontent creationvideo editingFire CutChatGPTVidIQautomationpodcast growthaudience reachentrepreneurshipmindsetmonetizationsocial mediacreativitybehind the scenessubscriber exclusiveCast Guest Launchtechnologycuriosity

    1h 57m
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The Grow an Online Business Podcast, this show has followed every twist and turn of building a business online — from solo journaling, to YouTube experiments, to co-hosted strategy sessions. Now, in Season 7, we’re pulling back the curtain even further. Join Aaron and CJ as we document the real-time, behind-the-scenes work of building and growing our online businesses. Think of it as your weekly check-in with two business owners doing the work, solving problems, and figuring it out as we go. Tactical strategies, honest conversations, and the stuff no one shows you — all after hours.

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