Marketing Sensibility

Faruk Waja
  • 5.0 (2)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!

  1. 11/28/2025

    #22 - How To Sell a Service

    Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value." #marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaservice

    8 min
  2. #21 - How To Deliver Great Customer Service

    11/22/2025

    #21 - How To Deliver Great Customer Service

    Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility, I break down why the best brands focus on just three things that make their service unforgettable. Define them. Measure them. Master them.  #marketingsensibility #CustomerService #BrandLoyalty #Customer

    7 min
  3. #20 - What Makes You Different? Understanding the Value Proposition

    11/15/2025

    #20 - What Makes You Different? Understanding the Value Proposition

    And why does it matter? In this episode, we unpack the power of your value proposition, how to define it, own it, and use it to stand out. #marketingsensibility #ValueProposition #PersonalBrand #WhatMakesYouDifferent

    6 min
  4. #19 - Turning Reviews into Revenue

    11/08/2025

    #19 - Turning Reviews into Revenue

    Reviews aren’t just feedback — they’re fuel. Learn how to turn them into bookings. From 5-star praise to 1-star lessons — discover how to make every review work for you. Want more bookings? Start with better reviews. Negative reviews? Don’t panic — pivot. This episode shows you how to turn critique into credibility. Your guests are talking. Are you listening? Learn how to use reviews to grow your brand. #marketingsensibility #guestreviews

    6 min
  5. #18 - From Booking to Loyalty: Crafting a Seamless Guest Journey

    11/01/2025

    #18 - From Booking to Loyalty: Crafting a Seamless Guest Journey

    Your website isn’t a digital brochure—it’s your 24/7 storefront. In this episode of Marketing Sensibility, Faruk breaks down how to turn social media clicks into confirmed bookings and loyal guests. From intuitive design and instant messaging to mobile-first experiences and 24/7 availability, we’re unpacking the essentials of a frictionless guest journey. If you’re in hospitality or any service-based business, this one’s a must-listen. Conversion starts with clarity—and loyalty begins with trust. Listen now and make your guest experience seamless, smart, and bookable. #MarketingSensibility #GuestJourney #HospitalityMarketing #BookingStrategy #CustomerExperience #DigitalConversion #FarukSpeaks

    6 min
  6. #17 - Beyond The Brochure (Visual Storytelling)

    10/24/2025

    #17 - Beyond The Brochure (Visual Storytelling)

    “Beyond the Brochure: Visual Storytelling for Hotels and Spas” Welcome back to Marketing Sensibility, the podcast where we unpack everyday challenges with clarity and insight. I’m your Faruk and today we’re stepping beyond the glossy brochure and diving into something far more powerful:  visual storytelling. If you manage a hotel, spa, or guesthouse—or work in hospitality marketing—this episode is for you. We’ll explore how to use visuals to create emotional connections, drive bookings, and build brand loyalty. Let’s start with a simple truth: people don’t book rooms—they book experiences.  A brochure shows amenities. A story shows why they matter. Visual storytelling is about using images and video to evoke emotion, showcase authenticity, and invite your audience into a narrative. Here’s what it’s not: It’s not just posting pretty pictures of your pool.It’s not stock photos of smiling guests.It’s not drone footage with no context.Instead, it’s: A behind-the-scenes look at your chef preparing a signature dish.A guest’s candid reaction to a spa treatment.A sunrise view from your balcony with a personal caption.These moments build trust and curiosity—and they convert browsers into bookers. Now let’s talk strategy. How do you build a visual story? 1. 📸 Start with your brand identity What makes your property unique? Is it luxury, wellness, adventure, sustainability? Your visuals should reflect that. A rustic lodge shouldn’t look like a corporate resort. 2. 🎥 Use real moments Authenticity wins. Feature your staff, your guests (with permission), and your local surroundings. User-generated content is gold—encourage guests to tag you and reshare their stories. 3. 🧠 Think in sequences Don’t just post random images. Create a visual arc: Arrival → Experience → Emotion → Departure This helps your audience imagine themselves in the story.4. 📱 Optimise for platforms Instagram loves vertical video and reels. Facebook favours albums and live streams. TikTok thrives on humor and personality. Tailor your content to each platform’s strengths. Here are a few I recommend: Canva Pro – for designing branded visuals and social templatesCapCut or InShot – for editing short-form videosLater or Buffer – for scheduling and analysing postsGoogle Photos – for organising and tagging visual assetsCoPilot or Jasper – for writing captions and story promptsAnd if you’re ready to level up: Stori.ai – AI-powered storytelling for hospitalityLoom – for quick video walkthroughs or team introsDroneDeploy – for aerial shots if you have access to a droneBefore we wrap, a quick caution: don’t let AI dilute your authenticity. Large Language Models like ChatGPT are amazing for brainstorming and drafting—but they don’t know your brand like you do. Avoid: Using AI to write reviews or fake testimonialsRelying on it to interpret guest feedbackLetting it replace your voice or valuesUse AI as a creative partner, not a substitute for your expertise. #MarketingSensibility #HospitalityMarketing #SmallBusinessAI #HotelMarketing #SpaMarketing #RestaurantGrowth

    6 min
  7. #16 - AI Tools For Small Businesses

    10/21/2025

    #16 - AI Tools For Small Businesses

    AI Tools For: 1. 📝 Content Creation & Publishing Copy.ai and Jasper: These tools help you write blog posts, social media captions, and promotional emails in minutes.Canva’s Magic Write: Great for designing flyers, menus, and ads with AI-generated text and visuals. 2. 📊 Competitor Monitoring & Market Alerts Crayon and Kompyte: These platforms track your competitors’ pricing, promotions, and website changes.Google Alerts: Simple but effective for staying updated on industry trends and local news. 3. 💸 Dynamic Pricing & Revenue Optimisation PriceLabs and Beyond Pricing: These tools adjust your room or service rates based on demand, seasonality, and competitor pricing.They’re especially useful for boutique hotels and short-term rentals. 4. 🔍 Customer Insights & Automation Zoho CRM and HubSpot: Use AI to segment your customers, automate follow-ups, and personalise offers.CoPilot: Can help draft responses to reviews or generate ideas for promotions—but more on that in a moment. https://www.jasper.ai https://www.canva.com/magic-write/ https://www.crayon.com/our-expertise/data-and-ai-solutions/overview/ https://www.kompyte.com https://hello.pricelabs.co https://www.beyondpricing.com https://www.zoho.com/crm/login.html https://www.hubspot.com https://copilot.microsoft.com #MarketingSensibility #HospitalityMarketing #SmallBusinessAI #HotelMarketing #SpaMarketing #RestaurantGrowth

    5 min
  8. #15 - 5 Hotel Marketing Mistakes That Are Costing You Guests (and How to Fix Them)

    10/18/2025

    #15 - 5 Hotel Marketing Mistakes That Are Costing You Guests (and How to Fix Them)

    Welcome back to Sensibility—now reimagined as Marketing Sensibility. When I first launched this podcast during the pandemic, face-to-face engagement was nearly impossible, and businesses were navigating uncharted territory. We explored marketing challenges, business pivots, and the realities of a world in flux. Since then, I’ve had the privilege of working closely with lodges, boutique hotels, and service-driven businesses across the hospitality and tourism sectors. These experiences have deepened my understanding of what truly drives guest engagement, brand loyalty, and sustainable growth. And Now, in the age of AI, Marketing Sensibility returns with a sharper focus: marketing strategies that apply across industries, powered by insights from the hospitality frontlines.  Whether you're a hotelier, restaurateur, or service entrepreneur, this podcast is your guide to avoiding common pitfalls and unlocking smarter, more human-centered marketing. In this episode, we’re diving into “5 Hotel Marketing Mistakes That Are Costing You Guests (and How to Fix Them)”.

    6 min
See All (22)

Ratings & Reviews

5
out of 5
2 Ratings

About

Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!

Information

  • Creator
    Faruk Waja
  • Years Active
    2020 - 2025
  • Episodes
    22
  • Rating
    Clean
  • Copyright
    © Faruk Waja
  • Show Website
    Marketing Sensibility