Marketing Sensibility

Faruk Waja
  • 5.0 (2)
  • Marketing
  • Biweekly

Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!

  1. 5d ago

    #25 - Know Your Customer Before You Open The Chatbot

    Your chatbot can give you thirty campaign ideas in two minutes. It can’t tell you which one your customer would actually respond to. In this episode of Marketing Sensibility, I look at what creativity really means in marketing, why customer behaviour matters more than customer characteristics, and a simple five-step process for using AI for the volume work while you keep the understanding, the taste and the decision. Plus a homework challenge: write down who your customer is and what they do before they buy from you. If the second column is empty, it’s time to talk to three real customers this week. Listen now, and until next time, keep it human. #MarketingSensibility #KnowYourCustomer #AIMarketing #SmallBusinessMarketing #MarketingPodcast #CustomerInsight

    #25 - Know Your Customer Before You Open The Chatbot

  2. Oct 12

    #24 - Brief It Like You Mean It

    Type one line into a chatbot and you get an average answer. Brief it properly and you get something that sounds like your business. A prompt isn’t a magic spell. It’s a brief, and the same rules apply as when you brief a freelancer or a new hire. In this episode of Marketing Sensibility’s AI season, I walk through what to do (context, your real material, a specific output, feedback rounds, and letting the tool question you first), what not to do (confidential data, unchecked facts, unedited first drafts, outsourcing your strategy), and how to get far more out of an LLM than caption writing, from sparring partner to pitch rehearsal. There’s a before-and-after prompt example, and a challenge at the end: take something a chatbot wrote for you, brief it properly, and compare the two versions side by side. If you know someone who’s still typing one line and hoping for the best, send them this one. Listen now, and keep it human. #MarketingSensibility #AISeason #AIMarketing #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #ChatGPT #PromptEngineering #BrandVoice #MarketingStrategy

    #24 - Brief It Like You Mean It

  3. Oct 4

    #23 - Having a Chatbot Doesn't Make you a Marketer

    Open your feed and you'll see it within seconds: the question as an opener, the emoji on every line, the "thrilled to announce," the glossy image with the soft glow. You've seen that post forty times, from forty different businesses. This season of Marketing Sensibility is about AI and marketing, with no hype and no doom. In this episode, I explain why the tool is no longer the advantage, what a chatbot can't supply on its own (your value proposition, a clear call to action, and real empathy for your customer), and how to brief one so the result sounds like you. I also say where I think AI should stay out of the room entirely, and I get a little fired up about it. There's a challenge at the end that takes five minutes and will show you the difference straight away. If you know someone who's still posting copy-and-paste captions, send them this one. Listen now, and keep it human. #MarketingSensibility #AISeason #AIMarketing #MarketingPodcast #SmallBusinessMarketing #ContentMarketing #ChatGPT #SocialMediaMarketing #MarketingStrategy #BrandVoice

    #23 - Having a Chatbot Doesn't Make you a Marketer

  4. 11/28/2025

    #22 - How To Sell a Service

    Marketing the Invisible: How the Internet Makes Services Sellable. From hotel beds to spa treatments, services may be intangible, perishable, and inconsistent, but digital tools transform how they’re marketed. Automation, storytelling, and guest-shared memories turn fleeting experiences into lasting value." #marketingsensibility #CustomerService #BrandLoyalty #servicesmarketing #howtosellaservice

  5. 11/22/2025

    #21 - How To Deliver Great Customer Service

    Customer service isn’t a checkbox—it’s a discipline. In this episode of Marketing Sensibility, I break down why the best brands focus on just three things that make their service unforgettable. Define them. Measure them. Master them.  #marketingsensibility #CustomerService #BrandLoyalty #Customer

    #21 - How To Deliver Great Customer Service

  6. 11/15/2025

    #20 - What Makes You Different? Understanding the Value Proposition

    And why does it matter? In this episode, we unpack the power of your value proposition, how to define it, own it, and use it to stand out. #marketingsensibility #ValueProposition #PersonalBrand #WhatMakesYouDifferent

    #20 - What Makes You Different? Understanding the Value Proposition

  7. 11/08/2025

    #19 - Turning Reviews into Revenue

    Reviews aren’t just feedback — they’re fuel. Learn how to turn them into bookings. From 5-star praise to 1-star lessons — discover how to make every review work for you. Want more bookings? Start with better reviews. Negative reviews? Don’t panic — pivot. This episode shows you how to turn critique into credibility. Your guests are talking. Are you listening? Learn how to use reviews to grow your brand. #marketingsensibility #guestreviews

    #19 - Turning Reviews into Revenue

  8. 11/01/2025

    #18 - From Booking to Loyalty: Crafting a Seamless Guest Journey

    Your website isn’t a digital brochure—it’s your 24/7 storefront. In this episode of Marketing Sensibility, Faruk breaks down how to turn social media clicks into confirmed bookings and loyal guests. From intuitive design and instant messaging to mobile-first experiences and 24/7 availability, we’re unpacking the essentials of a frictionless guest journey. If you’re in hospitality or any service-based business, this one’s a must-listen. Conversion starts with clarity—and loyalty begins with trust. Listen now and make your guest experience seamless, smart, and bookable. #MarketingSensibility #GuestJourney #HospitalityMarketing #BookingStrategy #CustomerExperience #DigitalConversion #FarukSpeaks

    #18 - From Booking to Loyalty: Crafting a Seamless Guest Journey
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Ratings & Reviews

5
out of 5
2 Ratings

About

Where strategy meets common sense. Hosted by a seasoned marketing consultant and hospitality insider, Marketing Sensibility dives into the real mistakes businesses make—and how to fix them. From branding blunders to digital missteps, each episode delivers sharp insights, smart solutions, and a dash of wit to help you market with clarity and confidence!

Information

  • Creator
    Faruk Waja
  • Years Active
    2020 - 2026
  • Episodes
    25
  • Rating
    Clean
  • Copyright
    © Faruk Waja
  • Show Website
    Marketing Sensibility