Traktion Talks: Healthcare & Technology

Traktion Partners, LLC

Traktion Talks is a series of conversations that put the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology. Each episode digs into innovative new companies and solutions that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for. 

  1. 6d ago

    How AI Is Transforming Healthcare Paid Media

    ChatGPT launched a DIY ad platform earlier this year. Google keeps pushing more automation into paid search. But healthcare, a category built on compliance and sensitivity, isn't invited to the party yet. So what should healthcare marketers be watching, and preparing for, before it arrives?  In this episode of Traktion Talks, co-founders Jon Eggleton and Ryan Woolley trade the guest chair for an internal conversation, looking ahead at how AI is poised to reshape paid media for healthcare organizations. They talk through where things stand today with AI-native ad platforms from ChatGPT and Google, when healthcare might realistically be able to participate, and what Google's AI Overviews sitting above paid results already signals for how marketers should think about keywords, intent, and where the click even goes.  Their conversation also digs into whether automated campaign types like Smart Bidding, Performance Max, and Demand Gen are tools healthcare advertisers should lean into or control they shouldn't be handing over, plus how AI-assisted ad copy and landing pages have changed the rules of the game around A/B testing. Jon and Ryan close with what healthcare marketers should have on their radar for 2027 budget planning, with all of these changes afoot. Traktion Talks, brought to you by Traktion Partners, LLC

    How AI Is Transforming Healthcare Paid Media

  2. Jun 17

    Trust, Technology, And The Healthcare Gaps We Can't Ignore

    What does it take to truly transform a broken healthcare system, and what role does personal experience play in fueling that mission? In this episode of Traktion Talks, we sit down with Christopher Kunney, Managing Partner and Digital Transformation Strategist at IOTECH Consulting, based in Atlanta. A brain tumor survivor, health equity advocate, TedX speaker, and host of the award-winning Straight Outta Health IT podcast, Christopher brings a rare combination of lived experience and industry expertise to one of the most important conversations in healthcare today. In our wide-ranging conversation Christopher shares what drew him to the space, how his own health journey shaped his purpose, where he believes we truly are in the industry's digital transformation, and why COVID was only the accelerant and not the ignition. He also digs into the state of health equity in America, the trust gap in communities of color, and which corners of healthcare technology have him most energized right now. Mentioned in this episode: IOTECH Consulting Straight Outta Health IT Podcast Traktion Talks, brought to you by Traktion Partners, LLC

    Trust, Technology, And The Healthcare Gaps We Can't Ignore

  3. Mar 10

    Reclaiming Intrinsic Worth In A Performance-Driven World

    More leaders than ever are searching for meaning, balance, and a sense of purpose, but many modern wellness programs still focus on optimization, productivity, and biohacking rather than the deeper roots of stress and disconnection. That was the focus of our conversation with Alissa Allen and Justin Breen, co-founders of AURUM Sanctuary. Alissa shares how her background in neurotheology, public health, and spiritual intelligence shaped her belief that human flourishing requires integrating science with spiritual awareness. Justin discusses how his work building founder communities and connecting visionary entrepreneurs helped spark the idea for a new kind of wellness infrastructure built specifically for leaders. We also explore why AURUM intentionally rejects “optimization culture,” choosing instead to center intrinsic human worth rather than external achievement. Alissa and Justin explain how practices such as sound therapy, contemplative intelligence, and quantum biofeedback can help restore coherence in the nervous system, allowing founders and executives to lead with greater clarity, creativity, and presence. Finally, we discuss the broader vision behind AURUM, including the AURUM Forum: Capital & Stewardship, which aims to connect conscious capitalism with regenerative health. This episode invites leaders to rethink how personal well-being, leadership, and economic systems intersect, and what it might look like to build a world where human flourishing is the foundation, not the afterthought. Mentioned in this episode: AURUM Sanctuary Traktion Talks, brought to you by Traktion Partners, LLC

    Reclaiming Intrinsic Worth In A Performance-Driven World

  4. Feb 12

    Building A Mental Health Platform Gen Z Can Afford

    Mental health access for Gen Z is at a breaking point. While we talk openly about a national mental health crisis, many Gen Z students and young professionals still struggle to access care that feels affordable, relevant, and built for how they actually live. That was the focus of our conversation with Amari Morton, Founder and CEO of Greater Change Health. Amari shares his personal journey and the experiences that led him to rethink how mental health services are delivered to young people. We discuss why student utilization of counseling services often remains low despite growing need, and what colleges may be missing when mental health is treated as a compliance requirement rather than a strategic priority. We also explore what “access to care” really means for a generation that studies, works, and lives online, and whether traditional campus counseling models are built for today’s students. Finally, Amari gives us a look at what Greater Change Health is building in 2026 to make therapy more accessible and affordable for all. This episode challenges higher education and healthcare leaders to rethink how mental health services are structured, and who they’re truly designed to serve. Mentioned in this episode: Greater Change Health Traktion Talks, brought to you by Traktion Partners, LLC

    Building A Mental Health Platform Gen Z Can Afford

  5. 12/09/2025

    What Healthcare Can Learn From Top Consumer Brands

    The patient experience is evolving rapidly. As transformational change comes to every corner of the sector, what can healthcare organizations learn from major consumer brands like Delta Air Lines, Home Depot, and American Express? That was the question we posed to Elizabeth Daugherty, founder of consultancy SpurConnX, and a contract strategy partner for Atlanta's Piedmont Healthcare. In our conversation we talk about her "why", and how advocating for family members first drew her into the healthcare space after a successful career working for some of the world's best known consumer brands. We also dive into what healthcare organizations can take from big brands in terms of creating a better patient experience, building brand loyalty, and constructing a feedback loop that truly listens to the patient to enhance the process of delivering care. Mentioned in this episode: SpurConnX Piedmont Healthcare Traktion Talks, brought to you by Traktion Partners, LLC

    What Healthcare Can Learn From Top Consumer Brands

  6. 09/10/2025

    The Mainstreaming Of Cannabis Wellness Culture

    With a career background that has included stops at medical supply and equipment behemoth, McKesson, as well as executive roles at a variety of life sciences companies, Botanical Sciences CEO Gary Long knows healthcare. While his background may not seem like a traditional fit for the medical and hemp-derived cannabis world, his arrival along with other outsiders signal a transformation underway in a category becoming known more for its positive lifestyle impacts than for previous negative stereotypes. In our conversation we talk about what led him to the industry, what he sees as opportunities and threats, and how cannabis has slowly become part of the growing health and wellness movement that continues to unfold across the country. Mentioned in this episode: Botanical Sciences ONE59 U.S. of N/A Podcast Traktion Talks, brought to you by Traktion Partners, LLC

    The Mainstreaming Of Cannabis Wellness Culture

  7. 09/02/2025 ·  Bonus

    2025 Georgia Life Sciences Summit Recap

    "The biggest impact for AI is likely to be in healthcare." That prediction, spoken by Northside Hospital's Dr. Guilherme Cantuaria, were one of many comments made at the 2025 Georgia Life Sciences Summit that really got us thinking how significant this period of change will likely be for an industry that normally loathes it. In this bonus episode of Traktion Talks we talk biomed in the Peach State, including a show-side chat with Jonathan Schwartz of OrthoPreserve, an orthopedic medical device company born from the same place as many before it in the region; Georgia Tech university. We also give a shout-out to the eight companies featured in the startup showcase, a highlight of the summit. Mentioned in this episode: OrthoPreserve Andson Biotech Annate Bitherapeutics Atomistic Insights Ecoatex Gordian Surgical Metanoi Therapeutics RoboMateMR VirTuCell AgeTech Connect Straight Outta Health IT (podcast) Interested to learn more about Traktion? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. Traktion Talks, brought to you by Traktion Partners, LLC

  8. 05/08/2025

    Healthcare CRM: Post-Launch Support

    After a successful implementation, your new CRM/marketing automation platform is now alive – congratulations! But the journey is just beginning. In this final episode of our Healthcare CRM series, we focus on sustaining success and continuous improvement, post-launch. We kick things off by addressing the critical first step of proactively establishing positive habits, and refining processes to fully leverage the capabilities of a new platform, ensuring you don't revert to old ways of working. Next, we revisit the team makeup, identifying key individuals who should be most involved in the ongoing maintenance of your CRM or marketing automation system. We also discuss what's the right cadence for reviewing your key performance indicators (KPIs) to ensure you're tracking towards your goals. We delve into the types of training materials providers should develop for onboarding new staff and for ongoing education, highlighting opportunities to create these resources even while the implementation project is still underway. To maintain optimal performance and patient experience, we also explore the recommended frequency for revisiting and refining your patient communication and intake workflows, ensuring they remain efficient and effective. Lastly, as we conclude this comprehensive series, we offer some final thoughts and key takeaways to empower specialty healthcare organizations for long-term success . Interested to learn more? Visit our Navigator home page to request our free white paper, or schedule a 45 minute, no-obligation Meet to get specific recommendations. Traktion Talks, brought to you by Traktion Partners, LLC

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About

Traktion Talks is a series of conversations that put the spotlight on thought leaders and entrepreneurs across the spectrum of healthcare and technology. Each episode digs into innovative new companies and solutions that are not only improving efficiencies and the bottom line for healthcare-focused organizations, but enhancing the lives of those they may provide or influence care for. 

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