Around the House Pro Insider

Eric Goranson

Join hosts Eric Goranson, CKD, and John Dudley for the rebooted Around the House Pro Insider podcast, a weekly show tailored for professionals in the trades. Eric, known from the Around the House with Eric G radio show and podcast, brings his expertise as an educator for the National Kitchen and Bath Association and the National Association of Home Builders. With a focus on interior design, home technology, and more, Eric shares insights from his international speaking engagements at trade shows and virtual events. John Dudley, a former contractor and website design expert, is the owner of SiteHypeDesigns.com, where he specializes in creating cutting-edge digital solutions for businesses in the trades. His hands-on experience in construction and digital innovation brings a unique perspective to the show, bridging the gap between practical trade knowledge and modern technology. Spun off from the Around the Toolbox special, this podcast delivers key interviews, innovative discussions, and the latest in design ideas, products, and services for builders, contractors, and designers. Tune in weekly for fresh content crafted to inspire and inform our friends and colleagues in the industry.

  1. JAN 13

    Automating Estimates: The Future of Pricing in Contracting

    The discussion centers around John Dudley's innovative AI-driven program, which automates the pricing process for projects on contractors' websites. This program is designed to streamline the estimating and bidding procedures, thereby enabling contractors to engage with potential clients more efficiently. Eric emphasizes that the tool simplifies the process, allowing clients to input project specifications directly on the contractor's website, resulting in accurate estimates generated in real time. By integrating extensive data sources, the program ensures that pricing reflects regional variances and market conditions. Ultimately, John invites contractors to participate as early adopters, highlighting the potential for increased efficiency and revenue through the utilization of this groundbreaking technology. A deep exploration into the innovative world of construction technology unfolds, revealing a groundbreaking tool designed to revolutionize the estimating process for contractors. The discussion centers on the creation of 'Instabid', an intuitive software solution that promises to streamline the bidding process for home improvement projects. Contractors often face significant challenges when it comes to providing timely estimates, which can result in lost opportunities. The host and guest share insights into the extensive development journey that has led to the unveiling of this tool, emphasizing the importance of user experience and accessibility for small to mid-sized contractors. As the episode progresses, we delve into the myriad features that Instabid offers, including the ability to generate accurate estimates based on regional data, integration with existing contractor websites, and the automation of client communications. This episode serves as a clarion call for contractors to embrace technological advancements that not only enhance operational efficiency but also increase their competitive edge in the ever-evolving home improvement market. Takeaways: In this episode, John Dudley unveils an innovative AI-driven program designed to automate project pricing on contractors' websites, streamlining the estimating process significantly.The automated pricing tool can dramatically reduce the time contractors spend on estimates and enhance their ability to close deals by providing instant quotes.Eric emphasizes that the solution is tailored for small to mid-range contractors, offering an affordable alternative to expensive software tools that often overwhelm users.The program integrates seamlessly into existing websites, allowing potential clients to input project details and receive immediate estimates, which enhances customer engagement.John discusses how this tool not only generates estimates but also creates a comprehensive material list and allows for digital contract signing, facilitating a smooth workflow.Feedback from early adopters is sought to refine the program further, indicating a commitment to continuous improvement and responsiveness to user needs. Companies mentioned in this episode: House Pro InsiderGoogleHome DepotQuickBooksspan class="ql-ui"...

    18 min
  2. 12/17/2025

    Reflect and Recharge: Navigating Year-End Business and Family Priorities

    This podcast episode underscores the critical importance of balancing one’s professional obligations with familial commitments, particularly during the holiday season. Eric G and John Dudley engage in a thorough discussion regarding the necessity of reflection and planning as the year draws to a close. They emphasize that amidst the hustle of business, it is paramount to allocate time for family and personal well-being, thereby fostering deeper connections and nurturing relationships. The dialogue also highlights practical considerations for business owners, including the review of financials and strategic planning for the upcoming year. Ultimately, the episode serves as a poignant reminder of the value of being present and intentional, both in one’s professional endeavors and personal life. In this insightful episode, Eric G. and John Dudley delve into the multifaceted lives of trades professionals as they approach the year’s end. The conversation navigates through the complexities of managing a successful trade business, highlighting the significance of financial evaluations and strategic planning. The hosts encourage listeners to consider their tax positions, suggesting potential financial maneuvers to maximize deductions and minimize liabilities. Furthermore, they acknowledge the often-overlooked personal aspect of being in the trades, advising listeners to embrace the holiday season as an opportunity to reconnect with family and take stock of personal aspirations. The episode culminates in a profound reflection on the interplay between professional success and personal fulfillment, urging trades professionals to cultivate a balanced approach to their careers and personal lives as they prepare for the new year ahead. Takeaways: This time of year is crucial for business owners to assess their financial standing and strategize for the forthcoming year. It is imperative to balance work commitments with family time during the holiday season, as both are essential for overall well-being. Engaging in self-reflection during this period allows individuals to evaluate their achievements and set new goals for the upcoming year. A thorough review of business expenses and potential write-offs can yield significant tax benefits before the year's end. Prioritizing quality time with family over the holidays can enhance personal relationships and foster a supportive home environment. Implementing effective planning strategies for the new year can significantly improve business operations and personal fulfillment. Links referenced in this episode: aroundthehouseonline.com Companies mentioned in this episode: The House Pro Insider Eric G John Dudley El Corral Frisbee Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus in the subject line and see if you qualify! Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus in the subject line and see if you qualify!

    15 min
  3. 12/08/2025

    Keeping Morale High: Effective Holiday Management Tips

    Maintaining employee morale during the holiday season is of paramount importance, particularly within the construction trades where staff retention is increasingly challenging. Eric and John engage in a thoughtful discourse on strategies to foster happiness and satisfaction among employees during this often tumultuous time. They emphasize the significance of personal connections, suggesting that leaders take the time to listen to their team members and recognize their individual contributions. Moreover, they advocate for thoughtful gestures, such as personalized gifts or bonuses that reflect the appreciation of each employee's unique role within the organization. Ultimately, the conversation underscores the value of human kindness and attentiveness in cultivating a supportive work environment, particularly when the pressures of the holiday season can weigh heavily on all involved. The discussion navigates the intricate dynamics of maintaining employee morale during the holiday season, particularly within the construction and trades sectors, where the challenges of workforce retention are heightened. Eric and John delve into the emotional nuances that accompany the festive period, highlighting the stressors that both employers and employees face. As the year draws to a close, many workers find themselves reflecting on their job satisfaction and future prospects, making it imperative for employers to foster a supportive and engaging work environment. The conversation emphasizes the significance of demonstrating appreciation through personalized gestures, such as thoughtful gifts or one-on-one interactions, which can profoundly impact an employee's sense of value and belonging within the company. Furthermore, the hosts advocate for genuine communication and active listening as essential tools for enhancing workplace relationships and ensuring that employees feel heard and respected, particularly during a time when personal challenges may be exacerbated by holiday pressures. Takeaways: Maintaining employee morale during the holiday season is crucial due to emotional stress. Employers should prioritize creating a supportive environment to foster team cohesion and loyalty. Genuine gestures of concern significantly enhance employee satisfaction and overall workplace morale. Tailoring gifts to individual employee preferences can greatly increase feelings of appreciation and value. Links referenced in this episode: aroundthehouseonline.com Companies mentioned in this episode: House Pro Insider Wellborn Safeway site Hype Designs Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus in the subject line and see if you qualify!

    13 min
  4. 11/26/2025

    Understanding the Downfall of Cabinet Giants: A Cautionary Tale for Home Remodelers

    The recent disintegration of several prominent kitchen and bath cabinet companies, notably American Woodmark, serves as a poignant reminder of the volatility within the remodeling industry. Profits have plummeted dramatically, with American Woodmark experiencing a staggering 78% decline in gross profits, indicative of broader market challenges. In light of these developments, my co-host John and I delve into strategies for effectively marketing during the holiday season and other periods of diminished consumer activity. We contend that the forthcoming holiday season presents an opportune moment for kitchen and bath remodeling professionals to engage with homeowners, capitalizing on their heightened awareness of home functionality amid holiday preparations. By addressing the prevalent pain points faced by consumers during this time, we can significantly enhance our outreach efforts and drive business growth. The kitchen and bath remodeling industry is currently facing considerable turbulence, as evidenced by the alarming financial downturn of American Woodmark, a leading cabinet manufacturer. The hosts, Eric and John, scrutinize the implications of such corporate failures, particularly how they reflect broader economic trends affecting consumer behavior and confidence. With American Woodmark reporting a staggering 78% decrease in profits, the discussion highlights the precarious state of entry-level cabinet brands, which are vital for many remodeling projects. This raises critical questions about the overall health of the remodeling sector, as contractors may find themselves grappling with reduced demand and increased competition for a shrinking pool of clients. In light of these challenges, Eric and John pivot to explore effective marketing strategies that can be leveraged during the holiday season—a period often perceived as slow for contractors. They argue that this time of year should be seen not as a hindrance but as a prime opportunity for engagement. By addressing the specific pain points faced by homeowners during the holiday season, such as the need for functional kitchen and bathroom spaces, contractors can craft targeted marketing messages that resonate with their audience. The hosts encourage a shift in perspective, urging contractors to reach out to homeowners who may be feeling the strain of holiday preparations, thus positioning their services as timely solutions to immediate problems. Moreover, the conversation delves into the necessity of adapting to modern marketing paradigms, particularly through digital channels and the utilization of AI technologies. The ability to respond swiftly to customer inquiries and maintain an engaging online presence is no longer optional but essential in ensuring success in a competitive marketplace. Eric and John conclude by asserting that proactive marketing during the holiday season can yield significant benefits, urging contractors to seize the moment and enhance their outreach efforts. Through strategic positioning and timely engagement, contractors can not only survive but thrive, even in the face of industry challenges. Takeaways: The recent financial struggles of major kitchen and bath cabinet companies reflect broader industry challenges. Effective marketing strategies during slow periods can capitalize on consumer pain points, particularly during holidays. Targeting homeowners during peak stress times, such as holiday cooking, can yield higher engagement and leads. Digital marketing and automation tools are essential for modern contractors to remain competitive and responsive to clients. Using humor in advertising can help alleviate holiday stress for potential customers while promoting services effectively. A strategic approach to marketing during off-peak seasons can significantly increase job acquisition and business growth. Links referenced in this

    17 min
  5. 11/16/2025

    Addressing the Trade Workforce Crisis: Insights from Industry Leaders

    The discussion elucidates the pressing emergency regarding the dearth of skilled tradespeople in the United States, a predicament underscored by the inability of notable corporations, such as Ford Motor Company, to fill thousands of mechanic positions despite offering lucrative salaries. Eric G and John Dudley delve into the implications of this shortage, emphasizing the critical need for vocational training and support for initiatives aimed at encouraging youth to pursue careers in the trades. They highlight the exemplary efforts of organizations like Girls Build, which empower young individuals, particularly girls, by providing them with essential skills and confidence in various trades. The conversation serves as a clarion call for the community to recognize the importance of skilled labor and to actively engage in solutions that will cultivate the next generation of tradespeople. As we explore this multifaceted issue, we advocate for a shift in perception regarding vocational careers, underscoring their significance in our evolving economy. In an incisive dialogue, Eric G and John Dudley confront a critical issue facing the United States: the acute shortage of skilled tradespeople. The impetus for this discussion stems from alarming statements made by Jim Farley, CEO of Ford Motor Company, who revealed that Ford is unable to fill approximately 5,000 mechanic positions, even with the offering of salaries reaching $120,000. This revelation not only highlights the urgency of the situation but also casts a spotlight on the broader implications of workforce deficiencies in sectors integral to national infrastructure, including emergency services, plumbing, and electrical work. The hosts articulate a palpable sense of urgency, contending that the nation must act swiftly to remedy this skills gap before it escalates into a more profound crisis. The episode further explores initiatives aimed at addressing this pressing issue, particularly focusing on organizations such as Girls Build, which strives to cultivate skills in young women, thereby addressing both the skills gap and gender disparity in the trades. Eric shares his personal involvement with Girls Build, illustrating how such programs are essential for nurturing the next generation of skilled laborers. The discussion elucidates the transformative power of vocational training, which not only provides individuals with lucrative career paths but also enhances community resilience and economic stability. As the episode draws to a close, Eric and John emphasize the imperative for a cultural shift in how society perceives skilled trades. They advocate for a reevaluation of educational priorities, urging parents, educators, and policymakers to recognize the intrinsic value of vocational training. The conversation serves as a compelling reminder that investing in the trades is tantamount to investing in the future of the nation—one where skilled tradespeople are celebrated as vital contributors to society, rather than overlooked in favor of traditional academic pathways. Takeaways: The current labor crisis in the trades is alarming, with over 1 million job openings unfilled. Ford Motor Company's CEO highlighted the urgent need for skilled tradespeople in America. Programs are emerging to encourage youth, particularly girls, to pursue careers in the trades. Organizations like Girls Build are crucial in providing training and support to future tradespeople. The perception of trade jobs as inferior must change to attract more individuals into these careers. Financial incentives, such as scholarships for trade education, are essential to address the skills gap. Links referenced in this episode: girlsbuild.org Companies mentioned in this episode: ...

    16 min
  6. 11/07/2025

    Navigating Contracts: Protecting Yourself in Today's Market

    In the latest discourse presented by Eric G and John Dudley, the conversation delves into the complexities of the contracting landscape amidst current market challenges. They engage with Joseph Brickman from Williams and Tuesink, a seasoned attorney specializing in land use and real estate litigation. The trio explores the critical importance of contracts in safeguarding the interests of contractors and homeowners alike. As they navigate through recent issues in the marketplace, Eric and John emphasize the necessity for clear communication and well-structured agreements that delineate responsibilities and expectations. Joseph contributes valuable insights on the legal ramifications of poorly drafted contracts, highlighting common pitfalls that can lead to disputes. The discussion serves as a crucial reminder for contractors to be vigilant and proactive in their contractual engagements, ensuring that all parties are adequately protected from potential legal entanglements. Through this engaging dialogue, listeners gain a clearer understanding of how to navigate the often tumultuous waters of construction contracting, reinforcing the idea that a well-prepared contractor is better equipped to manage risks and client expectations effectively. Takeaways: This episode elucidates the paramount importance of employing a well-structured contract to safeguard both homeowners and contractors in renovation projects. Eric G, John Dudley, and Joseph Brickman explore the intricate dynamics between homeowners and contractors, particularly regarding expectations and communication. Listeners are advised to conduct thorough due diligence when hiring contractors to avoid potential legal issues and financial pitfalls. The discussion highlights the necessity of clear and detailed documentation, particularly in terms of change orders and contract amendments, to prevent disputes. Understanding the legal ramifications of contracting work is crucial, especially when it comes to liability and responsibility for damages or unfinished work. The episode emphasizes that both parties should maintain open lines of communication throughout the project to ensure expectations are met and misunderstandings are minimized. Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus in the subject line and see if you qualify!

    57 min
  7. 10/31/2025

    Maximizing Business Potential During the Holiday Slowdown

    As the holiday season approaches, we emphasize the critical importance of leveraging this period to enhance your business prospects for the coming year. Eric G and John Dudley discuss strategic initiatives that can be undertaken during the typically slower months of November and December. They advocate for proactive engagement with past clients, suggesting that holiday gatherings often prompt considerations for home improvements, thus presenting an opportune moment to reconnect. Furthermore, we highlight the significance of marketing during this timeframe, as many competitors may withdraw their efforts, allowing your voice to resonate more clearly in the marketplace. Ultimately, by dedicating a modicum of time to outreach and strategic planning, one can position their enterprise advantageously for the upcoming year. As we transition into the final months of the calendar year, it becomes imperative for business owners within the construction and home improvement sectors to strategically position themselves for the forthcoming year. Eric G and John Dudley, in this week's Pro Insider podcast, elucidate on the myriad of opportunities that arise during this typically quieter period. The discourse commences with reflections on the seasonal slowdown, emphasizing the potential for proactive measures that can yield substantial benefits. Eric and John advocate for a dual approach: utilizing this time to reconnect with past clients while simultaneously laying the groundwork for future projects. They suggest that engaging in warranty walkthroughs not only enhances client relationships but can also stimulate new project discussions, especially as the holidays draw near and homeowners begin to contemplate renovations in anticipation of family gatherings. Furthermore, the hosts underscore the significance of targeted marketing during this period. While many businesses retreat from promotional efforts, Eric and John argue that maintaining visibility can differentiate one's services from competitors who have opted for a holiday hiatus. The conversation also touches on practical fiscal strategies, such as taking advantage of seasonal tool sales and evaluating tax positions to optimize financial outcomes. As Eric aptly puts it, a little effort now can translate into significant financial gains in the upcoming year, underscoring the importance of perseverance and strategic foresight in the trades industry. Takeaways: As the holiday season approaches, it is prudent to utilize this time to strategize for future projects, ensuring that your business is well-prepared for the upcoming year. Engaging with past clients during slower months can yield fruitful opportunities for new contracts, particularly as they contemplate renovations before family gatherings. The holiday season presents an opportune moment to acquire tools at discounted rates, allowing for both immediate savings and future tax deductions when considering business expenses. Marketing efforts should be intensified during this period, as many competitors reduce their outreach, thus providing a unique opportunity to stand out and attract potential clients. Links referenced in this episode: aroundthehouseonline.com Companies mentioned in this episode: DeWalt Milwaukee Makita Home Depot Lowe's Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus in the subject line and see if you qualify!

    12 min
  8. 10/23/2025

    Transforming Business with AI: Unlocking New Revenue Streams

    Artificial Intelligence possesses the remarkable potential to revolutionize business operations, thereby enhancing profitability and operational efficiency. In our discourse today, we delve into the multifaceted ways through which AI can be harnessed to streamline processes, automate mundane tasks, and ultimately augment revenue streams. Eric G and John Dudley elucidate the transformative impact of AI, dispelling prevalent misconceptions that shroud its capabilities in apprehension. Through insightful examples, we illustrate how AI can facilitate more efficient communication with clients, optimize project management, and enhance decision-making processes. Our discussion ultimately underscores the imperative for businesses to embrace these technological advancements, ensuring they remain competitive in an evolving marketplace. The discourse undertaken by Eric G and John Dudley delves into the transformative potential of Artificial Intelligence (AI) within the business landscape. Their conversation elucidates how AI is not merely a harbinger of disruption but rather a catalyst for enhanced operational efficiency and profitability. In a world where apprehensions surrounding AI abound, they advocate for a paradigm shift in perspective, urging business professionals to embrace the capabilities of AI as tools for augmentation rather than replacement. The hosts provide illustrative examples of AI applications, ranging from customer interactions through sophisticated chatbots to automating mundane administrative tasks, thereby liberating human resources for more strategic endeavors. The essence of their message is clear: AI can empower businesses to increase revenues and streamline operations, ultimately contributing to a more prosperous future for those willing to adapt and innovate. Moreover, Eric and John emphasize the necessity of human oversight in the deployment of AI technologies. They contend that while AI can significantly reduce the time spent on routine tasks, the human element remains indispensable in navigating the complexities of decision-making. This nuanced understanding of AI's role positions it not as a replacement for the workforce but as a means to enhance human capabilities. They encourage listeners to engage with AI proactively, suggesting that early adopters will reap the benefits of increased efficiency and competitive advantage. In conclusion, the podcast serves as an insightful exploration into how AI can be harnessed to revolutionize business practices. By fostering a culture of innovation and adaptability, businesses can not only survive but thrive in the face of technological advancements. Eric and John invite their audience to consider the myriad opportunities presented by AI and to embrace the future with confidence and optimism. Takeaways: Artificial Intelligence possesses the potential to significantly enhance operational efficiency within various business sectors. By leveraging AI technologies, businesses can expedite workflows, leading to substantial time and cost savings. The integration of AI can facilitate improved customer interactions, creating experiences that closely resemble human engagement. Automation of mundane tasks through AI allows business owners to focus on strategic growth and innovation, thereby increasing profitability. Links referenced in this episode: aroundthehouseonline Companies mentioned in this episode: GROK AT&T Mentioned in this episode: Its time to upgrade your website with Site Hype Designs! Be one of the first to grab the 10 spots available for Site Hype Designs special holiday sale! Message John at John@Sitehypedesigns.com and use promo code Johnny Claus in the subject line...

    17 min

About

Join hosts Eric Goranson, CKD, and John Dudley for the rebooted Around the House Pro Insider podcast, a weekly show tailored for professionals in the trades. Eric, known from the Around the House with Eric G radio show and podcast, brings his expertise as an educator for the National Kitchen and Bath Association and the National Association of Home Builders. With a focus on interior design, home technology, and more, Eric shares insights from his international speaking engagements at trade shows and virtual events. John Dudley, a former contractor and website design expert, is the owner of SiteHypeDesigns.com, where he specializes in creating cutting-edge digital solutions for businesses in the trades. His hands-on experience in construction and digital innovation brings a unique perspective to the show, bridging the gap between practical trade knowledge and modern technology. Spun off from the Around the Toolbox special, this podcast delivers key interviews, innovative discussions, and the latest in design ideas, products, and services for builders, contractors, and designers. Tune in weekly for fresh content crafted to inspire and inform our friends and colleagues in the industry.