Sockjig Sneaker Podcast

Sockjig
  • 4.8 (83)
  • Society & Culture

A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.

  1. Who's to Blame for Nike's Problems? Also Sneaker Companies Partnering with Gambling Companies

    May 26

    Who's to Blame for Nike's Problems? Also Sneaker Companies Partnering with Gambling Companies

    In this episode, I talk about layoffs at Nike, their stock at a 10-year low, and who's to blame for their problems? What's going on at Complex and Sneaker Media companies? I also take a look at sneaker companies getting into bed with gambling / prediction markets. Plus a lot more! Timestamps 00:00 - Intro 03:52 - On Feet 05:01 - Pickups 10:18 - Misses 13:06 - Sockjig Sneaker Media Insider 13:30 - What's Going on at Complex? 17:40 - Sneaker Gambling: StockX and Kalshi 21:58 - Sneaker Gambling: Complex Bets 23:27 - RIP Sole Collector 24:30 - Place Your Bet on Who Wins Sneaker of the Year 27:01 - Alleged Rug Puller and Gimmick Infringer Sneaker News Has an Ugly Bape Collab 36:58 - Who's to Blame for Nike's Problems? 41:33 - Nike Stock at 10 Year Low 42:39 - Brian Windhorst, Signature Athletes and Media Literacy 44:59 - Bad Leadership, Poor Corporate Strategy 46:05 - DTC Opened the Door for Competitors 49:32 - Nike Lost the Chinese Consumer 51:35 - What are the Defining Products of the Elliott Hill Era?

    57 min
  2. Achtung Sneaker Leakers!

    Mar 23

    Achtung Sneaker Leakers!

    In this episode, I cover the lawsuit adidas filed against Sole Retriever alleging stolen proprietary information and extortion. I also talk about Off-White hoodies at Costco and the re-release of the VAA Jordan 1s and how they could be connected. I also discuss Frank Cooke's no longer posting first looks on his IG stories. Plus a lot more! Timestamps 00:00 Intro 01:57 On Feet 04:12 Pickups  07:27 Recent Releases 08:48 VAA Jordan 1s and the Inevitability of EQL Raffles  11:37 Hang Out With Your Wang Out Piggy Runner 12:46 Whitaker Group Adidas and Nike Collabs 16:24 Legacy: Off White at Costco and VAA AJ1s 21:18 Let Frank Cooke Cook  27:21 Sole Retriever Sued by adidas 28:16 Disclaimers and Disclosures 30:14 What's in the Lawsuit 31:02 Hey Gang Email 36:59 There Are No Feelings in the Corporate World 39:04 Is this Email AI Generated? 40:16 Demonstrating the Threat was Real, Allegedly  42:13 Posting CAD Images 45:16 Sole Retriever Statement 48:13 The Email Tells You a Lot  49:56 What Did They Expect? 53:10 A Pattern? 54:29 Company Ending Event?

    1 hr
  3. Haters & Enemies, Not Kith & Kin: Ronnie Fieg Gifts His Most Prolific Hater

    Feb 12

    Haters & Enemies, Not Kith & Kin: Ronnie Fieg Gifts His Most Prolific Hater

    In this episode, we talk to the most prolific Kith hater Doug aka MagnumDong1992 from Twitter about his tweets, and how it came to be that Ronnie Fieg gifted him a pair of rare sample Kith Air Force 1s in his size. Later it was revealed that Doug sold this pair, so in an added epilogue, we talk to Doug again and talk about why he sold the pair and the blowback that he got. This episode was originally recorded on February 7, 2026. The epilogue was recorded February 11, 2026. Timestamps: 00:00 Haters & Enemies, not Kith & Kin 02:31 Interview with Doug 03:23 Twitter Profile Pic 04:43 44 Year Old White Guy 05:16 Terrorizing the TL 11:03 Hating on Kith 29:48 Ronnie Fieg Sends His Biggest Hater a Kith Nike AF1 Sample 48:14 Rest in Peace Dan McQuade 58:26 Outro 58:57 Epilogue Also available on YouTube: https://youtu.be/wYh0MeUqjIQ

    1h 14m
  4. ComplexCon and Sneaker of the Year Lists with Hass from My First Kicks

    11/06/2025

    ComplexCon and Sneaker of the Year Lists with Hass from My First Kicks

    In this episode, I talk about the discussions and pushback about Complex’s Sneaker of the Year list. I’m also joined by Hass from My First Kicks to discuss what it’s like attending ComplexCon and does going to ComplexCon count as being outside? Later we talk about his sneaker podcast journey, networking and becoming undeniable. Listen to My First Kicks Twitter: https://x.com/MyFirstKicksPod Instagram: https://www.instagram.com/MyFirstKicksPod Timestamps 00:00 - Intro 01:13 - My Thoughts on Complex's Sneaker of the Year List 03:10 - A Sneaker Has to Resell or Be Notable to Make the List 05:12 - Do They Reward Friends? Probably Not 05:54 - Is There Payola? Or Just Favours? 08:37 - Who Really Makes the List?  10:05 - Defensive of the List: It's Really Hard 13:21 - That's ShowBiz! 15:28 - What's It Like Attending ComplexCon? 35:05 - Does Going to ComplexCon Count as Being Outside? 40:26 - Sneaker of the Year Panel 49:24 - Making My First Kicks Undeniable  Episode also available on YouTube: https://youtu.be/YLzQkYZbpOs

    1h 14m
  5. The Sneaker Train Robbery

    10/24/2025

    The Sneaker Train Robbery

    In this episode, I talk about Cool Kicks, train robberies and stolen sneakers (allegedly) and ask why did they allegedly have stolen sneakers when it was obvious for the last 2 years that the feds were closing in? I also examine why the Jordan 11 was protected for so long. I also talk about content creators feuding with Complex and share the lessons I've learned if you follow this path. Plus news, recent releases and a ton more on this special radio edition of The Sockjig Sneaker Podcast. 00:00 - Intro 02:51 - Hired Goons Inc: We'll Settle Your Online Beefs For You 03:48 - Mr. Brightside - Infinite Archives Jordan 17 Look Like Yellow Teeth 05:05 - Adidas Jellyfish Looks like Toddler Shoes in Small Sizes and Boat Anchors in Large Sizes 07:32 - Did You Celebrate Banned Day? 08:20 - Doernbecher Freestyle Collection Cannot Be Criticized Without Looking Like an A*****e 09:36 - Salehe Turned Down Nike to Make More Money Selling Sponge Bob Sneakers 12:46 - Tyshawn Jones and Supreme Lawsuit 13:58 - Mowalola Jordan Collab: Why? 16:03 - Sagman, Bennett, Robbins, Oppenheim & Taft Injury Lawyers 16:42 - YouTube Comments Upset with New Complex Host 20:14 - Complex SOTY Panel and Why Feuding with Complex is Not Worth It 24:46 - Virgil Abloh The Codes Exhibit 28:47 - Why Jordan 11s Were Protected For So Long 37:49 - Sagman, Bennett, Robbins, Oppenheim and Taft Sneaker Law Firm 38:30 - Cool Kicks and The Sneaker Train Robbery  47:14 - Outro

    48 min
  6. A Shift to the Affluent - Episode 84

    09/29/2025

    A Shift to the Affluent - Episode 84

    In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers. I also cover the Tom Sachs Mars Yard release and how Sachs may have used his bullying superpowers on Nike. Plus a ton more: 00:00 - Cold Open 00:13 - Intro 03:18 - On Feet: Jordan 1 Lows 03:54 - Pickups: CPFM Swamp Sponge Gold 04:51 - CPFM Sneakers: Wear Right Away 05:15 - Pickups: Adidas x Brain Dead x Brody King 06:35 - Skips: Paying Resell for Undefeated 4s 07:19 - Supreme Dunk SBs: Too Many Generic Collabs Lately 08:26 - HAL Studios / HSDT and an Unnecessary Rebrand 10:01 - Ja 3 for the Children 11:15 - Yu-Gi-Oh Air Max 95: Not Available For Preorder 12:55 - Tomo Asics Gel Cumulus 16: Adult Men Made a Sneaker About Mood Rings 15:28 - Vans Souvenirs a Future GR? 16:27 - Grazie: Vans x Mattias Gollin 17:52 - SoleFly Jordan 3: Rollout of the Year? 21:19 - Costco Kirkland Dunk SB and the Rise of Dad Culture 24:53 - Nike Settles Lawsuit with StockX, No Longer Cares About Authentication 26:09  - Nike Suing Retailers Over Unpaid Bills 28:22 - Market Has No Aura So Chinatown Market Wants Its Name Back 30:47 - Ann Freeman Named President of Foot Locker North America 34:53 - GOAT Shutting Down Facilities in UK and Asia: US De Minimus to Blame 37:26 - Tom Sachs Used His Bullying Superpowers on Nike 49:51 - Sachs on Complex and the Loser Shoe 52:38 - SSense Files For Bankruptcy Protection 55:37 - The End of Big Multi-Brand Retail is Looming 56:55 - Give People a Reason to Visit Your Store 58:31 - Brands with Two Tiers of Customers  1:01:30 - A Shift to the Affluent in Many Industries 1:02:39 - Riyadh Season 1:04:43 - Nike Shifting to a Two Tier System 1:05:27 - GR Sneaker of the Year Will Always be an Affordable Sneaker 1:07:26 - Who are Nike's Affluent Customers? Runners and Sneakerheads 1:10:11 - A Bespoke Only Nike 21 Mercer Would Do Well Today 1:12:02 - A Shift in Culture Also available on YouTube: https://youtu.be/gPakEPG-Jgg Cover art originally by Jeffrey Deitch, digitally altered by me for entertainment purposes only.

    1h 13m
  7. Anatomy of a Sneaker Scam

    08/28/2025

    Anatomy of a Sneaker Scam

    In this episode, I recap the recent Undefeated 4 that heavily featured EQL. I also recap the Awake 5 release and talk through some of the conspiracy theories about numbered pairs and backdooring. I also do a deep dive into the Anatomy of a Sneaker Scam using the recent Awake 5 FNF link scam as the example. Finally I discuss my part in a heated Twitter Space about this scam.  Timestamps 00:00 - Intro 04:31 - On Feet 05:38 - Pickups: None, Misses: A Lot 09:28 - Recent Releases 09:41 - Vans Stimmy 10:43 - Cheap YZY Slides 11:35 - Delta Airlines AF1 12:43 - Air Max 1000 14:03 - Upcoming Releases: Kith x adidas x Clarks 14:48 - Yu-Gi-Oh! Air Max 95, a Worthwhile Collab 16:31 - JaeTips x StockX Popup 18:59 - Tom Sachs and the Aesthetics of Discipline 23:22 - Undefeated 4 Release Recap 35:11 - What if a Canadian Got Scammed for an Awake 5 FNF Link? 37:32 - Awake Jordan 5 Release 40:54 - Anatomy of a Sneaker Scam 41:41 - The Setup 47:09 - The Bait 48:27 - The Hook 52:54 - The Aftermath 54:50 - Twitter Spaces 01:11:54 - Statement from Sneaker Phetish Kari 01:16:09 - Outro

    1h 17m
  8. Jumping Through Hoops for Sneakers: Tom Sachs Mars Yard 3.0 Release and More - Episode 82

    07/24/2025

    Jumping Through Hoops for Sneakers: Tom Sachs Mars Yard 3.0 Release and More - Episode 82

    In this episode, I talk about if the Tom Sachs Mars Yard 3.0 in-app challenge release was made exclusively for the unemployed. I also talk a lot about recent sneaker releases and give an update on 2JsKicks having champagne wishes and caviar dreams at Nobu. I also warn sneakerheads to be wary whenever a company declares itself a “sneaker culture company”. Finally I talk about some recent sneaker content creator blues, and if you’ve been providing enough value for the brands lately (no, you have not, straighten up will ya). A lot of show, a lot of fun, all killer, no filler! New socks are also available in very limited quantities: https://shop.sockjig.com/ Timestamps 00:00 Intro 02:41 New Sockjig Socks Available Now 04:17 On Feet: Off White Presto 05:32 Pickups: adidas Orion Terry Fox 45th Anniversary 07:23 Patta Air Max 90 Waves 07:44 JJJJound Asics Gel Quantum 360 08:20 JJJJound Puma Mostro 09:07 AMM AF1 & AM95 10:48 Levi's Air Max 95s Release Recap 14:13 Who Decides War Jordan Flight Court 15:28 Air Jordan 40 16:45 Paris Fashion Week: JFG 2000 17:16 Get Clint to Debut Your Sneaker 17:39 Does a Kids of Immigrants FNF Sneaker Make Sense? 19:30 Adidas Jellyfish 20:52 Clipse Sambas 23:13 Kith New Balance 204L 23:50 Abc x Fantastic Four x Puma 27:50 Premium Goods Air Max 1 for the NYC Mayor 29:15 Tom Sachs is Keeping The Mars Yard Lore Intact 37:47 TwoJsKicks Update 40:11 Brendan Dunne to StockX 47:41 Sneaker Content Creator Blues 53:55 Outro

    54 min
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4.8
out of 5
83 Ratings

About

A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.

Information

  • Creator
    Sockjig
  • Years Active
    2020 - 2026
  • Episodes
    88
  • Rating
    Explicit
  • Copyright
    © Sockjig
  • Show Website
    Sockjig Sneaker Podcast

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