The Hear It Podcast

Rebecca Roberts, Thread & Fable
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The Hear It Podcast

A youth marketing and communications podcast bringing insight, ideas and advice for anyone wanting to improve their work engaging a youth audience.

  1. NOV 20

    Student Travel with Alfie Laurence

    This episode we hear from Alfie Laurence, creator and founder of Student Travel Tips, a resource and community that empowers students to embrace the world of travel. Young people are set to be the UK’s most prolific travellers in 2024 and we explore why this generation of British students are so driven to explore and why traditional content has fallen short. Alfie’s own experiences highlighted the gaps that existed, leading to the creation of Student Travel Tips. https://www.studenttraveltips.co.uk/ https://www.instagram.com/studenttraveltipsuk/ Things Alfie talks about Amica App, former app that focused on creating safe space for solo female travellers Earthrise Studio, environmental storytelling media company https://www.earthrise.studio/ Your Juno, Fintech platform, gamifying financial education focusing on women and non-binary people. https://www.yourjuno.co/ Damon Dominique, travel community and newsletter https://damondominique.com/ https://www.youtube.com/c/damondominique

    19 min

  2. OCT 29

    Employer branding for Gen Z with Dereck Maruma

    We’re talking Gen Z talent and employer branding with Dereck Maruma, Commercial Manager at Tapin Media, a youth-focused media and marketing agency specialising in bridging the gap between students and employers. We explore what organisations need to be doing to better attract and retain Gen Z talent and what Tapin’s ‘This is Black Gen Z’ report can tell us about diversifying youth talent to ensure success for young employees, through the recruitment process and once they are in role. Connect with Dereck on LinkedIn Find out more about Tapin Media Read the This is Black Gen Z Report Things we talk about Salary transparency: a recent study found around half of jobs on LinkedIn don’t give salary details while Labour’s Plan to Make Work Pay was published ahead of the election and sets outs reforms which includes salary transparency.   Campaigners call for Afro hair to become protected characteristic in the Equality Act – linked to discussion on being yourself in job interviews. Insight from The Access Platform which references university EDI policies as being a factor international students consider as part of their decision-making process. #QuitTok the rise of publicly quitting on TikTok Top 3 Tips for Gen Z Employer Branding Embrace social channels Diversify your content Authenticity and transparency Examples of brands doing it well Gymshark on LinkedIn, Diageo on Instagram, Currys on TikTok and Go Daddy Life example on their website. Other things to check out The Employer Brand Space on LinkedIn, BYP Network and Hung Lee

    20 min

  3. OCT 15

    Winning on TikTok with Oli Hills

    Speaking with TikTok expert and CEO of TikTok creative agency Nonsensical, we explore how you can keep winning on TikTok and better engage youth audiences. Lots of tips and examples, all linked up in the show notes.

    23 min

  4. OCT 1

    Being Brand Ready for Gen Z with Pion

    Get brand ready for Gen Z in this conversation with Izzy Hall and Alex Haider from Pion. We explore the latest insights, trends and examples as well as get some great tips on how to better engage and stay relevant to a Gen Z audience with your brand.

    24 min

  5. SEP 10

    Nic Newman, Reuters Institute on the Future of News Media

    Nic Newman, Senior Research Associate at Reuters Institute, University of Oxford, talks us through some of the key findings from Reuters’ Digital News Report 2024 and some of the challenges and opportunities for engaging youth audiences ahead. We cover AI, social media news journeys, diversity in the newsroom and the shifting nature of news.

    20 min

  6. 12/21/2023

    Ruth Dale and Nathan Monk on Behaviour Change, Tech and HE

    Season 4 finale with host Rebecca Roberts joined by Ruth Dale and Nathan Monk to discuss behaviour change, tech and higher education.  Ruth Dale is founder of the Behaviour Change Marketing Bootcamp, having worked across major national campaigns in the health and public sector. She shares her specialist understanding of behavioural science and how using it within behaviour change marketing campaigns can really help to influence action among a youth audience.  Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding human nature can help advance your campaign strategies.  If you work in further or higher education, there's an early bird offer available to listeners for a special Behaviour Change Marketing Bootcamp hosted by Ruth and Rebecca on the 29th February https://www.behaviourchange.marketing/FEHE    Find out about Prospectus Plus Connect with Nathan FInd out about Behaviour Change Marketing Bootcamp Connect with Ruth     You can sign up for Rebecca's Engaging Youth update which comes out every Friday and brings you the latest insight and updates on youth audiences here https://www.threadandfable.com/    If you are interested in supporting the podcast or have an idea for an episode for next season contact info@threadandfable.com

    27 min

  7. 12/12/2023

    Rodney Hinds on Young Black British Voices

    We hear from Rodney Hinds, Sports Editor at the Voice Media Group. Author, broadcaster and lecturer, Rodney co-founded the Football Black List alongside another recent Hear It guest Leon Mann, and among numerous accolades, featured on the Diversity Powerlist this year. We talk about the British Black Voices research, in particular findings around young adults as well as sport and why what we see on the pitch and how it's dealt with, can play a significant role in society. Rodney Hinds on LinkedIn The Voice online Black British Voices Research Articles from Rodney Arsenal's Bukayo Saka on his visit to youngsters from where he grew up to dream big England paying the price for the Saka, Rashford and Sancho abuse Teenager jailed for Rashford abuse Rashford the most trolled athlete Book recommendation: Why We Kneel How We Rise by Michael Holding

    23 min

  8. 12/05/2023

    Sarah Brown-Fraser on Accessible Communications

    We talk all things accessible with Sarah Brown-Fraser, one of the few disabled leaders in sport, packed full of great ideas and tools to use to improve accessible communications to a youth audience.

    19 min
See All (48)

About

A youth marketing and communications podcast bringing insight, ideas and advice for anyone wanting to improve their work engaging a youth audience.

Information

  • Creator
    Rebecca Roberts, Thread & Fable
  • Years Active
    2020 - 2024
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © Copyright 2024 All rights reserved.
  • Show Website
    The Hear It Podcast

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