The Turn

Cory Siegfried

I am Cory Siegfried and this is my interview series - The Turn. Welcome to a different side of golf. This season will include 9 episodes with one released every 9 days. In these episodes, we’ll approach what each individual does both on and off the golf course with a business perspective in mind.

  1. S2 Ep. 6 - Fred Ridley, Augusta National Chairman, Partner at Foley & Lardner

    08/11/2021

    S2 Ep. 6 - Fred Ridley, Augusta National Chairman, Partner at Foley & Lardner

    This episode we hear from Fred Ridley, a well-recognized partner at the law firm Foley & Lardner LLP. He is also the current chairman of Augusta National Golf Club and its annual tournaments, which includes The Masters in April. Fred is also well known for being the last US Amateur champion not to turn pro - having won in 1975. He grew up in Lakeland, Florida, learning to play golf on municipal courses. He went on to play collegiate golf at the University of Florida on a team that eventually won a national title, played once and served twice as Team captain in the Walker Cup, and played once and served as team captain once in the World Amateur Team Championship. He has also served in various executive roles for the USGA including President in the mid-2000s. So - incredible record - why not turn pro? Fred made a firm decision at a young age to work toward a career in law, and points to his role model and Augusta National founder, Bobby Jones, as his inspiration. After graduating from Stetson Law, Fred went to work for IMG, Mark McCormack’s sports agency in Cleveland. Eventually, he came back to Tampa - in that transition he stopped playing competitive golf, dug into work, and found his way to Foley & Lardner where he has been since 2001. Fred and I discuss his foundations in golf, his transition from being known as a golfer to becoming known as a working professional, the commonalities in his executive roles on and off the golf course, and his definition of “grow the game.”

    51 min
  2. John Brooks - College Golf Coach and Red Numbers Golf Consulting founder, S2 Ep. 3

    04/19/2021

    John Brooks - College Golf Coach and Red Numbers Golf Consulting founder, S2 Ep. 3

    This episode’s guest, John Brooks aka Brooksz, has had a profound impact on many collegiate golfers. John played college golf and was an NAIA All American at the University of North Florida, where he became the men’s team head coach while pursuing his MBA. In 7 years, John took the program from the NAIA league to NCAA Division 1. He remained head coach for 14 years total, during which John oversaw tremendous growth and change in the program, coached 19 All-Americans, and he coordinate the funding, design, and construction of a $2.5m training center on campus. Today, North Florida remains one of the top-25 men’s golf programs in the country. In 2003, John left coaching to establish his consulting business, Red Numbers Golf, to assist junior golfers and their families navigating tournament golf and college selection. I worked closely with John throughout high school, when he helped me institute effective practice routines and goals, organize my national tournament schedules, pinpoint colleges where I could have fulfillment both on and off the golf course, and ultimately he guided me through the recruiting process at UVA. He’s worked with over 600 players and their families in his 18 year span as a consultant, is an Advisory Board Member for the Titleist Performance Institute aka TPI, and is an advisor to the American Junior Golf Association. John identified a need and built a product to cater to a demographic. John and I discuss that, along with how he started down the path of coaching and why, approaching his coaching career as a business development opportunity, and what it’s like to work with players during the formative years of their lives to set them up for long term success in life beyond golf.

    44 min
  3. Dennis Satyshur, Caves Valley Director of Golf - Season 1, Episode 9

    10/12/2020

    Dennis Satyshur, Caves Valley Director of Golf - Season 1, Episode 9

    This episode’s guest, Dennis Satyshur, is a legendary club professional and the director of golf at Caves Valley golf club outside of Baltimore, Maryland. Dennis was born and raised in Erie, Pennsylvania, where he learned the game of golf through caddying for his dad at an early age. Eventually he won the Pennsylvania high school state title before heading to Duke University as a dual athlete playing on the varsity golf team and as the quarterback of the football team. For those of you who know Dennis, his nickname “Football” comes to mind. He came to know one of his now longest friends, Tom Kite, during a short stint as a playing professional after college. Dennis then went on to serve under some renowned head professionals around the country at clubs such as Pinehurst, Pine Tree, and Baltimore Country Club, but the most impactful mentor he encountered was Bill Strausbaugh at Columbia Country Club. Dennis became the head pro and director of golf at Caves Valley in 1991 when it opened - during his 30 year tenure there, he’s developed 25 assistant professionals on his staff to become head professionals at other clubs, served as an assistant captain on the 1997 Ryder Cup team, and has overseen many prestigious events at Caves Valley including next year’s FedEx Cup playoff event the BMW Championship. Dennis’ attention to detail has cultivated a culture of excellent service and experience that has helped create the brand of Caves Valley - we talk about his upbringing, fostering that culture as a team player, and how he’s approaching his final year at Caves Valley before retiring after the BMW Championship next season.

    1 hr
  4. Tom Fazio, World Renowned Golf Course Architect - Season 1, Episode 8

    10/03/2020

    Tom Fazio, World Renowned Golf Course Architect - Season 1, Episode 8

    The eighth episode’s guest, Tom Fazio, is well known as one of the most renowned and prolific golf course architect’s to ever exist.
 Tom has designed over 200 courses, most of them in the United States. He has more courses on the Golf Digest top 100 courses list than any other architect in history and several of those courses are ranked in the top 50. He’s designed the course for the 2021 Olympics in Japan, is Pine Valley and Augusta National’s go-to guy for additions and renovations, and my favorite fact is that the Best Modern Day Golf Architect poll was discontinued entirely after Tom claimed the award three years in a row. Back in 2008 for my senior project in high school, I had the opportunity to shadow Tom and his team at Shooting Star in Jackson Hole, Wyoming, while it was rock and gravel being shaped by bulldozers - they were still using spray paint to map out each potential hole!  Here’s a handful of courses Tom has renovated, restored, or redesigned: Augusta National, Bel-Air, Butler National, Caves Valley, Congressional, Firestone, Inverness, Jupiter Hills, McArthur, Merion, Oak Hill, Oakmont, PGA National, Pine Valley, Quail Hallow, Riviera, Sea Island, Shadow Creek, Shooting Star, Whisper Rock, Winged Foot Goes without saying Tom has played a large part in the evolution of golf and course architecture over the past 40 to 50 years. We cover a range of topics from how he got started in his profession, what it’s turned into, how he approaches custom crafting each course, and his thoughts on players hitting the ball further than ever and what that means for the future of course design.

    1h 4m
  5. Dr. Bob Rotella, Sports Psychologist and Best-Selling Author - Season 1, Episode 7

    09/24/2020

    Dr. Bob Rotella, Sports Psychologist and Best-Selling Author - Season 1, Episode 7

    This is our seventh episode of The Turn. Welcome to a different side of golf. This episode’s guest Doctor Bob Rotella is well known as one of the most renowned golf and sports psychologists to live. The golfers he’s consulted for have won over 700 Tour events and 82 majors, by his estimate. He’s published 18 books and has another one om the way. One of those books, Golf is Not a Game of Perfect, is the best-selling sports psychology book of all time. Doc and I started working together when I was 14 years old and then we worked closely when I was at the University of Virginia, as he lives nearby in Keswick a few miles from the University grounds. Bob Rotella was an incredible athlete before he became Dr. Rotella. He played every sport growing up, and eventually basketball and lacrosse at the collegiate level. Doc has coached just about every sport at every level, too - grade school, high school, college, and professional, both teams and individuals - and his expertise is not limited to sports! He’s consulted for leaders at companies such as AT&T, Merrill Lynch, Morgan Stanley, GE, and many more. Though the most impactful experience for Doc was when taught swimming to special needs students at the Brandon Training School in Vermont. What struck me throughout our whole interview is that Doc has never treated what he does as work. It’s never been a job, and you’ll understand why the business side of it has never been a concern or a focus of his. He figured out early on he could make money from helping others, and that was never a motivation before or after that realization. Bob's website - http://www.rotellaperformanceworkshops.com/home.html Bob's books - https://www.amazon.com/kindle-dbs/entity/author/B000APQFXQ?_encoding=UTF8&node=283155&offset=0&pageSize=12&searchAlias=stripbooks&sort=author-sidecar-rank&page=1&langFilter=default#formatSelectorHeader

    52 min

Ratings & Reviews

5
out of 5
3 Ratings

About

I am Cory Siegfried and this is my interview series - The Turn. Welcome to a different side of golf. This season will include 9 episodes with one released every 9 days. In these episodes, we’ll approach what each individual does both on and off the golf course with a business perspective in mind.