Marketing Simplified with Adam Benjamin

Adam Benjamin
  • 5.0 (8)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.

  1. FEB 17

    Business and marketing growth strategies for 2026

    2025 was a transformative year for marketing and advertising. Businesses need to know that what worked even a year ago may not work today.  There's been a complete shift in the marketing landscape. Most of this is due to skyrocketing CPMs, AI, the economy, and competition in the marketplace.  In this episode we breakdown what changed in 2025, and how to adapt in 2026.

    33 min

  2. FEB 4

    The “Big Game” Debate: Super Bowl Ads, Costco x Nike Hype, and Culture Moments

    It’s a Friday-afternoon roundtable with Adam, Richard, and Emerson—covering what’s actually top-of-mind in business, marketing, and culture right now. We start with the “Super Bowl vs. The Big Game” trademark nuance (and the surprisingly fun debate: are there 1,000 U.S.-born adults who don’t know what the Super Bowl is?). From there, we break down why alcohol brands are largely sitting out this year’s Super Bowl—and what that says about Gen Z drinking trends, category saturation, and whether Super Bowl ads are truly “underpriced” like Gary Vee claims. Then we pivot into one of the wildest brand collabs in recent memory: Costco’s Kirkland x Nike SB Dunk. Is it a hype play or a volume play? Who approached who? And what can any business learn about scarcity, licensing, and collaborations—especially if you’re in a commodity category? We close on two personal reflections: the way everyday people are starting to trust ChatGPT like it’s “Google with confidence,” and a real conversation about time—work, family, attention, and why audiobooks might be the ultimate “found time” hack. Plus: quick Super Bowl predictions, and a candid sidebar on politics + celebrity brand risk (Nicki Minaj, Kanye, apologies, and the difference between PR and sustained change). Topics we cover: Why brands say “The Big Game” instead of “Super Bowl”Are Super Bowl ads actually underpriced?Why alcohol brands are pulling back this yearKirkland x Nike: scarcity, resale culture, and brand liftWhy collabs can outperform big ad spendChatGPT adoption + trust (in the real world)Time, attention, family, and “reading” via audiobooks

    47 min

  3. 05/29/2025

    Is social media advertising broken? Here's how to grow your business with social ads in 2025

    The traditional social media advertising formula is broken for most businesses. CPMs have made the cost advertising much more expensive. Increased competition has made advertising noisy. And most smaller brands aren't seeing success with social ads. We've spoken to so many entrepreneurs who have been frustrated they're not seeing the same results they were on social media from years back. The good news is there's a new way to do social advertising that blends organic and paid.  In this episode we break down the formula step by step.

    14 min

  4. 05/24/2025

    She Quit Her High-Paying Job And Built A Successful Coaching Business | Jessica Kennedy's Entrepreneurial Journey

    I had the honor of sitting down with my good friend, Jessica Kennedy. I wanted to talk to Jess because she's got a fascinating journey, one that I've witnessed from the start of her business. Jess had a very successful career at a Top 4 Accounting Firm. But even with all her professional growth, she felt like she was in the wrong line of work. So she left and pursued her passion, coaching. We'll go through how Jessica made the decision to leave, how she grew her business, navigating being pregnant and then a Mom as she scaled, how she acquires new clients, and a lot more. If you're an aspiring coach, you'll get a lot out of this. But even if you're not interested in coaching but you feel like you're in the wrong line of work, and want to start a business. This episode will be super valuable to all aspiring entrepreneurs. Jessica Kennedy's Website: www.jessicakennedycoaching.com Jessica Kennedy's Instagram: https://www.instagram.com/jessicakennedycoaching/

    1 hr

  5. 11/18/2024

    Small business marketing strategies for 2025

    In this episode we talk about marketing specifically for small businesses. We go through the common challenges and mistakes many smaller businesses make, how to overcome them, and how to grow into a larger business.

    49 min

  6. 11/07/2024

    Marketing will be different in 2025 l What you need to know to stay ahead of the trends

    In this episode I had our CMO and COO join me to discuss what marketing and business strategies will change in 2025. We discuss everything from paid ads to creative trends, as well as new platforms that will emerge as opportunities for brands. Follow Adam Benjamin https://instagram.com/adamcbenjamin/ https://tiktok.com/@adamcbenjamin Visit the Agency Website https://wearestarke.com/

    37 min

  7. 10/30/2024

    How to build a marketing strategy you can follow and execute

    In this episode we talk about how to create a real marketing strategy. I say "real" not to imply that other strategies aren't. But many strategies are conceptual and lack practical application. In this episode you'll learn: 1. Determining where to advertise 2. Building a funnel based on consumer psychology 3. Understanding the variables for conversion 4. How to track success 5. How to adapt based on what's happening.

    26 min

  8. 10/24/2024

    How to produce ads for social media advertising that deliver results

    In this episode we talk about creating ads that actually work. If you're going to run social advertising, creating high performing ads is essential. It doesn't  matter how good you are at platform execution if you don't nail the ads.

    34 min
See All (22)

Ratings & Reviews

5
out of 5
8 Ratings

About

Taking complicated business and marketing insights and concepts and simplifying them so that anyone can use them to grow their companies. From paid advertising, to brand strategy, to creative and content strategies, Marketing Simplified is bringing you practical advice on how to increase sales and revenue.Adam Benjamin is the CEO of Starke Marketing, an 8 figure advertising and marketing agency. He's generated hundreds of millions of dollars worth of profits for startups to Fortune 100 companies.

Information