LET'S MAKE WAVES with Rana AlBasri Mouawad

Rana AlBasri Mouawad
  • 5.0 (1)
  • MARKETING
  • UPDATED BIWEEKLY

Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.  Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.

  1. 22H AGO

    Optimize Trust: Personal Branding Secrets for 2026

    Let's dive deep into the essence of building a personal brand that truly drives business results.  This episode focuses on the critical element of trust and how it influences audience engagement and business growth.  Rana breaks down the journey of trust-building, from understanding audience behavior to creating authentic and relevant content. You'll learn about key elements such as leveraging social media effectively, understanding audience context, strategic consistency, and the power of word-of-mouth.  To cap it off, Rana introduces her tried-and-tested 'TRUST method' framework, which includes actionable worksheets to help listeners kickstart their personal branding journey for 2026.  You can download the worksheets using this link:  https://ranamouawad.kit.com/trustworksheets  Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    27 min

  2. 12/17/2025

    #66: The TRUST Method – How do you actually build a Personal Brand

    Your content is getting engagement. Likes. Comments. Shares. People are saying “great post!” and dropping emojis. It feels like momentum. But when you look at actual business results? Nothing’s moving. No qualified inquiries. No speaking invitations. No one reaching out to work with you. The engagement isn’t translating into opportunities. And you’re left wondering: What’s the disconnect? Here’s what I’ve learned after 20+ years working with founders and entrepreneurs across three continents: The problem isn’t your expertise. It’s not even your content. The problem is that most people are building visibility without building trust. And trust is what actually opens doors. This is why I created the TRUST Method. It’s the framework I’ve built over two decades and use with every client who comes to me frustrated that their brilliance isn’t converting into business results. This is what I typically charge clients thousands of dollars to implement. And I’m giving you access to it. In This Episode: → I share the 5 Elements of the TRUST Method → What each element means with real life examplesit looks like when your values show up in your offers, pricing, and client experience → Resource Mentioned in the Episode: The TRUST Method worksheets (that you can download for free) that will help you identify the gaps, build the personal brand foundation and plan for your visibility and reputation. Click here to Download. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    31 min

  3. 11/26/2025

    #65: Build a Business that Reflects your Values (Not just a Money Machine)

    “How do I scale my business without selling-out my values?” It’s a question that comes up constantly in my work with women entrepreneurs – whether they’re launching their first group offer, their tenth digital product, or raising prices on a high-ticket service. The desire to grow is real. So is the fear of losing themselves in the process. In this episode, I’m unpacking what it truly means to build a business that reflects your values, and why purpose and profit aren’t opposites. In This Episode: → Why traditional marketing advice creates a disconnect between your brand and who you actually are → What it looks like when your values show up in your offers, pricing, and client experience → The truth about building profitable businesses with integrity (spoiler: aligned people pay and stay) → Three actionable ways to audit and realign your business right now If you’ve been feeling the tension between wanting to grow and wanting to stay true to yourself, this episode will show you that you don’t have to choose. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    17 min

  4. 11/05/2025

    #64: Why Your Marketing Isn’t Working (And How to Fix It) – with Fab Giovanetti

    This is a conversation that I think a lot of you are going to find incredibly valuable… especially given what’s happening in the marketing landscape right now. Here’s the reality: in 2025, business owners are struggling with marketing more than ever. Organic social reach has declined dramatically, forcing many to rely on paid advertising just to be seen. AI and MarTech tools are everywhere, but they’ve created a steep learning curve for those of us without dedicated marketing teams. And let’s not forget, consumers are more cautious with their spending, making trust and loyalty harder to secure. Add to that mix the rising costs and budget anxiety, and it’s no wonder marketing feels overwhelming. But here’s what I learned in my conversation with Fab Giovanetti, CEO of Alt Marketing School and a marketer with 15 years of experience: most of us are trying to execute tactics without understanding the fundamentals. We’re posting, emailing, and showing up, but without a solid foundation. We are essentially guessing. And that’s costing us. When marketing is done right, the impact is transformational: Increased sales and revenue through better brand visibility and repeat customers. Enhanced loyalty from memorable campaigns that actually build relationships. A competitive edge that helps you stand out in crowded markets. Informed decision-making backed by data-driven insights. Greater ROI because you’re allocating resources where they’ll have the highest impact. Long-term sustainability because you’re adapting in ways that keep your business relevant.In this week’s episode, Fab breaks down what actually matters when you’re handling your own marketing. Not the trends. Not the shiny tactics. The core principles that make everything else work.. and that directly impact your business growth and lead generation. If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Guest Resources: Website: https://altmarketingschool.comInstagram: https://instagram.com/fabgiovanettiLinkedIn: https://www.linkedin.com/in/fabgiovanettiAwareness days: https://altmarketingschool.com/awarSend a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    1 hr

  5. 10/01/2025

    #63: The Hidden Cost of Playing Small: Why Invisible Entrepreneurs Never Scale

    What if the biggest threat to scaling your business isn’t your competition… It’s your own fear of being visible? In this crucial episode, we’re confronting the “invisible entrepreneur” mindset. This isn’t about lacking ambition; it’s about brilliant founders who undercharge for their expertise, avoid the spotlight that builds authority, and create incredible value that nobody sees because they’re terrified of being visible. Playing small doesn’t just limit your current opportunities – it actively undermines your market position and guarantees market invisibility. And in today’s economy, invisible businesses don’t scale – they survive, barely. In This Episode, You’ll Discover: The 5 Signs of “Playing Small”: From underpricing your offers to hiding behind generic messaging and waiting for business perfection. The Psychology: Why even successful entrepreneurs fall into the trap of playing small due to fears of being “too much,” market judgment, or even the consequences of success. The Market Reputation Compound Effect: How playing small trains the market to see you as a commodity, trapping you in a self-limiting cycle. The 5 Business Shifts That Change Everything: What happens when you stop, including attracting opportunities instead of chasing them and becoming a market maker. Actionable Strategies to Stop Playing Small (Start Here!): Audit Your Positioning for “Small Language”: Identify generic positioning and minimizing results in your messaging. Own Your Unique Market Position: Clarify what you do that others don’t and lead with that distinct value. Take One Bold Market-Facing Action This Week: Publish that contrarian take, pitch that podcast, or share your methodology publicly. You were meant to take up market space, to solve problems others can’t, to build a business reputation that ref Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    48 min

  6. 05/21/2025

    #62: What does “Showing-up” really mean for Business Owners?

    One of the key pillars when intentionally controlling the narrative and building your Personal Brand is showing-up online & offline. Being visible has been one of the biggest struggles for entrepreneurs and business owners because of the preconceived pressures of “figuring-out” visibility on social media. After working with many business owners, I share with you the common mindset blocks that most of them face when it comes to showing up online. In this episode, I take you through: – The mindset shifts that need to happen to unlock how to understand being on social media as a business owner – The shift that needs to take place in-terms of being “you” online and offline – The reality of online authenticity as a business owner… or what I label as “curated authenticity” I hope you enjoy this episode! If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter here! Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    30 min

  7. 05/07/2025

    #61: Mastering the Mic – Insights from a Public Speaking Pro with Dr. Rana Sabra

    What is about Public Speaking that can be exhilarating for some and nerve recking for others? No person is better to talk about mastering the mic and the art of public speaking than 4-time TedX Speaker and Forbes Women Speaker Dr. Rana Sabra – a global business strategist and marketing advisor. In addition to empowering over 2000 clients and students worldwide by providing tailored marketing solutions in 15+ countries, Rana has mastered different types of stages, from the boardroom and university classrooms to global stages and forums. I sat with Rana to pick her brain about public speaking. What factors makes a good speaker?What are tried and tested tactics that can make any presentation captivating to its audience?What can we do today to position ourselves as public speakers with intention?Beyond the art of mastering public speaking, this conversation will help you understand what will make your audience listen, engage and remember you when you’re on and off the stage. I hope you enjoy our chat! You can find Dr. Rana Sabra on: WebsiteInstagramLinkedIn If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    1h 1m

  8. 04/23/2025

    #60: How to Build a Brand that Reflects your Style & Vibe with Marina Gerges

    Everyone’s journey in entrepreneurship is different, few things are common that many of us experience at one point of our journey: Stagnating. Uninspired. Overwhelmed. Imposter. Unheard. Or worse… Unseen. Building a business that you dream of creating, yet playing by everyone else’s rule is part of the problem. The loud “cookie cutter approaches” to branding, marketing, social media presence can cause founders to fall-out of love with their business. In this episode, my guest, Marina Gerges – Brand Strategist. Personal Brand Coach. Speaker and World Traveler – breaks it down and shares her unique strategies that helps female founders to get what they deserve: to be seen & paid for who they are by having a brand that reflects their style, personality and vibe! Connect with Marina on: WebsiteInstagramWisdom Within – Egypt Retreat 2025 (Waitlist)Hope you enjoy this episode. If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com, LinkedIn or Instagram. If you know someone who will benefit from the this podcast, please share it. I always count on your help to spread the word. I hope you didn’t forget to subscribe to my podcast. It will make my day if you leave a review! x Rana PS: FREE Resource: YOUR PERSONAL BRAND ON SOCIAL Guide is now available to download! PPS: Stay up-to-date with the latest podcast episodes and other exclusive content by joining our weekly newsletter Send a text ------ If you enjoyed this episode, please Subscribe & Share it with a friend! RESOURCES: - Subscribe to my Newsletter: https://ranamouawad.kit.com/signup - Free Resources: https://www.ranamouawad.com/resources - Work with Me: https://www.ranamouawad.com/workwithme - Get in Touch!: https://www.ranamouawad.com/contact KEEP IN TOUCH! - Follow on LinkedIn: https://www.linkedin.com/in/ranamouawad/ - Follow on Instagram: https://www.instagram.com/rana.mouawad/

    1h 9m
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Your dose of Personal Brand, Marketing & Content Strategy to build a reputation that grows your business and career.  Each episode dives into a business aspect with step-by-step actionable tips, tactics and resources that are designed to help and guide you to find your professional voice, attract interested audience and gain confidence for better business opportunities.

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