Public Relations for Small Business: What You Can Do Yourself with Amy George. Your business may be excellent—and still be nearly invisible. Many small business owners assume public relations is something reserved for major corporations, celebrity CEOs and companies with budgets large enough to sponsor a minor moon landing. They wait until they are bigger, launching something important or facing a crisis before thinking about their reputation. Unfortunately, credibility does not appear just because you suddenly need it. In this episode of Experience Leadership: The Small Business Podcast, Marc speaks with Amy George, the No-Spin Story Strategist, about how small businesses can use storytelling, public relations and LinkedIn to become more visible and easier to trust. About Amy Amy Baldwin George is a former journalist turned public relations strategist who believes storytelling grows careers and businesses — and good PR is grounded in truth and integrity, not spin. As the founder of By George Communications, a news-savvy PR agency celebrating 10 years in business, Amy helps people and organizations build credibility, gain attention and grow through storytelling and PR. Because PR isn’t a “nice to have.” It’s a core business strategy. Amy works with a range of clients, including financial services firms, financial advisors, health care systems and providers, and arts and culture organizations and leaders. These are examples, not limits. By George partners with individuals and organizations who are ready to invest time, energy and resources into building their reputations and telling their stories the right way. By George clients have been featured in leading media outlets, including The Associated Press, CNN.com, The New York Times, People, USA Today, The Washington Post and Yahoo Lifestyle. Beyond media placements, the firm develops strategic PR plans, helps clients protect and manage their reputations, including knowing when not to be in the news, and builds long-term visibility through thought leadership. Amy has elevated countless LinkedIn profiles and developed and led LinkedIn and media training sessions for teams across a variety of industries. Before By George, Amy led PR efforts for executives and portfolio managers at Wells Fargo Asset Management. While being a journalist prepared Amy to be a communications and PR pro, her love of storytelling is lifelong. In kindergarten, she received a typewriter for Christmas and never looked back. By high school, she was writing for The Dayton Daily News and winning awards on her high school debate team. Her college internships included the AP's Paris bureau. After earning a journalism degree from Ohio University's Honors Tutorial College and E.W. Scripps School of Journalism, Amy worked as a journalist for 13 years, including posts on the business desks at the AP in New York and The Charlotte Observer. In New York, she covered the markets following the tech bubble through the aftermath of the 9/11 attacks. In Charlotte, she created the personal finance column “Out of the Red,” which won a “Best in Business Columns” award from the national Society of American Business Editors and Writers. Connect with Amy: https://www.bygeorgecomms.com/ my@bygeorgecomms.com By George Communications on LinkedIn By George LinkedIn Makeover + Training on LinkedIn Amy Baldwin George on LinkedIn YouTube — By George Communications ----more----About Your Host, Marc Haine Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar. Get your copy of Lights! Camera! Action! 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