The Copy & Coffee Podcast

Luke Kelly
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  • MARKETING

If your business uses Copywriting, Emails, Landing Pages, Sales Letters or Social Media - You need quality Copywriting. In the Copy & Coffee Podcast, we sit down and enjoy a coffee share a short story and provide you a quick actionable tip to help you improve your marketing.

  1. 05/12/2023

    How do Copywriters Use AI? Is AI going to take over a copywriters job? Will ChatGPT make us redundant? We don't think so.

    Ever wondered how real life everyday copywriters are using AI and ChatGPT? Tim King and I talk in depth about how we go about using AI and ChatGPT to make our jobs easier. Follow me over at https://bylukekelly.com for more marketing insights.

    44 min

  2. 01/06/2022

    Pay Per Lead For Copywriters?

    So guys, in todays Podcast I want to talk about a big change in the way I've been working with clients. It's the pay per lead business model.  The book I recommend in the Podcast is 'Take The Lead': https://amzn.to/3qUhL6d We also go over the following in this Episode: How I discovered the PPL model A great book Why PPL is better Why it’s great for Copywriters I started my passion project of YouTube Running profit split deals The future Follow me over at https://bylukekelly.com

    13 min

  3. 08/16/2021

    The 40/40/20 Rule of Copywriting

    Recently I've spent a lot of time help clients create offers and copy using the 40/40/20 rule. Basically, it works like this: Any successful product is broken down into the following three things... 40% is the Audience 40% is the Offer itself 20% is the Copy Which means your copy could be absolutely stellar, but if the audience (email list, facebook ads, website) is wrong, it won't work. It also means if the offer (the product/whats included/how it helps/what it's unique/different) is trash, it also won't work. The good news is, if you get the audience and the offer right - the copy is wayyyyy easier to write.  In todays podcast I talk through the best way to get all three right from the get go.

    13 min

  4. 08/02/2021

    12 Months In Review | Copywriting, Facebook Ads & Sales Funnels w Special Guest Tim King

    In just over a week, I will have been freelancing full time for 12 months.  I can't believe how quickly that time has flown! When I first found I was going to be made redundant from my corporate job, I was nervous but also excited at the possibility of doing something I've always wanted to do. Freelancing. In todays Podcast, Tim and I go through some of things we really love about Freelancing (and being a service provider) and some of the hardships too. If you've ever considered making the leap to full time freelancer, todays podcast is for you. Follow me over at https://bylukekelly.com

    47 min

  5. 06/03/2021

    Alex Moore & Luke Kelly Copywriting Catch Up - The Modern Day Copywriter

    What happens when two buddies catch up to talk about all things copywriting? In todays Interview, my friend Alex Moore and I talk about what we think a modern day copywriter needs in order to succeed. Although your "copy chops" are important... there's more to it than that! I hope you enjoy todays Podcast from two recently graduated "Copy Cert" copywriters/funnel specialists.  - Luke. Follow me over at https://bylukekelly.com

    51 min

  6. 04/08/2021

    Just Take The Leap

    G'day guys, I know.. It's been awhile since my last podcast episode. To say I've been busy is an understatement.  I wanted to do a recap around what I've been doing lately and how I've made some really difficult life decisions! Here's the thing though.. making those difficult decisions was the best thing I've done in a LONG time.  I hope you enjoy todays Podcast..  And if there's anything you'd like my help with, let me know. Follow me over at https://bylukekelly.com

    9 min

  7. 02/19/2021

    Clubhouse for Client Getting - The New Voice Only Social Network w Tim King

    Clubhouse is a super hot topic right now! But what exactly is Clubhouse, and should you even care? Well.. I invite my good friend Tim King back for another podcast to talk about a strategy he’s currently using to find new client work, build his following and get invited to go ‘on stage’ with some big names. This podcast is full of so many nuggets! Enjoy! Follow me over at https://bylukekelly.com

    41 min

  8. 02/03/2021

    Everything is a Remix (Huge Eye Opener!)

    As you guys know, I recently enrolled in a high level Copywriting & Sales Funnel certification. It's one of the best things I've ever done.  This week, I learnt something that was a true eye opener...  Everything is a remix.  What does that mean exactly? Well, simply.. every idea, every song, every book, every show, every movie.. (including Star Wars) is not really an original idea, but simply a remix of something before it.  I had no idea that George Lucas drew a lot of his original inspiration from the Flash Gordan series as a child.. and that he actually wanted to make a Flash Gordan movie.. (but he was able to secure the rights, so he made Star Wars instead).  Go and watch the YouTube clip here: https://www.youtube.com/watch?v=nJPERZDfyWc This helped me realise that as a Copywriting/Sales Funnel builder, we can leverage inspiration and ideas from everything around us. It takes the pressure off our shoulders and allows us to consume for new and exciting concepts.  I would love to know what you thought of the video. Drop a comment on my website!  Follow me over at https://bylukekelly.com

    6 min
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About

If your business uses Copywriting, Emails, Landing Pages, Sales Letters or Social Media - You need quality Copywriting. In the Copy & Coffee Podcast, we sit down and enjoy a coffee share a short story and provide you a quick actionable tip to help you improve your marketing.

Information

  • Creator
    Luke Kelly
  • Years Active
    2020 - 2023
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Luke Kelly