Here’s The Deal

Here's The Deal

Here's The Deal's mission is three words Educate, Elevate, and Inspire. We take nearly 30 years of experience in the commercial finance industry to inform and inspire you to start your own business, or to improve a business you already own. We interview experts in several essential business services, Attorneys, CPA's, Commercial Real Estate Brokers, and more to give you the vital information you need to start, grow, and improve your business. We also interview business owners to share their experiences challenges faced to inspire you.

  1. Jun 9

    How Much Should Small Businesses Spend on Marketing? (The Real Answer)

    New Episode Drop!How Much Should Small Businesses Spend on Marketing? (The Real Answer) How much should a small business actually spend on marketing? The SBA says 7–10% of revenue… but that benchmark is built on Fortune 500 data, not your business. In this episode, Chris Flowers breaks down the real answer using 30 years of commercial finance: it's not what you spend, it's WHERE you spend it — and your margins decide everything. Inside this episode: • Why the 7–10% rule can break a thin-margin business • The #1 mistake owners make in a downturn (and why you should double down instead) • Why marketing is an INVESTMENT, not an expense — treat your budget like inventory • The LTV:CAC ratio explained in plain English (the banker's rule: 3:1 or better) • Where to actually put your dollars: short-form video, long-form video, live video, email, and SEO • Meta vs. Google Ads — the honest take, and why you might be renting attention instead of owning assets • The 'microwave mentality' that kills marketing ROI Here's The Deal | Peoria, AZ Podcast Coaching & Production — You Bring The Story, We Refine The Vision Video Content & Marketing — Easy. Comfortable. Connected. Ready to be seen? info@heresthedeal.biz | heresthedeal.biz/marketing Subscribe for weekly straight-talk on business, marketing, and storytelling. CHAPTERS (adjust timestamps to final cut) 0:00 Intro 1:00 The SBA 7–10% rule — and why it's not the whole story 2:50 Why your margins dictate everything 3:30 The #1 mistake: cutting marketing in a downturn 5:56 The $1,000/year trap (66% of owners fall in) 6:30 Marketing as investment, not expense — treat it like inventory 7:00 LTV:CAC explained — the banker's ratio 12:00 Where to actually spend: video, email, SEO 17:00 The 'microwave mentality' trap (90–180 days) 18:00 Meta vs. Google Ads: the honest answer 24:00 Renting attention vs. owning assets 25:48 Bottom line: judge against YOUR margins #heresthedealbiz #mybizcoaches #videomarketing #easycomfortableconnected #smallbusinessmarketing #marketingbudget #marketingROI #businessgrowth

    29 min
  2. Jun 1

    HTD Ep. 13 — Who Are You Without Your Business?

    If I wiped your business out tomorrow, who would you be Monday morning? This episode pivoted on me the second that question came up — because it's one most founders can't answer without flinching. Here's the deal: the business isn't the problem. The identity problem is — and it costs you money, your relationships, and sometimes your health. In this one, Chris Flowers digs into: • Why "I am the business" turns every lost deal and bad month into a personal failure • The **Ego Tax** — the dead products and "nobody can do it like me" delegation quietly draining your profit • How to train and trust the right people (and where the bottom lines stay locked) • **Conviction vs. Ego** — conviction listens to the data and adjusts; ego just tries to prove a point • The military rule that runs through it all: *slow is smooth, smooth is fast* • The **Sunday Night Test**: Can you take a week off with no email? Got two close friends outside your industry? Can you describe yourself in 60 seconds without mentioning your business? • Why you build your identity NOW — as a spouse, parent, friend, person of faith — not after the business sells or folds The deals come and go. That time with your family doesn't come back. 🌐 Full episode + show notes: heresthedeal.biz 🎙️ Podcast Coaching & Production — "You Bring The Story, We Refine The Vision." → info@heresthedeal.biz · heresthedeal.biz/marketing 🎬 Video Content & Marketing — "Easy. Comfortable. Connected." → info@heresthedeal.biz · heresthedeal.biz/marketing Here's The Deal | Educate, Elevate, Inspire | Peoria, AZ | heresthedeal.biz #heresthedealbiz #mybizcoaches #videomarketing #easycomfortableconnected

    34 min
  3. Apr 29

    Podcasting Saturated? Nope — $200B Says Otherwise

    HTD Episode 9 — Saturated? Nope. You're Just Late, And That's Still Early.Everybody's telling me the podcast market is saturated. The data says otherwise — and in this episode, I drop the receipts.The creator economy just crossed $200 BILLION and is growing 22% annually. The U.S. creator economy alone projects to hit $671B by 2035. There are 4.5 million podcasts in existence, but only 10–11% are actively publishing. *44% of podcasts quit before episode 3.* Just *21 episodes* puts you in the top 1% on the planet.If you're an entrepreneur, small business owner, or someone with expertise sitting on the sidelines wondering if you missed the boat — Chris has news for you: *the ship hasn't even been built yet.*00:00 The saturation myth01:00 Three keys: clear message, consistency, commitment02:20 The $200 billion creator economy04:58 Crowded market vs. growing market07:00 4.5M podcasts, 90% abandoned09:30 Your life is your unfair advantage13:00 Audiences don't want information — they want YOU14:55 Why podcast trust beats most other media17:20 Stay in your lane19:47 Block your recording time like a client appointment22:30 Why consistency beats talent (the Jerry Rice principle)25:00 The 100th episode mark27:00 HTD Podcast Coaching & Production launch🎙️ *HTD Podcast Coaching & Production:*"Bring Us The Story. We Refine The Vision."Message development → Show format → Weekly production → Thumbnails → Multi-platform distribution → Social clips. The full stack.📧 *FREE 30-minute consultation:* info@heresthedeal.biz/marketing🌐 *Subscribe for more:* Educate. Elevate. Inspire.*Easy. Comfortable. Connected.*—*Follow HTD:*LinkedIn → Chris Flowers / Here's The DealFacebook → Here's The DealInstagram → @heresthedealbizTikTok → @heresthedealbizBuzzsprout, Spotify & Apple Podcasts → Here's The Deal🎙️ *Subscribe via any podcast app:*RSS Feed → https://feeds.buzzsprout.com/2613143.rss#heresthedealbiz #mybizcoaches #videomarketing #easycomfortableconnected #podcasting #creatoreconomy #podcastcoaching #entrepreneurpodcast #howtostartapodcast #podcastproduction #businesspodcast #smallbusinesstips #contentcreator #podcastlaunch #podcaststats2026

    28 min

Ratings & Reviews

5
out of 5
3 Ratings

About

Here's The Deal's mission is three words Educate, Elevate, and Inspire. We take nearly 30 years of experience in the commercial finance industry to inform and inspire you to start your own business, or to improve a business you already own. We interview experts in several essential business services, Attorneys, CPA's, Commercial Real Estate Brokers, and more to give you the vital information you need to start, grow, and improve your business. We also interview business owners to share their experiences challenges faced to inspire you.