What happens when a Jamaican woman takes her vision somewhere no one expected her to build? In this episode of TheBeyondWoman Conversations, I sit down with Carlotta Tate Olason, a Jamaican health psychologist, entrepreneur, and creative visionary who is making her mark in Iceland. Carlotta is the founder of Erlendur Magazine, Erlendur Talent Agency, Erlendur Fashion Week, and The Jamaica Fashion Council ( Jamaica International Fashion Week). She moves between Iceland and London while continuing to build connections with Jamaica and the Caribbean. We talk about what it means to build a business in a culture different from your own, leading an Icelandic team as a Jamaican woman, and what it takes to turn an idea into something real — especially when your vision is bigger than your resources. Carlotta also shares what she has learned from staging Erlendur Fashion Week, how her background in psychology influences her work, the strengths Caribbean women bring into international spaces, and why staying connected to where you come from matters. And because this is TheBeyondWoman, we talk about faith, identity, purpose, and perseverance — including what keeps you moving when you don't have the full picture. Of course, I had to ask her what she loves about being Caribbean, and we have a little fun comparing Jamaica and Iceland along the way. If you've ever had a vision that felt too unusual, too big, or simply outside what people expected of you, this conversation is for you. Sometimes the place you're called to build is not the place anyone expected you to be. In This Episode, We Explore: • Carlotta's journey from Jamaica to Iceland • Building a business across cultures • The story behind Erlendur Magazine and Erlendur Fashion Week • What it really takes to stage Fashion Week • Leading an Icelandic team as a Jamaican woman • Building when your vision is bigger than your resources • The psychology behind entrepreneurship and human potential • What Caribbean women bring to international spaces • Faith, purpose, and navigating uncertainty • Staying connected to Jamaican identity while living abroad • Practical lessons for women ready to build beyond their comfort zone 🎙️ Listen to TheBeyondWoman Conversations and join the conversation. Sponsor This episode is sponsored by The Beyond Woman Magazine (TBWM) — a magazine created for the Caribbean woman, dedicated to conversations around growth, healing, leadership, and living fully. TheBeyondWoman Magazine Want to Be Featured in TheBeyondWoman Magazine? Are you a purpose-driven woman in business, leadership, or impact work? We’re looking for dynamic women like you to feature in our upcoming issue of TheBeyondWoman Magazine. ✅ Get visibility for your brand ✅ Inspire a regional audience ✅ Be part of a platform that celebrates and equips Caribbean women to rise Apply now to be featured — share your story, your work, and your message. 📩 Email: thebeyondwomanmagazine@gmail.com Connect With TheBeyondWoman Follow TheBeyondWoman for more honest conversations for Caribbean women about business, leadership, personal growth, women's wellbeing, faith, purpose, and life's realities. If this episode encouraged you, subscribe, leave a review, and share it with another woman who needs the reminder that today is still a good day to begin. About the Host Jacqueline Johnson is the founder of TheBeyondWoman, a platform that empowers Caribbean women through honest conversations, practical tools, and community-centered growth. She hosts TheBeyondWoman Conversations Podcast, where leadership meets healing and ambition shares space with truth. Jacqueline Johnson is the founder of TheBeyondWoman, a platform that empowers Caribbean women through honest conversations, practical tools, and community-centered growth. She hosts TheBeyondWoman Conversations Podcast, where leadership meets healing and ambition shares space with truth. #TheBeyondWoman #TheBeyondWomanConversations #CaribbeanWomen #JamaicanWomen #WomenWhoBuild
