Demand Gen Studio

Boundify
  • 5.0 (3)
  • MARKETING
  • UPDATED MONTHLY
Demand Gen Studio

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

  1. 6 DAYS AGO

    Brand Perception & Conveying Value in B2B Marketing with Simone Corpora

    In this episode of Demand Gen Studio, we sat down with Simone Corpora, B2B Paid Media Manager at Michelin. We discussed how Simone came to marketing, how to convey value effectively for a well-known brand, the importance of brand perception in B2B marketing, sales and marketing alignment, and more! 00:00 Meet Simone Corpora: Career Journey 05:15 Transition from Agency to In-House 06:59 B2B vs B2C Marketing at Michelin 09:59 Traditional vs Digital Advertising 16:49 The Future of Paid Media 19:47 Collaboration between Marketing and Sales 21:47 Advice for Younger Marketers

    26 min

  2. SEP 6

    Marketing Strategies for Global Brands with Nicole Yeske

    In this episode of Demand Gen Studio we sat down with Nicole Yeske, the Director of Digital Marketing at Milliken. We discuss the challenges and strategies of B2B marketing, particularly in a large corporation with multiple divisions. Nicole shares her insights on the need for alignment between marketing and sales, marketing to distributors and aggregators, cross-selling and upselling opportunities, and more!

    35 min

  3. AUG 9

    B2B vs B2C Marketing, Measuring ROI, & More with Harrison Han

    In this special guest episode of Demand Gen Studio we sat down with Harrison Han from Polydeck. Harrison shared his background as a marketer, his experiences in B2B vs B2C marketing, ways to effectively measure marketing ROI, sales & marketing alignment, and more. Thanks for joining us, Harrison! 0:00 Intro 3:21 Differences Between B2B & B2C Marketing 9:58 Marketing Strategies In Different B2B Industries 14:37 Measuring Marketing ROI 23:05 Sales & Marketing Alignment 27:48 Demand Capture Activities vs. Brand Awareness 32:02 Conclusion

    38 min

  4. JUL 12

    Special Guest: Britany Carter, KOPIS

    Navigating the evolving landscape of B2B marketing can often feel like uncharted territory. However, within each challenge lies a unique opportunity for growth and innovation. In our most recent Demand Gen Studio podcast episode, we had the privilege of delving into Britany Carter's experiences and insights as Director of Marketing at Kopis. Our conversation provided a fascinating glimpse into the dynamic world of B2B marketing, shedding light on her strategies, triumphs, and lessons learned along the way. 00:00 Intro 01:18 Establishing a Foundation 02:54 The Power of Storytelling 06:01 Insights & Big Wins 10:32 Tips for Tracking Marketing Impact 13:41 Demand Capture vs Demand Creation 19:16 Metrics & KPIs for Marketing Efforts 24:28 ABM & Sales and Marketing Alignment 30:30 Wrap-up

    32 min

  5. JUN 14

    Demand Creation vs Demand Capture

    Welcome back to Demand Gen Studio, where we dive into the intricacies of demand generation, exploring its nuances and practical applications in today's digital marketing landscape. In this episode, we dive into the fascinating world of demand creation versus demand capture, exploring how these strategies shape modern marketing efforts. From tracing the evolution of digital advertising to navigating the complexities of audience engagement, get ready for an insightful deep dive into the art of driving demand. With practical tips, real-world examples, and expert insights, this episode is your ultimate guide to crafting effective demand generation campaigns. Don't miss out – tune in now and revolutionize your marketing approach!

    27 min

  6. APR 12

    Lead Generation vs. Demand Generation: An Overview

    In business, particularly B2B marketing, two terms are frequently used: lead generation and demand generation. Although they might sound similar, understanding the differences is key to a successful marketing strategy. Demand generation is like sparking interest - it's about creating awareness of your brand and making people see the need for what you offer. Think of it as building a pond to attract fish. Lead generation is all about catching those fish - it focuses on converting that interest into qualified leads, people who might actually buy from you. This involves capturing contact information and nurturing those leads until they're ready to make a purchase. Imagine a sales funnel - a wide opening at the top and a narrow exit at the bottom. Demand generation fills the funnel with potential customers, while lead generation helps turn them into paying ones. Both are crucial for a healthy sales pipeline!

    29 min

  7. MAR 15

    Cracking the Code: Google BERT and It's SEO Impact

    Google BERT (Bidirectional Encoder Representations from Transformers) is a natural language processing (NLP) model developed by Google in 2018. It represents a significant advancement in understanding the context and nuances of language, making it crucial for SEO (Search Engine Optimization). SEO professionals need to adapt their strategies by creating high-quality content that caters to the nuances of user queries. This will ultimately lead to better search rankings and a more satisfying search experience for users.

    36 min

  8. FEB 16

    Upselling and Cross-Selling for B2B

    Upselling and Cross-selling are indispensable techniques that continue to hold immense relevance in today's business landscape. Upselling empowers businesses to offer their existing clients upgraded or premium versions of products or services they already use. This approach boosts the average transaction value and ensures customers can access more advanced solutions tailored to their evolving needs. Cross-selling, meanwhile, involves suggesting complementary products or services to the ones customers are currently purchasing. This diversifies revenue streams and provides clients with a more comprehensive solution, demonstrating a commitment to their success. Nowadays, these strategies are more critical than ever. They align with a customer-centric approach, foster revenue growth without excessive acquisition costs, leverage data-driven insights for precision, and contribute to customer retention and long-term business success.

    25 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to Demand Gen Studio, the live-stream series and podcast where B2B marketers get actionable information, advice, insights, and inspiration for managing and growing their demand gen programs.

Information

  • Creator
    Boundify
  • Years Active
    2020 - 2024
  • Episodes
    62
  • Rating
    Clean
  • Copyright
    © Boundify
  • Show Website
    Demand Gen Studio

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