The Craig and Greg Show

Craig Owens and Greg Heeres
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  • UPDATED SEMIMONTHLY

Two life-long friends, Craig Owens and Greg Heeres, are passionate about leadership and helping people achieve their business goals.

  1. FEB 20

    Consistency strengthens leaders

    Like many popular phrases in the lexicon you've probably heard "consistency is key" thousands of times and rarely given it a second thought, but Craig and Greg want to challenge you to revisit this vital area. In today's episode the guys discuss how an intentional focus on consistency will make you a better leader—which in turn will make your team more effective and productive. Watch the video version of this episode.  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his book, The Business Baton.  Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

    24 min

  2. FEB 6

    Memorable leaders

    What do you want people to remember about your leadership? It's an easy question to overlook, but striving to be remembered well can help you to be a better leader every day. In today's episode Craig and Greg discuss the attributes of a memorable leader and reminisce about past leaders in their lives. Watch the video version of this episode.  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his book, The Business Baton. Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

    26 min

  3. JAN 9

    Surviving the trenches

    Sales is a battle! While there (hopefully) isn't any real bullets flying, the stress and exhaustion can make it feel like there is at times. To stay in the fight and avoid defeat in these situations you need preparation and planning. This is where Greg's new book Sales Armageddon comes in. In a previous episode, Craig and Greg gave an overview of the book, but today they are diving deep on just a few of the insights contained within. Watch the video version of this episode.  Get your copy of Sales Armageddon here!  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his book, The Business Baton.  Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

    26 min

  4. 12/05/2025

    Take them with you

    In a previous episode we brought you the exciting news that Craig and Greg are collaborating to write a series of books called Business By The Book. In today's episode the guys revisit the first book in this series, "A CEO's Vision", and discuss how once the vision has been cast the next vital step is to bring your team along with you.  Check out the video version of this conversation.  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his book, The Business Baton. Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content. Show Notes: [0:00] Introduction  [0:11] Craig welcomes Greg to an exclusive club!  [0:49] The guys show why they are over-achievers.  [2:00] Leaders need to take others along with them, transitioning from "I" to "we."  [4:39] How do leaders handle the frustration of a slow-moving team?  [6:51] How we wrote "Business by the Book" for a CEO who is casting vision.  [7:11] The importance a leader going first.  [10:53] Be realistic with your team about the challenges ahead.  [11:49] How do leaders handle doubts or questions from their teammates?  [14:37] Leaders need to know the pitfalls of casting vision.  [16:59] Watch out for the things that will distract from your vision!  [20:25] The courage to take the first step is vital.  [22:03] Leaders need to help the stragglers catch up with everyone else on the team.  [23:23] The last crucial step is for leaders to move forward confidently.  [24:31] Maximize Leadership has a lot of resources to help you on your leadership journey.

    26 min

  5. 11/11/2025

    Leadership lessons from veterans

    The entire Maximize team loves our veterans! Those that volunteer to serve and protect our nation deserve our utmost respect, and we honor their sacrifice. In today's episode Craig and Greg discuss the leadership lessons they have learned from veterans—some directly and others by simply observing the way our nation's protectors conduct themselves. Join us as we salute the contributions of veterans! Check out the video version of this episode.    For more from the guys: Craig: http://craigtowens.com  Greg: http://maximizeleadership.com    Show Notes: [0:00] Introduction  [0:15] One of our favorite days of the year  [1:08] Leadership lesson #1 from veterans: Sacrifice  [2:28] Leadership lesson #2: Selflessness  [4:12] Leadership lesson #3: Camaraderie  [5:33] Leadership lesson #4: Organization in planning and training  [8:52] Leadership lesson #5: Emotionally invested  [9:31] Leadership lesson #6: Training in action  [11:18] Leadership lesson #7: Communication skills  [12:53] Leadership lesson #8: A bigger cause—a heritage of service  [15:41] Leadership lesson #9: A visible leadership style  [17:27] Greg's salute to veterans

    20 min

  6. 10/24/2025

    Disagreeing is not disagreeable

    We can all agree that disagreeable people are some of the hardest to work with, constantly shooting down ideas without providing anything constructive in return.  These types of people can quickly put a strain on any organization if left unchecked. However, we need to be careful not to lump disagreement into the category of disagreeable. In today's episode Craig and Greg discuss why people in disagreement are actually the exact opposite of disagreeable, and are a valuable asset to your organization. Watch the video of this episode.  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his book The Business Baton. Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

    23 min

  7. 10/10/2025

    Business by the Book—A CEO's Vision

    One of the amazing things about the Bible is that it has practical application for every aspect of our lives—including the business world! Today Craig and Greg are excited to announce that for the first time in their long friendship they are writing collaborators on a new series of books titled "Business By The Book." In today's episode the guys preview the first book in this series about a CEO's vision. Enjoy the episode, keep an eye out for the book's release, and let us know in the comments what roles you would like them to write about next. Watch the video version of this episode. If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his book The Business Baton. Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

    21 min

  8. 09/26/2025

    Leading generations

    "Kids these days just don't understand!" That's probably a phrase you've heard more than a few times from members of generations your elder, and there is some truth to it! Each generation has very diverse experiences which make them unique from the groups before and after them. In today's episode Craig and Greg want to encourage you to understand and embrace generational differences to make your team stronger. Check out the video version of this episdoe.  If you'd like help getting better in this or any other area of leadership, Maximize would love to help you! Head over to https://maximizeleadership.com and fill out the form at the bottom of the coaching page for more information on how a leadership coach can explode your growth. In addition to leadership coaching, Greg is also a highly-sought M&A consultant. Before you sell your business or purchase a new business, visit our website to find out how Greg's expertise can help you. You can also read more about his thoughts in this area in his new book The Business Baton.  Craig is a pastor, author, podcaster, and blogger. Head over to https://craigtowens.com to find all of his content.

    29 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Two life-long friends, Craig Owens and Greg Heeres, are passionate about leadership and helping people achieve their business goals.

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