The LeadGen Marketing Chronicles

Antoine Heftler
  • 0.0 (0)
  • MARKETING

Through regular interviews, we will explore the impact of marketing building blocks on how a company can generate more and better qualified leads. This is the LeadGen Marketing Chronicles and I am your host, Antoine Heftler.

Episodes

  1. 12/15/2020

    How to power lead generation with an optimal marketing team.

    Ling Koay, CMO of Oneflow joins us to discuss when and how to build, grow and power a revenue-focused marketing team.

    14 min

  2. 12/07/2020

    How translation impacts Lead Generation

    Erik Wennberg & Younes Marouane from Native Translation join us to discuss the human factors in translation and the challenges and opportunities of translation automation

    11 min

  3. 12/01/2020

    Using marketing to strengthen a community around cancer

    We discuss with Anusha Nayar from War On Cancer about how to use marketing to help people with cancer connect, share and feel better.

    17 min

  4. 11/24/2020

    How Curiosity is key for LeadGen

    Couple of thoughts about how to trigger and use curiosity to trigger the first contact with your leads

    10 min

  5. 11/17/2020

    How marketing impacts Lead Gen for young startups

    Alex Rangevik, consultant in growth marketing for B2B startups joins us this week

    19 min

  6. 11/10/2020

    How the use of videos impacts Lead Generation

    Benjamin Kesler from Local Glimse joins us to discuss how to best use video to attract more and better leads

    16 min

  7. 11/03/2020

    How cultural specificities impacts Lead Generation

    Victoria Kirk Owal joins us to discuss how to integrate cultural specifics into marketing and how they impact lead generation

    15 min

  8. 10/28/2020

    How copy impacts lead generation funnel

    Rod Vallis joins us to discuss the key success factors of building a conversation with your leads. And how to use copy to optimize your engagement.

    14 min

  9. 10/20/2020

    How Marketing Automation impacts Lead Generation

    This week, Joao Araujo Joao Araujo, joins us to discuss how marketing automation impacts lead generation.

    21 min

  10. 10/13/2020

    How Branding impacts Lead Generation

    On our first episode, we review how branding impact Lead Generation? Gwen Lafage, General Manager @Sköna Europe joins us to discuss.

    16 min

  11. 10/09/2020

    LeadGen Marketing Chronicles introduction

    An introduction to the podcast, focused on the link between marketing foundations and Lead Generation

    1 min
  • 11 Episodes

About

Through regular interviews, we will explore the impact of marketing building blocks on how a company can generate more and better qualified leads. This is the LeadGen Marketing Chronicles and I am your host, Antoine Heftler.

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