Over A Pint Marketing Podcast

Over A Pint Productions
  • 5.0 (7)
  • MARKETING
  • UPDATED BIWEEKLY

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

  1. 1D AGO

    Rob Volpe On Empathy As A Competitive Advantage

    #185: In this episode of Over a Pint, Pat sits down with empathy activist and author Rob Volpe, whose book Tell Me More About That reframes empathy not as a soft skill, but as a serious business lever. Rob breaks down one of the most misunderstood words in marketing and leadership. Empathy is not about being nice. It is about perspective-taking. It is about dismantling judgment. It is about asking better questions. And most importantly, it is about making better decisions. The conversation explores: The difference between emotional empathy and cognitive empathy, and why marketers rely on perspective taking more than feelings The Five Steps of Empathy and how they apply directly to sales, collaboration, problem solving, and trust building Why asking "why" often shuts people down How big brands leave roughly 10 percent of revenue on the table by ignoring the "Say–Do Gap" Why qualitative research matters more than ever in a world obsessed with dashboards Rob also shares powerful personal stories that shaped his work, from growing up in small-town Indiana to a moment of forgiveness at his 30th high school reunion that quite literally lifted emotional weight. If you want better insight, better positioning, and better growth, empathy is a competitive advantage. Here's how to connect with Rob:  Website: https://www.robvolpe.expert/ LinkedIn: https://www.linkedin.com/in/rmvolpe/ Social Media: Empathy Activist Newsletter: Reading Between the Lines (found on the website)   Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    53 min

  2. FEB 10

    Dave Coughlin – Director of Marketing Sentry Equipment: Branding In The Manufacturing Space.

    #184: Dave's back and, as always, he is delivering pure fire. Pat and Dave talk about branding in the manufacturing. Here are just a few gems from the conversation: Without a brand playbook, every salesperson tells a different story Your website should build trust, not just list specs Consistency beats cleverness AI and modern content are table stakes now And the big takeaway: brand isn't fluff. It's operational discipline. When everyone tells the same story, sales get easier, trust builds faster, and the business scales. Boom! Connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-coughlin-0870598/ Check out Dave's past episode here. Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    54 min

  3. JAN 30

    Scott Kowalchek Breaks Down Direct Response TV

    #183: In this episode of Over a Pint, Pat sits down with Scott Kowalchek, CEO and President of Direct Avenue, to unpack the real business of direct response TV, how performance media actually works, and why consistency still beats cleverness when it comes to growth. Here's what they cover:  How direct response TV really works, and why CFOs care more about conversions than impressions The myth that TV is only about brand Why great media buying is active, not "set it and forget it" How brands can buy TV at 20% to 80% below general market rates The real differences between linear TV, connected TV, and streaming Why attribution is the hardest job in marketing right now What makes a company a good fit for direct response How networking opens doors, but it's expertise that closes deals How AI is changing media buying, reporting, and creative production If you care about revenue, measurement, and actually knowing what your marketing is doing, this one's worth a listen. Connect with Scott here: https://www.linkedin.com/in/scott-kowalchek-1033a94/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    56 min

  4. JAN 17

    Susan Baier: The Future of Agencies, AI, And The Importance of Being Relentlessly Helpful

    #182: Starting 2026 with the awesome Susan Baier. Susan is the CEO and founder of Audience Audit. She helps small to mid-sized agencies create better marketing based on real insights into real attitudes of real people. In this episode, Pat and Susan cover:  The future of agencies The impact of AI  What clients want from their agencies And how genuine generosity and being helpful are the ultimate tools for creating a sustainable pipeline.  Connect with Susan on LinkedIn: https://www.linkedin.com/in/susanbaieraz/ Or at her website: Audience Audit Check out Susan's past episode of Over A Pint here Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    1h 7m

  5. 12/16/2025

    Sephora for Men: How Hale Wants to Win Trust in Men's Personal Care With Founder Sam Burke.

    #181: Sam Burke, founder of Hale, joins Pat to break down how he and his team are building "the Sephora for men."  Sam shares his path from engineering and brain-aging research to startups, including becoming chief of staff to Bonobos founder Andy Dunn after a scrappy growth challenge. Great story.  They dig into the core problem Hale solves: men are spending more on personal care, but buying is still a high-trust decision in a low-trust environment.  Sam walks through early validation (survey + MVP conversion), his recruiting approach (advisor tryouts before hiring), fundraising tactics (friends and family plus cold outreach), and how TikTok "day in the life" content builds trust, brand, and demand. So good! Connect with Sam on Insta: sburke0410 On LinkedIn: https://www.linkedin.com/in/samuel-d-burke/ Check out The Hale Company: https://thehale.co/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    1h 12m

  6. 12/04/2025

    From Itchy Corporate Sweater to Entrepreneur Fit: Erik Owen, President & Founder Of Oak Hill Business Partners

    #180: Pat sits down with Erik Owen, president and founder of Oak Hill Business Partners.  After 20 years in corporate roles at companies like M&I, Johnson Controls, and Rockwell, Owen realized the "corporate sweater" fit, but it was itchy as hell. That friction pushed him into entrepreneurship, where he launched Oak Hill and never looked back. Here's what you'll learn in this episode: How Owen positioned himself as a fractional CFO to get early traction How he evolved Oak Hill into a growth and exit advisory firm that helps owners build repeatable profits, sustainable growth, and ultimately a transferable business.  The Oak Hill business model – it operates like a design-build general contractor, owning the whole project and partnering with specialists to execute. His thoughts on marketing lead gen vs. general, brand building. Owen also shares his philosophy on real networking, the sacrifices behind his success, and what surprised him most about becoming an entrepreneur. Want to connect with Erik? Go here: https://www.linkedin.com/in/erikowen/ Looking for more about Oak Hill: https://oakhillbp.com/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    50 min

  7. 11/07/2025

    Most Marketers Are Sitting On A Goldmine—And Ignoring It With Corey Rice

    #179: Corey Rice, Director of Strategy at KORTX joins the pod to unpack two decades of evolution in digital marketing—from his early days back around the time of Friendster to today's programmatic, data-driven ecosystem.  He explains how real-time bidding reshaped advertising, why first-party data is an underused goldmine, and how strategy must now bridge the gap between data and creative. Rice dives into:  ✔️Audience targeting ✔️The tension between granularity and scale ✔️And how to balance omnichannel ambitions with limited budgets ✔️His philosophy on letting data guide creative ✔️And KORTX'S growing focus on franchise marketing, where balancing local authenticity with national brand consistency is key. We also dive into the future of agencies and how they are being asked to do more with less. How AI is now the new teammate that never sleeps. And his belief that if agencies embrace AI as a tool, not a crutch, they'll thrive in the next chapter of digital marketing. Connect with Corey here: https://www.linkedin.com/in/coreyrice/ Connect with Pat here: pmcgovern@ascedia.com   Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup.

    52 min

  8. 11/04/2025

    Inside the AI-Driven Rebuild of Kentico's Core Platform With Dan Ardelan

    #178: Dan Ardelan is back. He joins Pat to unpack how Kentico is evolving its CMS into an AI-powered digital experience platform. Dan explains how Experience by Kentico represents a total rebuild—modern .NET architecture, evergreen updates, and a single version approach that keeps it future-proof.  The big story: Kentico isn't just dabbling in AI; they've built it into the DNA of their product. From generative content tools to predictive analytics, auto-tagging, and the new in-platform assistant "AIRA," Kentico is putting AI at the core of both marketing and development workflows.  Dan also touches on the competitive landscape, agency skill shifts, and how AI is changing not just CMS platforms but the way digital experiences are designed, delivered, and optimized.  Check out Dan's earlier episode here.  Connect with Dan here: https://www.linkedin.com/in/daniel-ardelan/ Want more on Kentico? Go here: https://www.kentico.com/ Connect with Pat here: pmcgovern@ascedia.com Oh, before you go, please do us a favor. Take a minute and leave us a review. That's the energy that powers this supertanker!  Thanks, you're the best! Want more marketing insights? Take a look at our full lineup. This podcast is sponsored by Ascedia. A web development and digital strategy agency helping clients win in the digital space.

    37 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

This podcast focuses on the fast-paced and ever-changing world of marketing. And is told through the eyes of three industry veterans with over 75 years of in the trenches experience. No theory here! Theory is for wimps. This is real-world, practical experience told to you by those that have been there...and that includes the guests. So grab a pint of your favorite and join us for the show.

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