Choice Hacking

Jennifer L. Clinehens
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Choice Hacking

Learn what makes buyers tick. In the Choice Hacking podcast, host Jen Clinehens dives into the psychology and behavioral science behind the world’s greatest business successes (and a few of the biggest failures, too) to help you grow your own business.

  1. 3 DAYS AGO

    Greatest Hits: Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage

    Do you have a luxury or designer brand that you lust after? It could be Tom Ford, Balenciaga, Chanel, Lamborghini, or Patek Philippe. Maybe you dream about the day you can walk into one of their stores, throw your credit card down on the counter and walk out with a car, suit, bag, or watch that makes you feel (sometimes literally) like a million bucks. What if I told you that the process of jumping through hoops and having to spend sometimes millions of dollars for the promise of potentially being able to spend millions more on what you ACTUALLY want - often to be denied at the very last minute - is common across many ultra high luxury brands? Join me today as we take a look at how brands like Hermes, Porsche, Ferrari, and Rolex essentially hold their products hostage and use scarcity on steroids to drive customers to spend insane amounts of money for the privilege of spending millions more?

    18 min

  2. DEC 3

    Greatest Hits: The Peak-End Rule: A Golden Rule for Amazing Customer Experiences

    Have you ever had a terrible meal that was completely transformed by an amazing dessert? How about a great movie that was ruined by a bad ending? Why do these moments have the power to stick out in our memories, and change otherwise good or bad experiences? It's down to a behavioral science principle known as the Peak-end Rule. Join me today as we delve into the Peak-end Rule, and talk about how we can use it to our advantage in business, marketing, and experience design.

    11 min

  3. NOV 26

    Greatest Hits: Part Two - How Disney used psychology to become the happiest place on Earth

    In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today for the second part of a two-part series, where I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.

    10 min

  4. NOV 19

    Greatest Hits: Part One - How Disney used psychology to become the happiest place on Earth

    In 1954, Walt Disney did something a little crazy. A successful filmmaker, he took a break from the movies and decided to create a theme park. Disney bought 160 acres in rural Anaheim, California, and started building Disneyland. Walt Disney had some ambitious ideas, so he assembled a team of “creative engineers” — called Imagineers — to get it done. While creating Disneyland (and later Disney World), the Imagineers developed a playbook for creating magical but effective customer experiences. Crystallized as “Mickey’s 10 Commandments” by Imagineer Marty Sklar, they’re a cheat sheet for creating a brand that people obsess over. But these principles aren’t just best practice — their effectiveness is also due to the psychological principles underlying each. Join me today as I explore some of the many ways DISNEY used psychology and behavioral science - consciously or not - to become the happiest place on Earth.

    14 min

  5. OCT 29

    How Psychology Saved Domino's Pizza

    In 2009, a viral video almost destroyed Domino's Pizza. But with some hard work, difficult choices, and a bit of psychology, they managed to go from being the world’s worst pizza chain to the biggest — with nearly 20,000 stores in 90 countries. Join me today as we unpack the psychology and behavioral science behind one of the biggest brand turnarounds in history - Dominos Pizza.

    12 min

  6. OCT 8

    Jo Malone: How a tiny perfume company used psychology to take over the world

    Jo Malone, a popular British perfume brand (also the name of its founder), wanted to crack the lucrative U.S. market. These days, Jo Malone is a part of the $52B beauty conglomerate Estée Lauder. But when it first tried to expand into the U.S. it was… a cult brand to put it politely. And they had the marketing budget to match: Zero. But Jo Malone managed to turn that true $0 marketing budget into an asset that catapulted the brand into the world’s most exclusive department stores - like Bergdorf’s in New York and Harrod’s in London. And that growth didn’t happen by accident. It was down to deeply understanding customers and  using behavioral science and psychology - consciously or not - to get people buying. Join me (Jen Clinehens) today as I unpack the psychology behind Jo Malone's massive success.

    12 min

  7. OCT 1

    How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day

    In 1982, an Austrian marketing executive named Dietrich Mateschitz flew to Thailand for a business trip. While searching for a remedy for his jet lag, he discovered a Thai energy drink called Krating Daeng that instantly cured him. Mateschitz knew he would have a hit on his hands if he repackaged the drink for the western market. Despite having an uphill battle on his hands, Mateschitz managed to make the product - now called Red Bull - a hit. Unsurprisingly, he used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Red Bull, its innovative marketing approaches, and how understanding customer psychology made it a hit.

    10 min

  8. SEP 24

    Greatest Hits: The Psychology Behind the Failure of JC Penny

    In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure. Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not). Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand.

    13 min
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5
out of 5
12 Ratings

About

Learn what makes buyers tick. In the Choice Hacking podcast, host Jen Clinehens dives into the psychology and behavioral science behind the world’s greatest business successes (and a few of the biggest failures, too) to help you grow your own business.

Information

  • Creator
    Jennifer L. Clinehens
  • Years Active
    2020 - 2024
  • Episodes
    81
  • Rating
    Clean
  • Copyright
    © 2024 - Choice Hacking
  • Show Website
    Choice Hacking

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