Not for Sale: Psychology of Promotions

Dr. Akshaya Vijayalakshmi
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  • MARKETING

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

Episodes

  1. 10/22/2020

    A Podcast on Podcasts

    From tales on travel to learning, more and more people are tuning into a variety  of podcasts. This increasing popularity is providing new opportunities  for advertisers to reach their consumers This  podcast talks about a new normal, where brands are leveraging this  platform to connect with their customers in a myriad of ways! Podcast by Akshay Kumar Sanghi, Kunal Nakra, Amandeep Singh, Nitika Negi, Shardha Yadav,  and Shivani Spriha.

    22 min

  2. 10/18/2020

    Flying Colours: Podcast on Colours in Marketing

    Use of colour is the most fundamental aspect of branding due to its ability to influence consumer behaviour. Most of the research on colour psychology is shrouded with pseudoscience, often causing marketers to choose colours arbitrarily. This podcast on the topic of colour will enable the listener to not only make wise brand-related decisions but also give their brand a new lease on life. Podcast by Jitender Kumar, Sunita Metre, Akash S, Nihal S Amin, Avideep Gabhawala and Shambhavi Shinde

    29 min

  3. 10/18/2020

    How NOT to use humour in advertising?

    Isn't it curious that humour when used right  can immeasurably empower a message, but at the same time when taken  beyond a line can completely backfire? In this podcast, we discuss the  power humour can have in promotions, the theories of humour and the  precautions one must take while attempting to use humour in such a way.  This piece even features a stand-up comic with experience in advertising  and a meme marketer to provide us with intriguing insights right from  the horse's mouth! Podcast by Amjad Rasheed, Kavya Gupta, Pranay Munda,  Premnandhakumar K, Rakesh R, Roshni Rajendra, and Yadhu Gopal G

    26 min

  4. 10/18/2020

    Cheetos to KinderJoy: Why do kids buy?

    Ever wondered how those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We're here to help you better understand what goes in a little toddler’s brain and how they ALWAYS end up getting their way! Our podcast has it all- from iconic ads like to Action ka School time and Duniya Dairy milk ki ban jaye, to experts like psychologists, brand managers and kids themselves! Podcast by Chakradhar  |  Deven  |  Harshita  | Manasi  | Sana | Utkarsh  | Vamika

    27 min

  5. 10/18/2020

    Psychology behind Product Placements

    What is Product Placement? Why is it done? How is it done? Why  does it matter? We explore the answer to all these questions in our  podcast hosted by Rashi and Ritwik, featuring a very special guest,  Abhishek Yadav who is the writer of the famous web series, Kota Factory. This podcast is by Akash | Aishwarya | Manali | Pratyush | Rashi | Ritwik | Yasmin.

    24 min

  6. 10/18/2020

    Emotional Advertising

    In this episode, we discuss the research on emotional advertising, why and when emotional advertising works all of it with many fun examples.  Podcast by Simran Bains Avinash Jaiswal Vishwajeet Chaudhary Aditya Devyani Diwan

    17 min
  7. Subliminal Advertising

    10/18/2020

    Subliminal Advertising

    In this episode, students discuss what is subliminal advertising? They also talk about its chequered history and some current applications in marketing of subliminal advertising.  Episode by Kumar Adarsh  Karanpreet Dang  Mahendra B  Basina S S S Swaroop  Suja Kunwar  Deepak Jannarapu

    29 min
  • 7 Episodes

About

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

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