Women and the Drinks Biz

Jenn Root Martell, Cider Businesswoman
  • 5.0 (18)
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  • UPDATED BIWEEKLY

Owning an alcohol business is tough! Let's talk about it! I will take you through my journey of starting South City Ciderworks in SF and delve deep into the details of creating a product, building a market, and educating consumers about cider. But it’s not just my story of being a woman in this male-dominated industry that I want to tell. You’ll hear from other ladies inside and outside the biz as well! Join me on this wild ride whether you're looking to start an alcohol business, work in the alcohol industry, or are just interested in what goes on behind that glass you just ordered at the bar. Slainte!

  1. Podcast FINALE and Next Chapter

    06/24/2024

    Podcast FINALE and Next Chapter

    Send us Fan Mail It’s been three and a half years since I launched my first episode, deep in the COVID pandemic and at the helm of a California cider company. A lot has happened since then, I have talked to a lot of amazing people, and I have shared and learned a whole lot about being a female businesswoman in the alcohol industry. But now this podcast is coming to an end to make way for a new partnership, a new direction, and a new podcast. I’m saying both good bye and I’ll see you soon, excited about supporting the village in a bigger and better way. New Podcast COMING SOON August/September 2024! Special Mentions: Women of the Bevolution @womenofthebevolution Brave Noise Beer @bravenoisebeer Another Round Another Rally Beer is for Everyone Beer Kulture WotB Resources: Creators in Bev Grant Creator Launchpad Grant Get in touch! @drinksbizwomen @jennelle.martell jennelle.root@gmail.com Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    10 min
  2. Closing the Taproom Doors - How, When and What to Do with Tracy Gunn

    05/27/2024

    Closing the Taproom Doors - How, When and What to Do with Tracy Gunn

    Send us Fan Mail Starting a business is tough, especially in the alcohol and hospitality industry. What’s more tough? Shutting it down. But how do you know if you even should? Tracy Gunn of Exitable says you should always have an exit strategy and an end goal. Join us as we walk through what that looks like and how she has lived it herself with her own businesses. It’s a straight talk episode to finish out this amazing podcast journey.  Special Mentions: Exitable The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success by Dan Sullivan and Dr. Benjamin Hardy Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    1 hr
  3. 1785 Cider: Blazing a Modern Cider Trail in Germany with Wendy

    05/13/2024

    1785 Cider: Blazing a Modern Cider Trail in Germany with Wendy

    Send us Fan Mail Wendy LeBlanc cut her teeth in the tech industry in Seattle, learning data systems at Microsoft and elsewhere. But the call of cider drew her and her partner to the Black Forest of Germany to set up 1785 Cider company based out of his parent’s farmstead and orchard. She’s blazing a cider trail, slinging apples, and building a market and community in this special place.   1785 Cider Special Mentions: City Fruit Master Fruit Steward Program Kertelkreiter Cider Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    46 min
  4. Is Your Taproom Website Working for You? with Kesley Gilbert-Kreiling

    04/15/2024

    Is Your Taproom Website Working for You? with Kesley Gilbert-Kreiling

    Send us Fan Mail Ever wondered if your website is working well for you? There are specific things that the bar and restaurant industry need to make sure their online presence in their website is doing the best that it can to help their business. Kelsey Gilbert-Kreiling has built a community and a business around designing amazing websites and teaching others to do so with the Week of the Website. She joins me to share her story as she moved through the male-dominated tech space and grew a small business that was woman-led and a force to be reckoned with. Important Links Week of the Website Squarespace from Sign-Up to Launch (book) Better than Launched: Advanced Squarespace Tools (course) Instagram: @bykelseygk Instagram: @weekofthewebsite Squarespace Website Builder Shopify E-Commerce Solutions (None of these are affiliate links. I do receive any compensation from recommending them) Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    52 min
  5. Lodestar Whiskey: Building a Whiskey Brand for Women with Anna and Wendelin

    04/01/2024

    Lodestar Whiskey: Building a Whiskey Brand for Women with Anna and Wendelin

    Send us Fan Mail Born with strong German roots, Anna and Wendelin came up through the entertainment industry in the US, following their passions for film and music. But over the years on the road they fell in love with whiskey. In 2023 they set their sights on building a new brand and a new beverage that builds a community around whiskey and is open and accessible to all. Lodestar Whiskey was born and these ladies are full steam ahead! lodestar (noun) : a star that leads or guides; one that serves as an inspiration, model, or guide Lodestar Whiskey Instagram: lodestarwhiskey Special Mentions: Distill Ventures Diageo American Craft Spirits Association Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    47 min
  6. Dragon's Head Cider: Small and Fierce PNW Cider with Laura Cherry

    03/18/2024

    Dragon's Head Cider: Small and Fierce PNW Cider with Laura Cherry

    Send us Fan Mail Building a cidery and orchard from scratch on an Island in the Puget Sound in Washington State was a major career shift for Laura Cherry and her husband. Now in its 2nd decade, Dragon’s Head Cider has started true to its traditional english cider roots and added a taproom downtown this fall. Laura joins me to reflect on her cider journey and celebrate the community that she has built under the cider apple and perry pear blossoms.  Dragon's Head Cider SHOP! Terms: Methode champanoise - a sparkling wine production method whereby wine undergoes a second fermentation process in the bottle to produce carbon dioxide Pet nat - A wine process made according to the ancestral method, the result of a single, continuous fermentation. Cider Education Resources: Cider & Perry Academy Cider Institute of North America Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    45 min
  7. Women's History Month - A History and a Commentary

    03/04/2024

    Women's History Month - A History and a Commentary

    Send us Fan Mail Annually the US celebrates and recognizes the amazing achievements of women throughout history and in the present day. What started as a Day turned into a Week and finally in 1987 gained the designation of an entire Month - Women’s History Month. This March we jump into the humble beginnings of this idea and how it grew into an international movement. For better or worse. References: US Census Bureau - International Women's Day The National WWII Museum New Orleans - An Introduction to Women's History Month Wikipedia - Women's History Day Britannica - International Women's Day History Channel - Women's History Month 2024 National Women's History Alliance - Why March is National Women's Month NPR - Women's History Month grew out of a weeklong commemoration by Jimmy Carter in 1980 Special Mentions: Women's History Week Congressional Resolution (1981) - Pub. L. 97-28 Women's History Month Congressional Resolution (1987) - Pub. L. 100-9 Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    19 min
  8. DC Brau: How to Make Beer for All! with Paulette

    02/19/2024

    DC Brau: How to Make Beer for All! with Paulette

    Send us Fan Mail DC Brau has been a gold standard in craft beer in DC for more than a decade. During that time Paulette Palacios has moved up through the beer scene, learning all the ins and outs of beer buying and building a network within the industry. Today they head up the taproom for the DC Brau Brewery and are instrumental in supporting diversity and equality initiatives in the beer industry across the region. Paulette sits down with me to share how they got here, walk me through a day in the life, and announce what’s on the horizon. Notes: DMV = The Washington metropolitan region that encompasses the District of Columbia, Maryland, and Virginia The Great Detroit Bankruptcy of 2013 Special Mentions: DC Brau Mustang Sally Brewing Company Port City Brewing Company University of Richmond Beer Brewer Professional Certificate Program Black Brew Movement Urban Garden Brewery Pink Boots Collaboration Brew Day Pink Boots Hop Blend (Yakima Chief) Thank you to Tony Stuck for the awesome intro/outro music and to Mary Ann King for the amazing pod art that you see for every episode. If you’ve enjoyed this episode, please share it with a family member, a friend in the alcohol industry, or even just a stranger on the street! I so appreciate your support.  For more information about me and this podcast visit us online at drinksbizwomen.com or follow the podcast @drinksbizwomen on FB and Instagram. Talk to you soon! And thanks for joining me today!

    48 min
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About

Owning an alcohol business is tough! Let's talk about it! I will take you through my journey of starting South City Ciderworks in SF and delve deep into the details of creating a product, building a market, and educating consumers about cider. But it’s not just my story of being a woman in this male-dominated industry that I want to tell. You’ll hear from other ladies inside and outside the biz as well! Join me on this wild ride whether you're looking to start an alcohol business, work in the alcohol industry, or are just interested in what goes on behind that glass you just ordered at the bar. Slainte!

Information

  • Creator
    Jenn Root Martell, Cider Businesswoman
  • Years Active
    2020 - 2024
  • Episodes
    85
  • Rating
    Explicit
  • Copyright
    © 2026 Women and the Drinks Biz
  • Show Website
    Women and the Drinks Biz