The Children's Book Marketing Podcast

Micaela S. Benn, Marketing Strategist | Content Creator | Author
  • 5.0 (41)
  • Marketing
  • Updated Weekly

The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book. 

  1. Jul 11

    Measure Progress Over Perfection: Finishing the Book You Started

    What happens when a creative dream gets interrupted by real life? In this inspiring episode of the Children's Book Marketing Podcast, I sit down with author-illustrator, Sarah Diaz-Bastin, to discuss the journey behind bringing to life her self-published picture book, Kiss-A-Dilla. What began as a pandemic passion project eventually became a published book through parenting, perseverance, continuous learning, and the willingness to take one step at a time. Sarah shares how motherhood reshaped her understanding of time, why she chose to illustrate her own book, and what she learned about embracing imperfection. Plus, discover how creating a joyful Spanglish picture book became a meaningful way to celebrate family, culture, and early literacy. Whether you're just beginning your publishing journey or trying to finish a project that's been sitting on your desk for years, this conversation is a reminder that progress, not perfection, is what brings books to life. Get In Touch - To learn more about Sarah Diaz-Bastin, check her out at Sueno Books and connect to her on Instagram at sueno.books. Get To Work -  Grab the Free Launch Checklist  Get Your Books Listed & Sold -  Discover 16 Places To Sell Your Children's Books in the free ebook Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  2. 11/04/2025

    Why Placing Your Children's Books In Libraries Helps Make Homeschooling More Fun

    In this episode, we're hanging out with Elan Page, a fellow homeschool mom and  host of the Homeschool Our Way podcast. If you’re a children’s book author wondering what’s the magical connection between the books that you’ve written (or will write), libraries, and homeschooling, you’ll definitely want to tune in. Elan and I discuss how these three elements go hand-in-hand, not just for books, but for all the fun stuff and connections you can find there.  We also explore how Elan’s podcast helps families on the fence about homeschooling. She breaks down her START Method to help parents ease into homeschooling with confidence.  Whether you're homeschooling your kiddos, thinking about making the transition, or writing children's books, this episode is full of tips and good vibes! Add it to your list of episodes to check out and take notes from. Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  3. 07/18/2025

    How to Overcome Rejection and Fear To Expand Your Network With Toni Harris-Taylor

    In this episode of the Children's Book Marketing Podcast, I have a conversation with Toni Harris-Taylor, about overcoming the fear of getting out of your own way to build a network that will help you sell your children’s books. Toni's a powerhouse in the world of connecting people to their purpose. She is a shero of mine and the owner of a networking franchise, Networking In Action. You’ll definitely want to catch this episode to see what secrets are revealed that can help you get out of your own way and stand confidently in front of peers, audience members, and potential collaborators. Draw inspiration to honor your inner introvert by learning how Toni’s journey started with battling childhood fears, and she eventually became a confident leader who helps others overcome their own hurdles. Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  4. 04/03/2025

    How To Expand Your Reach By Partnering with Dynamic Bookstores

    In this episode of the Children's Book Marketing Podcast, I have a conversation with Kanika Mobley about her online bookstore, Stories of A Colorful World. Its unique presence as a champion for diverse children’s books is extended both to events that draw local and national audiences, as well as corporate partners. Tune in to discover how getting into dynamic bookstores such as this can be a huge benefit when expanding your reach and your sales.  Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  5. 03/19/2024

    Children's Book Author's Dilemma: To Vend or Attend - Deciding with Intention

    In this episode, learn how to define with intention your preference to vend at events or attend events as a participant. Plus, stick around till the end for a super helpful segment called the "Tip of the Week" where you’ll receive one simple piece of advice that you can use immediately for making the most of your event plans. Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  6. 01/10/2024

    Ep 23: Tax & Bookkeeping Tips To Keep Your Children’s Book Business Out of Trouble

    Welcome to the Children's Book Marketing Podcast! In this episode, I sit down for a Conversation with The Savvy Accountant, Atiya Brown. She is a licensed CPA, author of the book "Savvy Tax Strategies for Small Business Owners," and what she has to share is essential are insights into tax strategies that every children’s book author should know about. Some of the resources that mentioned in the episode are below: Follow Atiya Brown, CPA on Instagram   Buy Atiya Brown’s book, “Savvy Tax Strategies For Small Business Owners” Schedule a Strategy Session to learn more about Children’s Book Marketing Academy Tax Jar – Report and track your state sales taxes for remittal Avalara – Cloud-based tax software to keep you in compliance (for non-accounting professionals) QuickBooks - Cloud-based tax software to keep you in compliance (for accounting professionals and those brave enough to give it a try) Xero – Cloud-based accounting and bookkeeping software Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  7. 08/03/2023

    Ep 22: Navigating the Grant World: How to Secure Funding for Your Children's Book Business

    Welcome back to the Children's Book Marketing Podcast, where we delve into the world of children's book writing, publishing, and marketing. In today's episode, we have a very special guest, Linda Peavey, who is an expert in grant writing and securing funding for small businesses, including children's book authors. Linda will be sharing valuable insights on how to find the right grant funding to support your children's book business and extend your impact in the market. Not sure how much to request in grants for your marketing budget? Grab the free marketing budget workbook here. Here's how the episode breaks down: [00:00:53] Grant writing for children's book authors discussed.[00:05:30] 15-year grant writer secures $17M+ funding. [00:07:00] Find aligned foundation for grant funding.[00:11:29] Grants are now available for for-profits too.[00:15:59] Children's book authors can receive grant funding.[00:17:17] Multiple grant research websites provide information on grants[00:23:32] Unlocking publishing resources, giving hope for success.[00:25:46] Children's book writing: hobby or business?[00:28:59] Prepare, document, research, categorize for grant success.[00:33:57] Free grant writing webinars, multiple times monthly To find out what your marketing budget should be and download all the free resources mentioned during this episode may be found in the show notes at https://childrensbookmarketing.co/podcast/ep22/ Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

  8. 06/07/2023

    Episode 021: How To Craft Your Amazon Strategy for Consistent Children’s Book Sales

    Have you been unclear on how to make Amazon’s marketplace work for you? It took two years, but I have discovered a strategy for selling children’s books on Amazon that you can adapt to achieve your own goals. To find out what it is, so you can use it as well, listen to this episode.  Support the show Interested in becoming a guest on The Children's Book Marketing Podcast? Let's work together to increase your visibility with the Podcast Visibility Starter Kit to secure your feature interview, content, coaching, and more!

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5
out of 5
41 Ratings

About

The Children’s Book Marketing Podcast teaches self-published children’s book authors how to use branding to connect with readers, leverage content to sell more books, and grow a business that goes beyond the book. 

Information

  • Creator
    Micaela S. Benn, Marketing Strategist | Content Creator | Author
  • Years Active
    2020 - 2026
  • Episodes
    28
  • Rating
    Clean
  • Copyright
    © 2026 Bearfruit Unlimited LLC
  • Show Website
    The Children's Book Marketing Podcast

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