Strategic Counsel by ForthRight Business

Anne Candido and April Martini
  • 4.9 (35)
  • Marketing
  • Updated Weekly

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business.  Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics!  So, reach out and connect!

  1. 15h ago

    Quick Hits: How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortunately, there’s a lot of competition out there, which makes it even harder for SMBs (Small and Medium-sized Businesses) striving to be seen. But, hope is not lost. In this Quick Hit, you’ll hear from Tom Schwab. He’s the Founder & Chief Evangelist Officer of Interview Valet, and the Author of several minibooks. Catch the full interview here

  2. 2d ago

    Classics: How Transforming the Customer Experience Can Be Your Competitive Advantage with Allen Adamson, Metaforce

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Customer experience (CX) can be a game-changer when it comes to differentiating your brand. But, you need to do the work to get your CX to a good place. That involves getting a deep understanding of the customer’s journey and creating a true relationship with your customers - not just selling to them. We wanted you to learn from a force in the world of CX, so we welcomed on Allen Adamson. He’s the Co-Founder of Metaforce and Author of many books, including Seeing the How. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

  3. Aug 12

    Quick Hits Round 2: How to Leverage Audio Marketing with Nora Sudduth, Hello Audio

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com You’re listening to this, so you’re familiar with audio marketing. But really - another marketing channel?! It better be worth it. Audio marketing can open so many doors for you and your business when done right. There are just some key decisions to make: public or private podcasting? Audio or video? What should you talk about? In this Quick Hit Round 2, you’ll hear more from Nora Sudduth, Co-Founder & Chief Revenue Officer of Hello Audio. Listen to the full episode here

  4. Aug 10

    How SMBs Can Build AI Authority without Spending a Fortune with Tom Schwab, Interview Valet

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s no longer good enough to just have a solid SEO (Search Engine Optimization) campaign.  Now, you need AI to trust you so you appear in AI searches, like the very top “AI Overview” bubble in Google. Unfortunately, there’s a lot of competition out there, which makes it even harder for SMBs (Small and Medium-sized Businesses) striving to be seen. But, hope is not lost. Unlike traditional SEO, you can’t just pay your way into building authority. You must earn it with consistent conversation that can be attributed to you. We wanted you to learn from a specialist in this space, so we welcomed on Tom Schwab. He’s the Founder & Chief Evangelist Officer of Interview Valet, and the Author of several minibooks. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

  5. Aug 5

    Quick Hits: Managing through an Unexpected Career Pivot with Jack Oujo, Too Smart to Be an Umpire

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether it’s getting reassigned, a business closing, losing a job, or even job expansion, these moments can fill us with fear, dread, panic, stress, and anxiety. How do you persevere through those moments and make them a home run? In this Quick Hit, you’ll hear from Jack Oujo. He’s the Bestselling Author of Too Smart to Be an Umpire, and the Founder of Oujo Wealth Strategies. Snag the full episode here

  6. Aug 3

    Classics: How to Build Unconventional Cultures That Thrive with Gui Costin, Dakota

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com It’s a unique time for company culture. From dilemmas about flexible work schedules to generational gaps, leaders are throwing up their hands trying to figure out how to motivate without micromanaging. It might just take an unconventional culture to thrive. We wanted you to learn from a thought leader who’s built just that, so we welcomed on Gui Costin, the Founder & CEO of Dakota and Author of The Dakota Way and Millennials Are Not Aliens. Dakota is a sales and marketing company for investment firms that has raised over $40 billion since 2006. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

  7. Jul 29

    Quick Hits: How to Leverage AI Marketing to Own Your POV with Patrice Greene & Kathy Macchi, Inverta

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com AI is pulling from Large Language Models (LLMs), which means what it generates is really an amalgamation of what already exists. It’s hard to own the attribution of this content. And, it often comes off sounding like AI and not you. But, what if you were intentional in the way you train AI to represent you in voice and POV? In this Quick Hit, you’ll hear from Patrice Greene & Kathy Macchi. They’re the Co-Founders of Inverta, the #1 AI-powered B2B growth marketing agency. Check out the full episode here

  8. Jul 27

    Managing through an Unexpected Career Pivot with Jack Oujo, Too Smart to Be an Umpire

    We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.com Life can throw us curveballs. At the time, it can definitely feel and be the worst thing to happen to us. Whether it’s getting reassigned, a business closing, losing a job, or even job expansion, these moments can fill us with fear, dread, panic, stress, and anxiety. How do you persevere through those moments and make them a home run? We wanted you to learn from someone who knows unexpected career pivots AND baseball analogies extremely well, so we welcomed on Jack Oujo. He’s the Bestselling Author of Too Smart to Be an Umpire, and the Founder of Oujo Wealth Strategies. For more about ForthRight Business by ForthRight People or for 1:1 consultation, check us out at ForthRight-Business.com And as always, if you need Strategic Counsel, don’t hesitate to reach out to us at: ForthRight-People.com FACEBOOK https://www.facebook.com/forthrightpeople.marketingagency INSTAGRAM https://www.instagram.com/forthrightpeople/ LINKEDIN https://www.linkedin.com/company/forthright-people/ RESOURCES https://www.forthright-people.com/resources VIRTUAL CONSULTANCY https://www.forthright-people.com/shop

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Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business.  Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on developing leaders from the inside out. They are also Authors of the book: The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things. They thrive on engagement from listeners and welcome any show topics!  So, reach out and connect!

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