Voice of Authority

Alastair Luke
  • 0.0 (0)
  • Marketing
  • Monthly

Voice of Authority is a podcast hosted by Alastair Luke, exploring how business leaders, entrepreneurs and industry experts become the recognised voice in their field. Every episode goes beyond the headlines to uncover the real strategies behind building authority through high-value content and strategic marketing. We explore how today's most respected leaders earn trust, grow their influence and create lasting impact. If you're growing a business, building a personal brand or looking to become the go-to expert in your industry, you'll find practical ideas, honest conversations and proven insights from people who have done it successfully. Expect conversations about: ➡️ Content marketing ➡️ Personal branding ➡️ Leadership ➡️ Entrepreneurship ➡️ Business growth ➡️ Marketing strategy ➡️ Podcasting ➡️ Thought leadership ➡️ Building trust and influence If you're ready to become the voice of authority in your industry, subscribe and join the conversation. New episodes every month.

Episodes

  1. Oct 9 ·  Video

    Orlagh Bibby | B2B Video Marketing: Turning Content Into Commercial Results

    Most B2B businesses don't need millions of views. They need to reach the right people, build trust and turn that attention into meaningful commercial opportunities. In Episode 2 of Voice of Authority, Alastair Luke sits down with Orlagh Bibby, Head of Commercial Operations at Clearhill, to explore how B2B businesses can use strategic video marketing to accelerate sales conversations, build stronger customer relationships and drive measurable business growth. With almost 20 years of experience across B2B, B2C, retail and international marketing, Orlagh shares why successful marketing isn't about chasing views, following trends or creating content for the sake of it. It's about starting with your business objectives and creating content that moves customers closer to making a decision. Orlagh explains how video is helping Clearhill showcase its people, products and expertise, while building trust with potential customers long before the first sales conversation takes place. More importantly, this conversation challenges how B2B businesses measure the success of their marketing. Because a video with 50 views that helps secure a valuable customer could be worth considerably more than one with 50,000 views that generates nothing. If you're a B2B business owner, marketing director or leader who wants to turn video marketing into real commercial results, this episode is for you. In this episode:Why B2B video marketing should focus on revenue, not just viewsHow video builds trust before the first sales conversationWhy strategic content can shorten B2B sales cyclesHow to align your video marketing strategy with business objectivesWhy creating content for a small, targeted audience can deliver significant commercial valueWhen to invest in professional video production versus filming on your phoneHow to secure video marketing budgets and demonstrate value to directorsWhy B2B marketing requires patience and a long-term approachHow Clearhill is using video to showcase its people, products and expertiseWhy views and engagement don't always reflect commercial successHow to measure the real return on investment from video marketingWhy businesses should match their production quality to the purpose of their content About Voice of AuthorityVoice of Authority is the podcast for business leaders who want to build trust, grow their influence and create meaningful content that drives real commercial results. Hosted by Alastair Luke, Director of Attention X. — Subscribe for future episodes featuring business leaders who are using content to build authority in their industries.

    Orlagh Bibby | B2B Video Marketing: Turning Content Into Commercial Results

  2. Sep 11 ·  Video

    Ryan Tierney | Building a Personal Brand That Changed Everything

    Most business owners don't struggle because they lack expertise. They struggle because nobody knows they exist. In the very first episode of Voice of Authority, Alastair Luke sits down with Ryan Tierney, founder of Lean Made Simple, to explore how creating valuable content transformed both his business and his life. Ryan explains how simple videos filmed on his phone eventually led to: • Millions of YouTube views • Partnerships with Toyota • Speaking for Rolls-Royce • A global personal brand • New business opportunities • Building one of Ireland's best-known voices in Lean Manufacturing More importantly, this conversation isn't about chasing followers or becoming an influencer. It's about having a message that's bigger than your fear. If you're a business owner, leader or expert who knows you should be creating content but isn't sure where to start, this episode is for you. In this episode: • Why personal branding matters more than ever • How Ryan overcame the fear of being on camera • Why educational content outperforms selling • Building trust before your first sales conversation • Why video is the most efficient marketing tool available • The surprising commercial returns from creating consistent content • How content attracts customers, staff and opportunities • Why "done is better than perfect" About Voice of Authority Voice of Authority is the podcast for business leaders who want to build trust, grow their influence and create meaningful content that drives real commercial results. Hosted by Alastair Luke, Creative Director of Attention X. — Subscribe for future episodes featuring business leaders who are using content to build authority in their industries.

    Ryan Tierney | Building a Personal Brand That Changed Everything

  3. Trailer ·  Video

    Every Business Leader Has Knowledge. Very Few Become Known For It. | Trailer | Voice of Authority

    Every business leader has knowledge. Very few become known for it. Voice of Authority is a podcast hosted by Alastair Luke, exploring what it really takes to become the recognised expert in your industry. Each month, I sit down with founders, CEOs, entrepreneurs and industry experts to uncover the decisions, challenges and strategies that helped them build trust, grow their influence and create opportunities through high-value content. These conversations go beyond marketing. We explore leadership, communication, personal growth and the courage it takes to put your ideas into the world. Whether you're building a business, growing a personal brand or simply want your expertise to have a greater impact, you'll find practical insights from people who have done it successfully. Subscribe and join the conversation.

    Every Business Leader Has Knowledge. Very Few Become Known For It. | Trailer | Voice of Authority
  • 1 Trailer
    2 Episodes

Trailer

About

Voice of Authority is a podcast hosted by Alastair Luke, exploring how business leaders, entrepreneurs and industry experts become the recognised voice in their field. Every episode goes beyond the headlines to uncover the real strategies behind building authority through high-value content and strategic marketing. We explore how today's most respected leaders earn trust, grow their influence and create lasting impact. If you're growing a business, building a personal brand or looking to become the go-to expert in your industry, you'll find practical ideas, honest conversations and proven insights from people who have done it successfully. Expect conversations about: ➡️ Content marketing ➡️ Personal branding ➡️ Leadership ➡️ Entrepreneurship ➡️ Business growth ➡️ Marketing strategy ➡️ Podcasting ➡️ Thought leadership ➡️ Building trust and influence If you're ready to become the voice of authority in your industry, subscribe and join the conversation. New episodes every month.

Information

  • Creator
    Alastair Luke
  • Years Active
    2020 - 2026
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Voice of Authority
  • Show Website
    Voice of Authority

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