TechTalk Healthcare

Brad Cost and Dr. Jay Greenstein

Talkin’ HealthCare and Havin’ Fun with Brad Cost and Dr. Jay Greenstein, DC. On the TechTalk Podcast, we focus on expert guests within the fields of technology and healthcare. 🎙️🤪📲🩺

  1. 4d ago

    Live Like You're on Vacation: Francisca & Antonio Alonso on Wellness by Design

    What if your home could do more than give you a place to live? What if it could help reduce stress, improve sleep, encourage movement, strengthen relationships, and support your overall well-being? On this episode of Tech Talk Healthcare, Brad Cost and Dr. Jay Greenstein sit down with architects and builders Francisca and Antonio Alonso, founders of AV Architects + Builders, to explore the connection between architecture, technology, health, and wellness. Francisca and Antonio explain how they approach home design around the way people actually want to live, including natural light, outdoor access, views, exercise spaces, social connection, and what they call a “wellness wing.” They also share their entrepreneurial journey, from meeting in architecture school and raising four children to building their own design-build company, why they eventually became their own builders, and what they learned about entrepreneurship along the way. The conversation explores their philosophy of “live like you're on vacation” and why you don't need a massive budget to create a home that supports your health and lifestyle. They also discuss their upcoming book, Vacation Style Living: Design a Home That Builds Wellbeing, Connects Families, and Reduces Stress. To connect with Francisca and Antonio, you can call their office at 703-865-5056 or visit their website avarchitectsbuild.com to schedule a discovery call. You can also check out their YouTube channel at youtube.com/@av-architects-builders, their Instagram account at instagram.com/avarchitectsbuild, or their LinkedIn account at linkedin.com/company/avarchitects-builders You can also pre-order their newest book, Vacation Style Living® here: vacationstyleliving.com.

    Live Like You're on Vacation: Francisca & Antonio Alonso on Wellness by Design
  2. Sep 25

    Dr. Ray Foxworth on Chiropractic Fees, Insurance Reimbursement & Why Doctors Are Undercharging

    Why are so many chiropractors undercharging for their services? In this episode, Brad Cost and Dr. Jay Greenstein sit down with Dr. Ray Foxworth, chiropractor and CEO of ChiroHealthUSA, to break down the complicated relationship between chiropractic fees, insurance reimbursement, allowable rates, and practice profitability. Dr. Ray Foxworth explains how chiropractors can become anchored to low fees through chiropractic school, insurance contracts, historical fee schedules, and fear of losing patients. He also explores how widespread undercharging can influence reimbursement benchmarks and make it harder for practices to negotiate from a position of strength. The conversation covers how to set a chiropractic fee schedule, understanding insurance allowables, calculating practice overhead, determining the true cost of delivering care, cash fees, PPO contracts, managed care, and the importance of knowing your practice numbers. Dr. Foxworth also shares why understanding your overhead and desired profit margin is essential to building a sustainable chiropractic practice and explains how chiropractors can use available data and tools to make more informed decisions about their fees. In this episode: • Why chiropractors may be undercharging for their services• How chiropractic school can create unrealistic fee expectations• The impact of insurance allowables and contracted rates• What “price anchoring” means for chiropractic practices• How to calculate the true cost of delivering care• Why your billed fee and allowable amount are not the same thing• How overhead and profit margin should influence your fee schedule• The relationship between low fees and insurance reimbursement• Cash fees, PPO contracts, and managed care• Using practice data to build a sustainable fee schedule• Why “no profit, no mission” matters for healthcare practices If you’re a chiropractor, chiropractic student, practice owner, or healthcare professional, this episode offers a practical look at the financial side of running a sustainable practice while navigating insurance reimbursement and changing healthcare costs. To connect with Ray, you can email him at DrFoxworth@gmail.com or visit his website at chirohealthusa.com.

    Dr. Ray Foxworth on Chiropractic Fees, Insurance Reimbursement & Why Doctors Are Undercharging
  3. Sep 18

    Beyond the Adjustment: Chiropractic, Public Policy & the Healthcare System with Dr. Alli Totzke-Hitzeroth

    What happens when chiropractors step outside the treatment room and into the rooms where healthcare policy is being shaped? In this episode of Tech Talk, Brad Cost and Dr. Jay Greenstein sit down with Dr. Alli Totzke-Hitzeroth, a chiropractor, public policy expert, adjunct professor, and member of the World Federation of Chiropractic’s Public Health Committee, for a wide-ranging conversation about the future of chiropractic and the healthcare system. Dr. Alli shares how her own experiences with healthcare shaped her decision to pursue chiropractic and eventually earn a master’s degree in public policy. She explains why having healthcare providers involved in policy conversations matters, how technology is creating more opportunities for diverse voices to participate, and what chiropractors can learn from the way other countries approach the profession. The conversation also dives into some of the biggest challenges facing healthcare today, including insurance reimbursement, healthcare consolidation, Medicare, research funding, and the growing tension between staying within the traditional healthcare system and moving toward cash-based care. Dr. Alli makes the case for continued engagement in the healthcare system, emphasizing the importance of chiropractic being included equitably in Medicare and participating in research that compares chiropractic with other forms of care. They also discuss her work with the World Federation of Chiropractic, patient safety research, healthcare policy, and her upcoming consulting work. It’s a conversation about where chiropractic has been, where healthcare is headed, and why having a seat at the table may matter more than ever. To connect with Alli, you can visit her website at https://www.atchiropolicy.org/ or email her at DrTotzkeDC@gmail.com.

    Beyond the Adjustment: Chiropractic, Public Policy & the Healthcare System with Dr. Alli Totzke-Hitzeroth
  4. Sep 4

    The Future of Healthcare Is Mobile: AI, Telehealth & Digital Health With Charlie Nahabedian

    What if the next doctor’s visit comes to you? On this episode of TechTalk, Dr. Jay Greenstein and Brad Cost sit down with digital health pioneer Charlie Nahabedian, CEO of VK Digital Health, to explore how telehealth, remote diagnostics, wearable sensors, AI, and mobile healthcare technology could reshape the way patients access care. Charlie shares his journey from Bell Labs and early cellular technology to healthcare innovation, explaining how his experience with telecommunications led him to develop new approaches to telehealth and remote healthcare delivery. The conversation dives into the challenges facing rural and underserved communities, where transportation and limited access to healthcare can make traditional care difficult. Charlie explains his vision for mobile clinics equipped with diagnostic technology that could bring physical exams and healthcare services directly to patients in their homes, businesses, or community locations. Dr. Jay and Brad also explore the future of AI in healthcare, wearable sensors, remote patient monitoring, digital diagnostics, healthcare data, and virtual care. The discussion looks beyond today's technology and asks what healthcare could look like over the next 5–10 years. They also tackle an important question: What happens when we have better diagnostic data but don't improve clinical decision-making? As Dr. Jay points out, technology alone won't transform healthcare if the right information isn't getting to the right provider at the right time. From AI-powered care management to mobile telehealth clinics and next-generation medical sensors, this conversation offers a fascinating look at where digital healthcare technology is headed next. In this episode, you'll hear about: The evolution of telecommunications and digital healthThe future of telehealth and virtual healthcareMobile healthcare clinics for rural communitiesRemote physical exams and diagnostic technologyWearable sensors and remote patient monitoringAI in healthcare and patient data analysisReducing unnecessary emergency room visitsPreventing hospital readmissionsHealthcare access in rural and underserved communitiesThe economics and reimbursement of telehealthThe future of healthcare technology and digital diagnostics

    The Future of Healthcare Is Mobile: AI, Telehealth & Digital Health With Charlie Nahabedian
  5. Aug 28

    AI, Healthcare Data & the Future of Chiropractic: Brad Cost on Research, Reimbursement & Innovation

    What happens when AI, real-time healthcare data, and advanced analytics are used to transform the chiropractic profession? In this episode of TechTalk Healthcare, Dr. Jay Greenstein sits down with Brad Cost, CEO of InfinEDI, to explore the evolution of chiropractic technology, healthcare data, reimbursement analytics, and the future of evidence-based chiropractic care. Brad shares the remarkable origin story of InfinEDI—from purchasing the company for just $7,000 to building a technology and analytics platform that now processes an enormous volume of chiropractic claims. The conversation also explores how years of accumulated claims data are being transformed into powerful analytics and a new data lake designed to give researchers access to fresh, real-world chiropractic data. Brad and Jay discuss how AI could dramatically accelerate chiropractic research by allowing researchers to query massive datasets and perform statistical analyses in minutes rather than the months or years traditionally required. They explain why real-world data could help generate stronger evidence around chiropractic safety, effectiveness, and cost-effectiveness. The episode also dives into healthcare reimbursement, data ownership, value-based care, AI-powered claims processing, and the growing role of data in shaping the future of chiropractic policy and advocacy. In this episode: AI and healthcare data analyticsThe future of chiropractic researchReal-time chiropractic data and researchHealthcare reimbursement analyticsAI-powered claims processingValue-based healthcareChiropractic advocacy and healthcare policyProving chiropractic safety and effectivenessThe future of evidence-based chiropractic careBuilding a data-enabled chiropractic professionFor chiropractors, researchers, healthcare entrepreneurs, and anyone interested in AI and the future of healthcare, this episode offers a fascinating look at how data could change the profession.

  6. Aug 21

    AI, Remote Therapeutic Monitoring & New Revenue Streams: Dr. Jay Greenstein on the Future of Chiropractic Technology

    What happens when artificial intelligence, remote therapeutic monitoring, patient engagement, and chiropractic care come together? In this episode of TechTalk Healthcare, Brad Cost sits down with co-host Dr. Jay Greenstein, founder of Embodi, for a deep dive into the technology transforming modern chiropractic practices. Jay explains how Embodi uses remote therapeutic monitoring (RTM), patient-reported outcomes, home exercise programs, gamification, and rewards to help chiropractors stay connected with patients outside the office while creating new opportunities for practice revenue. The conversation breaks down Embodi's three revenue streams (RTM, patient retention, and rewards) and explores the real-world data behind increased patient engagement and practice revenue. Jay also shares how one practice generated $53,000 more from app users over 16 months and discusses the potential for practices to generate significantly more revenue through improved retention and patient engagement. The conversation then looks toward the future, including AI-powered healthcare decision-making, relational AI, AI search optimization, SEO/AEO/GEO, and Embodi's vision of becoming a worldwide digital health company. In this episode: Remote therapeutic monitoring for chiropractorsHow RTM can create additional practice revenuePatient retention and engagement strategiesGamification and rewards in healthcareAI in chiropractic and digital healthThe future of AI-powered healthcare decisionsSEO, AEO, and GEO for healthcare practicesBuilding a scalable digital health companyThe future of chiropractic technologyIf you're a chiropractor, healthcare entrepreneur, practice owner, or interested in the future of AI and digital health, this episode is worth a listen. For more information on EMBODI, check out this link: https://business.embodihealth.com/audit

  7. Aug 14

    Virtual Reality Is Revolutionizing Chronic Pain Care: XR Health, Medicare Coverage & the Future of Digital Rehabilitation

    What if virtual reality could become one of healthcare's most powerful treatment tools? In this episode of TechTalk Healthcare, Dr. Jay Greenstein and Brad Cost welcome back Eran Orr, CEO of XR Health and former F-16 fighter pilot, to discuss how virtual reality has evolved from an experimental technology into a reimbursable healthcare solution that is transforming physical therapy, chronic pain management, mental health, and rehabilitation. Eran shares his entrepreneurial journey from developing VR rehabilitation after suffering his own neck injury as a fighter pilot to building a nationwide healthcare company now serving patients with more than 200 chronic conditions. The conversation explores how Medicare, Medicaid, private insurers, and the VA are now covering VR therapy as durable medical equipment, opening new opportunities for providers and patients alike. You'll also learn how AI, augmented reality, and immersive healthcare technologies are reshaping patient engagement, improving clinical outcomes, reducing isolation among seniors, and creating the next generation of digital healthcare. In this episode: How VR is changing chronic pain treatmentWhy Medicare now reimburses VR therapyAI and augmented reality in healthcareThe future of telehealth and digital rehabilitationImproving patient outcomes through immersive technologyWhat chiropractors and healthcare providers need to know about XR HealthWhether you're a chiropractor, physical therapist, healthcare entrepreneur, or simply curious about the future of medicine, this episode offers an exciting look at where healthcare innovation is headed.

    Virtual Reality Is Revolutionizing Chronic Pain Care: XR Health, Medicare Coverage & the Future of Digital Rehabilitation

Ratings & Reviews

5
out of 5
9 Ratings

About

Talkin’ HealthCare and Havin’ Fun with Brad Cost and Dr. Jay Greenstein, DC. On the TechTalk Podcast, we focus on expert guests within the fields of technology and healthcare. 🎙️🤪📲🩺