The SEO Insider: Law Firm Digital Marketing and Beyond

Seth Price
  • 5.0 (2)
  • Marketing

A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.

  1. May 13

    The SEO Insider | Integrating a Global Workforce Strategy

    Seth Price sits down with Raquel Gomes from Staffy to explore how law firms can leverage the global marketplace. Raquel breaks down why the biggest hiring mistakes happen during the "desperation" phase and why defining roles at the task level is critical for success. They discuss the "rule of three" in hiring, the power of Cultural Index assessments, and how to build an onboarding process that makes remote team members feel truly integrated. Is your firm struggling to scale with offshore staff? Listen here for some guidance on global workforce integration. #SEOInsider #LawFirmGrowth #GlobalWorkforce #Staffy #LegalMarketing #RemoteHiring #LawFirmManagement #InternationalTalent #OffshoreStaffing

    39 min

  2. Feb 19

    The SEO Insider | Building an Unstoppable Local Brand with Michael Ponce

    Seth Price welcomes Michael Ponce, Managing Partner of Nashville’s Ponce Law, to discuss the power of community marketing. Faced with a rapid influx of national firms, Michael pivoted to a "boots on the ground" approach to create a defensive moat that digital-only competitors can’t match. The hosts dive into the logistics of effective outreach, including the Outstanding Teacher Contest and fire alarm installations with the Red Cross. Michael reveals how he uses cardboard cutouts to maintain a presence when he can’t attend personally and why employee-led charity choice is his secret to staff recruitment and retention . Is your firm's local brand enough to stop national spenders? Listen now to learn how to own your community. #CommunityMarketing #LawFirmGrowth #LocalBrand #SEOInsider

    20 min

  3. 11/11/2025

    The SEO Insider | AI for Prime Time and the Future of Legal Creative

    Seth Price welcomes Jeremy Corray of Coolfire Studios to discuss the immediate impact of AI video on legal advertising. AI is allowing attorneys to run commercials with customized creative based on the audience (daytime vs. primetime) and respond rapidly to events like sports seasons or major catastrophes. Jeremy shares examples of how firms like Onder Law are using AI for highly personalized, humorous spots, reinforcing that this technology acts as "stock footage on steroids". The hosts debate the ethics of using AI to replicate an attorney and the rising power of connected TV (YouTube TV, OTT) for reaching fragmented audiences. #AIVideo #LegalAdvertising #ConnectedTV

    26 min

  4. 04/29/2025

    The SEO Insider | Marketing in the Age of AI with Neil Patel

    In this value-packed episode, Seth Price welcomes Neil Patel—one of the most influential names in digital marketing—for an insightful conversation on the state and future of SEO, content creation, and omnichannel strategies. Neil shares the lessons learned over his 20+ year journey in digital marketing, including what types of content attract ideal clients and why traditional SEO strategies must evolve to remain effective. They dive into the rising costs of Google Ads, the power of being featured in AI tools like ChatGPT and Google AI Overviews, and the importance of attribution across channels. Neil also discusses his experiments with AI-generated content and why marketers must focus on creating original, engaging materials to stand out. Whether you're a legal marketer or a business owner navigating the digital age, this episode is filled with tactical insights and forward-thinking strategies.

    28 min

  5. 04/16/2025

    The SEO Insider | Legal Marketing Mastery with Mark Benhard

    On this episode, Seth Price sits down with Mark Benhard, the Chief Marketing Officer of Levin Papantonio, one of the most prominent mass tort law firms in the country. Mark shares insights into his transition from Fortune 500 companies to the legal industry, the marketing strategies that have helped Levin Papantonio stand out, and the challenges of managing a high-profile firm's brand. Tune in for a deep dive into legal marketing, digital strategies, and what it takes to build a strong firm presence in today’s competitive landscape. Subscribe to The Conference Connection for more insights on legal marketing and law firm growth! #SethPrice #MarkBenhard #LegalMarketing #SEO #MassTorts #LawFirmGrowth #DigitalMarketing

    16 min

  6. 04/01/2025

    The SEO Insider | Scaling Reviews for Law Firms with Shaun & Krystal Burroughs

    In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, welcomes Shaun, and Krystal Burroughs, founders of a legal-focused review management software company, to explore the evolving world of online reviews for law firms. As client feedback becomes a key driver of SEO and business growth, law firms must balance automation, human engagement, and platform strategy to build a strong online reputation. Seth, Shaun , and Krystal discuss: How automation and human touchpoints work together in reputation management.The importance of review cadence and how it impacts SEO.Strategies for incentivizing staff to engage with client reviews.The risks of Google penalties and how to stay compliant.What the recent "review glitch" revealed about Google's focus on authenticity.With their extensive experience in legal marketing, Shaun and Krystal provide actionable insights for law firms of all sizes looking to scale their reviews the right way. Whether you're a solo attorney or managing multiple offices, this conversation is packed with valuable takeaways for improving online visibility and client trust. Tune in for expert strategies on leveraging client feedback to strengthen your law firm’s reputation and SEO success!

    31 min

  7. 03/25/2025

    The SEO Insider | How Law Firms Can Successfully Integrate AI with Jordan Turk

    In this episode of SEO Insider, host Seth Price, founder of BluShark Digital, sits down with Jordan Turk, Director of Attorney Education at Smokeball, to discuss the practicalities of AI adoption in law firms. As AI continues to evolve, many firms are struggling to determine how to integrate it into their workflows effectively. Seth and Jordan explore: The common resistance law firms face when implementing AI.How AI tools like Smokeball’s Archie can assist with drafting emails and automating client communication.The role of AI in legal research, document drafting, and practice management software.The future of billable hours and whether AI will eventually push firms toward alternative fee structures.The ethical considerations and potential risks of relying on AI for legal work.Jordan provides a firsthand perspective on how law firms can start small with AI adoption and gradually scale their use while maintaining quality and compliance. She also shares insights on the upcoming ABA Tech Show, where she will be speaking about AI’s impact on family law and practice management.Tune in for expert insights on how law firms can embrace AI while maintaining efficiency, professionalism, and accuracy! #SEOInsider #SethPrice #JordanTurk #BluShark #LegalTech #AIforLawFirms

    27 min

  8. 03/18/2025

    The SEO Insider | Bridging the Gap: Agencies and Law Firms with Angel Reyes

    On this episode of SEO Insider, Seth Price talks with Angel Reyes, a leading personal injury attorney and law firm owner, about the strategies behind growing a high-volume legal practice. They discuss how Reyes built a firm of over 500 employees, the impact of digital marketing, and the role of automation in scaling operations. Angel also shares insights on client acquisition and team management and why staying focused on core practice areas is key to long-term success. Tune in for expert insights on law firm growth, efficiency, and marketing strategies! #SEOInsider #SethPrice #AngelReyes #BluShark #LawFirmGrowth #LegalMarketing

    37 min
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5
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2 Ratings

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A weekly exploration of the best practices and updates of Search Engine Optimization to provide you the tools to grow your business online.

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