Mostly Middle Tennessee Business Podcast

Jim McCarthy

Real conversations about the stories, challenges, struggles and triumphs of Middle Tennessee's entrepreneurs, business owners and professionals. Broadcasting from the J2HQ in Thompson's Station. www.mmtbp.com

  1. Pressure; Social and Washing w/ Rebecca Ruiz :: Ep 285 The Mostly Middle Tennessee Business Podcast

    5d ago

    Pressure; Social and Washing w/ Rebecca Ruiz :: Ep 285 The Mostly Middle Tennessee Business Podcast

    Rebecca Ruiz runs Superior Washing Services, homeschools nine kids, and is still showing up to 7 AM BNI with energy. In this episode we talk about choosing trades and entrepreneurship over the traditional college path, the reality of six-figure student loan debt, raising entrepreneurial kids, and scaling a blue-collar service business in Middle Tennessee.We also dive into work-life balance, hiring challenges, and what it really takes to build a family-first lifestyle business in today’s economy. Timed Highlights:02:05 E-bikes, latchkey kids, and growing up unsupervised09:45 Rebecca’s path: early college, chemistry, and leaving the PhD track14:32 Launching a window and pressure washing business18:04 Life as a former touring drummer in family mode20:00 How Rebecca keeps going with nine kids and a growing business25:38 Pushback on big families and “too many kids”27:33 The 11-year-old entrepreneur who out-hustled Mom on gum sales33:15 How school systems kill student entrepreneurship40:58 The teacher who tells kids “you have a gift” instead of “go to college or fail”44:30 The long-term reality of six-figure student loan debt54:13 Why trades and “dirty jobs” deserve more respect (and better PR)58:08 Apprenticeships vs. degrees – what we’ve lost1:00:35 Do our kids really need a liberal arts education to succeed?1:09:55 Why Rebecca homeschools and is skeptical of college culture1:10:41 Superior Washing Services: what they do and who they serve1:12:41 The convention that changed their business trajectory1:18:57 How amateurs destroy siding, concrete, and plants with pressure washers1:21:35 Time, money, and why most homeowners should not DIY1:24:49 The hardest part of scaling: hiring trustworthy techs1:28:04 When business advice ignores real-life family constraints1:30:33 How to find and follow Superior Washing Services For more episodes → MMTBP.com  Guests website → https://superiorwashingservices.comStudio → https://www.itsyourshow.co/

    1h 33m
  2. How Real PR Works w/ Cathy Cardenas :: Ep 284 The Mostly Middle Tennessee Business Podcast

    May 29

    How Real PR Works w/ Cathy Cardenas :: Ep 284 The Mostly Middle Tennessee Business Podcast

    Publicist and entertainment manager Cathy Cardenas joins the Mostly Middle Tennessee Business Podcast to unpack how real PR works in 2024: word-of-mouth over ads, picking the right clients, protecting reputations in the internet age, and keeping faith at the center through brutal personal seasons. Cathy and Jim swap radio war stories, talk about WWE and NFL stars, dig into hard lessons from bad clients, and break down what it actually takes to be “PR ready” as a brand or business. Cathy also shares how she built her agency almost entirely on referrals, launched a clothing line and a faith-based podcast, and walked through a year that included losing her mom and her son’s cancer battle. Timed highlights:00:00 Self-employed life and intro to the Mostly Middle Tennessee Business Podcast05:00 Launching a PR firm in a financial crisis and the Lucha Libre breakthrough07:18 Why her entire PR business is built on word-of-mouth10:33 Turning people away: “You’re not ready for PR yet”18:22 The “Ferrari principle” of being selective with clients26:45 The “I want a Gary V content machine on a $60K salary” conversation30:41 From Lucha Libre to TNA Wrestling and working with Hulk Hogan33:38 NFL, NBA, WWE, Danica Patrick, Danica McKellar, and Donovan McNabb42:33 How the internet changed crisis and reputation management51:24 Thank-you notes, fan engagement, and the Taylor Swift playbook58:00 Hope Wear Clothing, Grace Begins podcast, and giving back59:43 Losing her mom and her son’s cancer year – and which clients stayed1:03:43 Her son’s cancer-free update and why she added consulting mmtbp.comCathyCardenas.com@GraceBeginsThePodcast on Youtube

    1h 5m
  3. Church Hurt & Choosing Life w/ John Myers :: Ep 283 The Mostly Middle Tennessee Business Podcast

    May 22

    Church Hurt & Choosing Life w/ John Myers :: Ep 283 The Mostly Middle Tennessee Business Podcast

    John Myers of Alliance Family Services joins Jim to talk candidly about faith, church hurt, and the hard conversations around abortion and real-world ministry. They dive into John’s journey from missionary kid to youth pastor to working with Alliance Women’s Clinic, why honesty and trust matter more than polished church branding, and how men must step up in the pro‑life conversation. Jim shares deeply personal stories about grief, divine nudges, and what it really means to hear from God in everyday life. If you or someone you know is facing an unplanned pregnancy, or wrestling with doubts about church, faith, or the pro‑life movement, this conversation is raw, honest, and full of hope. Timed highlights: 1:42 Football, rugby, and late‑night baby cardio7:36 Ice cream, Ninja Creami, and nutrition struggles at 5010:48 Eggnog, alcohol, and learning moderation12:21 John’s missionary‑kid upbringing and moving all over the world15:11 Church hurt, trusting pastors, and putting faith in Jesus instead of people19:04 Jim’s journey into apologetics and the case for Christ25:05 Prophecies, Bible credibility, and why the details matter31:26 Meeting his British wife, moving to England, and life in ministry47:14 Leaving a church staff role over leadership issues52:16 Branding, church shopping, and when church becomes an idol58:00 Marketing candor, Avis vs. Hertz, and why people crave honesty1:11:05 How John ended up at Alliance Women’s Clinic in Tennessee1:13:32 What Alliance actually does for women and families1:17:10 Abortion, the Holocaust comparison, and the numbers no one wants to talk about1:19:50 Why John believes unborn children have God‑given value1:38:41 Services Alliance offers, including abortion pill reversal1:44:54 Post‑abortive care and why Jesus still wants the rose1:49:38 How to connect with Alliance Women’s Clinic and support the work Alliance Women’s Clinic (local site): https://alliancewomensclinic.org Mostly Middle Tennessee Business Podcast: https://mmtbp.com Studio: https://itsyourshow.co

    1h 51m
  4. AI & The Future Of Car Buying w/ Brian Ankney :: Ep 282 The Mostly Middle Tennessee Business Podcast

    May 15

    AI & The Future Of Car Buying w/ Brian Ankney :: Ep 282 The Mostly Middle Tennessee Business Podcast

    Jim McCarthy sits down with Babcox Media’s Brian Ankney to talk about how a 106-year-old automotive media company keeps reinventing itself with video, AI search, and niche-focused content. They dive into the real future of car dealerships, F&I, EVs, and what “good” selling actually looks like in 2026. If you’re in automotive, real estate, or any small business that lives on leads and relationships, this episode is loaded with practical perspective and stories from the trenches. Highlights00:00 Sales vs “being pushy”: reframing what selling really is03:30 E-bikes, safety, and 50-year-old-guy workouts04:27 Who is Brian Ankney and what is Babcox Media?05:38 How a 106-year-old print company reinvented into video and podcasts06:25 Building a garage studio right before COVID (and what it did for the business)08:05 Letting the market tell you where to go (niche media and product pivots)13:21 How Babcox uses AI instead of editorial calendars15:11 AI search, car shoppers, and why “traditional” search is quietly shrinking18:16 Why not paying attention to AI search could cost 30–40% of your market20:53 What the next generation dislikes about AI (and why)21:14 Tech shortages in dealerships, body shops, and repair facilities24:42 Subscription car services and the future of vehicle ownership28:21 Cars as rolling storage units and the “junk trailer” idea30:38 New battery tech and the truth about “clean” energy32:21 EVs, coal plants, and how emissions are really measured33:54 Leasing vs buying EVs and the resale value problem37:17 Full-serve gas in New Jersey and post-COVID fuel lines38:21 Third-generation leadership at Babcox and staying “100 years young”41:03 Inside culture at Babcox: open doors, mandatory AI, and cross-brand collaboration42:05 Why Brian now hosts multiple industry podcasts43:19 How much engineering goes into tire tread43:58 Early career: selling cars, consulting, and flying every day pre-9/1147:34 High-pressure window sales, 65% first-night close, and getting thrown out of houses52:33 Lessons from the Honda and Mercedes showroom floors55:10 Why most people are still going to need a human in the car-buying process _____________________________________________________________________ ****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast: www.mmtbp.com www.instagram.com/mostlymiddletnbusinespodcast www.instagram.com/jimmccarthyvos Tiktok: @jimmccarthyvos

    1h 10m
  5. From Printer To Power Broker w/ Phillip Cantrell :: Ep 281 The Mostly Middle Tennessee Business Podcast

    May 8

    From Printer To Power Broker w/ Phillip Cantrell :: Ep 281 The Mostly Middle Tennessee Business Podcast

    Phillip Cantrell went from running a family printing business to building Benchmark Realty into a multi-state brokerage closing over $5 billion a year in sales. In this episode, we talk about pivots, faith, hard times, and why real estate is facing its own “2008 moment” with AI and industry lawsuits. Phillip shares what he learned from brutal commercial printing, how he rebuilt during the 2008 crash, why he sold Benchmark, and what agents and business owners must do to survive the next wave of change. If you’re an entrepreneur, real estate pro, or anyone grinding through a tough season, this one’s for you. Timed Highlights:00:00 Real estate, radio, and low-bar professions04:08 Launching Benchmark from the front room of his house17:52 The 2008 crash flips the switch off overnight19:18 Reinventing as a fee-based brokerage model22:24 Borrowing against the house but not quitting31:38 Building culture and clarity as a CEO36:37 Selling Benchmark and stepping out of the way38:01 Lawsuits, consolidation, and a new “2008 moment”43:35 How AI really changes real estate51:23 Why agents lose repeat business they should own1:03:31 How Fed policy and easy money broke housing1:07:32 Homeownership vs apartments and long-term wealth1:12:36 Lessons from 40+ years, wins and losses _____________________________________________________________________ ****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast: www.mmtbp.com www.instagram.com/mostlymiddletnbusinespodcast www.instagram.com/jimmccarthyvos Tiktok: @jimmccarthyvos     __________________________________________________________ Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP. Follow him and his podcast from which I may have borrowed the *mostly* concept: https://linktr.ee/mamwmw ___________________________________________________________ If you like Jim's Boston Scallys, click here to shop and order yours! https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668  ___________________________________________________________ ***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”: https://a.co/d/7oKK7Ip _________________________________________________________________ The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out:  Wizard Academy - www.wizardacademy.org ______________________________________________________________________ Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

    1h 16m
  6. Keeping It Real w/ Nick Woodard :: Ep 280 The Mostly Middle Tennessee Business Podcast

    Apr 17

    Keeping It Real w/ Nick Woodard :: Ep 280 The Mostly Middle Tennessee Business Podcast

    On this episode of the Mostly Middle Tennessee Business Podcast, Jim McCarthy sits down with longtime Middle Tennessee realtor and 615 Podcast host, Nick Woodard. They dig into what it really takes to stand out in a crowded real estate market, how authenticity online can quietly build a powerful client pipeline, and why Middle Tennessee keeps attracting families from all over the country. Nick shares stories from 22 years in real estate, from viral influencer-parody videos that accidentally drove new business, to ethical nightmares with other agents, to helping out-of-state clients find not just a house, but a whole new way of life. They also talk hunting, land management, raising kids with situational awareness, the tension between faith and “the religion business,” and what long-term success actually looks like beyond the next commission check. Quick Timestamps:0:00 The viral influencer-parody video that brought real clients7:03 Real estate in uncertain times and “war mode” headlines11:40 When another agent does you dirty and how you respond20:44 Being authentically yourself online and attracting like-minded clients23:39 Taking California clients shooting and giving them a Tennessee experience35:46 Is it a good time to invest or flip in and around Williamson County39:51 Land appreciation stories you wish you had lived through42:14 College, money, and what “enough” really looks like57:16 The “religion business,” megachurch scandals, and term limits for pastors Connect with Nick:Website: nickwoodard.comInstagram: @nickwoodardrealtorYouTube: @nickwoodardrealtor _____________________________________________________________________ ****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast: www.mmtbp.com www.instagram.com/mostlymiddletnbusinespodcast www.instagram.com/jimmccarthyvos Tiktok: @jimmccarthyvos __________________________________________________________ Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP. Follow him and his podcast from which I may have borrowed the *mostly* concept: https://linktr.ee/mamwmw ___________________________________________________________ If you like Jim's Boston Scallys, click here to shop and order yours! https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668 ___________________________________________________________ ***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”: https://a.co/d/7oKK7Ip _________________________________________________________________ The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out: Wizard Academy - www.wizardacademy.org ______________________________________________________________________ Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

    1h 5m
  7. The GOA Story w/ Greg Oliver & Abigail Garrett :: Ep 279 The Mostly Middle Tennessee Business Podcast

    Mar 27

    The GOA Story w/ Greg Oliver & Abigail Garrett :: Ep 279 The Mostly Middle Tennessee Business Podcast

    In this episode of the Mostly Middle Tennessee Business Podcast, host Jim McCarthy sits down with Greg Oliver and Abigail Garrett of GOA Speakers to unpack the business of booking faith-based speakers, comedians, and artists. Greg shares how he went from running a massive Christian nightclub in Texas to building a Nashville-based agency that represents some of the biggest names in Christian speaking and leadership, including John Maxwell, Lisa TerKeurst, Scott Hamilton, Lee Strobel, and Willie Robertson. Abigail walks through how GOA leverages social media, email marketing, and content to champion their speakers and grow demand. They talk about the grind of the early days (including giant long-distance phone bills), how the industry has changed, why COVID nearly wiped out live events, and what aspiring speakers really need to do before they’re ready for representation. Whether you’re a business owner, a podcaster, or an aspiring speaker, this conversation is packed with real-world lessons on persistence, diversification, and building a reputation over decades. Timed Highlights:00:00 GOA Speakers intro: booking music artists and speakers 00:25 Show open: Mostly Middle Tennessee Business Podcast 02:30 Meet Greg Oliver and Abigail Garrett from GOA Speakers 03:32 Launching the GOA Speakers Podcast and why they started it 04:25 How GOA vets speakers and why most inquiries get a no 07:07 Why GOA focuses on faith-based speakers who can also serve corporate events 08:52 Greg’s entrepreneurial journey: janitorial business to Christian nightclub 09:55 Running a 1,000-seat Christian venue with concerts every weekend 13:47 Moving from Texas to Nashville and battling for industry acceptance 21:36 Diversifying with a speakers bureau and merchandising company 24:49 Shifting focus from music artists to speakers and why speakers are easier to book 28:42 COVID’s impact on live events and how merchandising kept them afloat 30:56 GOA’s speaker mix: Bible teachers, athletes, comedians, and more 33:33 How Abigail joined GOA and grew into marketing and PR 41:08 Daily social media and email tactics to keep speakers in front of planners 49:14 Real advice for aspiring speakers on getting stage time and building a platform 54:17 Why publishers, books, and podcasts all matter for speaker demand01:01:24 GOA’s deeper mission: making an eternal impact through events Visit GOASpeakers.com to explore their roster of faith-based speakers, authors, athletes, comedians, and leaders. _____________________________________________________________________ ****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast: www.mmtbp.com www.instagram.com/mostlymiddletnbusinespodcast www.instagram.com/jimmccarthyvos Tiktok: @jimmccarthyvos     __________________________________________________________ Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP. Follow him and his podcast from which I may have borrowed the *mostly* concept: https://linktr.ee/mamwmw ___________________________________________________________ If you like Jim's Boston Scallys, click here to shop and order yours! https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668  ___________________________________________________________ ***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”: https://a.co/d/7oKK7Ip _________________________________________________________________ The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out:  Wizard Academy - www.wizardacademy.org ______________________________________________________________________ Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

    1h 3m
  8. Beating the Fear of Failure w/ Scott Scovill :: Ep 278 The Mostly Middle Tennessee Business Podcast

    Mar 20

    Beating the Fear of Failure w/ Scott Scovill :: Ep 278 The Mostly Middle Tennessee Business Podcast

    Jim sits down with legendary live-event entrepreneur Scott Scovill to unpack how a kid who flunked out of college, battled crippling fear of failure, and waited tables at Howard Johnson’s ended up pioneering concert video, touring with the biggest acts in the world, and building Moo TV. Scott shares the true origin story behind his career, the life-changing U2 moment that set everything in motion, the loss of his mentor that pushed him into entrepreneurship, and why he wrote a self-help book for people who hate being told what to do. If you’re a business owner, creative, or late bloomer wondering if it’s “too late,” this one will hit home. Timed highlights:0:00 Scott’s fear of being told what to do and why he wrote “Tenacious”1:19 Jim sets the scene: Middle Tennessee Business Podcast and studio talk3:43 Flunking out, anxiety attacks, and being labeled a “bad student”5:34 The low point: waiting tables at HoJo’s and the U2 tour bus moment6:48 Paradigm shift in the dark: “This is what you’re going to do with your life”9:21 The scalp-shirt tour schedule that changed everything10:40 Quitting three jobs, leaving college, and the worst plan in music history11:22 “I was told I couldn’t sing” and the big life shift around 4013:33 Paper tigers and learning to try despite fear of failure19:03 Sneaking into U2 shows, getting fined by the union, and almost getting arrested20:09 Choosing video when video was brand new21:21 Corporate ballroom grind, panic attacks, and being far from the dream25:27 Redefining success: loving the ride, not just the goal27:27 Frustration as fuel and knowing when to walk away from a “good” job29:09 Getting fired from a rap tour and sneaking back into the stadium30:39 “I’m yelling at this guy because I’m frustrated with my life” – meeting Pete31:19 The Rolling Stones opportunity and leaving the safety net38:12 New York vs Nashville vs LA: honesty, fakeness, and “what can you do for me?”40:00 Inventing an industry: the birth of Moo TV as a content company42:14 The call: Lee is gone – carjacking, grief, and devastation45:00 Keeping a mentor alive by starting a hardware company46:33 Realizing four years in that Lee was still gone and needing a new “why”48:38 Hiring for personality, work ethic, and “great hang” over pure skill50:15 Culture, loyalty, and why Scott turns down offers to sell55:21 Being proud but not pretending to be perfect57:22 Fear as fuel and beating it one day at a time1:00:09 “There is no crisis” and taking the next step1:01:30 Just take a step: breaking inertia and getting unstuck1:03:22 What Scott wants next: giving back, speaking, and making music1:05:18 Consolidation in music, live events, and why Moo TV stays independent1:10:17 Starting to play music at 45 and opening for big acts in Europe1:12:01 Where to find Scott and pre-order “Tenacious” _____________________________________________________________________ ****SUBSCRIBE/RATE/FOLLOW the Mostly Middle Tennessee Business Podcast: www.mmtbp.com www.instagram.com/mostlymiddletnbusinespodcast www.instagram.com/jimmccarthyvos Tiktok: @jimmccarthyvos     __________________________________________________________ Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP. Follow him and his podcast from which I may have borrowed the *mostly* concept: https://linktr.ee/mamwmw ___________________________________________________________ If you like Jim's Boston Scallys, click here to shop and order yours! https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668  ___________________________________________________________ ***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”: https://a.co/d/7oKK7Ip _________________________________________________________________ The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out:  Wizard Academy - www.wizardacademy.org ______________________________________________________________________ Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

    1h 14m
5
out of 5
37 Ratings

About

Real conversations about the stories, challenges, struggles and triumphs of Middle Tennessee's entrepreneurs, business owners and professionals. Broadcasting from the J2HQ in Thompson's Station. www.mmtbp.com

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