Seriously in Business: Brand + Design, Marketing and Business

White Deer, Jacqui Naunton
  • 5.0 (3)
  • MARKETING
  • UPDATED BIWEEKLY

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

  1. 253: Using LinkedIn to Book Clients (Without Social Media Overwhelm) with Hailey Rowe

    2D AGO

    253: Using LinkedIn to Book Clients (Without Social Media Overwhelm) with Hailey Rowe

    If you’ve ever looked at LinkedIn and thought, “Nope, not for me…”, I brought on marketing and LinkedIn queen, Hailey Rowe, to chat about how she’s booking 2–4 quality calls a week without daily posting, premium plans, or spending hours on content. We break down the exact steps to start using LinkedIn as a low-lift, high-reward platform for connecting with dream clients and collaborators. If Instagram’s burning you out… this is your sign to explore new options. In this episode, we cover: Why LinkedIn is secretly powerful for coaches + service providers The two groups of people you should be connecting withHailey’s process for booking calls (and tracking what’s working)Profile tips to make you look professional and approachableHow to make LinkedIn work in 2 hours a weekTimestamps Intro 0:00 Interview 1:16 Wrap up 30:35 ABOUT HAILEY: Hailey Rowe is a Marketing & Sales Strategist, Coach, & Linkedin Lead Generation Service Provider. She helps coaches & wellness professionals make more sales, get more time back, and overcome social media overwhelm. She shares her F.A.S.T. framework, marketing, and business tips in her Health Coach Nation Podcast (Top 1% on ListenNotes) & in the free Marketing Hub Facebook Group. She’s been named as one of the Top 25 Coaches in Chicago (Chicago Entrepreneur Magazine) & one of the Top 6 business podcasts for health coaches (Primal Health Coach Institute). Since 2010, Hailey has worked in the coaching world & in business development/marketing for startups. Hailey’s philosophy: You can have an amazing service and impact to make, but without a strong mindset, and sales and marketing plan, your business will remain a hobby. CONNECT WITH HAILEY: Free Class: Attract More Clients & Profitable Partnerships Using LinkedIn: https://haileyrowe.com/linkedin Free Business Growth & Networking Community: https://www.facebook.com/groups/themarketinghubgroup Website: https://www.haileyrowe.com/ Instagram: https://www.instagram.com/hailey_rowe Podcast: https://anchor.fm/health-coach-nation Linkedin: https://www.linkedin.com/in/haileyr YouTube: https://www.youtube.com/haileyrowe Book your free client attraction consult: https://calendly.com/haileyrowe-coach/30min Watch on YouTube: https://youtu.be/cO_g9a3gPGU Read on the Blog: https://whitedeer.com.au/ep253/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    32 min
  2. 252: The Real Experience Behind My Brand Photoshoot (Planning + On The Day Tips)

    FEB 9

    252: The Real Experience Behind My Brand Photoshoot (Planning + On The Day Tips)

    Whether you’re a few months into business or well established, having brand photos makes your design work 100x easier and builds massive trust with your audience. Here’s what I cover: Why brand photo shoots matter more than you thinkDIY vs Pro: which route is right for your stage of bizHow I chose my photographer (and why I travelled!)Outfit planning tips and why brand colours matterThe posing cheat sheet I created for my shootSpotify Photoshoot Playlist: https://open.spotify.com/playlist/1UjWSHNzEVFxcwVrJe1PbA?si=fe0dc23808bf40b4 Timestamps Intro 0:00 About photoshoots 0:51 First steps 4:20 Style of photos 10:45 Photoshoot prep 12:29 Props 18:20 Shots you need 20:20 Food for thought 26:07 Watch on YouTube: https://youtu.be/8FIHxQwj6MA Read on the Blog: https://whitedeer.com.au/ep252/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    31 min
  3. 251: The Smarter Way to Build a Brand in Today’s Online Business World

    FEB 2

    251: The Smarter Way to Build a Brand in Today’s Online Business World

    Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass One of the biggest questions new business owners face is this: Should I outsource my design or learn to do it myself? I unpack how design has changed dramatically over the last 15 years (spoiler: you now need way more graphics than you used to) and how that impacts your decision to outsource or DIY. I also share the real costs of both paths, not just financially, but in momentum and autonomy... and introduce my signature framework that helps you strike the perfect balance between doing it yourself and hiring a pro. Whether you’re just starting or looking to scale, this will help you feel clear, confident and in control of your brand. What you'll learn: Why design is no longer just a logo and a flyerThe hidden costs of outsourcing your graphicsWhy DIYing without strategy can hurt your brandThe 3-part Design Autonomy System and how to apply itThe one design decision that saves my students thousandsTimestamps Intro 0:00 Options You Have 2:51 Layer 1 5:31 Layer 2 11:41 Layer 3 14:25 Wrapping up 17:00 PSA 19:58 Bonus tip 20:40 Watch on YouTube: https://youtu.be/hOYho_NLPM4 Read on the Blog: https://whitedeer.com.au/ep251/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    23 min
  4. 250: 5 Ways I Teach My Students to Use AI in Design (That Isn’t Actually Designing)

    JAN 26

    250: 5 Ways I Teach My Students to Use AI in Design (That Isn’t Actually Designing)

    DIY Design my Biz Course 👉 www.whitedeer.com.au/diydmb AI might be everywhere right now, but it’s not yet the magical designer that spits out perfect branded designs the moment you ask it. However… there are incredibly practical ways to use AI that will save you time, help you create better design outcomes, support your clarity and build confidence as you design. I share FIVE ways on how I use AI strategically, from getting clarity on your audience, to brainstorming inspiration, to reviewing your final design for improvements. Whether you’re AI-curious or AI-conflicted, these are ideas you can start using this week. What You’ll Learn How AI can help you get clarity on your target audience before designUsing AI in the visioning & brainstorming stageHow to use AI to generate smart prompts for Pinterest & CanvaWays to use AI for logo concepting & brand elementsHow to get AI to give feedback on your actual design workAnd stay until the end… because I share my favorite AI hack that will change how you design forever. Timestamps Intro 0:00 Clarity 1:40 Brainstorming 3:20 Logo 5:48 Elements 7:58 Feedback 8:56 PSA 9:58 Watch on YouTube: https://youtu.be/UINOecvmgrA Read on the Blog: https://whitedeer.com.au/ep250/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    12 min
  5. 249: Brand Rules: When They Matter… and When They Don’t

    JAN 19

    249: Brand Rules: When They Matter… and When They Don’t

    Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass Most business owners think branding rules are optional because they’re DIYing their brand… but your branding rules are one of the biggest drivers of recognisability, trust, and sales in your business. The trick is knowing when those rules are non‑negotiable and when you can be a little fluid with them without hurting your brand integrity. In this podcast, I’m walking you through exactly what branding rules are, why consistency matters more than you realise, and how to decide whether to follow the rule tightly or bend it a little. Stick around because I’ll share a simple test you can use every time you’re unsure. Key Takeaways: What branding rules actually are, and why they matter even for DIYersThe 4 core parts of your brand: your logo, colours, fonts and brand elementsWhy inconsistent visuals erode trust, recognition and salesWhen it’s okay to “break” a rule (and how to do it without confusion)A simple 2‑step test to decide whether to stick to your brand rulesTimestamps Intro 0:00 4 main things in your brand 1:20 Stay consistent 3:07 Consistency issues with web & email 5:15 Collaborations 8:55 PSA 9:30 When to break the rules 10:10 Watch on YouTube: https://youtu.be/ZyIcj9hAXsU Read on the Blog: https://whitedeer.com.au/ep249/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    12 min
  6. 248: Steal My Social Media Design Workflow and Make Designing Faster and Easier

    JAN 12

    248: Steal My Social Media Design Workflow and Make Designing Faster and Easier

    Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass 90% of business owners tell me the SAME thing... design feels hard, slow and draining. You know you should post. You know you have ideas… but the minute you open Canva, your brain shuts down. Colors. Fonts. Layouts. Decision after decision. And then you don’t post at all. In this episode, I’m showing you how to make DESIGNING POSTS feel easy again. Not perfect. Not award‑winning. Just clear, consistent and fast. And I’m sharing where design is stealing your time, and how to get it back. What you’ll learn in this episode: Why decision fatigue is killing your design flowHow to stop STARTING FROM SCRATCH each timeThe power of using templates (even ones you already made)How hierarchy and less text make your graphics betterA simple brand style guide hack to make design faster foreverTimestamps Intro 0:00 Decision fatigue 1:12 Template advice 3:15 Hierarchy 4:30 Just post it 5:20 PSA 7:30 Watch on YouTube: https://youtu.be/DspjBYLQeXA Read on the Blog: https://whitedeer.com.au/ep248/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    10 min
  7. 247: You’re More On Track in Business Than You Realise

    JAN 5

    247: You’re More On Track in Business Than You Realise

    Free Canva Masterclass: Design Tools to $100k 👉 https://www.whitedeer.com.au/designmasterclass In today’s episode, we’re flipping the usual business marketing script. Instead of telling you everything you’re doing wrong, I want to celebrate everything you’re already doing right. So much of marketing conditions us to feel like we’re never enough: not posting enough, not strategic enough, not clever enough. But there’s another way. What if you started noticing your progress... even the tiny things? What if you gave yourself permission to be exactly where you are and STILL grow? This episode is a gentle reminder that your effort matters, your progress counts, even when it doesn’t feel perfect. What you’ll learn in this episode: Why showing up, even when you don’t feel ready, is a huge winHow allowing your brand to evolve is part of your growthWhy you’re improving more than you realiseThe mindset shift that turns “failure” into feedbackOne simple reframe to help you stop beating yourself up after posting or launchingTimestamps Intro 0:00 Show up 3:12 Evolve 4:44 Improving 6:56 Learning 9:49 PSA 11:47 Watch on YouTube: https://youtu.be/J02NPNGSQjM Read on the Blog: https://whitedeer.com.au/ep247/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    15 min
  8. 246: Building a Profitable, Spacious Business (No Matter Where You Live) with Tori Kopke

    12/29/2025

    246: Building a Profitable, Spacious Business (No Matter Where You Live) with Tori Kopke

    In this podcast, I chat with the inspiring Tori Kopke, a coach and rural business owner living in the wheat‑belt of Western Australia. Tori shares what a real day looks like when you’re juggling farm life, motherhood and running a profitable coaching business … and how a few simple mindset shifts and smart systems have helped her build a business that fits her life (rather than consumes it). We dig into how she went from corporate oil & gas to marketing agency to rural business coach, why “value over time” changed everything, and how she built a team and systems to create space, ease, and growth. Key Takeaways Spacious business = respect for life + room to thinkLeave behind hourly-rate thinking and instead charging for the transformation/value you deliverTeam + systems = the secret sauceStart manual, build systems laterRural isn’t a disadvantage, it's a strength... making it a space rich with opportunity if you lean into itTimestamps Intro 0:00 Interview 1:32 Wrap up 32:36 ABOUT TORI: Tori Kopke is a business coach and strategist who helps rural and regional women build profitable, sustainable and spacious businesses that fit around the realities of small-town life. Based on the family farm in the Wheatbelt of Western Australia, she’s grown a multi six-figure coaching practice between school runs, harvest, power outages and everything regional life throws her way. As the founder of The Regional Experts Mastermind, Tori supports women to grow their businesses to six figures and beyond through strategy, systems and marketing. She believes rural women are some of the most capable, resilient leaders in business — they just need the right strategy and support to step into their next level. CONNECT WITH GUEST: Website: https://www.theregionalexperts.com Instagram: https://www.instagram.com/tori.kopke/ Watch on YouTube: https://youtu.be/7xKCwPatY4Y Read on the Blog: https://whitedeer.com.au/ep246/ WORK WITH JACQUI: // DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb // The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub // Design Studio: If you’re after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

    34 min
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3 Ratings

About

(Previously: "Design Hacks for DIYers") The podcast for all things branding, design, marketing and business strategy for your small biz. Hosted by Jacqui Naunton, pro graphic designer and coach at White Deer Graphic Design. This is the podcast for small biz owners (aka, entrepreneurs) who love to have fun AND take their biz seriously. We'll be diving into DIY graphic design and the crucial role it plays in building a successful business... a business that is not only your passion but is taken seriously by the world. You'll also get to learn key branding insights from yours truly, as well as glean marketing, strategy and business advice from epic industry experts. I’ve supported HUNDREDS, if not thousands of women over the last 10 years to transform their brand & design, and in doing so helping them to build successful and sustainable businesses while living the life they love. And in this podcast, I get to do the same for you. Join us every week for a new episode ready to fuel you with inspiration, equip you to thrive, and get you looking "seriously in business".

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