Scale of One to Tech

Alex Marriner - Acquire Digital Talent
  • 5.0 (2)
  • MARKETING
  • UPDATED MONTHLY

Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/

  1. How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5

    02/02/2023

    How Urban Jungle & Marshmallow Cut Through an ‘Un-sexy’ Insurance Industry with Marketing Director, Laura Woodhead and VP of Marketing, Sam Knott #S2E5

    Very few of us wake up excited to buy insurance, so how do you cut through in a market awash with apathy? It’s that unique challenge that’s so rewarding to Laura Woodhead and Sam Knott. As Urban Jungle’s Marketing Director & Marshmallow’s VP of Marketing respectively, we hear from Laura & Sam how they found vision and purpose in InsureTech and their lessons from key failures. We also dive into the ‘unnecessary nonsense’ in our industry’s hiring processes, plus the power of embracing new channels. This episode covers: The challenge of attracting interest in an inherently ‘unsexy’ industryHow the cost of living crisis and Covid have affected marketing strategiesSam & Laura’s biggest mis-steps and learnings throughout their careersKey frustrations and ‘unnecessary nonsense’ within the hiring processWhy we shouldn’t write off new marketing channels as fadsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

    50 min
  2. Marketing Strategies to Beat the Recession with CMO’s at Hyperjar, Tymit and CIRCA5000, Amabel Polglase, Alessandro Onano and Abba Newbery #S2E4

    01/05/2023

    Marketing Strategies to Beat the Recession with CMO’s at Hyperjar, Tymit and CIRCA5000, Amabel Polglase, Alessandro Onano and Abba Newbery #S2E4

    The new year demands a new approach to marketing in 2023, and one of the most hotly contested industries right now is FinTech, particularly in the B2C space. Among the CMOs bringing their exciting services to life are Amabel Polglase (HyperJar, formerly at Facebook), Alessandro Onano (Tymit, formerly at Moneyfarm) and Abba Newbery (CIRCA5000, formerly at Habito). We hear from these remarkable marketing leaders as they take us through their brands’ marketing strategies despite consumers’ lower disposable incomes, whether BCorp helps with consumer marketing, and fundraising millions amid the economic downturn. This episode covers The biggest changes to marketing strategies in 2022, and how it’ll inform the year aheadNew approaches since iOS 14’s effect on data collectionHow becoming a CMO demands new skillsets of marketing professionalsFocusing on hiring for personality and attitude over raw talent2023’s greatest challenges and ambitionsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

    44 min
  3. Standing Out in the World’s Most Important Industry with Flo Health CMO, Nick Lisher & PillSorted’s VP of Marketing, Chris Rushe #S2E3

    12/08/2022

    Standing Out in the World’s Most Important Industry with Flo Health CMO, Nick Lisher & PillSorted’s VP of Marketing, Chris Rushe #S2E3

    Everyone has experiences with health, therefore successfully navigating the sector opens up a huge potential for businesses utilising the latest in Health Tech. Flo Health have grown from a period tracker to becoming an essential female health partner, and PillSorted are driving digital accessibility to pharmacy services, both driven by exciting advancements in the space. Nick Lisher & Chris Rushe join us on this month’s Scale of One to Tech to break down the unique challenges in the sector, and how their committed marketing teams make waves in the most important industry in the world. This episode covers The compelling appeal of the Health Tech sectorStrategies to convey unique propositions to cut through the noiseKey hurdles appearing within Health Tech in the near-futureHiring eager, intrinsically driven marketeers to solve health challengesThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

    49 min
  4. Tutorful’s Former-CMO & Multiverse’s VP, Marketing on Cutting Through in EdTech & Maximising LTV: James Hamlin & Rachael Beckett #S2E2

    11/03/2022

    Tutorful’s Former-CMO & Multiverse’s VP, Marketing on Cutting Through in EdTech & Maximising LTV: James Hamlin & Rachael Beckett #S2E2

    Covid exposed every child to a new, technologically fueled world of learning by necessity. With so many players in EdTech, how can you cut through to more customers, and keep them for longer? We’re joined this month on the podcast by VP, Marketing at Multiverse Rachael Beckett, and returning guest James Hamlin, once CMO at Tutorful and now Fractional CMO & Consultant.  Rachael and James dive deep on the foray into new channels, the pain points they’re solving, how to cut through the noise, and staying ahead of a widespread wavering in consumer confidence. This episode covers How Multiverse have tackled the highly degree-led US marketTransferrable experiences from different sectors, and how they inform current marketing approachesEmbracing new channels to dial into increasingly tech-savvy consumersHow to boost lifetime value in the face of declining consumer confidenceThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/.

    36 min
  5. HelloFresh, Bella & Duke and Finisterre's CMOs on Staying Competitive in the D2C Market: Luis Lacerda, Tushar Kaul and Franky Athill #S2E1

    10/06/2022

    HelloFresh, Bella & Duke and Finisterre's CMOs on Staying Competitive in the D2C Market: Luis Lacerda, Tushar Kaul and Franky Athill #S2E1

    Welcome back to the Scale of One to Tech podcast, returning for a stellar series 2! Kicking things off strong with a focus on the D2C world, we’re joined by three fantastic CMOs - HelloFresh’s Luis Lacerda, Finisterre’s Franky Athill and Bella & Duke’s Tushar Kaul. In this premiere of the new series, find out what distinguishes communities from an audience, why attribution should be your #1 priority, the secrets to efficient performance marketing in the face of waning consumer confidence, and much more… This episode covers Staying competitive through economic turbulence and downturns in consumer confidenceWhy community building is vital, and distinctions between community and audiencePaying attention to US markets as a testbedIncreasing efficiency and effectiveness of performance marketingImportance of a strong attribution modelThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: alex@acquiredigitaltalent.com

    53 min
  6. Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

    05/05/2022

    Mindful Chef: Breaking Tradition at the UK’s #1 Rated Recipe Box with Co-Founder & CMO, Giles Humphries #21

    Mindful Chef is a healthy food subscription revered as the UK’s top healthy recipe box, an accolade achieved through fostering innovation rather than obeying tradition… Bringing his marketing experience from Betfair and M&C Saatchi, Co-Founder & CMO at Mindful Chef Giles Humphries joins us for a dive into adapting channel mixes to reach new audiences, creating laser-focused branding, and why you should break the ‘business by textbooks’ approach. This episode covers Advice for bringing hungry, driven talent into your businessWhy it’s often worth valuing innovation over traditionShifting channels as your target demographic growsThe simplicity of messaging that’ll be a key challenge for CMOsThis month's episode is sponsored by WeDiscover, a Paid Search Agency who combine world-class Marketers with innovative Engineers and Data Scientists to deliver incredible, measurable results for our clients. Learn more: https://www.we-discover.com/ Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: alex@acquiredigitaltalent.com

    54 min
  7. Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20

    04/07/2022

    Harnessing Network Effect & Product-Led Innovation with Nude CMO Yoann Pavy #20

    You’d be lucky to acquire the experience of joining one unicorn in your marketing career, but between Deliveroo and Depop, Yoann Pavy has the lessons from two of the largest. Now taking his expertise to an innovative FinTech startup in the form of Nude, Yoann joins Alex on the Scale of One to Tech podcast to demystify network effects, and the overused buzzword of ‘growth marketing’.  We also hear the challenges coming from creating content more native to new platforms, how business size affects the skillset you need as a marketing leader, and much more! This episode covers Yoann’s experience at two unicorn startups, with roles at Deliveroo and Depop before their most prolific yearsThe role of marketing in a business’ overall efforts to highly focus their product/serviceNude’s achievements to date, and their success on Apple’s App StoreNetwork effects, and using a product-led approach to convert customers into advocatesThe challenge of being more native when creating content for specific channels & platformsThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: alex@acquiredigitaltalent.com

    45 min
  8. Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19

    03/10/2022

    Product-Focused Marketing Magic & Crowdfunding Culture with Co-Founder & CMO of Chip, Alex Latham #19

    Being a successful CMO takes a determined individual with a great skill set, but there’s much more to learn from those who do so alongside being a Co-Founder… The resilience that Alex Latham has shown is exhibited marvellously in Chip, one of the UK’s fastest growing FinTech startups with a huge customer base of over 200,000 users.  In this month’s Scale of One to Tech, we learn the resilience and collaboration that makes an admirable Co-Founder, the product-focused approach we’re yet to see from many CMOs, and how to create content that stands head and shoulders above the rest of an increasingly competitive FinTech market. This episode covers Key qualities of a CMO, and what to look for in a great Co-FounderChip’s remarkable crowdfunding campaigns, raising over £30mStanding out in an increasingly competitive FinTech market through innovative contentThe difficulties that shaped Alex & Chip, and proved their commitment to customer experienceThis month's episode is sponsored by WeDiscover. WeDiscover has supported high growth companies like carwow, Thread, fi, and many more. As specialists in paid search and marketing technology, WeDiscover aims to be the most consistent source of growth for their clients. If you're a scale up with multi million pound growth targets, or an already big and successful company looking to invest smarter, our friends at WeDiscover we'll make a great extension to your team. You can click the link in the show notes or go to https://www.we-discover.com/. Links and references at: https://www.acquiredigitaltalent.com/ Get in touch: alex@acquiredigitaltalent.com

    42 min
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Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to the "Scale of One to Tech" podcast, for Digital & Growth Marketeers within the technology scale up space. I'm Alex Marriner, Founder & Recruitment Director at Acquire Digital Talent. I've been recruiting within the digital marketing space for over a decade. I've worked with some fascinating brands such as Starling Bank, Popsa, Tails.com and lots more, helping Digital Marketeers accelerate their careers within high-growth, tech-driven companies across London and Europe.I hear so many influential stories each and every day, so I decided to start this podcast to dive in and learn more about these cutting-edge topics and share the knowledge with you. Each month I'll be speaking with Senior Digital & Growth Marketing professionals, consultants and thought leaders from within the high-growth, tech-driven, startup and scale up space from areas such as HealthTech, FinTech, Direct to Consumer and more.We'll be chatting through a wide range of topics all to help you in your journey as a Digital Marketing Leader within the tech industry. By listening to this podcast, you will gain insider knowledge from those that have been there and done it, providing you with actionable takeaways to implement within your own tech-driven business.So if you're a Digital Marketeer and work within, or have an interest in the tech industry this will be for you. See you soon for episode 1! https://www.acquiredigitaltalent.com/

Information

  • Creator
    Alex Marriner - Acquire Digital Talent
  • Years Active
    2020 - 2023
  • Episodes
    27
  • Rating
    Explicit
  • Copyright
    © 2024 Scale of One to Tech
  • Show Website
    Scale of One to Tech