Sticky Brand Lab Podcast Lori Vajda & Nola Boea

Attitudes about work have changed over the last decade and even more significantly since the pandemic, making the non-linear career path, the best path.

In this episode, co-hosts Lori Vajda and Nola Boea talk with the founder and CEO of Overpriced Media; Carly Reilly is the host of Overpriced JPEGs, a podcast and newsletter about NFTs and the metaverse. She shares her transition from hedge fund analyst to media entrepreneur, and how following a non-linear career track freed her to pursue her passions, interests and start her own company.

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Business success strategies are in the works. Come have a listen!
In This Episode You’ll Learn 
How a non-linear career path is different from job hopping.Take the right steps for nonlinear career path success.The business side of NFT/Web3 space.How the key tenets to follow your curiosity can lead to a new career or side business. Key points Lori and Nola are sharing in this episode:

(05:02:66) How following your curiosity can lead you to discover not only a non-linear career path, but work you are excited and passionate about.

(07:13:38) The journey into the NFT space and Crypto currency began years earlier. However, it wasn’t until 2021 and all the misinformation for Carly to make a career change into the industry with the podcast, Overpriced JPEGs   

(10:39:78) The inspiration for Overpriced JPEGs was the lack of understanding. There's a core ideology or kind of ethos to crypto and NFTs, which is around a certain amount of empowerment for creators, as well as empowerment for people.

(12:44:55) If I'm being totally honest, I went and had dinner at Paris Hilton's house. I'm telling you, I think if I was a man, I wouldn't have been invited to that dinner.

(17:26:52) How Carly made the move from NFT podcaster to founder of her own media company and began to diversify its revenue streams.

(30:17:67) Tips for exploring the marketplace on Web3/NFT

Resources

Overpriced JPEGs podcast - https://jpegs.banklesshq.com/ 

Bankless - http://podcast.banklesshq.com/ 

Zen Academy - https://zenacademy.com/

Twitter - @CarlyPReilly

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Some people follow linear career paths; others find themselves wanting to mid-career change directions throughout their careers.

Stepping off the traditional career track—that well-trodden road leading from novice to expert in your field—can feel daunting, especially after you’ve invested a decade, or several, pursuing a linear pathway up the corporate ladder.

In this episode, co-hosts Nola Boea and Lori Vajda explore what a vibrant life and a non-linear career have in common and why you want both!

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 
What is a non-linear career journey and what does it have to do with living a vibrant life?How do professionals move between industries and tolerate the uncertainty that accompanies a non-linear career journey?.Why changing job roles, or even career paths, can bring many advantages – namely, broadening your skill set and bolstering your career capital.
Key points Lori and Nola are sharing in this episode:

(04:59:73) We’re explaining a non-linear career track and how it can have a positive impact on both a person's income and their vitality far into the future.

(07:18:91) The major differences between following a traditional and nontraditional career track

(12:31:81) Whether you choose an unintentional journey or an intentional path, here are some helpful steps you can take to design your non-linear career.

(15:29:60) There are a variety of reasons for choosing a non-linear career, but stage, age, and life circumstances can definitely motivate people to jump ship. 

(17:30:13) What is the future of retirement? How has it shifted, and how can pivoting now prepare you for becoming a first-time entrepreneur in the second half of your vibrant life?

Resources

Sign up  for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

As an entrepreneur, you understand the importance of a good, user-friendly business website. It’s the reason you spent so much time, effort, and money to create it, and why you continuously tweak and update it. Now you wonder where all the traffic is and what you should be doing to get more eyes on your products and services. After all, generating more traffic to your online site is a crucial part of growing your business.

In this episode, co-hosts Nola Boea and Lori Vajda, share 13 super easy tips for driving traffic to your business website!

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 
How to properly optimize your website in 2023.What getting an increase in web traffic could mean for your customers and your bottom line.Thirteen high-impact tactics for driving more traffic to your business website.How to determine which tactics are best for your business.
Key points Lori and Nola are sharing in this episode:

(03:55:92) There are three major venues you, as a solopreneur or small business owner, can use for capturing prospective customers' attention and driving traffic to your website.

(05:46:51) When it comes to creating content for your website, be the big truck or the sleek car that gets the attention. This is how you get past that clutter and rise above the noise

(8:35:25) Let's say you still don't want to have a lot of time to write blog posts for your website. These tips can help you strategically refresh your website content.

(11:23:90) Organic SEO (search engine optimization), when used strategically, can help drive website traffic, and with these tips, you can do it yourself.

(19:05:60) Social media is an ideal tool for directing visitors to your website. It’s also a perfect example of off-page SEO.

Resources

Sign up  for “News You Can Use” at Sticky Brand Lab

WordStream - Free SEO tool

Longtail Keyword - Free tool - https://www.keyword.io/

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Social media is an integral part of people's lives and daily routines. However, the competition for customer attention is very high. It can be challenging for your business to get noticed unless you have a clear understanding of the platforms and marketing techniques that can help you stand out.

Come hear Nola Boea and Lori Vajda, the co-hosts of this episode, discuss the top social media trends for 2023 to help you attract your ideal client and expand your small business reach.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook! 

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 
What is personalized content and why is it becoming a major social media trend.Although there is platform overlap, it’s crucial to understand where they differentiate in their reach and audience interaction.How to take advantage of the analytics and reporting features so you can identify which platforms could offer you the best return in 2023.Why it is SO important to tailor your posts and platforms in 2023. 
Key points Lori and Nola are sharing in this episode:
(03:49:67) This is the one exception that makes it worthwhile for small business owners to invest in using social media to reach a larger audience.
(04:56:21) While paid social media can be costly, earned media is a way for first-time entrepreneurs to level the playing field.
(10:35:04) This new trend is helping small business owners sell more products and services. These are the four surprising key benefits of social commerce.
(14:29:33) Ideal for local businesses, this trend is helping owners get noticed and reach more local customers using Instagram.
(22:41:78) This trend explores how to use social media as a search engine.

Resources

Sign up  for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript

Social media has changed A LOT! And while people may use it to pass the time, learn new things, and, yes, escape from boredom, how you, as a business owner, connect with your ideal customer has also changed.

In this episode, co-hosts Nola Boea and Lori Vajda share why knowing your target market can not only help you focus your messaging across omnichannels, it'll also help you speak to the social media audience most likely to become customers.

Thanks for listening! Let’s stay connected!

If you enjoyed this show, subscribe to the podcast wherever you listen. That way, you’ll never miss an inspiring, motivating episode.

Want more helpful tools, tips, and inspiration delivered to your inbox? Sign up  for “News You Can Use” at Sticky Brand Lab

We love hearing your feedback! Leave or speak your message here

If you haven’t already, please connect with us on Facebook!

Would you like to be a featured guest or have your question, comment, or review mentioned? Ask Muse!

Business success strategies are in the works. Come have a listen!

In This Episode You’ll Learn 
A mindset reset for attracting your ideal customer using social media.What you must think about before paying for social media ads.The BEST types of social media content to create in 2023.Why it is SO important to tailor your posts and platforms in 2023. Key points Lori and Nola are sharing in this episode:
(02:51:75) Three examples of how you communicate a product to three different types of audiences and why it’s so important.
(07:13:80) Before you put energy into social media marketing, here’s the overarching significance of digital platforms like social media for reaching your prospective customers.
(13:14:34) This is how you can tell the difference between your target audience and your actual as well as prospective customers
(15:03:17) If you’re not sure what a persona is and how to use it to create targeted messaging, this is a great explanation
(22:43:03) The four ways you can determine your most likely target and paying customers/audience on social media platforms

Resources

Sign up  for “News You Can Use” at Sticky Brand Lab

You can subscribe to Lori and Nola's show (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)