Financial FOFU

Sarah Eifermann and Trudi Cowan
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A fun and easy to listen to podcast on the important financial topics we usually glaze over either out of sheer topic boredom, or the shame of not understanding the content. *** WARNING... SWEARING INVOLVED*** DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners

  1. 07/24/2025

    From Nurse to Trailblazer: Haley Hodgson on Building Maclean Medical with Heart

    In this episode, we sit down with the dynamic and inspiring Haley Hodgson — nurse practitioner, founder of Maclean Medical, and all-round powerhouse. From her early days dreaming of a different path to building a thriving GP clinic grounded in compassion and community, Haley opens up about the real story behind her success. We explore the pivotal moments that shaped her journey, the risks she took to follow her purpose, and the values she refuses to compromise on. With honesty, warmth, and a touch of humour, Haley reflects on what resilience looks like on the hard days, how she stays grounded, and why Maclean Medical is more than just a business — it’s a legacy. Whether you're chasing your own big dream or just need a reminder that real success starts with staying true to yourself, this episode will leave you inspired, moved, and ready to back yourself. ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    55 min

  2. 07/14/2025

    In Business with Family: How to Balance Work, Life, and Relationships

    Working with family can be a beautiful blend of trust and shared purpose—but it can also bring unique challenges. In this episode, we unpack the realities of being in business with your spouse, siblings, parents, or kids. From defining clear roles and setting boundaries, to managing conflict and planning for the future, we explore how to keep both the business—and the family—strong. Whether you're already in a family business or considering it, this episode is packed with real talk and practical tips. ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU  And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    31 min

  3. 07/10/2025

    More than a logo!

    Your Logo Isn’t Your Brand (And Other Truth Bombs) In this episode of Financial Fofu, Trudi and Sarah team up with branding boss Jayne from Flirt Group to call out the biggest branding blunders small biz owners make—starting with thinking a logo is enough. Spoiler: it’s not. They dig into why your brand needs more than just pretty colours, how to actually use a style guide (not just let it collect dust), and how consistency builds trust (and cash). From figuring out your real audience to making Google My Business work harder for you, this one’s packed with punchy advice, honest truths, and a few marketing myths that need burning. Got a brand? Then you’ve got homework. Let’s go. ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials!

    36 min

  4. 07/07/2025

    Marketing Mistakes Aussie Businesses make, and how to fix them, in 2025

    Marketing has never moved faster — and in 2025, it’s easier than ever to get it wrong. In this episode, we unpack themost common marketing missteps Aussie businesses are making right now — from ignoring local voices to wasting money on the wrong platforms. We dive intowhat actually builds trust with your audience, how to stay out of the spam folder, and when paid ads are worth the spend. Whether you're DIYing your marketing or working with a pro, this episode will help you get clearer on whatworks, what doesn’t, and how to measure your impact. ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    29 min

  5. 06/30/2025

    Succession Planning: Ensuring Business Continuity

    What happens to your business if you suddenly step away—or step out for good? In this episode, we’re talking all things succession planning: what it is, why every business needs one (yes, even small ones), and how to start. From choosing the right successor to handling the emotional side of letting go, we’ll walk through the key elements of a strong plan toprotect your people, your legacy, and your livelihood. ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    26 min

  6. 06/23/2025

    Insurance Insights: Protecting Your Business Assets

    In this episode of Financial FOFU, we unpack the essentials of business insurance—what you need, what to look out for, and how to avoid costly mistakes. From floods to cyber hacks, we talk about the real risks businesses face and how the right insurance can be the difference between bouncing back and closing your doors. We also share real-world stories of when things went wrong (and right), plus practical tips for reviewing your cover, understanding your policy, and knowing what questions to ask your insurer or broker. If you're a small business owner or entrepreneur, this is a must-listen. 🎧Topics include: ✔️ Common insurance traps ✔️ Industry-specific cover to consider ✔️ Claims horror stories ✔️ When and how to review your policy ✔️ Practical advice for protecting your assets ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    34 min

  7. 06/16/2025

    Bookkeeping Fails – What Xero Doesn’t Fix for You

    In this episode of Financial FOFU, we dive into the messy, costly, and all-too-common world of bookkeeping fails- specifically the ones we see inside Xero. From misused bank rules and incorrect GST coding to payroll slip-ups and reconciliation disasters, we unpack the errors that can derail your accounts and your ATO compliance.Whether you're a small business owner doing your own books or a bookkeeper wanting to tighten your processes, this episode is packed with practical insights, real-life horror stories, and our top tips to help you avoid the traps we see every week. ------- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    40 min

  8. 06/02/2025

    Small Business Restructure – The Implications You May Not Know

    Thinking about restructuring your small business? It mightseem like a smart move—but are you ready for the ripple effects? This week, we’re joined by Lynne Walton from Access Intellto unpack the lesser-known implications of business restructure. From tax and finance to operations and compliance, Lynne brings the sharp insights you needbefore pulling the trigger. We’re talking: Why some restructures make things worse, not betterThe hidden red flags that trigger ATO and lender scrutinyLegal and operational snags most business owners overlookHow to plan a restructure that actually works for your futureNo fluff, just facts. Tune in and get the clarity you didn’tknow you needed—before you make a costly mistake. ----- Two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics. This is a safe space to ask questions and hear useful info on financial matters. Read more about FOFU here And, as always if you'd like to leave us a message, or suggest a topic, you can do so at our socials! ———————- DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

    35 min
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About

A fun and easy to listen to podcast on the important financial topics we usually glaze over either out of sheer topic boredom, or the shame of not understanding the content. *** WARNING... SWEARING INVOLVED*** DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners

Information

  • Creator
    Sarah Eifermann and Trudi Cowan
  • Years Active
    2020 - 2025
  • Episodes
    123
  • Rating
    Explicit
  • Copyright
    © Sarah Eifermann and Trudi Cowan
  • Show Website
    Financial FOFU