REBLutionize Your Marketing, Your Business, Your Life

REBL Risty
  • 5.0 (11)
  • MARKETING
  • UPDATED BIWEEKLY

This podcast is for small business owners, entrepreneurs, and marketers looking for actionable tips and inspiration in the areas of marketing and business. It's produced by the REBLs at REBL Marketing. We like to keep our podcasts short and to the point, providing useful tips you can use right away for your business.

  1. FEB 13

    Ep. 62: Physical Marketing in a Digital World

    Recorded at the University of San Diego, Adam Stewart from American Solutions for Business breaks down what a branded marketer really does, bringing print, promo, and branded merchandise under one roof so teams can stay creative while someone else handles the legwork. The conversation explores why physical marketing still matters in a digital world, how thoughtful items reduce waste, and what’s working right now, from drinkware to NFC-enabled merch and surprisingly memorable plush giveaways.Key Takeaways- One partner can manage print, signage, apparel, and promo items so you do not juggle multiple vendors, file specs, and platforms.- Physical marketing cuts through digital noise because people remember what they can hold, open, and keep.- Novelty matters: NFC-enabled items like pens, hats, and koozies can link directly to URLs, menus, or actions with a tap.- The best branded merch is the stuff people do not throw away, like drinkware, blankets, and even plushies that end up living on desks for years.- Sustainability and effectiveness go together: the goal is to avoid landfill marketing by choosing items people actually keep.

    15 min

  2. FEB 6

    Ep. 61: Real Estate and AI Systems That Last

    In this episode, REBL Risty sits down with San Diego real estate expert Melina Rissone to explore how strategic marketing, video, and reviews directly impact client success. Melina shares how she leverages content, analytics, and systems to serve seniors, divorcing couples, and homeowners navigating major life transitions. This conversation highlights how thoughtful marketing creates trust, visibility, and better outcomes for clients. Key Takeaways -Asking clients how they want to be served is the foundation of earning five-star reviews -Strategic video marketing drives more visibility, more offers, and stronger negotiating positions -Repurposing content across blogs, video, email, and social media saves time and increases consistency -Seniors and divorcing homeowners need more than a real estate agent; they need guidance and trusted resources -Accurate home value reports play a critical role in major life transitions and financial planning

    23 min

  3. JAN 30

    Ep. 60: Self Directed IRA's Made Simple

    In this episode, REBL Risty sits down with Brian Davis, President of Independent IRA, to explore how investors can use self-directed retirement accounts to invest beyond stocks and mutual funds. Brian breaks down, in simple terms, how self-directed IRAs and solo 401(k)s work, what you can invest in, and the key rules to avoid costly mistakes. This conversation opens the door to a more proactive and diversified approach to retirement investing. Key Takeaways - Self-directed IRAs allow retirement funds to be invested in real estate, private companies, cryptocurrency, precious metals, and more - You cannot invest retirement funds into your own business or certain family members due to IRS self-dealing rules - Many people use old 401(k)s from previous employers to fund self-directed accounts - Real estate lending and private investments are among the most popular use cases - Education and proper setup with a CPA and advisor are critical before investing

    21 min

  4. JAN 23

    Ep. 59: The Good, The Bad and The Ugly of AI

    In this episode of Reblutionize Your Marketing with AI, REBL Risty sits down with Barry LaBov to explore the power of differentiation, brand culture, and the evolving role of AI in marketing. Barry shares insights from over 40 years in business, discussing how great brands inspire employees, build loyal communities, and use AI as a tool without losing their human edge. Key Takeaways - True brand differentiation starts internally by inspiring employees, not just customers. - Iconic brands like Harley-Davidson succeed by building experiences and community, not just selling products. - AI should support human creativity and strategy, not replace ownership or originality. - Small businesses can create powerful brand experiences by thinking one client at a time. - The future of work depends on meaning, significance, and making the most of focused time.

    24 min

  5. JAN 7

    Ep . 58: Own Your Audience or Lose It

    Episode Summary In this episode, REBL Risty sits down with podcasting entrepreneur Ryan Estes to explore why podcasting has become one of the most powerful tools for founder-led marketing. Ryan shares insights from building and selling Kitcaster, launching Wildcast, and growing audiences through owned media like podcasts and newsletters. The conversation also dives into the future of AI, audience ownership, and how entrepreneurs can build lasting influence without relying on rented platforms. Key Takeaways / Highlights - Podcasting creates deeper, more meaningful connections than social media and helps counter digital noise and division - Founder-led marketing works best when leaders are willing to be visible and build trust over time - Owned audiences like podcasts and newsletters compound in value, unlike rented social platforms - Commit to at least 100 podcast episodes before judging results or changing direction - AI presents massive opportunities in healthcare, business, and media, but cultural and incentive challenges remain Ryan Estes:aiforfounders.cohttps://www.1x.tech/orderhttps://babyscripts.com/

    37 min

  6. 12/18/2025

    Ep. 57: Media Evolution, from Radio and TV to AI

    Chuck Dunning shares a behind the scenes look at decades of media evolution, from radio and television to today’s AI driven landscape. Drawing from his experience as a former Fox affiliate executive, he explains how attention spans, technology, and audience behavior are reshaping storytelling, advertising, and relevance in modern media. Key Takeaways - Media has always been evolving and today’s AI shift is part of a much longer cycle of change - Attention spans are shrinking, forcing content creators to simplify storytelling and delivery - Local news and sports remain critical differentiators for traditional media - Technology should be embraced as a tool, not a crutch or a shiny distraction - The biggest risk for media companies is failing to adapt, not the technology itself Chuck Dunning - https://www.linkedin.com/in/chuck-dunning-5b4b8813/

    19 min

  7. 12/12/2025

    Ep. 56: Outsource your Succcess

    In this episode, REBL sits down with entrepreneur Kasim Aslam to explore why most small businesses hire incorrectly and how peak performers can completely transform a company. Kasim breaks down the flawed framework most leaders follow, the math behind Pareto distribution, and why paying more for exceptional talent always pays off. He also offers practical guidance on delegation, mindset, and attracting top remote talent.Key Takeaways - Most hiring frameworks treat people as commodities which repels top performers and encourages mediocrity.- Understanding Pareto distribution reveals that a small minority of employees drive the vast majority of results.- Peak performers require autonomy, not micromanagement, and their output drastically outweighs their cost.- Delegation is a critical entrepreneurial skill and should be built around outcomes and inputs, not tasks.- International markets offer extraordinary talent when approached with the right mindset and compensation strategy.

    29 min

  8. 11/26/2025

    Ep. 55: Marketing Isn’t Your Real Problem

    Global explorer and seasoned executive Andrea Giralt shares how her early solo travels and career at Hewlett Packard shaped her approach to scaling complex organizations and leading meaningful transformation. She explains the power of fractional CEOs and COOs, how to realign struggling companies from the inside out, and why marketing must be tied to strategy and data to truly matter. Andrea also touches on AI, digital transformation, and how leaders can reclaim their time and clarity. Key Takeaways Andrea’s solo travels from age 13 gave her a deep appreciation for silence, perspective, and cultural diversity that now informs how she leads and coaches executives. At Hewlett Packard, she helped scale operations from small setups to multi-billion dollar businesses, learning discipline, supply chain mastery, and strategic decision making. Through her firm Liberate, she acts as a fractional CEO/COO, helping companies “break their ceiling” by realigning structures, culture, and strategy from the inside. Marketing only works when it is aligned with company strategy and supported by data, clear outcomes, and consistent metrics. AI and digital transformation are powerful tools, but leaders must define governance, data policies, and guardrails to use them responsibly and effectively. 00:00 Exploring the Journey of Andrea Duralt 13:05 The Role of Marketing in Business 26:13 The Impact of AI on Marketing and Business Visit Andrea's Website - https://www.libr8.net/

    29 min
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5
out of 5
11 Ratings

About

This podcast is for small business owners, entrepreneurs, and marketers looking for actionable tips and inspiration in the areas of marketing and business. It's produced by the REBLs at REBL Marketing. We like to keep our podcasts short and to the point, providing useful tips you can use right away for your business.

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