Ranch It Up Radio Show & Podcast

Jeff ”Tigger” Erhardt & Rebecca ”BEC” Wanner, Tigger & BEC
  • 4.5 (30)
  • Business News
  • Updated Weekly

Ranching, Cattle, Cowboys, Rodeo, Markets, and the Western Way of Life. Hosts Tigger & BEC, Jeff Erhardt and Rebecca Wanner, focus on Rural America. Heard on SiriusXM RFD-TV Rural Radio, Public AM/FM Radio, as a Podcast or YouTube. Tigger & BEC represent the Working Ranch world, providing the cowboys, cowgirls & successful farmers with the knowledge needed to bring high-quality beef to your table for dinner.

  1. 23h ago

    Monitor, Track Health, Save Time & Money with 701X

    It’s the 300th anniversary episode of the Ranch It Up Radio Show!  Save time, money, and a state of mind with the 701x autonomous rancher. Plus, opening the border to Mexican cattle and the markets, what could happen. Join me Jeff “Tigger” Erhardt, Rebecca Wanner AKA BEC and their crew for this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. 701X Autonomous Rancher The 701x Autonomous Rancher platform is transforming how cattle producers manage their operations by combining powerful herd management software with GPS-enabled smart ear tags and real-time livestock monitoring. Instead of relying on handwritten notes or time-consuming pasture checks, ranchers can monitor animal location, health, breeding activity, calving events, treatments, financial records, and pasture performance from a smartphone, tablet, or computer—even when working offline in a remote country. Solar-powered GPS tags with cellular and satellite connectivity help keep producers connected to their herd regardless of pasture location, while automated alerts and detailed reporting provide the data needed to make faster, more profitable management decisions. Designed for both commercial cow-calf producers and registered seedstock operations, the 701x Autonomous Rancher is helping modern ranches reduce labor, improve efficiency, and put actionable data to work every day.  xTPro - GPS Ear Tag from 701x The xTpro tag gives ranchers the ability to monitor location, breeding, and health insights of their adult animals in their herd - and make faster, more informed management decisions with that data. Developed with feedback directly from ranchers, the xTpro tag features a two-pin design, solar powered battery, as well as cellular and satellite connection - eliminating all questions of durability, manual charging, and the need for expensive base stations for the xTpro tag to work. We also throw in our commercial Herd Management Software for up to 500 animals, free of charge. Features for Bulls: Bull Mounting Detection Health Alerts GPS Location Tracking Features for Cows: Estrus Detection Health Alerts Calving Detection (BETA) GPS Location Tracking Additional Information: 701x AutoTagger Kit required This product is protected by patents found at www.701x.com/patents California residents: See www.p65warnings.ca.gov/chemicals for Proposition 65 info Feeder Cattle Sale Dates & Deadlines July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline August 7: Superior Livestock Auction Big Horn Classic Video Deadline August 10 - 11: Western Video Market Little America Sale August 17 - 21: Superior Livestock Auction Big Horn Classic Sale August 24: Superior Livestock Auction Labor Day Catalog Deadline August 28: Superior Livestock Auction Labor Day Video Deadline September 2 - 3: Superior Livestock Auction Labor Day Sale September 7: Western Video Market Haythorn Ranch Consignment Deadline September 14: Northern Livestock Video Fall Premier Sale September 15: Western Video Market Haythorn Ranch Sale Featured Experts in the Cattle Industry Chip Kemp – 701X https://www.701x.com/ Follow on Facebook: @701x.inc Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ EquineMarket.Com: https://www.equinemarket.com/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view LivestockMarket.Com: https://www.livestockmarket.com/ RanchChannel.Com: https://ranchchannel.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Sire Buyer: https://www.sirebuyer.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/

  2. 2d ago

    Border Openings To Mexican Cattle Cause Packer Shares To Rise & Cattle Organization’s Border Response

    It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Packer Shares Increase As Opening To Mexican Cattle Is Announced USDA’s decision to begin reopening the border to Mexican cattle imports sent beef packer stocks soaring Monday. Tyson Foods jumped nearly 7 percent, while JBS gained as much as 8 percent as investors welcomed the prospect of more cattle supplies. Imports will resume August 24 through Douglas, Arizona, with every animal undergoing USDA inspection for New World screwworm. While the move could eventually ease record-high cattle prices and improve packer margins, USDA says the reopening will be gradual, meaning immediate relief to the tight cattle supply is unlikely.  REFERENCE: https://meatingplace.com/tyson-jbs-shares-rise-after-usda-announces-mexico-cattle-reopening/ Cattle Association’s Response To Southern Border Opening The National Cattlemen's Beef Association says the USDA decision to reopen the border and their response to New World Screwworm has put the US cattle industry in a strong position to begin safe and gradual reopening of the southern border to cattle shipments.  However, the United States Cattlemen's Association is disappointed in USDA’s decision to move forward with reopening the southern border to Mexican cattle when they say so many unresolved risks remain for the U.S. herd.  USCA underscores that border policy must be driven by science-based risk assessment and on-the-ground capacity. REFERENCE: https://www.nationalbeefwire.com/u-s-cattlemen-s-association-responds-to-phased-border-reopening-announcement https://www.ncba.org/news-media/news/details/49664/ncba-statement-on-reopening-of-first-port-of-entry-in-arizona Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE. SPONSORS Jorgensen Land & Cattle https://jorgensenfarms.com/ @JorLandCat Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/

  3. Jul 26

    Keep or Cull: Replacement Heifers & Superior Livestock’s Video Royale Preview

    It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they look at how to decide if we should keep replacement heifers or sell them and take the cash.  Plus recaps from the latest video sales, the current market news and trends plus lots more on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Plans To Keep or Cull Replacement Heifers Many factors go into keeping your own replacement heifers or marketing them and current, extremely attractive price levels.  Professionals from Zoetis Animal Health share how to evaluate your own operation to help you make this decision. Superior Livestock Auction’s Video Royale Sale Preview Join Jeff “Tigger” Erhardt and Trent Stewert as they discuss the upcoming Video Royale sale from Superior Livestock Auction. Feeder Cattle Sale Dates & Deadlines July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline August 7: Superior Livestock Auction Big Horn Classic Video Deadline August 10 - 11: Western Video Market Little America Sale August 17 - 21: Superior Livestock Auction Big Horn Classic Sale August 24: Superior Livestock Auction Labor Day Catalog Deadline August 28: Superior Livestock Auction Labor Day Video Deadline September 2 - 3: Superior Livestock Auction Labor Day Sale September 7: Western Video Market Haythorn Ranch Consignment Deadline September 14: Northern Livestock Video Fall Premier Sale September 15: Western Video Market Haythorn Ranch Sale Featured Experts in the Cattle Industry Blaine Corners Ph.D. – Zoetis Animal Health https://www.zoetisus.com/beef/ Follow on Facebook: @ZoetisBeef Dan Tracy, DVM – Zoetis Animal Health https://www.zoetisus.com/beef/ Follow on Facebook: @ZoetisBeef Trent Stewart – Superior Livestock Auction https://superiorlivestock.com/ Follow on Facebook: @SuperiorLivestockAuction Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ EquineMarket.Com: https://www.equinemarket.com/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/ LivestockMarket.Com: https://www.livestockmarket.com/ RanchChannel.Com: https://ranchchannel.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Sire Buyer: https://www.sirebuyer.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/

  4. Jul 24

    Labeling Program Expands & Breaking Up Meatpacking Monopolies

    It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. More Meat Companies Join USDA’s Product Of USA Program The USDA has added 10 more meat and poultry companies to its Product of USA labeling program. The program, launched earlier this year, allows companies to label products as "Product of USA" only if the animals were born, raised, slaughtered, and processed in the United States. Agriculture Secretary Brooke Rollins says the label gives consumers confidence they're buying truly American-raised products while supporting U.S. ranchers, processors, and rural communities. Among the latest companies joining the program are Harris Ranch, One World Beef, Upper Iowa Beef, American Foods Group, Agri Beef, FPL Food, Wholestone Farms, and Harrison's Poultry. USDA says expanding participation in the program is part of the Trump administration's effort to strengthen domestic food production and support independent livestock producers and meat processors. REFERENCE: https://www.meatpoultry.com/articles/33780-product-of-usa-label-program-adds-10-meat-companies Legislation Introduced To Break Up Meatpacking Monopolies A group of House Democrats has introduced legislation they say would increase competition in the U.S. meatpacking industry. The bill targets the nation's four largest beef processors—Cargill, JBS, Tyson Foods, and National Beef—which lawmakers say control about 85 percent of the U.S. beef market. The proposal would limit market concentration, prevent large companies from controlling multiple major meat sectors, strengthen oversight of pricing practices, and provide financial assistance to help smaller processors and farmer cooperatives expand. Supporters say the legislation would help independent farmers, ranchers, and consumers by increasing competition in the meat industry. REFERENCE: https://meatingplace.com/house-introduces-bill-to-break-up-meatpacking-monopolies/ Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE. SPONSORS Jorgensen Land & Cattle https://jorgensenfarms.com/ @JorLandCat Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/

  5. Jul 19

    Superior Livestock Feeder Cattle Sales Are On Fire

    It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they explore the pros and cons of rebuilding the nation's cow herd.  Plus, a recap of Superior Livestock’s Week In The Rockies sale, the latest beef import news, market reports and lots more on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Superior Livestock Week In The Rockies Sale Report Another great sale from Superior Livestock’s Week In The Rockies Sale.  Check out the full sale report HERE and HERE. Rebuilding The Nation’s Cowherd Join Jeff “Tigger” Erhardt and Kirk Donsbach as they discuss the pros and cons of rebuilding the nation's cowherd. Feeder Cattle Sale Dates & Deadlines July 20: Northern Livestock Video Market Summer Time Classic July 23: Western Video Market Little America Consignment Deadline July 27 - 31: Superior Livestock Auction Video Royale Sale July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline August 7: Superior Livestock Auction Big Horn Classic Video Deadline August 10 - 11: Western Video Market Little America Sale Featured Experts in the Cattle Industry Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ EquineMarket.Com: https://www.equinemarket.com/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view LivestockMarket.Com: https://www.livestockmarket.com/ RanchChannel.Com: https://ranchchannel.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Sire Buyer: https://www.sirebuyer.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/

  6. Jul 17

    Retail Beef & Meat Outlook

    It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Retail Beef Prices Continue To Climb According to the latest USDA data, the retail beef price composite reached a new all-time record in June, averaging $9.35 per pound. That's up 14 cents from May and marks the highest monthly average ever recorded. Several popular cuts saw noticeable price increases, including ground chuck, stew beef, round roast, sirloin steak, and uncooked beef roasts. Round roast posted one of the biggest jumps, climbing 35 cents a pound during the month. The only major cut to see a price decline was chuck roast, which slipped 6 cents to $9.55 per pound. Despite record-high prices, consumer demand for beef has remained remarkably strong. USDA Meat Forecast For 2027 The USDA is forecasting even less beef production over the next two years as America's cattle herd remains historically tight. In its latest World Agricultural Supply and Demand Estimates report, USDA lowered its 2026 beef production forecast by 150 million pounds and trimmed another 185 million pounds from its 2027 outlook. Officials say fewer cattle being marketed and lighter carcass weights are behind the reductions. Meanwhile, chicken production is headed in the opposite direction. USDA increased its forecast for both this year and next, saying poultry producers are expanding because of strong profit margins. Pork production was adjusted only slightly lower, while turkey production saw little change overall. Despite the shifts among species, total U.S. meat production is expected to remain nearly unchanged over the next two years. REFERENCE: https://meatingplace.com/less-beef-more-chicken-in-usdas-2026-27-forecast/ Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE. SPONSORS Jorgensen Land & Cattle https://jorgensenfarms.com/ @JorLandCat Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/   Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/

  7. Jul 12

    EID Tags, Cattle Sales, & Industry News

    It’s The Ranch It Up Radio Show! Join Jeff Tigger Erhardt, Rebecca Wanner AKA BEC and their crew as they hear details on EID Tags, rules and regs.  Plus fall feeder cattle prices, market reports, the latest cattle industry news and lots more of the cow stuff on this all-new episode of the Ranch It Up Radio Show.  Be sure to subscribe on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Why Electronic Identification (EID) Tags Are Becoming Essential For Modern Cattle Operations Electronic Identification (EID) tags are quickly becoming one of the most valuable tools available to today's beef producers. Whether you operate a commercial cow-calf herd, stocker operation, feedlot, or seedstock program, RFID technology helps improve cattle recordkeeping, herd health management, traceability, and overall profitability. As cattle producers continue adopting precision livestock management, EID tags provide faster, more accurate data collection while eliminating many of the errors associated with handwritten records. What Are Electronic Identification (EID) Tags Electronic Identification (EID) tags, also known as RFID cattle tags, contain a unique 15-digit identification number assigned to each individual animal. Think of it as a permanent identification number that stays with the animal for life. Unlike traditional visual ear tags, RFID tags communicate electronically with compatible readers. Because the technology is passive, no batteries are required. When scanned, the RFID chip instantly transmits the animal's identification number to a handheld reader, panel reader, scale head, or herd management software. This technology allows producers to quickly record: Individual animal identification Vaccination history Deworming records Breeding dates Pregnancy status Weaning weights Performance data Treatment history Marketing information Understanding USDA 840 Tags vs. Manufacturer RFID Tags Many producers recognize official USDA EID tags by their 840 prefix. The first three digits identify the country of origin. 840 = United States Official Identification Official 840 tags require a Premises Identification Number (PIN) for purchase. These tags are commonly used for interstate movement and animal disease traceability. Many cattle operations also use manufacturer-coded RFID tags that function exactly the same but do not require a PIN. For example, ALLFLEX manufacturer-coded tags begin with the prefix 982. Both provide reliable electronic identification for herd management. Choosing The Right RFID Equipment Selecting the proper RFID system starts with choosing tags, readers, and applicators designed to work together. ALLFLEX, a leader in livestock identification technology for more than three decades, offers: Official USDA 840 RFID tags Manufacturer-coded RFID tags Matched visual and electronic tag sets Tissue Sampling Units (TSU) Handheld RFID readers Panel readers Mobile connectivity through the ALLFLEX CONNECT app Proper tag placement and using the correct applicator are essential for maximizing tag retention and long-term performance. Click HERE for Allflex Tagging Products Click HERE to order products Click HERE for latest USDA Tagging Rules and Requirements Feeder Cattle Sale Dates & Deadlines July 13 - 15: Western Video Market Silver Legacy Sale July 17: Superior Livestock Auction Video Royale Video Deadline July 20: Northern Livestock Video Market Summer Time Classic July 23: Western Video Market Little America Consignment Deadline July 27 - 31: Superior Livestock Auction Video Royale Sale July 31: Superior Livestock Auction Big Horn Classic Catalog Deadline Featured Experts in the Cattle Industry David McElhaney - ALLFLEX ID Infrastructure Specialist, Merck Animal Health https://www.cattletags.com/ Follow On Facebook: @AllflexNA Shaye Wanner – Host of Casual Cattle Conversation https://www.casualcattleconversations.com/ Follow on Facebook: @cattleconvos Contact Us with Questions or Concerns Have questions or feedback? Feel free to reach out via: Call/Text: 707-RANCH20 or 707-726-2420 Email: RanchItUpShow@gmail.com Follow us: Facebook/Instagram: @RanchItUpShow YouTube: Subscribe to Ranch It Up Channel: https://www.youtube.com/c/RanchItUp Catch all episodes of the Ranch It Up Podcast available on all major podcasting platforms. Discover the Heart of Rural America with Tigger & BEC Ranching, farming, and the Western lifestyle are at the heart of everything we do. Tigger & BEC bring you exclusive insights from the world of working ranches, cattle farming, and sustainable beef production. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner (BEC) and their mission to promote the Western way of life at Tigger and BEC. https://tiggerandbec.com/ Industry References, Partners and Resources For additional information on industry trends, products, and services, check out these trusted resources: American Gelbvieh Association: https://gelbvieh.org/ EquineMarket.Com: https://www.equinemarket.com/ Imogene Ingredients: https://www.imogeneingredients.com/ Jorgensen Land & Cattle: https://jorgensenfarms.com/#/?ranchchannel=view LivestockMarket.Com: https://www.livestockmarket.com/ RanchChannel.Com: https://ranchchannel.com/ RFD-TV: https://www.rfdtv.com/ Rural Radio Network: https://www.ruralradio147.com/ Sire Buyer: https://www.sirebuyer.com/ Westway Feed Products: https://westwayfeed.com/ Wrangler: https://www.wrangler.com/

  8. Jul 10

    Beef History Lesson: Why The U.S. Beef Industry Once Sued Oprah Winfrey

    It’s the Ranch It Up Radio Show Herd It Here Weekly Report!  A 3-minute look at cattle markets, reports, news info, or anything that has to do with those of us who live at the end of dirt roads.  Join Jeff 'Tigger' Erhardt, the Boss Lady Rebecca Wanner aka 'BEC' by subscribing on your favorite podcasting app or on the Ranch It Up Radio Show YouTube Channel. Legal Battle Involving Agriculture, Free Speech, and The U.S. Beef Industry One of the most talked-about moments in beef industry history happened nearly 30 years ago, when television icon Oprah Winfrey found herself in a Texas courtroom. In April of 1996, during an episode of The Oprah Winfrey Show, guest Howard Lyman raised concerns about mad cow disease, or BSE, and the possibility it could spread in the United States. After hearing the discussion, Oprah famously said it had "stopped me cold from eating another burger." At the time, fears surrounding mad cow disease were growing around the world, even though the disease had not been found in U.S. cattle. The comments drew sharp criticism from cattle producers, especially in Texas, the nation's largest beef-producing state. In 1997, a group of Texas cattlemen sued Oprah and Lyman for more than $10 million under the state's food disparagement law, arguing the broadcast unfairly damaged consumer confidence and contributed to declining cattle prices. The case went to trial in Amarillo in 1998. After six weeks of testimony, the jury ruled in favor of Oprah and Lyman, finding they had not violated the law or defamed the beef industry. A later appeal was also unsuccessful, bringing the case to a close. Today, the lawsuit remains one of the best-known legal battles involving agriculture, free speech, and the U.S. beef industry. REFERENCE: https://www.tastingtable.com/2206356/us-beef-oprah-lawsuit-explained/ Upcoming Feeder Cattle, Bull & Cow Sales On RanchChannel.Com Lots of feeder cattle, steers & heifers, bulls, and cow sales coming up on the RanchChannel.Com sale calendar.  Check out the full line up HERE. SPONSORS Jorgensen Land & Cattle https://jorgensenfarms.com/ @JorLandCat Ranch Channel https://ranchchannel.com/ @RanchChannel Questions & Concerns From The Field? Call or Text your questions, or comments to 707-RANCH20 or 707-726-2420 Or email RanchItUpShow@gmail.com FOLLOW Facebook/Instagram: @RanchItUpShow SUBSCRIBE to the Ranch It Up YouTube Channel: @ranchitup Website: RanchItUpShow.com https://ranchitupshow.com/ The Ranch It Up Podcast is available on ALL podcasting apps. https://ranchitup.podbean.com/ Rural America is center-stage on this outfit. AND how is that? Because of Tigger & BEC... Live This Western Lifestyle. Tigger & BEC represent the Working Ranch world by providing the cowboys, cowgirls, beef cattle producers & successful farmers the knowledge and education needed to bring high-quality beef & meat to your table for dinner. Learn more about Jeff 'Tigger' Erhardt & Rebecca Wanner aka BEC here: TiggerandBEC.com https://tiggerandbec.com/

See All (440)

4.5
out of 5
30 Ratings

About

Ranching, Cattle, Cowboys, Rodeo, Markets, and the Western Way of Life. Hosts Tigger & BEC, Jeff Erhardt and Rebecca Wanner, focus on Rural America. Heard on SiriusXM RFD-TV Rural Radio, Public AM/FM Radio, as a Podcast or YouTube. Tigger & BEC represent the Working Ranch world, providing the cowboys, cowgirls & successful farmers with the knowledge needed to bring high-quality beef to your table for dinner.

Information

  • Creator
    Jeff ”Tigger” Erhardt & Rebecca ”BEC” Wanner, Tigger & BEC
  • Years Active
    2020 - 2026
  • Episodes
    440
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Ranch It Up Radio Show & Podcast
  • Show Website
    Ranch It Up Radio Show & Podcast

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