Mountain Collective Podcast

Mourad Bahrouch

Experience weekly doses of inspiration, self-discovery, and artistic growth – Join talks w/ Mourad Bahrouch & industry leaders, artists and creative directors fuelling your self-growth to excellence.

  1. Jul 9

    EP 214: Why Great Marketing Is About Growth, Not Ads

    In this episode of the Mountain Collective Podcast, Mourad sits down with Olivia Madarasz, who designs and grows partnership and affiliate ecosystems , and has worked with global brands including Nike, Crocs, New Balance, and Diesel. They explore what really drives brand growth beyond advertising—from building memorable campaigns and writing compelling copy to creating stories that connect with people. Olivia shares practical insights into brand positioning, campaign strategy, performance marketing, and why great storytelling remains one of the most valuable skills in marketing. The conversation also dives into the growing role of AI in creative work. While AI is transforming copywriting and marketing workflows, Olivia explains why human creativity, taste, and critical thinking are still essential for creating campaigns that stand out. In this episode you'll learn: How successful brands approach long-term growthThe difference between performance marketing and brand marketingWhy storytelling is essential for memorable campaignsLessons from working with Nike, Crocs, New Balance, and DieselHow to write marketing copy that captures attentionWhere AI helps—and where it still falls shortWhy human creativity remains a competitive advantage If you're a creative professional, founder, or entrepreneur looking to build stronger brands in the age of AI, this episode is full of actionable insights. _ https://www.linkedin.com/feed/update/urn:li:activity:7437045005401272320/

  2. Jun 13

    EP 212: Every Creative Will Face This AI Question

    In this episode of the Mountain Collective Podcast, Mourad sits down with digital artist and creative visionary Fabian Oberhammer, better known as Dizzy Viper, for a conversation that every creative should hear. As artificial intelligence rapidly transforms the creative landscape, artists are facing a question that may define the future of their work: What happens when technology can imitate creativity itself? Fabian shares his journey from developing a daily artistic practice to building a distinctive visual style recognized around the world. Together, they explore the discipline behind creative mastery, the influence of pioneers like Beeple, and why consistency often matters more than inspiration. The conversation then turns to the growing impact of AI on art and culture. From creative ownership and the ethics of training models on artists' work to the possibility of style replication and the future role of human creators, Fabian offers a thoughtful perspective on one of the most important debates of our time. This is a conversation about originality, technology, discipline, and what may ultimately separate human creativity from machine intelligence. Topics include: Building a daily creative habitFinding your unique artistic voiceLessons from Beeple and the digital art movementOvercoming creative resistance and burnoutAI-generated art and ownershipThe ethics of training AI on artists' workThe future of creativity in an AI-driven worldRemaining authentic as technology evolves_Instagram: @thedizzyviper

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Experience weekly doses of inspiration, self-discovery, and artistic growth – Join talks w/ Mourad Bahrouch & industry leaders, artists and creative directors fuelling your self-growth to excellence.