Send & Grow by SparkLoop

SparkLoop
  • 5.0 (7)
  • Marketing
  • Semimonthly

Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

  1. 1d ago

    How to Increase Newsletter Conversions From 7% to 35% | Marketing Max | Send & Grow 2.0 Ep. 7

    How do you turn a newsletter into a thriving media business? 📈 In this episode of Send and Grow, Hunter Kallay sits down with Max, better known as Marketing Max, to unpack how he went from working on Wall Street to building a marketing agency, growing a newsletter business with hundreds of thousands of subscribers, and acquiring other newsletters. Max shares the strategies behind his growth, including how he increased a newsletter landing page's conversion rate from around 7% to 35–40%, why your opinions can be your biggest advantage as a newsletter creator, and how to make more money from the audience you've already built. Whether you're launching your first newsletter or looking to scale an established media business, this conversation is packed with actionable insights on growth, monetization, and building a newsletter people actually want to read. Follow Max on X: Marketing Max  Website: https://marketingmax.io Send and Grow explores the people, strategies, and stories behind some of the most interesting newsletters and media businesses in the world. Subscribe for more conversations about newsletter growth, audience building, monetization, and the future of digital media. #NewsletterGrowth #EmailMarketing #CreatorEconomy

    How to Increase Newsletter Conversions From 7% to 35% | Marketing Max | Send & Grow 2.0 Ep. 7

  2. Oct 15

    How Fresh Cup Grew Its Newsletter 45% in One Year | Garrett Oden | Send & Grow 2.0 Ep. 6

    What does it take to revive a decades-old publication, grow its newsletter by 45%, and turn a niche audience into a sustainable media business? In this episode of the Send & Grow Podcast, Hunter Kallay sits down with Garrett Oden, owner and publisher of Fresh Cup (https://freshcup.com/join-the-newsletter/), a media brand serving the coffee industry. Garrett shares how he brought Fresh Cup back to life in 2022 and transformed it into a growing business with newsletters, resources, courses, and services for coffee professionals. They dive into the challenges of monetizing a niche publication, why going deep and staying human matters more than ever in the age of AI, and how Fresh Cup is building revenue streams beyond sponsorships—including Roaster Link, a matchmaking service connecting coffee roasters with potential wholesale customers. Garrett also breaks down the strategies behind Fresh Cup’s newsletter growth, from engaging social media carousels to targeted Meta ads, and shares his hot take on why coffee businesses shouldn’t feel guilty about doing what it takes to make money. 00:10-01:19 – Introduction: Garrett Oden of Fresh Cup01:19-02:58 – Garrett’s go-to coffee order02:58-05:31 – Ranking the biggest coffee chains05:31-07:59 – Garrett’s favorite coffee shops around the world07:59-09:43 – How Garrett became a coffee marketing consultant09:43-11:32 – Why Garrett brought Fresh Cup back to life11:32-13:02 – The challenges of relaunching a legacy publication13:02-14:31 – Why monetizing a niche media brand is difficult14:31-15:40 – Fresh Cup’s sponsorships and welcome box15:40-17:21 – How to build a successful niche publication17:21-19:22 – Operator Notes: Turning industry expertise into useful content19:22-21:00 – Why personal opinions and experience matter in the age of AI21:00-23:06 – Hot take: Why coffee businesses shouldn’t feel guilty about making money23:06-26:35 – Roaster Link: Connecting coffee roasters with new customers26:35-27:57 – How Fresh Cup grew its newsletter by 45%27:57-29:11 – The role of social media and multiple growth channels29:11-30:39 – Using Meta ads to acquire newsletter subscribers30:39-31:44 – Newsletter creators Garrett recommends following31:44-32:31 – Final thoughts: Be friendly to somebody

    How Fresh Cup Grew Its Newsletter 45% in One Year | Garrett Oden | Send & Grow 2.0 Ep. 6

  3. Oct 1

    Everyone Went Digital. She Started to Send Fans Letters | Kim Nunley | Send & Grow 2.0 Ep. 5

    What happens when a newsletter creator sees a gap in the media landscape — and decides to fill it herself?  In this episode of Send & Grow, Hunter sits down with Kim Nunley, founder of 30 Second Timeout, a daily women’s basketball newsletter that helps fans keep up with the biggest stories in under three minutes.  Kim talks about building a media business around her passion for women’s basketball, growing an audience across social media and email, and why she decided to take things one step further with the Post Up Club (https://thepostupclub.com/)— a monthly snail mail membership where fans receive personal letters, basketball stories, and physical surprises in their mailbox.  Subscribe to Send & Grow 2.0 for more conversations with the people building, growing, and powering the newsletter industry.

    Everyone Went Digital. She Started to Send Fans Letters | Kim Nunley | Send & Grow 2.0 Ep. 5

  4. Sep 17

    Your Newsletter Might Be Going to Spam and Here's Why | LB Blair | Send & Grow 2.0 Ep. 4

    What actually determines whether your newsletter reaches the inbox or quietly disappears into spam? In this episode of Send & Grow 2.0, Hunter Kallay sits down with LB Blair, an email business and technology expert who has worked with some of the world's biggest email senders. LB breaks down the often-misunderstood world of email deliverability, from sender reputation and list hygiene to infrastructure, authentication, traffic patterns, and the spam filters deciding whether your email gets through. They also talk about some of the worst deliverability advice floating around online, why open rates don't tell the whole story, how AI is changing the spam ecosystem, and what newsletter operators can actually do to protect their lists. If you send email, deliverability isn't something you can afford to ignore. Subscribe to Send & Grow 2.0 for more conversations with the people building, growing, and powering the newsletter industry.

    Your Newsletter Might Be Going to Spam and Here's Why | LB Blair | Send & Grow 2.0 Ep. 4

  5. Aug 27

    How to Build a Newsletter Business That Actually Works | Jakub Chodounský | Send & Grow 2.0 Ep. 3

    What does it actually take to build and run a successful newsletter business?  In this episode of Send & Grow 2.0, Hunter Kallay sits down with Jakub Chodounský, who runs four curated newsletters, to talk about the realities of building a newsletter business—from keeping content fresh and managing a relentless publishing schedule to finding ways to step away without everything falling apart.  #Newsletter #NewsletterBusiness #EmailMarketing #NewsletterGrowth #creatoreconomy They talk about the challenges of running time-sensitive newsletters, how Jakub approaches growth, what he's learned from building multiple publications, and what it really takes to keep a newsletter business going week after week.  Follow Jakub's newsletters: C# Digest (https://csharpdigest.net/), React Digest (https://reactdigest.net/), Programming Digest (https://programmingdigest.net/) and Leadership in Tech (https://leadershipintech.com/)  Hunter's newsletter: FryAI (https://www.fry-ai.com/)

    How to Build a Newsletter Business That Actually Works | Jakub Chodounský | Send & Grow 2.0 Ep. 3

  6. Aug 13

    Everything Works in Marketing. That's the Problem. | Dave Gerhardt | Send & Grow 2.0 Ep. 2

    In this episode of Send & Grow 2.0, Hunter Kallay sits down with Dave Gerhardt, founder of Exit Five and former CMO at Drift, to talk about building a modern media and community business around B2B marketing.  About Send & Grow: Send & Grow is a podcast about the people, strategies, and businesses behind today's most interesting newsletters. We talk to newsletter operators and creators about how they build audiences, create great content, and turn attention into sustainable businesses. Subscribe to Send & Grow for more conversations with the people shaping the newsletter industry.

    Everything Works in Marketing. That's the Problem. | Dave Gerhardt | Send & Grow 2.0 Ep. 2

  7. Jul 30

    Building a Newsletter People Love with Matt Gross (Shut Up N' Eat)

    🍔 What's the secret behind one of the most engaging food newsletters?  In this episode of Send & Grow, we sit down with Matt Gross, the creator behind Shut Up N' Eat, to talk about what it really takes to build a newsletter people actually look forward to opening.  We dive into: 📬 Building a newsletter readers love 🍔 Turning a passion into a thriving publication 📈 Growing without losing your voice ✍️ Creating content people can't wait to read 💡 Lessons every newsletter creator can apply  Whether you're just starting your newsletter or looking for your next growth breakthrough, this conversation is packed with practical insights and honest stories from someone who's done it.  👇 Let us know in the comments: What's the #1 lesson you've learned from growing your newsletter?  🎙️ About Send & Grow Send & Grow is the podcast for newsletter creators. Every episode features conversations with the operators, founders, and marketers behind today's best newsletters, sharing actionable strategies to help you grow your audience, improve your content, and build a sustainable newsletter business. Subscribe for new episodes featuring the people shaping the future of email.  #Newsletter #EmailMarketing #CreatorEconomy #NewsletterGrowth #ContentMarketing #EmailNewsletter #Podcast #Marketing #Substack #beehiiv

    Building a Newsletter People Love with Matt Gross (Shut Up N' Eat)

  8. 04/23/2024

    Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested

    Enjoying the podcast? Then you'll LOVE the Send & Grow newsletter where we share deep dives, tips, and news for smart newsletter operators like you. WATCH THIS EPISODE ON YOUTUBE >> ================================== Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop's Dylan Redekop chats with Josh Spector—marketing strategist and publisher of For The Interested: a one-paragraph newsletter for experts with simple, proven ways to use writing to grow your business. Josh has been publishing For The Interested for 8 years and has built a substantial following transforming his insights into a pivotal resource for experts aiming to monetize their skills. In this episode, Dylan & Josh explore: Rapid Growth Techniques: How can small, daily actions significantly boost your newsletter subscriber count? Josh unveils practical, bite-sized strategies.Engagement Metrics: What’s the single most telling metric for newsletter success, and how can it guide your content strategy?Advertisement Innovation: Why traditional newsletter ads fail and how a simple shift in focus can multiply your click-through rates.Revenue Boosting Moves: Josh discusses straightforward levers you can pull to dramatically increase your newsletter’s income.A Thought-Provoking Take: Are we really in a newsletter bubble? Josh shares his unique perspective on the state of the newsletter industry....and much moreOTHER LINKS MENTIONEDFor The Interested newsletterJoshSpector.comSkill Sessions (sign-up and receive a $100 Amazon GC—listen to the end of the episode to find out how!)Josh on LinkedInJosh on TwitterDylan on Twitter/XSparkLoop Certified Experts DirectorySparkLoop's Paid Recommendations — the game-changing way to instantly monetize your newsletter.SparkLoop Partner Programs — grow your newsletter at 10x speed.SparkLoop Affiliate Contest — recommend other newsletters to SparkLoop for a chance to win a FREE trip to Cancun!

    Coaching Session: Tips from a Newsletter Pro — with Josh Spector of For The Interested
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Ratings & Reviews

5
out of 5
7 Ratings

About

Discover how the best media brands and solo operators are winning at newsletter growth & monetization. Hosted by SparkLoop's cofounder Louis Nicholls and SparkLoop's newsletter nerd, Dylan Redekop—we take you behind the scenes and share the strategies, trends, and tactics you need to know to build your email audience and revenue. Featuring exclusive interviews with the smartest media experts and operators out there today. Including from the Hustle, Morning Brew, Workweek, The Pour Over, and more.

Information

  • Creator
    SparkLoop
  • Years Active
    2020 - 2026
  • Episodes
    54
  • Rating
    Clean
  • Copyright
    © 2026 SparkLoop
  • Show Website
    Send & Grow by SparkLoop

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