Veterinary Voices

Julie South | Veterinary Recruitment & Culture Storytelling Strategist
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Veterinary Voices is for veterinary clinic owners who want to hire Their Kind of People—and want vets and nurses to recognise them as Their Kind of Clinic. For years, hiring gave vet clinics two options: run a job ad or don’t. Veterinary Voices is about the third: sharing culture stories consistently, so the right vets and nurses can get to know your clinic before you’re recruiting. Hosted by Julie South, founder of VetClinicJobs, each episode explores the Decision Gap: the space between a job advert and a job application, where vets and nurses research your clinic and decide for themselves whether it could be Their Kind of Clinic. You’ll hear REAL culture stories from vets and nurses, along with practical guidance for recognising the everyday experiences that reveal how a clinic genuinely operates—how people support each other, respond under pressure, make decisions and live the values displayed on the clinic wall. You’ll learn which stories to share, how to turn those experiences into credible recruitment evidence, and how to remain recognised by vets and nurses who may be keeping an eye out for their next career move. If you want your “great culture” to be something vets and nurses recognise instead of something you claim, this is your show.

  1. 5d ago

    Does Your Vet Clinic’s Job Ad Sound Like Your Team—or Marketing? ep291

    If you removed your clinic’s name and logo from your job ad, would your own team recognise themselves—or could the same words belong to almost any vet clinic? Vets and nurses want to understand what it would feel like to spend their working week with your people. Phrases such as “close-knit team” and “supportive and collaborative environment” don’t give them that answer. Your team’s real words, humour, warmth, directness and energy can. Episode 291 is the eighth episode in the 16-part REAL•CULTURE•STORY series.  This week, Julie South explores T for TEAM VOICE: how the genuine language used inside your clinic helps vets and nurses recognise whether these could be Their Kind of People—and why polishing that language out of a job ad can cost you applications. Previously in this series: Episode 284: R for REAL STORIESEpisode 285: E for EVERYDAY EVIDENCEEpisode 286: A for ACTUAL PEOPLEEpisode 287: L for LIVED VALUESEpisode 288: C for CLARITYEpisode 289: U for UNDERSTANDINGEpisode 290: L for LIVED VALUESThis episode covers: Why so many veterinary job ads sound like every other clinic’s adWhat Team Voice tells vets and nurses about the people behind a clinic nameHow real phrases such as “Who’s got five minutes and two free hands?” show what support means inside a teamHow job-ad templates and professional-sounding language polish away a clinic’s personalityThe difference between Team Voice and Brand Voice—and how they work togetherWhy hearing the real team can help turn interest in a job ad into an applicationThe Spot it. Source it. Share it. process for capturing Team Voice without translating it into vanilla recruitment languageNext week, Julie moves to U for UNIQUENESS: what makes your clinic different in a way that the vets and nurses you’d love to hire genuinely care about. If you’d like help telling your clinic’s Culture Stories—even when you’re not currently advertising a vacancy—email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling. Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and the United States who want vets and nurses to be excited about going to work on Monday mornings—for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    Does Your Vet Clinic’s Job Ad Sound Like Your Team—or Marketing? ep291

  2. Sep 21

    What Your Clinic Lets Slide: Why Vets See Your Job Ad and Still Don’t Apply - 290

    Your clinic says it values learning. Then a new grad asks a senior vet for help and gets a sigh, an eye roll and: “Didn’t they teach you that at vet school?” What management does next shows that new grad—and everyone watching—which standards your clinic genuinely protects and which behaviours it’s prepared to let slide. Episode 290 is the seventh episode in the 16-part REAL•CULTURE•STORY series. This week, Julie South returns to L for LIVED VALUES, this time within the CULTURE—or understood—part of the framework: what your clinic’s behaviours help vets and nurses understand about the standards they’d be expected to work by. Previously in this series: Episode 284: R for REAL STORIESEpisode 285: E for EVERYDAY EVIDENCEEpisode 286: A for ACTUAL PEOPLEEpisode 287: L for LIVED VALUESEpisode 288: C for CLARITYEpisode 289: U for UNDERSTANDINGThis episode covers: How ignored or tolerated behaviour becomes part of your clinic’s cultureWhat “That’s just how they are” teaches the rest of the teamHow experience, seniority, clinical skill or financial value can earn someone a separate set of behavioural rulesWhy your clinic’s response shows people which standards are realWhat a new grad understands when someone steps in—or stays silentHow an imperfect moment can become a credible Culture StoryThe Spot it. Source it. Share it. process for showing how your clinic’s values work when they’re testedNext week, Julie explores T for TEAM VOICE: whether your Culture Stories genuinely sound like your people—or could belong to almost any clinic. If you’d like help telling your clinic’s Culture Stories—even when you’re not currently advertising a vacancy—email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling. Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and the United States who want vets and nurses to be excited about going to work on Monday mornings—for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    What Your Clinic Lets Slide: Why Vets See Your Job Ad and Still Don’t Apply - 290

  3. Sep 14

    Why "We Work as a Team” Tells Vets and Nurses Almost Diddly Squat - ep. 289

    Almost every veterinary clinic says, “We work as a team.” But that tells vets and nurses almost diddly squat about how the team actually works. What they need to understand is what happens when someone asks for help, disagrees, challenges a decision or finds themselves left holding the fort. Episode 289 is the sixth episode in the 16-part REAL•CULTURE•STORY series. This week, Julie South explores U for UNDERSTANDING: how culture stories help vets and nurses outside your clinic understand the people, behaviours and unwritten rules inside it. Previously in this series: Episode 284: R for REAL STORIESEpisode 285: E for EVERYDAY EVIDENCEEpisode 286: A for ACTUAL PEOPLEEpisode 287: L for LIVED VALUESEpisode 288: C for CLARITYThis episode covers: Why “collaborative” can truthfully describe two clinics that work in completely different waysThe practical questions vets and nurses need answered before they can understand how your team operatesHow unwritten rules shape someone’s experience after they joinWhat turns an unresolved cultural problem into a credible culture storyWhy an outdated reputation can keep travelling after a clinic has changedHow to test whether your clinic’s culture claims have a shared meaningThe Spot it. Source it. Share it. process for turning broad claims into understandable culture storiesNext week, Julie returns to L for LIVED VALUES, this time within the CULTURE section of the framework: what your clinic’s behaviours help an outsider understand about who gets encouraged, protected and challenged—and what gets tolerated. If you’d like help telling your clinic’s culture stories—even when you’re not currently advertising a vacancy—email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling. Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and the United States who want vets and nurses to be excited about going to work on Monday mornings—for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    Why "We Work as a Team” Tells Vets and Nurses Almost Diddly Squat - ep. 289

  4. Sep 8

    The Harder Your Clinic Is to Understand, the Easier It Is to Keep Scrolling — 288

    A vet or nurse may begin researching your clinic months before you advertise a vacancy. They’re not necessarily ready to apply—but they may already be deciding whether yours is a clinic worth remembering. If the answers they need are scattered across job ads, client-facing webpages and old social posts, they may simply move on before finding a reason to keep your clinic on their watchlist. In episode five of the REAL•CULTURE•STORY series, Julie South unpacks the first letter in CULTURE: C — Clarity. Previously in this series: Real Stories → veterinaryvoices.com/284Everyday Evidence → veterinaryvoices.com/285Actual People → veterinaryvoices.com/286Lived Values → veterinaryvoices.com/287This episode covers: Why vets’ and nurses’ due diligence may begin long before a clinic starts recruitingHow AI tools are changing what prospective jobseekers can discover about working at a clinicWhy an AI-generated answer does not necessarily give someone clarityThe two jobs of clarity: making answers easy to find and making them unmistakably yoursWhy familiar claims such as “supportive”, “close-knit” and “collaborative” need real culture evidence behind themHow scattered information makes prospective jobseekers work too hard to understand your clinicThe one-question Clarity Test you can run on your own clinicThree steps for making an important answer clearer: Spot it, Source it, Share itThe episode closes by setting up next week’s letter—U, for Understanding. Finding an answer is one thing; understanding what it could mean for someone’s working life is something else. If you’d like Your Kind of vets and nurses to understand and remember your clinic—even before you’re advertising a vacancy—email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling. Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings—for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    The Harder Your Clinic Is to Understand, the Easier It Is to Keep Scrolling — 288

  5. Sep 1

    Your Clinic Says “Respect.” What Happens When a Client Starts Shouting? - ep 287

    A client begins shouting at someone on reception. A colleague steps between them, and the clinic leader backs the team by respectfully ending the client–clinic relationship.  The value on the wall may say “respect”—but what happens in that moment reveals whether the clinic truly lives it.  In episode four of the REAL•CULTURE•STORY series, Julie South unpacks the L — Lived Values. Previously in this series: Real Stories → veterinaryvoices.com/284Everyday Evidence → veterinaryvoices.com/285Actual People → veterinaryvoices.com/286This episode covers: Why values displayed on a wall are promises—not proof of what working at a clinic is really likeHow values become believable through the decisions people make when those values are testedWhat a clinic’s response to an abusive client tells vets and nurses about whether their wellbeing will genuinely be protectedWhy living a value is most revealing when doing so costs the clinic somethingThe difference between describing a value and telling a real story that allows jobseekers to see it in actionThree steps any clinic can run this week: Spot it, Source it, Share itThe episode closes by setting up next week’s letter—C, for Clarity, the first diagnostic in CULTURE. If you’d like to give Your Kind of vets and nurses credible evidence of what your clinic stands for when it matters, email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling. Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings—for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    Your Clinic Says “Respect.” What Happens When a Client Starts Shouting? - ep 287

  6. Aug 25

    Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286

    Your Job Ad Says "Supportive Team." But Who Are They? A new grad dreading her first large bitch spay asks a senior vet to be on hand. The senior vet watches quietly, steps in only when it gets tricky, then trusts her to finish the surgery herself. Nobody wrote that moment into a job ad. But it's exactly the kind of proof that turns "supportive team" from a claim into something a vet or nurse can believe. In episode three of the REAL+CULTURE+STORY series, Julie South unpacks the A — Actual People. Previously in this series: Real Stories → veterinaryvoices.com/284Everyday Evidence → veterinaryvoices.com/285This episode covers: Why putting a name beside a generic claim — "everyone's so supportive," said Jane — doesn't make it evidenceThe difference between content written for clients and content written for prospective colleagues, and why clinics so often mix the two upThe "actual people" test: how to tell whether a story is real proof, or just decorationWhy vets and nurses don't apply to work for a clinic name or a logo — they apply to work with the people they believe are waiting on the other sideThree steps any clinic can run this week: Spot it, Source it, Share itThe episode closes by setting up next week's letter — L, for Lived Values. If you'd like to start using peer-to-peer culture stories to give your recruiting an edge, email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling. Julie helps forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. She has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    Your Job Ad Says 'Supportive Team.' But Who Are They? - ep 286

  7. Aug 18

    The Cake Problem: Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention - ep 285

    "The Cake Problem": Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention Every Thursday, one vet bakes a cake for the Large Animal team meeting. Nobody asked her to. It's not in her job description. And it's exactly the kind of thing that never makes it into a job ad — even though it's the realest proof of "great team culture" a clinic will ever have. In episode two of the REAL+CULTURE+STORY series, Julie South unpacks the E — Everyday Evidence. Episode notes This episode covers: What REAL+CULTURE+STORY actually stands for: REAL is the evidence, CULTURE is where it lives, STORY is how it gets toldWhy job-seeking vets and nurses are now asking AI tools directly what it's really like to work somewhere — and what happens to a clinic's chances when there's no real evidence for the AI to findThe Decision Gap: the space between reading a job ad and hitting apply, and the questions vets and nurses want answered before they willWhy a repeated habit is stronger proof of culture than a single great day — one good day can be staged, a pattern can'tThree steps any clinic can run this week: Spot it, Source it, Share itThe episode closes by setting up next week's letter — A, for Actual People. If you'd like to start using peer-to-peer culture stories to give your recruiting an edge, email julie@vetclinicjobs.com. Episode 284 - the first in this REAL CULTURE STORY series:  https://veterinaryvoices.com/284 About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    The Cake Problem: Why Your Best Recruitment Evidence Is the Stuff You Never Think to Mention - ep 285

  8. Aug 11

    The Message vs The Moment: Why 'Small, Hardworking, Friendly Team' Doesn't Work - 284

    The R in REAL+CULTURE+STORY: Why "Great Team" Job Ads Don't Work One letter. One question every vet clinic job ad needs to answer: is what you're claiming real, or is it just window dressing? In episode one of a new series, Julie South starts unpacking the REAL+CULTURE+STORY Framework — the 16-letter framework behind every Culture Story Centre her team builds — one letter at a time. Episode notes This episode covers: Why vague job ad claims — "collaborative and values-led," "small, hardworking, friendly team," "no one gets left behind" — are interchangeable between clinics and give vets and nurses no reason to stop scrollingThe Decision Gap in action: if a clinic doesn't answer the questions vets and nurses ask before applying, AI will make something up, pull information from an unrelated clinic, or send them down a rabbit holeR is for Real — the difference between the message (what a clinic says about itself) and the moment (something that actually happened and proves it's true)A worked example turning "small, hardworking, friendly team" into a specific, peer-to-peer momentThree homework steps for any clinic's job ad this week: Spot it, Source it, Share itThe episode closes by setting up next week's letter — E, for Everyday Evidence — the second letter in REAL. If you want a second pair of eyes on how long your last job ad took to fill, or where your Decision Gap sits right now, email julie@vetclinicjobs.com. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Could Your Kind of People recognise Their Kind of Clinic? A job ad may catch a vet’s or nurse’s eye. But it’s their own due diligence that determines whether they apply—or keep in touch. Culture Story Centres turn real experiences from inside your team into credible, discoverable recruitment evidence, giving vets and nurses meaningful reasons to choose your clinic. Explore Culture Story Centres for veterinary clinics

    The Message vs The Moment: Why 'Small, Hardworking, Friendly Team' Doesn't Work - 284
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About

Veterinary Voices is for veterinary clinic owners who want to hire Their Kind of People—and want vets and nurses to recognise them as Their Kind of Clinic. For years, hiring gave vet clinics two options: run a job ad or don’t. Veterinary Voices is about the third: sharing culture stories consistently, so the right vets and nurses can get to know your clinic before you’re recruiting. Hosted by Julie South, founder of VetClinicJobs, each episode explores the Decision Gap: the space between a job advert and a job application, where vets and nurses research your clinic and decide for themselves whether it could be Their Kind of Clinic. You’ll hear REAL culture stories from vets and nurses, along with practical guidance for recognising the everyday experiences that reveal how a clinic genuinely operates—how people support each other, respond under pressure, make decisions and live the values displayed on the clinic wall. You’ll learn which stories to share, how to turn those experiences into credible recruitment evidence, and how to remain recognised by vets and nurses who may be keeping an eye out for their next career move. If you want your “great culture” to be something vets and nurses recognise instead of something you claim, this is your show.

Information

  • Creator
    Julie South | Veterinary Recruitment & Culture Storytelling Strategist
  • Years Active
    2020 - 2026
  • Episodes
    327
  • Rating
    Explicit
  • Copyright
    © 2026 © 2020–present HaloBiz Limited
  • Show Website
    Veterinary Voices