Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights

Rebecca Mercker & Jackilyn Chaplain
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Growing Your Business: Navigating Business Challenges Through Conversation & Shared Insights

Dive into a riveting conversation with Rebecca Mercker, a professional Jewelry Designer, and JackiLyn Chaplain, a skilled Crochet Artist. Together, they discuss navigating the challenges and victories of scaling both online handmade product based businesses and selling at in person market events. Don't miss out — tune into our podcast and discover the secrets to growing your business.

Episodes

  1. 07/26/2024

    9 - Launching Your Artisan Small Business: What You Need to Know to Start Handmade Business - Recap

    Are you considering starting your own handmade business but wondering if now is the right time? In this video, we dive into the ins and outs of launching your artisan small business, whether it be in crochet, jewelry making, or any other craft. Learn valuable tips on selling at craft shows, craft fairs, and online platforms like Etsy. Discover the signs that indicate you're ready to take the leap into entrepreneurship and become a successful small business owner. Watch now to get inspired and informed on how to kickstart your journey towards owning a thriving handmade business. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    22 min

  2. 07/19/2024

    8 - What is SEO & How Does it Work? Search Engine Optimization - The Key to Making More Online Sales

    In this video, we deep dive into what SEO is so you can use it to get more traffic to your website or Etsy to help you make more sales! This video is the basics of SEO for beginners. For reference, SEO means Search Engine Optimization. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    16 min

  3. 07/12/2024

    7 - How to Identify Your Target Demographic! Who's Your Target Audience? (Target Market Basics)

    In this video, we deep dive into how to identify your target demographic. Positioning yourself in front of your target audience is the best way to make more sales! **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    15 min

  4. 07/07/2024 · BONUS

    6 Pt. 3 - Let's Talk Markets & What You Need to Know About Being a Vendor - How To Do Events!

    In this video, we deep dive into everything you need to know about vending at craft fairs, craft shows, and other market events. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    29 min

  5. 07/06/2024 · BONUS

    6 Pt. 2 - Let's Talk Markets & What You Need to Know About Being a Vendor - How To Do Events!

    In this video, we deep dive into everything you need to know about vending at craft fairs, craft shows, and other market events. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    29 min

  6. 07/05/2024

    6 Pt. 1 - Let's Talk Markets & What You Need to Know About Being a Vendor - How To Do Events!

    In this video, we deep dive into everything you need to know about vending at craft fairs, craft shows, and other market events. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    29 min

  7. 06/28/2024

    5 - Why Every Successful Person Feels Like A Fraud - How to Overcome Imposter Syndrome in Business

    In this video, we delve into the common phenomenon of Imposter Syndrome experienced by many successful individuals. We explore the feelings of inadequacy and self-doubt that can plague even the most accomplished artisans and small business owners. Learn how to recognize and overcome these internal struggles to thrive in your handmade business or entrepreneurial ventures. Watch this insightful discussion to gain valuable tips on managing mental health and conquering Imposter Syndrome for a more confident and successful journey in your business endeavors. **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    14 min

  8. 06/21/2024

    4 - Shopify vs Squarespace vs Etsy: What You NEED to Know - Choosing the Best Platform to Make Money

    Are you looking to start your own online business selling handmade crafts or jewelry but not sure which platform to choose? In this video, we break down the differences between Shopify, Squarespace, and Etsy to help you make an informed decision on the best platform to make money. Whether you're a seasoned artisan or just starting out, we cover everything from selling on Etsy to selling on your very own website, providing valuable insights on how to start and grow your business. Watch now to discover which selling platform can potentially maximize your profits and set you on the path to success in the world of e-commerce. Website options to consider for your business: - Shopify https://www.shopify.com - Squarespace https://www.squarespace.com - Etsy https://www.etsy.com Resources for doing Etsy: - Keyword research https://www.erank.com - For learning how to do Etsy https://www.youtube.com/@UCcPXCoEtPJxesAXp-evqzqg **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    22 min

  9. 06/14/2024

    3 - How to Start a Handmade Business: Tips and Resources for Starting Your Artisan Small Business

    Are you looking to start a handmade business but unsure where to begin? In this video, we will provide you with valuable tips and resources to kickstart your journey as an artisan business owner. Whether you're interested in selling crochet items on Etsy, fine jewelry at craft shows, or participating in vendor events, we've got you covered. Learn how to make more sales at craft fairs, legally start your business, and gain insights on how to succeed as a small business owner in the US by watching the Growing Your Business podcast. Watch now and turn your passion for crafting into a successful business venture! Social Media platforms to consider for your business: Instagram https://www.instagram.com Facebook https://www.facebook.com Pinterest https://www.pinterest.com X (formerly Twitter) https://www.x.com LinkedIn https://www.linkedin.com TikTok https://www.tiktok.com YouTube https://www.youtube.com Website options to consider for your business: Shopify https://www.shopify.com Squarespace https://www.squarespace.com Social Media schedulers: Canva https://www.canva.com Meta Business Suite https://www.facebook.com/business/tools/meta-business-suite Later https://www.later.com Storrito https://www.storrito.com Hootsuite https://www.hootsuite.com Resources for doing taxes: Quickbooks https://quickbooks.intuit.com Turbotax https://turbotax.intuit.com Paypal Account https://www.paypal.com Chime Account https://www.chime.com Resources for doing YouTube: Keyword research https://www.vidiq.com For turning long form content into shorts https://www.opusclips.com Resources for doing Etsy: Keyword research https://www.erank.com For learning how to do Etsy https://www.youtube.com/ @StarlaMoore  Where to get free boxes: USPS https://store.usps.com/store/shipping-supplies/0-to-5/_/N-ong62h?_gl=1*1c7lo61*_gcl_au*MTQzOTc5ODA2LjE3MTc4NzMwNjU.*_ga*Njg5MDc3MDMyLjE3MTc4NzMwNjU.*_ga_3NXP3C8S9V*MTcxNzg3MzA2NS4xLjAuMTcxNzg3MzA2NS4wLjAuMA.. Where to print labels: Pirateship https://www.pirateship.com Products for crocheters *these are affiliate links*: Clover Hooks I have (smaller sizes) https://amzn.to/3yLhsCn Clover Hooks I have (larger sizes) https://amzn.to/4c6YqVm Tulip Hooks I have (these are the extra fancy ones. They're expensive so I only have smaller sizes) https://amzn.to/3xbf0Vn Cricut Maker 3 (for making felt eyes!) https://amzn.to/3Rikrsu Products for YouTubers *these are affiliate links*: Camera & Accessories I have https://amzn.to/4c6CEBT Wide Angle Lens I have https://amzn.to/4bQPIef Tripod I have https://amzn.to/3VihbPb Batteries I have https://amzn.to/3Vzk3IL 1T memory card I have https://amzn.to/3wZd3eP 2T external hard drive I have https://amzn.to/4aU92pP Clip-on Lav Mic https://amzn.to/4bSypJP MacBook Air Laptop I have https://amzn.to/45coAnH **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    28 min

  10. 06/14/2024

    2 - The Secret to Success & Profitability: Planning When & Where to Work on Your Handmade Business

    Are you considering starting your own handmade business but wondering when and where to work? In this video, we dive into the ins and outs of planning your artisan small business, whether it be in crochet, jewelry making, or any other craft. Learn valuable tips on selling at craft shows, craft fairs, and online platforms like Etsy. Discover the time management techniques we use to tackle entrepreneurship and become a successful small business owner too! Watch now to get inspired and informed on how to kickstart your journey towards owning a thriving handmade business. Social Media platforms to consider for your business: Instagram https://www.instagram.com Facebook https://www.facebook.com Pinterest https://www.pinterest.com X (formerly Twitter) https://www.x.com LinkedIn https://www.linkedin.com TikTok https://www.tiktok.com YouTube https://www.youtube.com Website options to consider for your business: Shopify https://www.shopify.com SquareSpace https://www.squarespace.com Social Media schedulers: Canva https://www.canva.com Meta Business Suite https://www.facebook.com/business/tools/meta-business-suite Later https://www.later.com Storrito https://www.storrito.com Hootsuite https://www.hootsuite.com Places to shop for yarn: Michael’s https://www.michaels.com Joann https://www.joann.com Lovecrafts https://www.lovecrafts.com/en-us Premier Yarns https://www.premieryarns.com Yarnspirations https://www.yarnspirations.com Herrschners https://www.herrschners.com **Connect With Us**Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    17 min

  11. 06/14/2024

    1 - Handmade Business: Is NOW The Time For You To Start? | Launching Your Artisan Small Business

    Are you considering starting your own handmade business but wondering if now is the right time? In this video, we dive into the ins and outs of launching your artisan small business, whether it be in crochet, jewelry making, or any other craft. Learn valuable tips on selling at craft shows, craft fairs, and online platforms like Etsy. Discover the signs that indicate you're ready to take the leap into entrepreneurship and become a successful small business owner. Watch now to get inspired and informed on how to kickstart your journey towards owning a thriving handmade business. Links to things mentioned in episode: Marti's Crochet Channel: https://www.youtube.com/@FlawsomeCrochet If you're interested in Marti editing videos for you, email her at support@flawsomecrochet.com **Connect With Us**Rebecca's Info - Website: ⁠https://www.rebeccamerckerdesign.com/⁠ Instagram: ⁠https://www.instagram.com/rebeccamerckerdesign/⁠ Facebook: ⁠https://www.facebook.com/RebeccaMerckerDesign/⁠ WhatNot: ⁠https://www.whatnot.com/user/rebeccamercker/⁠ Jacki's Info - Website: ⁠https://www.worksofwhimsycrochet.com/⁠ Instagram: ⁠https://www.instagram.com/worksofwhimsycrochetco/⁠ Facebook Group: ⁠https://www.facebook.com/share/wYcsZKKhK57nRUbe/⁠ TikTok: ⁠https://www.tiktok.com/@worksofwhimsycrochetco⁠ Email: ⁠Jacki@WorksofWhimsyCrochet.com⁠ Patreon: ⁠https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link⁠

    15 min
  12. Growing a handmade business: Introduction

    02/08/2024

    Growing a handmade business: Introduction

    Are you looking to start or grow your handmade business? Have you tried following all the advice from the so-called gurus but still aren't seeing results? Do you wish industry insiders would share their secrets? Look no further! We are two seasoned handmade artists who have built our businesses from the ground up. JaciLyn is a crochet artist specializing in amigurumi, and Rebecca is a jewelry designer working with demi-fine materials. Together, we're ready to share the invaluable insights and knowledge we've gathered over the years to help you succeed. Join us on this journey to gain insider information, useful how-tos, and listen to engaging conversations. Follow along and transform your handmade business dreams into reality! **Connect With Us** Rebecca's Info - Website: https://www.rebeccamerckerdesign.com/ Instagram: https://www.instagram.com/rebeccamerckerdesign/ Facebook: https://www.facebook.com/RebeccaMerckerDesign/ WhatNot: https://www.whatnot.com/user/rebeccamercker/ Jacki's Info - Website: https://www.worksofwhimsycrochet.com/ Instagram: https://www.instagram.com/worksofwhimsycrochetco/ Facebook Group: https://www.facebook.com/share/wYcsZKKhK57nRUbe/ TikTok: https://www.tiktok.com/@worksofwhimsycrochetco Email: Jacki@WorksofWhimsyCrochet.com Patreon: https://patreon.com/user?u=114207489&utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=creatorshare_fan&utm_content=join_link

    1 min
  • 12 Episodes

About

Dive into a riveting conversation with Rebecca Mercker, a professional Jewelry Designer, and JackiLyn Chaplain, a skilled Crochet Artist. Together, they discuss navigating the challenges and victories of scaling both online handmade product based businesses and selling at in person market events. Don't miss out — tune into our podcast and discover the secrets to growing your business.

Information

  • Creator
    Rebecca Mercker & Jackilyn Chaplain
  • Years Active
    2020 - 2024
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Rebecca Mercker & Jackilyn Chaplain

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