At this point in the secret formula, you should know exactly who you want to serve, and you should have started to identify the places that your dream customers are congregating online. Now it’s your job to create bait that will bring those dream customers into your world. The way we do that is through a framework that I call Hook, Story, Offer. Every step in your business should have a hook, story and an offer. The ads you place online, the emails you send, the landing pages your create, as well as any upsells, webinars, or phone calls you make, will all have a hook, a story, and an offer. If something isn’t working in your business, it’s always either the hook, the story, or the offer. This framework is the key to your success online, so I want to dive deeper into how to create hooks that will grab your dream customers, how to tell stories to increase the value of your offer, and how to create and present an offer in a way that people have to say yes, Even though it’s called Hook, Story, Offer, I want to actually start with the offer first. After we talk about how we create an irresistible offer, then we’ll talk about how to craft a story that will increase the value of that offer, and lastly we’ll talk about the hooks we will create to grab someone’s attention long enough that they will listen to your story. Your Irresistible Offer If you’re following this series, then you likely already have a product or a service that you are selling or would like to sell online and you want to figure out how you can sell a lot more. If you don’t have a business yet, and are trying to figure out what you should sell to be successful online, then these are the three core categories that almost every business online falls into: You’re selling a physical products: This could be anything from supplements to flashlights to TV’s or more. Any type of physical product that you would ship out to someone after they order. You’re selling an information product: These are my authors, speakers, coaches or consultants (or affiliates selling these products for others). These products often include digital courses, membership sites, live events and training. You’re selling a service: May of my local brick and mortar companies like restaurants, dentists, chiropractors, Realtors, and financial planners would put themselves in this bucket, but it’s also true for online services like software, design work, etc… I hope that listening to this podcast has been a great investment of your time. But no matter how good you make the podcast, it can never be as good as having me or my team work with you personally on your webinar, stories, and presentation. If you’d like to work more closely with us to develop your expert business, I invite you to email me: Tinadonovan@secretwealthcreators.com After you email me, I will personally set up a time with you to see if you’re a good fit to work together. I’m a big believer that money follows speed. Don’t let this opportunity pass you by — let’s get your message out to the world. I am also going to invite you to my private Facebook group of fellow people who have created not only a great deal of wealth but they are also living the life of their dreams. You can meet others who are in this process and can share their stories with you. Join us at Link — https://bit.ly/FaceBookSecretWealthCreatorGroup Also subscribe so you don’t miss the next step in this series on how to grow your business. Also feel free to share what you have heard with others if it will help them to create the business of their dreams.
