Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority

Charlotte Ellis Maldari
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If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

  1. Sep 28

    Turn Leads Into Loyal Customers with Nadine Nethery

    ## Nadine Nethery Customer experience and retention strategist Nadine Nethery shares how she evolved from copywriting into connecting the full customer journey, so business owners stop chasing leads and start maximising ROI from the customers they already have. We dig into what a strategic audience survey really uncovers (beyond guesswork), why feedback feels uncomfortable but is essential, and how to use AI for speed without losing the human insight that makes messaging convert. Nadine also breaks down what “behaviour-driven evergreen” looks like in practice, including using email engagement signals to route people into the right nurture path, plus why some unscalable personal touches still matter. Finally, she explains her interactive Retention Games Summit format and what made it stand out in a sea of samey online events. **Key topics covered** - Retention strategy and customer-first growth  - Strategic audience surveys and message mining  - Human-first marketing in an AI-heavy world  - Behaviour-based email funnels and intent signals  - Interactive events and speaking as lead generation  **Resources** - 10 tailored-to-you survey questions: https://candocontent.com/survey-questions  - State of the customer report: https://candocontent.com/state-of-the-customer-report 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

  2. Sep 14

    Get Better LinkedIn Leads by Asking Better Questions

    Why do so many LinkedIn outreach campaigns fail even when the brief sounds “perfect”? This episode breaks down a surprising pattern found after building seven prospect lists for seven very different businesses, and discovering none could be built from the initial description alone. The good news: each was usually fixable in under 10 minutes once the right questions were asked. Key topics covered: - Why job titles can be misleading, and how to use function and seniority instead  - When your ideal client description is real, but not searchable on LinkedIn  - The difference between who benefits and who signs it off (the real buyer)  - Hidden buyers beyond marketing: internal comms, L&D, employer brand, investor relations  - How to spot audiences that technically have LinkedIn, but do not use it  - When your list should be 200 people (referral networks) not 5,000  - Why one campaign must equal one buyer type, not multiple offers  - The core diagnostic questions that unlock a usable Sales Navigator search Link mentioned: https://kaffeen.thrivecart.com/llo-lite/ 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

  3. Sep 7

    The Two AI Prompts That Build Your Campaign

    In this episode of the Authority Builder podcast, Charlotte breaks down the two AI prompts inside LinkedIn Lead Liftoff Lite that remove the biggest blockers in LinkedIn outreach: targeting the right people and knowing what to say. You will learn how one prompt creates a Sales Navigator “recipe” so you can build a high-quality prospect list without hours of trial and error. Then Charlotte explains the second prompt, which generates a three-message outreach sequence in your voice, plus a practical reply bank and a simple briefing for a VA or team member to manage responses. The core message: a great message sent to the wrong list fails, but decent messaging to the right list gets replies. These prompts are designed to make Lite finishable, not another abandoned course. Key topics covered - Why most LinkedIn outreach fails at targeting  - Sales Navigator filters that matter (and common mistakes)  - Building a 3 to 6 month lead list (100 invites per week)  - A 3-message sequence and follow-up timing  - Reply templates for common responses  Links and resources - https://kaffeen.thrivecart.com/llo-lite/ 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

  4. Aug 27

    Why I'm Building the DIY Version (And Who It's For)

    Over the past six months, Charlotte has been asked the same question again and again: can you teach the LinkedIn Lead Liftoff system, not just build it for people? This episode explains why she is finally saying yes, and what the new DIY option is designed to do. You will hear the thinking behind turning a fast, high-touch campaign build into a step-by-step programme that still captures the logic, targeting depth, and messaging decisions normally made live on a Zoom call. Charlotte also shares who should choose the Done With You version versus the DIY route, plus the real reason owning the skill can change how you handle quiet months. Key topics covered - What LinkedIn Lead Liftoff delivers, and why it works   - Why productising the live build is harder than it looks   - Who the DIY version is for (and who should not buy it)   - Time vs cash trade-offs, and running campaigns for multiple offers   - Using templates and AI prompts to speed up targeting and messaging   - Founding member pricing and the limited-time launch window   Links and resources https://kaffeen.thrivecart.com/llo-lite/  🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

  5. Jul 28

    The Clients Who Were Never Going To Find You

    If your work arrives in unpredictable bursts, this episode shows why you may not have a visibility problem, but a pipeline problem. You will learn how a simple, consistent LinkedIn outreach system can create inbound enquiries from ideal-fit clients, without daily posting or chasing the algorithm. We break down the maths behind a steady 20-a-day connection habit, why pitching in the first message fails, and how to use a “connect, give, invite” sequence that starts real conversations. You will also hear why the real asset is capturing relationships on channels you own, not just growing your LinkedIn network. The episode also explains what’s inside the free, on-demand training that walks through the full system end to end. Key topics covered: - Content vs direct outreach and why “hoping” is not a strategy  - LinkedIn connection maths and realistic reply rates  - The biggest outreach mistake: pitching too early  - What to offer instead: a useful asset that earns follow-up  - Targeting, messaging sequences, and building an email-based pipeline  Free training: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training 🎧 Free workshop: The Invisible Pipeline Want a steady stream of ideal clients from LinkedIn — without posting, ads, or cold pitching? Watch my free 60-minute on-demand workshop and learn the system that puts you in front of 100 perfect-fit prospects every week, in just 10 minutes a day. 👉 Watch now: https://kaffeen.co/free-training

  6. Jul 20

    How to Build Everyday Demand, with Natalie Daly

    Natalie Daley joins the Authority Builder podcast to explain how experienced coaches and service pros can create “everyday demand” so weekly sales become normal, not dependent on make-or-break launches. We unpack what daily demand looks like in practice, why you can never outgrow your reputation, and how to build a steady pipeline that gives you early warning signs when sales dip. Natalie shares her framework: Reputation (in-demand positioning and messaging), Runway (an offer ecosystem that keeps clients in momentum), and Reach (bringing in cold, warm, and hot audiences consistently). We also cover the “energy cap becomes a revenue cap” trap, how to keep launches while making them optional, and why private podcasts can compress the sales cycle. Key topics covered: Launch optional growth and recurring revenueReputation-led positioning and authorityCold, warm, hot audience segmentationOffer suite design and client journeysPrivate podcasts as mini-funnels (3 to 5 episodes)Organic Instagram and podcast guesting for lead generationSimple metrics: list growth and salesLinks and resources: Private podcast opt-in: https://nataliedaly.com/demand

  7. Jul 13

    Build Authority Without Social Media with Kirsten Roldan

    In this episode of the Authority Builder Podcast, marketing and scaling expert Kirsten Roldan shares how she built a seven-figure business with an email-first strategy, without relying on social media. We unpack why email creates more peace, consistency, and profit, especially for service providers and agency owners. Key topics covered How Kirsten went from healthcare burnout to building an email-led business  Why email marketing beats social media for stability, conversions, and mental health  Building trust with a small list by delivering your best content consistently  Writing emails that sell every time: “when you” not “how to”  Romancing your offer: making outcomes feel motivating and tangible  Using client results and simple tracking to strengthen your offer promise  Staying lean in an agency: repeatable offers, avoiding bloated roles, protecting margins  Fastest legitimate ways to grow an email list via referrals and collaborations Links and resources mentioned - Kirsten’s website: https://kirstenroldan.com  - Podcast: Business Without Burnout

  8. Jul 6

    Build an AI Advisory Board for Faster Growth with Sandra Booker

    Sandra Booker, founder of Sidekick COO and Creative Scale Society, shares how she went from 60-hour weeks as the “single point of failure” to building an AI-powered advisory board that helps her make decisions faster and execute with less friction. Sandra explains how she uses Claude (including “curated rooms” and role-based AI board members) to challenge her thinking, protect pricing, shape offers, and turn meeting minutes into ClickUp action items automatically. You will also hear practical ways small agencies, consultants, and coaches can use AI without losing the human touch, including email drafting, relationship follow-up, and internal knowledge support for client service. **Key topics covered** - Moving from founder dependency to scalable systems and team structure  - Creating an AI advisory board: chair, CFO, CRO, CMO, IP, and human strategy  - Building trust with AI using low-risk tasks first  - Using SOPs as “prompt engineering” for repeatable work  - Time and cost savings from AI-assisted operations and networking  - Sandra’s business audit offer and how it supports scaling **Links and resources** - https://sidekickcoo.com

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If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

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