Authority Builder Podcast | Client-Winning Strategies for Coaches, Consultants, and Creatives Who Want to Lead With Authority

Charlotte Ellis Maldari
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If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

  1. 4d ago

    Win Better Clients Through Storytelling, with Park Howell

    Park Howell joins Charlotte to share how he built authority and enterprise-level demand through storytelling, podcasting, and a proprietary framework. Park explains his early transition from running an ad agency to growing Business of Story, including how the US Air Force became a client after discovering his podcast.  He breaks down why a clear methodology (his Story Cycle System and the and/but/therefore framework) is essential for differentiation, and how long-form content now fuels discoverability via SEO and AI search tools like ChatGPT. Park also walks through how StoryCycle Genie turns a website into a practical brand narrative and content engine, plus what makes it different from generic AI tools. Key topics covered - Turning a podcast into long-term client acquisition  - Selling storytelling by attracting people already interested  - SEO, AEO and writing for “humans and bots”  - Framework-led positioning and “be clear, not louder”  - StoryCycle Genie pricing and best-fit users (agencies, consultants, enterprises) Links and resources Website: https://businessofstory.com/  LinkedIn: https://www.linkedin.com/in/parkhowell/  Facebook: https://www.facebook.com/groups/BusinessOfStory/  Instagram: https://www.instagram.com/businessofstory/  X: https://x.com/ParkHowell  YouTube: https://www.youtube.com/@Businessofstory  Blog: https://businessofstory.com/storytelling-blog/  Podcast: https://businessofstory.com/podcast/

    41 min

  2. Apr 27

    Authentic Growth and Attracting Clients Who Fit, with Heather Hubbard

    Authentic Growth and Attracting Clients Who Fit with Heather Hubbard Heather Hubbard, former big law partner turned entrepreneur, joins the Kaffeen Authority Builder podcast to unpack what it really takes to build a sustainable business without burning out. We talk about giving yourself permission to disappoint others, redefining hustle and flow, and why “percolation time” is often the missing ingredient in high performance. Heather shares practical strategies on building momentum without constant reinvention, how to review results properly (including tracking effort, not just outcomes), and how to use AI for admin support without outsourcing your expertise. We also explore authenticity in personal brands, attracting clients who genuinely fit, and what makes evergreen challenges convert in a crowded market. Key topics covered Leaving big law and detaching from others’ expectations  Hustle and flow as an integrated way of working  Avoiding burnout with reflection, focus, and perspective  AI, discernment, and using tools without losing your edge  Challenges, referrals, and high-ticket conversion quality  Personal brand authenticity and client fit  Links and Resources - Get It Done Challenge: https://getitdonechallenge.com  - Heather on Instagram: https://www.instagram.com/heatherjoyhubbard/

    44 min

  3. Apr 20

    The ROI of Being Seen: How to Brand Yourself Without Feeling Cringey, with Jasmine Haitalani

    The ROI of Being Seen: How to Brand Yourself Without Feeling Cringey, with Jasmine Haitalani In this episode, Charlotte Ellis welcomes Jasmine Haitalani, founder and CEO of Highflier Powerhouse, to discuss the emotional and strategic journey of personal and business branding. Jasmine shares her story of pivoting from medicine to creative direction, building a seven-figure agency without formal design training, and embracing visibility as an immigrant and entrepreneur. Key topics include: The difference between branding for solo operators and teamsNavigating imposter syndrome without formal design educationBalancing personal identity and professional brand presenceThe emotional impact of rebranding, especially for women and mothersHow to use client feedback to shape brand personalityThe importance of visibility and setting boundaries for personal sharingWhen to invest in branding and how it drives ROIPractical tips for preparing your audience for a rebrandJasmine also explains how branding can unlock confidence, authority, and business growth, and why the process often leads to deeper personal transformation. Find out how to make your brand magnetic—without feeling cringey.

    45 min

  4. Apr 13

    Healing Isn’t Neutral: Brenda Lomeli on Speaking Up and Standing Out in Wellness

    Healing Isn’t Neutral: Brenda Lomeli on Speaking Up and Standing Out in Wellness Master life coach Brenda Lomeli, creator of the globally recognised Last 10 method, shares why “silence” in the wellness and personal development industry is not neutral, especially during times of injustice. Brenda explains how speaking from lived experience, as a first-generation Mexican American, reshaped her brand, deepened client trust, and created a clearer sense of authority. We explore rebranding as liberation, using visual identity and symbolism to reflect values, plus how podcasting builds visibility and consistent client growth without relying on social media algorithms. Brenda also shares how her definition of success has evolved after 10 years in business, including setting tailored revenue goals and giving back in alignment with her community. Key topics covered - What “silence” looks like in wellness marketing  - Values-led leadership, risk, and audience alignment  - Rebranding, self-expression, and authority  - Podcasting for trust, consistency, and conversions  - Redefining success and sustainable ambition  - Self-care practices during injustice Links and resources - Website: https://brendalomeli.com  - Podcast: *Reclaiming Food Freedom in the Last 10*  - Instagram: @brendalomeliofficial

    44 min

  5. Apr 6

    Build Authority Through Storytelling With Mariela De La Mora

    Build Authority Through Storytelling With Mariela De La Mora Mariela De La Mora joins the Authority Builder Podcast to share how women of colour and daughters of immigrants can turn identity, lived experience, and voice into thought leadership that converts.  We unpack what “leadership before business” looks like in practice, why premium positioning starts with seeing a specific client deeply, and how storytelling builds trust when you do not yet have endless testimonials.  Mariela also explains how she earns third-party credibility (podcasts, trainings, invite-only stages) without constant pitching, plus how she uses collaborations and audience-led topics to get a simple “yes”.  We close with practical insights on balancing algorithm-led visibility with long-term authority assets like email, and designing growth around real-life capacity. Key topics covered - Leadership before business and identity-led growth   - Storytelling as positioning, trust, and demand generation   - Finding the market gap and building a “category of one”   - Landing podcasts and stages through collaborations and service-led outreach   - High-ticket positioning and why sales cycles are longer than you think   - Email list nurturing vs social media attention   - Telegram coaching as async thought partnership   - Boundaries, burnout, and being “slow with your yeses”

    44 min

  6. Mar 30

    Building Sustainable Business Growth with Kamila von Retteg

    Building Sustainable Business Growth with Kamila von Retteg In this episode, we welcome Kamila von Retteg, a seasoned business coach and marketing strategist for online coaches, course creators, and service providers. With over 11 years of experience, Kamila shares her insights on building sustainable revenue through scalable group programmes, automated sales systems, and paid ads—without the burnout of constant content creation or live launches. Key topics covered include: The mindset and behavioural shifts needed to move from one-to-one to scalable offersThe “messy middle” of business growth and how to navigate itThe Roadmap Funnel: Kamila’s approach to evergreen webinar funnels and why she avoids the term “webinar"The realities of low-ticket offers, what makes them profitable, and common pitfallsUsing paid ads sustainably, especially in the face of platform changesThe power of podcast ads for visibility and nurturing trustThe importance of investing in mentorship and external coachingKamila also shares practical tips for systemising sales, leveraging offers, and building a business that supports freedom and longevity. Find her on Instagram or visit her website for more on the Roadmap Funnel and her latest training, “Peak Buyer Window.”

    47 min

  7. Mar 23

    Building Business Authority and Visibility with Alison Johnston

    From Fractional CMO to Strategic Advisor – Building Deep, Long-Term Client Partnerships in the Attention Economy With Alison Johnston In this episode, Charlotte Ellis Maldari welcomes Alison Johnston, founder of Electric Alley, to discuss her journey from in-house marketer to trusted fractional CMO and strategic advisor for startups and service-led businesses. Alison shares how her organic career path led her to specialise in helping founders navigate the messy, high-growth early stages, blending hands-on execution with high-level strategy. Key topics include the value of being a generalist in startup environments, the importance of human connection and in-person networking in a digital-first world, and how to leverage AI without losing authenticity. Alison offers advice for impatient founders, the power of personal brand, and practical ways to build trust and long-term client relationships. The conversation also covers referral strategies, the evolving marketing funnel, and how British founders can confidently promote themselves without feeling boastful. Tune in for actionable insights on sustainable growth, authentic marketing, and building a business that thrives on both expertise and genuine connection. https://linktr.ee/alisonjohnston

    48 min

  8. Mar 2

    Part 2 of Building Authority and Attracting Clients: Tony Rulli interviews Charlotte

    In this episode, Tony Rulli flips the script and interviews Charlotte about the real value of building authority as a business owner.  They dive into why starting a podcast can be a game-changer for consultants, coaches, and agency owners—especially those looking to grow without burning out.  Charlotte shares practical tips on leveraging existing relationships, batching content, and using podcasts to stay front of mind with clients and prospects.  They discuss the importance of consistency over perfection, how to repurpose podcast content across multiple platforms, and why visibility is crucial in today’s distracted world.  The conversation also covers common mistakes to avoid, the power of human connection in marketing, and actionable steps for launching your own authority platform.  Whether you’re considering a podcast, a book, or simply want to improve your marketing, this episode is packed with honest advice and inspiration to help you take the next step.

    47 min
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About

If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

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