Authority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority

Charlotte Ellis Maldari
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Authority Builder Podcast | Client-winning strategies for coaches, consultants, and creatives who want to lead with authority

If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

  1. JUN 4

    What a High-Converting LinkedIn Profile Actually Looks Like

    Send us a text 👀 Get your LinkedIn Profile Power-Up: A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do. → https://kaffeen.thrivecart.com/powerup/ Your LinkedIn profile shouldn’t read like a CV — especially if you run your own business. In this episode, Charlotte breaks down exactly what makes a profile stand out and sell your services (without sounding salesy). From your headline to your About section to the visuals that back you up, you’ll learn what to fix, what to skip, and why this matters more than ever. If your LinkedIn profile still sounds like you’re looking for a job instead of landing clients — this episode is for you. 🔑 In this episode, you’ll learn: Why most LinkedIn profiles don’t convert (and what to do instead)The four key elements of a high-performing profileWhat buyers look for in your headline, summary, and experience sectionHow to create clarity and trust before you ever start a conversationWhat to do if you don’t have time to DIY it⚡️ Mentioned in this episode: 👀 Get your LinkedIn Profile Power-Up: A personal review, 7-page report, done-for-you copy, and video breakdown delivered in 7 days — so your LinkedIn profile finally works as hard as you do. → https://kaffeen.thrivecart.com/powerup/ 📌 Let’s connect: Website: kaffeen.coInstagram: @kaffeen.clubLinkedIn: Charlotte Ellis MaldariEnjoyed the episode? Leave a review, share it with a friend, or tag Charlotte to let >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    11 min

  2. MAY 18

    Keeping Your Sales Pipeline Healthy with Phoebe Dodds

    Send us a text In this episode, I chat with the incredible Phoebe Dodds—a strategist, writer, and founder of Buro155 and Social Capital. Phoebe shares her journey of balancing multiple businesses across Europe and her insights into building and maintaining a consistent sales pipeline, especially during challenging times. From organic growth and strategic partnerships to networking tips and nurturing leads, Phoebe provides actionable advice for creative agency owners and entrepreneurs alike.  We cover: The myth of the “feast and famine” cycle and how to avoid itConsistently building relationships to keep your sales pipeline freshDiversifying your pipeline with short, medium, and long-term projectsThe power of consistent networking and relationship-buildingGetting creative with lead generation through blogs, podcasts, and eventsPlanting more seeds than you think you need to ensure your pipeline stays activeBeing open to pivoting your business strategy when needed to explore new opportunities Links & Resources:    •    Phoebe Dodds on Instagram    •    Social Capital    •    Food for Thought >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    46 min

  3. MAY 12

    What Is Outbound? How to Leverage Proactive Outreach Without Feeling Salesy

    Send us a text >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    15 min

  4. MAY 5

    Why This Works When Other Strategies Don’t

    Send us a text Ever feel like you’ve tried everything to attract clients—and nothing consistently sticks? This episode is your reality check (and relief). Charlotte unpacks why most lead gen strategies don’t work and why a simpler, more sustainable approach delivers results without draining your energy. In this episode, we cover: •Why visibility ≠ strategy •The 4 reasons our LinkedIn system actually works •How to get seen by new people every week •Why performance-based marketing is burning you out •What makes a lead gen system sustainable (and sanity-saving) ✨ You don’t need to do more. You need to do the right thing—consistently. Check out kaffeen.co/llo and get your system in place before the 10th of May 2025. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    10 min

  5. APR 28

    Automation Isn’t Evil (It’s Just Misused)

    Send us a text Automation gets a bad rap—and frankly, it’s not fair. In this episode, Charlotte breaks down why the tool itself isn’t the problem… it’s how people use it. If you’ve ever felt torn between “doing it all manually” or sounding like a bot, this is your wake-up call to stop choosing between authentic and efficient—because you can (and should) have both. In this episode, we cover: •The difference between lazy automation vs respectful automation •How to use automation without sounding like a robot •Why manual lead gen keeps you small and inconsistent •What smart systems can do for your energy, confidence, and growth •The role of automation in lead generation that feels human Respectful systems aren’t the enemy. They’re your edge. ✨ Feeling like this might be your moment? It is. Check out kaffeen.co/llo and get your system in place before the 10th of May 2025. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    14 min

  6. APR 21

    The Real Cost of Not Doing Lead Gen

    Send us a text It’s not the price of tools or courses that holds most creative businesses back—it’s the hidden cost of not doing marketing at all. In this wake-up-call episode, Charlotte breaks down the real toll of ignoring lead gen: on your confidence, time, money, and mental bandwidth. In this episode, we cover: •Why “busy now” ≠ “booked later” •The mental weight of inconsistent marketing •What happens when referrals dry up •How a simple system can protect your pipeline •Why luck isn’t random—it’s generated by momentum ✨ Feeling like this might be your moment? It is. Check out kaffeen.co/llo and get your system in place before the 10th of May 2025. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    13 min

  7. APR 14

    You’re Not Behind — You’re Just Ready Now

    Send us a text If you’ve ever thought, “I should be further along by now”—this one’s for you. In this episode, we bust the myth that you’re behind and explore the powerful shift that happens when you decide you’re ready. It’s not about perfection. It’s about momentum. Charlotte shares why feeling “stuck” is often just the final stage before a breakthrough—and how to act on it. In this episode, we cover: •Why the percolation phase (yep, like coffee) is crucial to your growth •The real reason smart creatives delay sales and lead generation •The mindset shift from “I’m not ready” to “I choose to move” •What happens when you stop waiting and take imperfect action •A sneak peek into LinkedIn Lead Liftoff—your done-for-you system to attract clients ✨ Feeling like this might be your moment? It is. Check out kaffeen.co/llo and get your system in place before the 10th of May 2025. >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    13 min

  8. MAR 30

    Demystifying M&A for Agencies: Value, Emotions, and the Key to Successful Exits with Jonathan Baker, of Punctuation

    Send us a text In this episode of Kaffeen Espresso, we’re joined by Jonathan Baker, head of the M&A practice at Punctuation and a former craft brewery owner. Jonathan shares invaluable insights on firm valuation, the emotional complexities of the M&A process, and why deal terms often matter more than valuation. As an expert in helping small- to mid-sized marketing services firms navigate acquisitions, Jonathan unpacks what agency owners should focus on to make their businesses sellable and scalable. Whether you’re considering a future sale, planning succession, or just curious about how to increase your agency’s value, this episode is packed with actionable advice. What You’ll Learn: How buyers assess agency value (and what surprises most sellers).The critical importance of deal terms over valuation alone.Why agency founders need to focus on reducing their reliance on the business.The role of inbound marketing in boosting firm value.Navigating the emotional toll of selling a business and separating personal identity from the agency. Resources & Links: Visit Punctuation’s website: punctuation.comCheck out Punctuation’s insights: punctuation.com/insights >> Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE > Get Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue for FREE   P.S. Whenever you’re ready, here are four ways I can help you attract more high-value clients—without the hustle: 📚 Start with my free book Join 3,000+ service providers and agency owners who’ve downloaded Client Magnet: 97 Proven Strategies and Tactics to Attract New Business and Scale Your Creative Agency Revenue. (It’s written for agencies, but packed with advice any service provider can use.) 👉 Grab it free: https://kaffeen.co/book 🚀 Build your lead system with LinkedIn Lead Liftoff A done-for-you lead generation system that brings in high-quality leads from LinkedIn—no content, cold calls, or awkward DMs required. We’ll build it, set it up, and show you how to run it in under 30 minutes a day. 👉 Learn more: https://kaffeen.co/llo 🎧 Tune into the podcast Get honest advice, expert interviews, and actionable tips to grow your service business with more clarity and less noise. 👉 Follow here: https://open.spotify.com/show/7upjztW0B3hQi2YlHTVdNn 💬 Work with me 1:1 I work with a handful of clients each quarter to increase visibility, build authority, and land consistent £30k+ opportunities—with a system that runs on autopilot. 👉 Book a consult: ...

    41 min
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About

If you’re ready to stop being the industry’s best-kept secret, The Authority Builder Podcast is for you.   Hosted by Charlotte Ellis Maldari, founder of Kaffeen, this show is packed with client-attracting strategies for service-based business owners who want to lead with expertise and grow with ease. Whether you’re refining your message, launching a lead magnet, or finally writing that book—this podcast will help you turn your brilliance into booked-out business, one smart move at a time.

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